Category: Sales Tools


Cognism vs ZoomInfo: Which is Right for Your Business?

Deciding between Cognism and ZoomInfo, two robust sales intelligence platforms promising qualified leads and improved outreach, requires understanding key distinctions. While both integrate contact data ...
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15 Must-Have Business Development Tools in 2024

Transforming leads into sales relies on sequence, personalization, and insights – pillars that specialized business development platforms deliver through automated workflows, centralized customer data, and ...
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Head of Sales Software

Head of Sales: Software & Tools to Drive Your Team’s Success

As a sales director, adopting the right software can be the linchpin of success for your team. Whether spearheading a small business or guiding a ...
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Chief Sales Officer Responsibilities: What to Know About the Role

This key figure of Chief Sales Officer (CSO) propels the sales organization towards new revenue heights and embeds a strategic vision within the sales team. ...
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Chief Sales Officer vs Chief Marketing Officer: Role + Differences

In the dynamic day-to-day of business leadership, understanding the distinct roles of a Chief Sales Officer (CSO) and a Chief Marketing Officer (CMO) is essential. ...
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How to Build a Sales Team for Success: 10 Actionable Steps

Crafting a high-performing sales team is a transformative process that can elevate a company’s trajectory. Assembling a group requires the right sales productivity tools, strategies, ...
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Chief Revenue Officer vs. Chief Sales Officer: What’s the Difference?

Understanding the roles of a Chief Revenue Officer (CRO) and a Chief Sales Officer (CSO) is vital when structuring a high-performing sales operation. These roles, ...
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How to Book More Meetings as an SDR: Must-Know Strategies

As a sales development representative (SDR), booking meetings is the lifeblood of your success. Without securing those critical conversations with qualified prospects, your sales team ...
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8 Cold Call Scripts to Get Appointments + Tips for Using Them

Does cold calling work? If you’re reading this article, then it’s likely that you’ve had some struggles reaching and engaging decision-makers. Perhaps you might even ...
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