Category: Lead Generation

targeted-leads

What Are Targeted Leads and How to Generate Them

The sales and marketing landscape has changed dramatically over the last decade, but one fact remains: using targeted leads is a great way to boost ...
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mql-meaning

MQL Meaning: Marketing Qualified Leads

Understanding marketing qualified leads (MQLs) and how to identify them can go a long way in scaling your marketing efforts. MQLs are prospects who are ...
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b2b-prospecting

B2B Prospecting Breakdown + Methods to Boost Sales

If your sales prospecting techniques aren’t quite cutting it, it might be time for an upgrade. With new sales prospecting methods and technologies emerging by ...
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lead-generation-specialist

What Is a Lead Generation Specialist? Job + Skills

If you’re a sales and marketing professional, understanding the role of a lead generation specialist is essential to building successful campaigns. To optimize customer outreach ...
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b2b-marketing-metrics

11 B2B Marketing Metrics to Track Performance (2024)

Running a successful B2B business is a complex undertaking. You work hard to attract and retain customers, ensure quality service, optimize operations, and cultivate relationships ...
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KPI for lead generation

9 KPIs for Lead Generation That Are Worth Tracking

In an increasingly competitive business environment, sales and marketing teams need to stay ahead of the game. Keeping track of key performance indicators (KPIs) related ...
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demand-generation

The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become ...
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go-to-market-strategy

How to Develop a Successful Go-to-Market Strategy

Developing and implementing an effective go-to-market (GTM) strategy is critical to your company’s success. Creating a well-thought-out plan helps you determine your customer base, the ...
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inbound vs outbound sales

Inbound vs Outbound Sales: Differences & Use Cases

Inbound vs. outbound sales. Which strategy is better? It’s the sales debate that has raged on for decades. What are they? How do they differ ...
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