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KPI for lead generation

9 KPIs for Lead Generation That Are Worth Tracking

In an increasingly competitive business environment, sales and marketing teams need to stay ahead of the game. Keeping track of key performance indicators (KPIs) related …

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The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become …

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How to Develop a Successful Go-to-Market Strategy

Developing and implementing an effective go-to-market (GTM) strategy is critical to your company’s success. Creating a well-thought-out plan helps you determine your customer base, the …

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inbound vs outbound sales

Inbound vs Outbound Sales: Differences & Use Cases

Inbound vs. outbound sales. Which strategy is better? It’s the sales debate that has raged on for decades. What are they? How do they differ …

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Websites Using Ruby on Rails

21 Well-Known Websites Using Ruby On Rails in 2023

Ruby on Rails isn’t as popular as it once was, but it’s still used by over a million websites today. Some include huge, recognizable brands, …

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Insurance lead generation

Insurance Lead Generation: Tactics, Tools, and Tips

The insurance industry is in a state of flux, and to remain competitive, insurance companies must embrace digital technologies and modern marketing techniques. Insurance lead …

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Uplead competitors

10 UpLead Competitors and Alternatives Compared

As a sales team, staying up-to-date on the latest tools and technologies is crucial to remain competitive. UpLead is a prevalent lead generation software platform …

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63 Follow Up Email Subject Line Examples to Use in Real Life

63 Follow Up Email Subject Line Examples (High CTRs)

The most important aspect of cold email marketing is to get that initial email opened. However, don’t underestimate the importance of the follow-up email. Like …

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11 Best Email Warm Up Tools for Your Sales Team

Email warm-up is an essential technique for sales teams. It builds trust in your business’s email account to maximize engagement with your contacts. Email warm-up …

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