If you have a business, you need leads. But, with so many types of leads out there, how do you know which ones to choose?
In this article, we’ll cover the different types of leads, define what a good lead is, and let you know where to get the leads you and your sales team need.
Let’s get started.
- What Are Leads: A Sales and Marketing Lead Definition
- Types of Leads by Business Services
- Different Types of Leads in Digital Marketing
- Here’s How to Generate Different Types of Leads
- FAQ on Types of Leads
What Are Leads: A Sales and Marketing Lead Definition
A sales lead is defined as a person or business that may make a purchase in the future.
Sales leads are individuals or companies that fit your definition of a potential customer. They include people or businesses whose profile simply fits your customer profile, as well as those who have already reached out and shown interest in your solution.
Types of Leads by Business Services
Here are the different types of leads according to their industry:
Commercial cleaning leads
Commercial cleaning leads are often building owners and managers, although they may also include homeowners with disposable income. Depending on the commercial cleaning business, the right leads can vary from people needing homes cleaned to large businesses looking to hire a cleaning company for all their locations.
Construction sales leads
Construction sales leads include landowners who want to build a home on their property, architects looking to build homes and buildings, and even developers wanting to embark on large construction projects.
These leads may also include potential customers who need to remodel a private or commercial space.
Artificial intelligence and machine learning companies aim to develop a close resemblance to human interaction or intelligence in a digital form. This has opened a large market of companies looking to use machine learning to develop targeted marketing and improve their customer interactions.
Legal leads are potential clients in need of legal advice. They can range from individuals who have recently been arrested, to large companies in need of legal firms to handle their day-to-day needs.
Healthcare & medical leads
Healthcare and medical leads include patients and the people close to them, along with medical personnel and medical communities. The specific type of lead will depend on the solution being advertised.
Recruitment leads aren’t potential customers at all. Instead, they refer to potential candidates for jobs within your company. These leads focus on people who fit a specific persona profile and who may be interested in a job you’re offering.
Web design leads
Leads for web design are companies in need of developement and maintenance of their company website. Since professional and up-to-date websites are such a vital part of brand awareness, web design leads are comprised of both new businesses and companies looking to revamp their online presence.
SEO leads are companies looking to promote their businesses through improving their SEO approach. These are leads wanting to improve their websites, get backlinks, and benefit from other services related to SEO. Most SaaS will have SEO needs, and many of them use SEO agencies to resolve them.
Insurance leads are some of the most expensive leads out there. Since insurance is required by law in many instances, and since these leads often become life-long customers, insurance leads are highly valuable.
Banking leads are often comprised of wealthy individuals, as well as people looking for loans and for a place to keep their savings. Although not as expensive as insurance leads, good banking leads can be hard to find.
Different Types of Leads in Digital Marketing
Here are a couple of ways of defining different types of leads:
Formal lead qualification terms:
Here are the formal and modern lead qualification terms:
MQL (marketing qualified leads)
A marketing qualified lead refers to a lead that’s already looking into your solution and how it can help them.
Marketing qualified leads can often be sent directly to the sales team, or kept in marketing strategies to nurture them and increase chances of conversion.
IQL (information qualified leads)
An information-qualified lead is a prospect who contacts the company as a part of their research. These leads are often interested in receiving more information, and are perfect for nurturing efforts.
SQL (sales qualified leads)
A sales qualified lead is a prospect who’s ready to meet with a sales rep or who has been shown a full demo of your solution. Since a sales qualified lead is in the last stages of their customer journey, they are also considered hot leads that should immediately be managed by the sales team.
Traditional qualification terms
Here are the traditional qualification terms:
A hot lead is a prospect who’s ready to convert. Hot leads are qualified leads that are highly interested in your solution, and likely to become a customer.
A warm lead is a prospect who is familiar with your company and its solutions, but may not be ready to convert to a purchasing customer yet. These leads are often placed into nurturing strategies with periodical checks to see if they’re ready to convert.
A cold lead is a potential customer who may or may not have heard about your brand or your solutions. Cold leads are often harder to nurture, but easier to find and cheaper to generate, since they can be anyone who fits within your customer persona profile.
Here’s How to Generate Different Types of Leads
In the following section, we’ll show you what channels and tactics you can use to generate different types of leads.
B2B list building software
One of the easiest and fastest ways to get qualified lead lists is to build them using list building software like UpLead.
List building software crawls public websites, extracting lead information, curating it, and saving it for later. However, a list building tool will only be as effective as its data. After all, all the leads in the world are worthless if the data has gone stale. That’s why it’s important to ensure you’re only paying for verified leads.
Unlike many other list building tools, UpLead offers a 95% data accuracy guarantee, ensuring you get quality leads you can actually use to help grow your business. To generate your first cold lead list, simply input your customer persona’s characteristics into UpLead’s search feature. Then, simply select the leads you’re interested in to download them. UpLead will verify all email addresses in real time, ensuring deliverability.
You can also use UpLead’s data enrichment feature to freshen up information on leads you already have.
UpLead doesn’t just show leads on spreadsheets. Through UpLead’s vibrant lead profiles, your sales team can quickly get to know potential customers and easily personalize their sales pitch to them.
Try UpLead today and see if it’s a good fit for your company.
Conferences are a great source of leads for all stages of your sales funnel. Events like the MozCon, for example, offer opportunities to meet new people and network through mixers, conferences, and parties.
To ensure you’re getting the most out of attending conferences, be sure to factor in all of your costs.. It’s also important to determine which conferences are most likely to generate the leads your company needs, so you can ensure you’re investing your resources wisely.
Traditional ads and display ads
Source: DX Media Direct
Traditional ads and display ads are still effective ways of generating leads, especially when it comes to specific niches. Websites like DX Media Direct help businesses get their ads on national cable TV, giving businesses access to an impressive 87 million households.
Be sure to choose the right lead generation channels for your audience by choosing the ones that are the most relevant to them. Use them to create brand awareness and a strong call to action.
Email marketing is another great way of generating and engaging email leads for all sales funnel stages. Cold email campaigns are especially effective at finding new customers while keeping costs to a minimum.
Tools like Mailchimp come with useful features and templates that help you quickly create and automate effective email marketing campaigns. Make sure your marketing emails use as few words as possible, and explain why you’re contacting your lead in the opening paragraph.
Cold calling doesn’t have the best reputation, but when done right, it can be a great way to generate leads.
You can use lead generation tools to quickly generate all the cold calling leads you need. You can locate highly-targeted leads, and use UpLead’s customer profiles to get to know them and adapt your cold calling approach to fit them specifically.
As Wendy’s successfully demonstrates above, social media can be a powerful way to generate warm leads and nurture the ones you already have.
Instead of trying to have a presence on all social media platforms, prioritize only the platforms where your potential customers are most active. Then, focus on building a following through engaging content. You can also create posts that are likely to promptusers to tag other people, which is an easy way to get referrals.
PPC (Pay per click advertising)
PPC ads come at a high price, but are a great way to quickly generate online leads.
By purchasing PPC ads, you can ensure that your core marketing message is displayed to a wide range of potential customers. To keep the cost of PPC ads to a minimum, make sure you do enough testing before committing to one approach. Pay close attention to your landing pages. Avoid unnecessary words and highlight your call to action.
Finally, SEO is a great way of generating leads organically at low costs, and even generate free leads by spending only time instead of money. Although SEO methods often take months to pay off, they can generate highly-targeted leads at low costs over the long-term.
Get started with SEO by performing keyword research to find out what your customer persona is interested in. Then, you can develop high-quality content aimed to rank for those keywords.
Instead of advertising your business in the first paragraph, focus on providing valuable information. Only mention your business in a short sentence in the body of the article or at the end, and only if it’s relevant.
FAQ on Types of Leads
Here are answers to common questions regarding different types of leads:
What are 3 ways of getting sales leads?
This answer will vary depending on the size of your business and the products/services you offer. However, it’s important for every business seeking new customers to first understand the different types of leads. Divide your potential leads into three basic categories: cold, warm, and hot leads. From there, you can design your strategies for success with each type. For example, you can use lead magnets and SEO strategies to generate and nurture warm leads, attend conferences to get hot leads, and use lead generation tools to obtain cold leads.
What are the types of leads you can generate?
Leads can be divided into hot, warm, and cold. Hot leads are prospects who are ready to make a purchase. Warm leads are prospects who already know about your company but aren’t ready to make a purchase yet. Cold leads are prospects who do not know about your company or its solutions.
There are a wide range of lead types and a number of ways to find them. If you want to generate a variety of valuable leads, you should develop a multi-channel lead generation approach. Generate a list of verified leads with UpLead, and start nurturing and qualifying your leads in no time.
Try UpLead today and see if it’s a good fit for your business