No matter what industry you’re in, if you’re not generating new leads you’ll eventually go out of business. Everyone has some sort of lead generation process. It can be a time-consuming process, too, but it doesn’t have to be.
What Are Lead Generation Tools?
Any tool you use to find or create leads is a lead generation tool. Your calendar, your calling app, your CRM – they’re all connected to the lead generation process. Each tool has its own little role.
Let’s look at 18 tools that can make your life easier across six different areas of lead generation.
Lead Databases – Where You Actually Find The Leads
Without these databases, this whole list would be null and void. You can’t chase a lead you can’t access. You can’t schedule a call until you’ve found contact information.
So, lead databases are an essential part of the process and most companies use more than one. Here are 3 that will help you find the right leads for your business.
First of all, there’s us. We like to think we’re the best lead prospecting tool out there but we love giving you an unbiased look at different tools, too.
UpLead places emphasis on not only finding leads, but on finding qualified leads along with their contact information. There’s no greater waste of time in lead generation than chasing leads that will never convert anyway.
We give you a database in which you can find your best leads, and chase them down mercilessly (JK – don’t make them hate you).
We offer a 7-day free trial and after that, you can find the best leads for just $49 a month, for 200 credits every month. If you’re taking on an aggressive strategy, you can opt for our highest package at $299 per month, which awards you 3000 credits.
Credits are used to find leads, so that equates to a potential 200 leads per month on our lowest package. Credits roll over each month, so you can save them up for the “hot” seasons if it fits your business model.
Hunter.io (cool name, huh?) helps you find emails for relevant business leads. If you know which company to target, you’ll be able to find their email addresses with Hunter.
It is perfect for when you want to target specific companies. Drag the Forbes list closer and start prospecting, right?
You can find your first email right on their website now and they also have a free plan which you can test out.
Their pricing ranges between $34 and $399 per month, depending on your package or whether you pay annually.
Voila Norbert – another name we like. They help you to find email addresses for key contacts in the industry you’re targeting. You can also filter by company, so they offer much the same service as Hunter.
In addition, they offer to verify or enrich your list for a fee.
You can get your first 50 leads for free, and after that, their pricing ranges from $39 to $499 per month – again, depending on your package and whether you pay annually or monthly.
Email Marketing and Prospecting Tools – How To Get Your Message Out There
Once you’ve got leads, you need to be able to reach out to them. The more of this process you can automate, the less work there will be for you and your staff.
There are great tools for automating your outbound sales process. Let’s check a few picks.
ActiveCampaign is a fantastic marketing automation tool. Intuitive menus and easy navigation make it quick to get used to it. As with everything in life, you won’t realize the full value until you know the software in and out.
Once you do, though, it’s a powerful marketing tool. It manages and tracks your emails and messaging, with a built-in spam checker that’s quite useful.
Pricing is anywhere between $17 and $469 per month for 1,000 – 25,000 contacts. Anything above that and you’ll need to request a quote.
Another great marketing automation software, Prospect.io helps manage your outbound marketing and find the emails you require.
They allow unlimited use with all their plans, as well as a host of useful integrations that’ll see Prospect become a seamless part of your marketing toolkit.
Their pricing ranges from $99 for 1000 credits to $1,699 for 100,000 credits. Credits are used to both find email addresses and send emails. So, it all depends on how aggressive you want your outreach to be and the size of your lead pool.
Growbots also finds leads and gives you a great platform with which to manage your messaging.
They use AI technology to get your lead list. From there you can set up campaigns and let Growbots do the rest for you.
They also offer analytics and automatic campaigns – par for the course stuff with modern CRM’s. Their real edge is their lead generation system, which is based on a decent idea.
Unfortunately, they don’t divulge any pricing information on their website. They only offer a demo.
LinkedIn Prospecting Tools
Ah, Linkedin – the powerhouse Facebook of the business world. Finding like-minded business contacts has never been easier.
The only problem is you’re limited in the number of searches possible on LinkedIn. You will also need tools to prospect for those leads that you’re after.
Sales Navigator is LinkedIn’s answer to finding all the leads you need on their platform. It not only lets you find ideal leads but also helps you to keep an eye on them. It is an effective way to better understand and target your leads.
You can use a host of filters, including company size, industry, occupation, job title, and so much more.
Sales Navigator will set you back $79.99 per month, which is reasonable. There’s a 30-day free trial which you can try to be sure it fits into your lead gen process before you commit.
Dux-Soup is an affordable tool, depending on the size of your prospecting team. It helps you find leads automatically, reaching out to those leads for you.
It’s a great tool for when you want to target LinkedIn, but prefer to automate the process to some extent. Not having to manually search for and message leads are more than enough incentive to make Dux-Soup a no-brainer.
They have a free-forever plan – minus a few features, like automatic messaging, for example.
Their paid packages are $11.25 and $41.25 per user per month.
LinkedHelper, paired with Sales Navigator or Recruiter, also automates large parts of your lead generation process on LinkedIn.
It has admirable features, like being able to send thousands of messages at once to your 2nd and 3rd-degree contacts and setting up auto-mailers and responders. LinkedHelper really does help automate your LinkedIn experience.
It’s also affordable, with pricing ranging from $8.25 to $15 per user per month.
Live Chat Tools
Recent studies have found that only 9% of websites use live chat. This might have something to do with the fact that some of us find the pop-up chats annoying.
Another study found, however, that 77% of users won’t even make a purchase if there’s no live chat function available. And a 92% satisfaction rating shows live chat to be the preferred support function amongst web users.
63% of users are more likely to return to a website that offers live chat.
So, with these statistics in mind, if you’re one of the 91% that hasn’t incorporated live chat to your website, it is time to make it happen.
Here are a few tools to help get you started:
Drift helps you to set up chatbots who can connect with your prospects while they visit your site.
They have good testimonials on their website and an ROI calculator on their pricing page, which is a nice feature.
They have a free plan, and from there it will cost you between $50 and $500 – or more depending on your individual needs. If you’re just looking for a few chatbots, they’re a solid, affordable choice.
With the chatbot market still relatively new, there are no real market dominators yet – apart from the early adopters. It’s hard to tell what makes a chat service stand out, apart from its look and feel.
Intercom is another popular entry into the market. A reliable service, Intercom helps acquire, engage, and qualify leads for you automatically. Of course, they also provide user support 24/7.
For the full package, you can expect to pay between $136 and $202 per month. But they also have a premium custom package available for individual business needs.
Live Chat offers a clean, easy-to-use interface, with hundreds of integrations to fit seamlessly into your marketing stack.
They offer various plans to suit any business, ranging from $16 to $149 per month.
Calendar Scheduling Tools
Manually planning a day can be a bit of a pain, but we have to do it in order to be productive.
The downside of a manual calendar is easily forgetting an important meeting or forgetting to confirm a booking with a customer, and so on. This is where scheduling tools are a life-saver.
Being able to schedule time in your calendar with just a few clicks is a great customer experience, which is why you need a good booking tool for your clients to use.
Calendly allows your clients to pick an open time slot and book a meeting in just a few clicks. It’s simple and amazingly easy to set up and to use.
There’s also a free plan. Paid plans will set you back between $8 – $12 per month. So it’s affordable, too.
Acuity Scheduling works as your personal assistant, with automatic bookings and reminders of meetings. They offer 4 different plans, with the first being free. After that, expect to pay between $25 and $50 per month, depending on your needs.
YouCanBook.me offers another simple scheduling tool which includes appointments direct to your calendar.
The user interface is clean and easy to use. A pricing plan is as simple as can be – $10 per user per month and you can save with annual payments.
Landing Page Tools
You can’t capture lead information nor convert a lead without a good landing page.
These tools help you to create eye-catching converting and lead-capturing landing pages with ease.
Unbounce lets you create landing pages in their user-friendly landing page builder, which you can preview on their website.
They claim they can help you lower your cost per lead by as much as 70% – a benefit no sales manager would want to pass up.
They offer a 30-day free trial and they’ll cost you anywhere between $79 and $399+ per month.
Leadpages helps you grow by giving you an easy way to set up both your landing pages and your lead generation campaigns.
They’ve seen some great results with their clients. They also offer a free 14-day trial, so you can get used to the platform without having to open your wallet.
Depending on whether you pay monthly, per year, or for 2 years, they can cost you anywhere between $17 and $321 per month.
Instapage offers a powerful landing page builder that helps you get the most out of your digital marketing campaigns.
They boast an average conversion rate of 22%. Impressive!
They offer a core plan from $99 – $129 per month, and an enterprise option on a per-quote basis.
Your Marketing Stack Is Now More Powerful
Lead generation is an integral part of any sales process. Hopefully, we’ve enabled you with a more powerful lead gen strategy thanks to these tools.
Have you had any experience with the above-mentioned platforms? Tell us about it in the comments.