Category: Lead Generation

Building a high-performing B2B marketing funnel in 2026 means navigating a buyer journey that now averages 266 touchpoints—a 19.8% increase from 2023. This complexity creates

If you plan to grow your business, tracking your B2B conversion rate on an ongoing basis is essential. How do your leads convert compared to

Your sales pipeline shouldn’t depend on hope. Yet 61% of marketers say generating quality leads is their top challenge. Waiting for prospects to find you

Successful marketing campaigns rely on clean data, starting with valid, verified email addresses for all your potential customers through a dedicated email verification service. Collecting

Your insurance agency’s growth is unpredictable. You’re caught in a cycle of chasing expensive and low-quality leads while your sales pipeline resembles a roller coaster

You can send mass emails as an effective and budget-friendly strategy. This article covers the best practices for mass emails. We give you tips and

Many marketing teams use “demand generation” and “lead generation” interchangeably. This leads to confused strategies, wasted budget on low-quality leads, and friction between sales and

Your marketing team hits its MQL targets. But the sales team complains. They say the leads are low-quality and waste their time on prospects who

Apollo’s powerful lead generation software ranks as one of the best business intelligence tools on the market today. However, it’s not without its drawbacks. This article