What Is Account-Based Marketing? Focus Your Sales On Specific, High-Value Accounts
In a nutshell, Account Based Marketing (ABM) is a marketing tactic that flips the traditional sales funnel on its head. With ABM, B2B marketers don’t reach out to a wide audience, convert a small segment of that audience as leads, and then move these leads down a funnel. Instead, they start by identifying key accounts …
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