What Are Technographics? How to Target Accounts Using Technology Tracking
November 15, 2018
For many B2B sales-led organizations, the technology a prospect uses can be a strong qualifying factor. The question is, how do you uncover such data?
Category: Features
Categories
Verified Email Database: Use Email Verification to Improve your Campaigns
November 15, 2018
When it comes to email marketing, plenty of marketers and business owners obsess over A/B testing and optimizing their emails. This is important, but before
What is Data Enrichment? Personalize your sales message to sell more of your products
November 15, 2018
No matter what your role is — sales or customer success alike — it’s likely your practice has become incredibly data-driven. And sales prospecting is
What Is Account Based Marketing? Full Guide
November 14, 2018
In a nutshell, Account Based Marketing (ABM) is a marketing tactic that flips the traditional sales funnel on its head. With ABM, B2B marketers don’t
9 KPIs for Lead Generation That Are Worth Tracking
In an increasingly competitive business environment, sales and marketing teams need to stay ahead of the game. Keeping track of key performance indicators (KPIs) related …
The Ultimate Guide to Demand Generation Marketing
Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become …
How to Develop a Successful Go-to-Market Strategy
Developing and implementing an effective go-to-market (GTM) strategy is critical to your company’s success. Creating a well-thought-out plan helps you determine your customer base, the …
Inbound vs Outbound Sales: Differences & Use Cases
Inbound vs. outbound sales. Which strategy is better? It’s the sales debate that has raged on for decades. What are they? How do they differ …
21 Well-Known Websites Using Ruby On Rails in 2023
Ruby on Rails isn’t as popular as it once was, but it’s still used by over a million websites today. Some include huge, recognizable brands, …
Insurance Lead Generation: Tactics, Tools, and Tips
The insurance industry is in a state of flux, and to remain competitive, insurance companies must embrace digital technologies and modern marketing techniques. Insurance lead …
10 UpLead Competitors and Alternatives Compared
As a sales team, staying up-to-date on the latest tools and technologies is crucial to remain competitive. UpLead is a prevalent lead generation software platform …
63 Follow Up Email Subject Line Examples (High CTRs)
The most important aspect of cold email marketing is to get that initial email opened. However, don’t underestimate the importance of the follow-up email. Like …
11 Best Email Warm Up Tools for Your Sales Team
Email warm-up is an essential technique for sales teams. It builds trust in your business’s email account to maximize engagement with your contacts. Email warm-up …