At UpLead, We Believe in Data Transparency

It’s not by chance that UpLead is the only sales intelligence tool with a data accuracy guarantee. We believe our data should be transparent for our customers.

This core belief guides how we build our product.

A short letter from our CEO

We Don’t Just Scrape We Hand-Pick

Before I started UpLead, I used to run a business doing B2B prospecting for clients. And the crazy thing is… I hated prospecting. Not really prospecting, but the way I was doing prospecting back then.

You would’ve hated it too.

I was wasting infinite time going through endless prints and CSV files with nothing but rotten data. Spending more time cleaning lists than actually running my business.

It kept me and my clients from growing, which made everyone really unhappy. Unfortunately, as technology got better, none of the tools I kept trying figured out a real way to solve this problem. Lots of sales intelligence companies today still pull millions of records a month from the web and call it a prospecting tool.

That’s scraping, and it’s not good enough.

It’s what led me and my team to start UpLead. I wake up every day still trying to solve the same problem I struggled with at my previous company. It’s not “how can I scrape faster?” or “how can I add millions of contacts to my database this month?”.

At UpLead, we spend most of our time and brain power testing, validating and hand-picking the leads that go into our product, so YOU won’t have to.

If you’ve been looking for a lead generation product that does most of the heavy lifting, so you can plug your leads directly into your CRM or outbound tool, being confident your messages won’t bounce… give us a try.

And if we don’t live up to this promise, you are backed by our 95% data accuracy guarantee. Because we believe we are solving the problem of bad data, and we are willing to put our money where our mouth is.

Will Cannon

CEO at UpLead

Our core values

Think Big

We believe in fostering a culture of innovation, where bold ideas and ambitious goals are welcomed and celebrated. By daring to dream big, we create groundbreaking solutions that change the way businesses grow.

Cherish Integrity

Our commitment to honesty, transparency, and ethical conduct guides every aspect of our work, fostering a culture of trust and accountability that strengthens relationships with both customers and team members.

Data-Driven Decisions

By leveraging data and analytics, we make informed decisions that propel us forward, optimizing our processes and ensuring we continue to deliver the best results for our customers.

Do More with Less

Efficiency and resourcefulness are at the heart of our approach, enabling us to achieve exceptional results while maximizing the value we deliver to our customers and stakeholders.

Cultivate Growth

We are dedicated to nurturing the personal and professional development of our team members, fostering an environment of continuous learning, collaboration, and growth that drives our collective success.

Our Commitment to Clean Data

1. Striving for accuracy, not size

We don’t offer the biggest database in the market — not even close. And we are OK with that.

Size is not important if you lack accuracy. The most time-consuming task in prospecting is cleaning your lists. While other companies don’t care about handing this over to you, we believe providing you the cleanest list possible is a top priority to make your life easier.

And, in case you are wondering, there’s +155 million (and growing) accurate contacts and companies in our database. Which has proven to be more than enough for clients like Google, Salesforce, and Dropbox.

2. Guaranteeing accuracy

We’ve said this before and will continue to say it. If other companies consider their data to be strong, why don’t they prove it by offering a guarantee?

At UpLead, if a lead is not squeaky clean by the time our quality assurance team is done with it, it doesn’t go into the product. Which means, you won’t have to deal with it.

Our customers enjoy a 95% data accuracy guarantee. If their numbers fall below that, they get their credits back.

3. Verifying data in real-time

We don’t just talk about clean data. We take action. We build features into the product to verify our own data in real time, before it lands in your CRM.

In UpLead, the moment you click to get a prospect’s email we verify it in real-time to guarantee its accuracy. This means cleaner lists, fewer bounces and spending more time talking to real leads.

4. Keeping your CRM clean

What’s worse than a bad lead in your prospecting list? A bad lead in your CRM.

When poor data finds their way into your sales systems, you risk hours of wasted time and missed opportunities. Instead of focusing on real, qualified leads, your salespeople spend their time chasing ghosts (inaccurate data), unfit leads (unqualified data), and tire-kickers (untimely data).

Our quality assurance team follows a process to guarantee whenever you build a new list, only the most accurate, qualified leads get in.

5. Building transparency

We don’t just want to sign new customers — we want to keep them for the long term. To meet this goal, building trust from day one is vital.

While other companies try to confuse visitors with their marketing, we say things in plain English:

Meet Our Leaders

Behind every great company are great leaders. Get to know the visionaries guiding UpLead towards excellence.

Will Cannon

Founder & CEO

Will Cannon has 15+ years experience in B2B lead generation. Will has served as Chief Executive Officer of UpLead since founding it in 2017.

Mike Marian


Mike Marian invented email verification as a service when he started DataValidation which was acquired prior to joining UpLead. Mike currently serves as Chief Technology Officer of UpLead.

James Luong

VP of Sales

James Luong spent seven years with Apollo building sales and account management teams directly attributing to $45MM+ in ARR prior to joining UpLead. James currently serves as VP of Sales at UpLead.

Danielle Montano

Sr. Dir of Customer Success

Danielle Montano has 10+ years of experience building customer success teams at B2B SaaS companies. Prior to joining UpLead Danielle led the customer success team at Formstack during which they raised $425MM.

Gina Maisano

Director of Talent and People

Talent and People leader with over 5+ years of hyper growth SaaS organizations. Plays a critical role in shaping the organization’s talent management strategy, including recruitment, performance management, training and development, and succession planning.

Trusted by Companies
Committed to Sales

UpLead is the preferred lead generation tool for companies selling across the globe.
UpLead is the preferred lead generation tool for companies selling across the globe.

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Get in Touch with Our Sales Team

see uplead in action

Get in Touch with Our Sales Team
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