Top 15 Sales Management Tools 2020 to Excel at Sales

Will Cannon
April 1, 2019
Sales Management Tools
Table of Contents

We live for sales management, right? We love it, and we wouldn’t dream of changing careers.

But then there are harder days. We need some help that provides a reprieve. Or at the very least, some sanity.

When things get busy, a host of tools will help you make your sales process more manageable, effective, and easier. So we made a list of our favorites.

But First, What Are Sales Management Tools?

Here’s a simple explanation: They’re tools that help you make sales management easier.

Sales management tools handle everything from pipeline reports to email automation. They come in many different formsfrom lightweight solutions for small and mobile businesses to big, bulky solutions for corporate enterprises.

Your choice depends on your needs. Thankfully, just about every list item gives you a free trial or demo.

Without further ado, let’s dive into the list…



UpLead is the only specialized software on this list. While it doesn’t relate to your sales management process as a whole, it does help drive leads into your pipeline, which is an important aspect of your sales process.

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If you don’t have leads, you have no need for implementing any kind of sales management platforms. And while others on this list do offer lead generation, UpLead specializes in it. So if you need leads, try out a free trial with UpLead before you change your whole sales management process.



Salesforce is an all-round CRM solution that helps all aspects of your sales management. They provide you with everything you need, including detailed reports, email automation, and AI-powered tools.

It also helps your reps shorten their sales cycles by engaging with customers in smart ways and finding their preferred methods of communication.

The one downside to SalesForce is its size. Since it’s such a large company, it can be a little overcomplicated. It can also load slowly, and it can be challenging to distribute consistent updates.

However, they do offer a free trial. So make sure SalesForce fits your marketing stack before you commit to it.



Hubspot is another full-stack marketing solution for all aspects of the customer experiencefrom marketing to customer service.

Since it’s heavy software, it can be slow to adapt. But the full-stack solution is specifically catered to large corporations.

Small businesses offer completely free CRM, which (of course) has limited functionality.

But in the end, Hubspot can ease your sales management tasks by offering detailed reports, scheduling sales calls, and so on.

It’s free to try out, but it can be more expensive than other solutions, depending on the size of your company.



Pipedrive is another full-stack CRM offering.

However, it places a much bigger emphasis on ease of use. The result is CRM that’s simple to set up, intuitive, and includes a host of functions that make your sales management experience easier. Features include a company-wide view of your pipeline on one page and automatic tracking of leads through your pipeline.

They also offer a free trial, and the price per month is very affordable,  especially if your team is small.



Freshsales is CRM with more features than a Swiss army knife. However, they also focus on simplicity.

They offer a host of single-page views and all the other bells and whistlesfrom lead management to sales tracking. But Freshsales falls short in their database management, which can be overcomplicated, messy, and limiting.  

Nevertheless, they boast one of the top CRM ratings on G2 Crowd. So they’re definitely worth a free test drive.

Zoho CRM

Zoho CRM

Zoho CRM is a marketing solution that lets you see leads across your pipeline.

With colorful graphs and reports, Zoho CRM is visually appealing, but it’s rated below average on G2 Crowd. Nevertheless, they have excellent customer service and strive to keep their users happy by providing quick updates and friendly service.

While they might not stack up to the competition right now, watch this space. With their constant improvements, they may well turn out to be one of the best choices for CRM.

Overall, Zoho has earned its place on this list.

InfusionSoft by Keap

InfusionSoft by Keap

InfusionSoft is a heavy CRM that led the field a few years ago.

But it’s dropped a few slots, primarily because it’s very bulky and expensive, compared to it competitors. And its pricing has very little flexibility. In other words, it was slower to update, and it wasn’t cost-effective.

However, things have changed, and InfusionSoft now offers far more affordable pricing. Their drag-and-drop email automation was one of their first upgrades. There’s a slight learning curve, but after you get the hang of it, it’s an amazing piece of software that’s well worth the investment.

With plenty of automation reports, InfusionSoft will keep you up-to-date, and keep sales ticking over.



SalesHandy is a suite of sales management tools that caters to a wide audience, including HR and real estate.

First off, it’s important to note that it lacks some functionality in centralized reporting. For example, you can’t see the total number of emails across campaigns, but you can see them individually. In addition, the initial setup can be a chore.

That said, they offer an intuitive system that’s easy to grasp. With little training required, it’s a great option if you have to quickly onboard a team. They also offer a free trial.



Bitrix24 is a solid PM tool that rivals Trello. But they recently expanded to offer CRM functionality.

While Bitrix24 is a relatively new player in the overall CRM market, they offer all the functionality a midsize company needs.

In fact, they’re a bit of a favorite among midsize companies, due to offering such a comprehensive stack (including project management and email automation) in one place. There’s also a free-forever option, though it has decidedly limited functionality.



amoCRM is another relatively new entry to the market. Their overall goal is providing ease of use.

But since it’s new, it has issues with integration and other software that’s often problematic in marketing stacks, and there’s still a lot of experimentation with pricing vs limitations. Finally, some users have experienced technical issues during the setup.

That said, amoCRM is very easy to use. It requires no technical knowledge and is basically self-explanatory.

It has everything you’d expect from CRM, offers a free trial, and boasts a simple user-per-month pricing system. While it’s not the best option out there, it’s a growing tool, so it’s definitely worth adding it to your watchlist.


Right off the bat, Teamgate gives the impression that they truly care about their users.

You get the chance to select your level of knowledge of CRM on their frontpage, and they only give you what you need to make a good decision.

Teamgate boasts unbelievable ratings on both Capterra and SofwareAdvice. It’s easy to use, has great insights, and comes highly recommended.

If you’re in the market for CRM, it would be well worth exploring a demo from Teamgate.



Insightly is flexible CRM that’s willing to adapt to your business needs.

They’ve got a solid rating on G2 Crowd. But some users have reported that the setup can be clunky and that it lacks some important features.

Furthermore, some users have actually complained about it being too simple, so it could use some tweaking to make it look more appealing.

Nevertheless, some Insightly users have grown their businesses by as much as 20%, but it must be noted that their user-per-month billing system is slightly more expensive than its competitors.



Pipefy is CRM that helps you automate brain-dead tasks and get a larger amount of control over your sales management processes.

It offers a mobile app, which is a big plus. But it’s not quite at 100%. Also, it isn’t the simplest software to use, and it has limited features compared to other competitors.

But in the end, they’re still growing, and they’ll continue developing their software. It’s definitely worth a try, as it has a solid rating on G2 Crowd. So if you’re in the market for CRM, Pipefy is definitely worth considering.

Pipeliner CRM

Pipeliner CRM

Pipeliner is an extremely solid CRM, but it may be trying to do too much.

Some minor issues with some reporting fields need to be manually performed, and it has some importing issues.

But overall, Pipeliner is a powerful CRM. They have an excellent rating on G2 Crowd, and they boast a ton of features, including a convenient mobile app. Without a doubt, they’re worth a try.



Capsule is a lightweight CRM that’s focused on simplicity.

While it lacks some of the features its competitors offer, it’s fast and simple. If you like easily adaptable software, Capsule is worth a try. It’s great for fast-moving, compact teams that don’t have time to waste on figuring out software.

Great List! But How Do I Choose?

In the end, choosing sales management software largely depends on your personal preference. But since migrating to new software is always a pain, it’s an extremely important choice.

Here’s one thing to keep in mind: Your business is an ever-shifting entity. Something that works for you today might not work five years from now. So at the end of the day, you should just make a choice and stick to it.

But to get the maximum amount of value out of your choice, try a few different CRM options that currently suit your needs. Then go with the one that offers you the most value for the least money.

And remember, UpLead is here for you if you ever need more leads.

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