Are you ready to turn every click on your website into a potential customer?
Dealfront’s Leadfeeder product answers that question. Built for web-visitor identification, it tracks visitors and turns raw data into actionable insights: it identifies companies visiting your website through first-party tracking (IP-to-company), then pushes qualified accounts to your CRM through connectors and integrations.
But what about the Leadfeeder ROI? This guide breaks down Leadfeeder’s pricing and plan options for 2026.
What is Leadfeeder?

Among lead generation tools, this one stands out because it does not just show who is visiting your website. It also identifies the companies behind those visits and surfaces firmographic details and contacts by integrating with the CRM and marketing automation tools you already use. Popular connections include Slack, Salesforce, HubSpot, Pipedrive, Mailchimp as well as Microsoft Dynamics. That way, your once anonymous web traffic turns into real names and companies so you can reach out before your competitors do.
Lead scoring is how the software filters quality leads and removes unwanted companies so you can prioritize sales efforts and build better sales pitches. It also supports automated lead nurturing campaigns. All of this runs on a user-friendly platform built for technical and non-technical users alike.
Leadfeeder Pricing: Overview of Plans
Unlike other lead generation platforms that only offer a free trial for a limited amount of time, Leadfeeder has a free version that is free forever. However, this free forever plan is limited, which is why the company also gives users a 14-day free trial for its paid plans.
Pricing today spans five tiers: a free Lite plan, three self-serve paid plans (Discover, Activate, Scale), plus a custom Enterprise plan for the largest teams. Paid pricing is shown in euros on Leadfeeder’s own site and is billed annually by default; final price still scales with the number of companies identified each month. Here is the quick-reference breakdown:
- Lite: free forever, up to 100 identified companies a month.
- Discover: from €79/month billed annually (€113/month billed monthly).
- Activate: from €369/month billed annually (€527/month billed monthly). This is Leadfeeder’s most popular plan.
- Scale: €599/month, billed annually only.
- Enterprise: custom pricing, sales-assisted.
Lite (Free)
$0, with up to 100 identified companies a month, 7-day data retention, plus 20 credits a month included. Unlimited users on every plan, free or paid.
Paid Plans: Discover, Activate, Scale
Every paid plan includes unlimited users and unlimited visitor data storage. Higher tiers add more identified companies and credits, with stronger features as you move up:
- Discover (from €79/month billed annually): reveals companies visiting your site, sends real-time account alerts, pushes accounts to your CRM, and includes unlimited visitor history and unlimited tracked domains.
- Activate (from €369/month billed annually): adds verified email addresses and phone numbers, intent-signal filtering, B2B display campaigns, CRM automations plus AI-assisted prospect list building.
- Scale (€599/month, billed annually only): adds free company-data exports with no credits used, automatic CRM data updates plus a dedicated customer success manager.
Teams that need custom volumes or dedicated support beyond Scale can request Enterprise pricing directly from Leadfeeder’s sales team. Credit top-ups are available separately in blocks of 100 to 5,000 on the paid plans.
Every paid plan opens with a 14-day free trial and needs no credit card. Accounts that do not upgrade automatically drop back to the free Lite plan once the trial ends.
NOTE: Your price tier is based on how many companies Leadfeeder identifies each month. If the same company visits your website multiple times, they are only counted once, and Leadfeeder filters out ISPs and low-quality traffic before that count reaches your plan’s limit.
Does Leadfeeder Have a Free Trial?
A 14-day free trial covers every paid plan. After 14 days, accounts auto-downgrade to the free Lite plan; no charges. No credit card required.
If you decide to purchase a paid plan while using the free trial, you will automatically continue to use that plan once the 14-day free trial ends. That way, there are no surprise charges if you forget about the free trial or have not yet decided whether you want to use a paid plan.
You will only be charged if you decide to actually sign up for a paid version of Leadfeeder.
Leadfeeder Pricing Compared to Competitors
Let’s compare Leadfeeder pricing to top competitors in the marketplace today.
| Alternative | Pricing | Billing | Model | Key Features | Link to Pricing |
| UpLead | $74 to $199+ per month | Monthly/Annual | Credits | • 95%+ accuracy• Real-time email verification• CRM integrations | UpLead Pricing |
| ZoomInfo | Professional starts at $14,995/year | Annual only | Seat & credit-based | • Business accounts only• No monthly plans• Add-ons priced separately• Extensive database• Intent data• Advanced search | ZoomInfo Pricing |
| Cognism | Custom pricing | Annual | Per seat | • Compliant data• Sales Intelligence• Chrome extension | Cognism Pricing |
| Lusha | Pro: $29.90/mo (monthly) or $22.45/mo billed annually (3 seats, 250-3,000 credits); Premium: from $69.90/mo (monthly) or $52.45/mo billed annually (5 seats; slider scales credits); Scale: Custom | Monthly/Annual | Credits | • Free plan available• Chrome extension• CRM integrations | Lusha Pricing |
| Apollo | Basic: $49/user/mo (annual $49 vs monthly $59); Professional: $79/user/mo (annual) vs $99 (monthly); Organization: $119/user/mo (annual) vs $149 (monthly), min. 3 seats | Monthly/Annual | Per user | • Free plan available• 20% annual discount• Min. 3 seats for Organization• Credits included• Engagement analytics• Sequencing tools | Apollo Pricing |
| Hunter | $49 to $499 per month | Monthly/Annual | Credits | • ~30% annual discount• Auto-localizes currency• Unified credits• Unlimited users• Bulk searches• Cold campaigns• Chrome extension | Hunter Pricing |
| Datanyze | Nyze Pro 1: $29/user/mo (or $21/user/mo billed annually). Nyze Pro 2: $55/user/mo (or $39/user/mo billed annually) | Monthly/Annual | Per seat | • Extensive search features• Organizational charts• Demographic filters | Datanyze Pricing |
| Snovio | $39 to $738/month (monthly); annual discounts available | Monthly/Annual | Credits | • Email drip campaigns• Bulk searches• CRM integrations | Snovio Pricing |
| Lead411 | Spark: $49/month (monthly) or $490/year; higher tiers (Ignite/Blaze) custom | Monthly/Annual | Credits | • Free trial available• Triple-verified database• CRM integrations | Lead411 Pricing |
| Owler Pricing | Pro: $39/user/month (billed annually); Enterprise custom | Monthly/Annual | Per seat | • Free plan available• Daily news updates• Proprietary datasets | Owler Pricing |
| ListKit Pricing | Starts at $97/month (credits; 7-day trial available) | Monthly | Credits | • 7-day free trial with 50 leads• Triple-verified email credits• Database updated daily• More than 21 billion buying intent signals• CRM integrations | ListKit Pricing |
All prices shown are in USD; where vendors publish local currency, we used their official USD display or converted to their stated USD where available.
Leadfeeder Reviews: Is Leadfeeder Worth It?
Leadfeeder’s reviews on G2 are good for small and mid-sized companies that are on a budget or want transparent pricing options for their lead generation tools. Other reviewers found the ease of use to be very intuitive.
The positive reviews for Leadfeeder focused on the site’s ease of setup and use, CRM integration capabilities, transparent pricing and lead insights. Customers highlight ease of setup and CRM integrations. See customer stories.
Although Leadfeeder’s ease of use and CRM integration are overwhelming positives, some reviewers complained about the accuracy of the information, particularly with the anonymous visitors. Users found instances where the information was not as accurate and precise as expected, which could impact lead generation and follow-up approaches.
How to Choose the Best Leadfeeder Plan for Your Business
One of Leadfeeder’s main benefits is that it offers a free plan that never expires. However, you do get what you pay for, and in this case the free plan is very limited. With the free Lite plan you only get up to 100 identified companies per month and it stores the last 7 days of data.
Since Leadfeeder offers a 14-day free trial of its paid plans, this is a solid option for those who want to try out everything Leadfeeder has to offer, since it is risk-free. You will not get charged once the 14 days are over. Instead, you will simply be downgraded to the free Lite plan.
During the 14-day free trial, you should use everything the paid plans have to offer: two-way CRM integrations, unlimited visitor data storage, custom feeds and filters and automatic activity alerts via email or Slack. Other benefits you can test during this trial period are website form tracking, video and download tracking for comprehensive engagement metrics and the monitoring of target accounts by tracking activity per target account list.
If you take advantage of the 14-day free trial to its fullest, you can decide whether Discover, Activate or Scale fits your team, and paying annually saves against the monthly rate on every paid tier. These savings add up fast once your identified-company count climbs, so it pays to check where your actual usage lands before you commit.
UpLead is the Best Alternative to Leadfeeder

Many reviewers complained about Leadfeeder’s data accuracy, which makes UpLead a solid alternative. UpLead is well known for its 95% accuracy rate for emails and achieves this near-perfect rate through a combination of human and machine-learning email verification processes. These results ensure your outreach efforts are more effective.
UpLead offers a 7-day free trial. After that, plans start at $99/month (Essentials) and $199/month (Plus).
UpLead also has a user-friendly platform, real-time email verification for higher-quality leads and access to over 160 million contacts worldwide. Experience the power of high-quality leads and an easy-to-use platform by giving UpLead a try today for free.
FAQs About Leadfeeder Pricing
Here are some top FAQs about Leadfeeder pricing.
How much does Leadfeeder cost?
Leadfeeder’s Lite plan is free, with up to 100 identified companies a month and 7-day data retention. Paid plans start with Discover at €79 a month billed annually, then step up to Activate at €369 a month and Scale at €599 a month billed annually only. Enterprise pricing is custom.
Is Leadfeeder free?
Yes, Leadfeeder offers a free version that never expires, called Lite. It includes unlimited users, keeps data for 7 days, and covers up to 100 identified companies a month.
Is Leadfeeder any good?
Reviewers praise its CRM integrations and easy-to-use interface, plus its tracker-based identification. See customer stories for more details. Some, however, have complained about the accuracy of its data.
What does Leadfeeder do?
This platform identifies website visitors for companies through first-party tracking, using the Leadfeeder Tracker and IP-to-company matching, then applies lead scoring to help those companies prioritize leads based on visitor behavior and engagement (pages viewed, time spent on the site, engagement, etc.). This information helps sales and marketing teams focus on high-potential leads.
What You Need to Remember About Leadfeeder Pricing
Tiered pricing is central to this platform: the monthly fee moves with the number of companies it identifies. Paid billing now starts at €79 a month on the Discover plan when billed annually. From there it climbs through Activate and Scale to a custom Enterprise plan for the largest teams. If your identified-company count keeps climbing and your bill climbs with it, that is a good moment to compare this fee against other lead generation options.