Category: Lead Generation


Common Sales Objections and How to Overcome Them

Sales objections can be frustrating and intimidating, but they don’t have to be. Understanding the roots of sales objections can help your team develop the …

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How to Build a Cold Calling List: 2 Methods + Tips

As marketers, staying informed of the latest industry trends is essential to building an enhanced understanding of your target market. Cold calling is no exception. …

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What Are Targeted Leads and How to Generate Them

The sales and marketing landscape has changed dramatically over the last decade, but one fact remains the same: using targeted leads is a great way …

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MQL Meaning: Marketing Qualified Leads

Understanding marketing qualified leads (MQLs) and how to identify them can go a long way in scaling your marketing efforts. MQLs are prospects who are …

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What Is a Lead Generation Specialist? Job + Skills

If you’re a sales and marketing professional, understanding the role of a lead generation specialist is essential to building successful campaigns. To optimize customer outreach …

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11 B2B Marketing Metrics to Track Performance (2023)

Running a successful B2B business is a complex undertaking. You work hard to attract and retain customers, ensure quality service, optimize operations, and cultivate relationships …

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KPI for lead generation

9 KPIs for Lead Generation That Are Worth Tracking

In an increasingly competitive business environment, sales and marketing teams need to stay ahead of the game. Keeping track of key performance indicators (KPIs) related …

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The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become …

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How to Develop a Successful Go-to-Market Strategy

Developing and implementing an effective go-to-market (GTM) strategy is critical to your company’s success. Creating a well-thought-out plan helps you determine your customer base, the …

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