Companies that use account-based marketing (ABM) see a 48% increase in their revenue per account. This makes it one of the best strategies for any growth-minded B2B company in 2025.
However, this is not possible without the right account-based marketing software.
Below, we compare 21 top ABM platforms to help you choose the right one for your team.
What is Account-Based Marketing Software?
Account-based marketing software works as a B2B strategy that focuses on targeting high-impact accounts rather than the entire market. The goal is to invest resources and campaigns that resonate with a limited target audience.
Sales and marketing teams collaborate to identify key companies and engage them through targeted account selling. By aligning outreach strategy with each account’s specific context, ABM enables businesses to achieve higher engagement, conversion rates, and larger transactions. This is especially useful for companies with lengthy sales cycles or complex purchasing processes. With ABM, businesses can better understand the pain points, interests, and behaviours of their target audience.
Best Account-Based Marketing Software
Choosing the best account-based marketing software can be a daunting task, as there are numerous options available on the market.
What separates the best ABM tools from the rest is their ability to integrate clean data, deliver real-time targeting, and align with your individual GTM strategy without overwhelming complexity or cost.
1. UpLead
UpLead is a B2B prospecting and data enrichment platform for ABM teams that need clean, verified, and real-time lead data. It enables users to create hyper-targeted account lists using over 50 filters, including technographics, firmographics, and buyer intent. It has features like real-time email verification, data enrichment, and Bombora-powered intent data for every stage of an ABM campaign.
What Customer Reviews Say
According to a G2 review, a data solutions manager highlighted UpLead’s reliable data accuracy in managing account-based marketing. They cited how the platform helped them enrich their contact lists and launch outreach campaigns with greater confidence.
UpLead’s responsive support team and competitive pricing were also mentioned.
Pricing
Here are the pricing plans, each personalized to different prospecting needs:
- Test Drive (Free Trial) – $0 for 7 days (5 credits)
- Essentials (Monthly) – $99/month (170 credits)
- Plus (Monthly) – $199/month (400 credits)
- Professional (Annual) – Custom pricing (contact sales)
2. Cognism
Cognism offers data coverage for business contacts, direct dials, and emails. This platform enables you to shortlist key accounts and trigger campaigns based on purchasing signals or market movements.
What Customer Reviews Say
Customers appreciate Cognism’s capability to support ABM targeting by providing accurate contact data within ideal customer profiles. Users frequently highlight its ease of use, GDPR-compliant data, and seamless integration with CRMs.
Pricing
While there is no pricing on the website, here are Cognism’s various plans:
- Free Trial – 25 targeted B2B leads (requires consultation with a data expert)
- Platinum Plan – Contact data, company insights, hiring/funding tracking, CRM integrations
- Diamond Plan – Everything in Platinum and phone-verified numbers, intent data, data enrichment
3. 6sense
6sense utilizes AI and predictive analytics to assist B2B revenue teams in identifying in-market accounts, uncovering buying behaviour, and engaging prospects across multiple channels.
What Customer Reviews Say
Users praise 6sense’s intent detection and targeted account lists capabilities as transformative for their ABM strategies. Many highlight how the platform helps them prioritize in-market accounts and tailor outreach with precision.
Pricing
Contact sales for customized quotes for the following plans:
- Free – 50 credits/month, buyer discovery, contact & company data, alerts, list management, Chrome extension
- Team – Adds technographics, psychographics, web/CRM/SEP apps, CRM/SEP integration, and dashboards
- Growth – Offers 3rd party intent, corporate hierarchy, prioritization dashboards
- Enterprise – Includes predictive AI model, actions, CRM & MAP
ABM Software for Lead Generation & Sales Intelligence
ABM and lead generation work together. A successful sales strategy starts with identifying the right targeted leads and gathering reliable data to fuel outreach.
If you are building prospecting workflows or scaling your B2B marketing strategies, these ABM tools offer the data depth and targeting precision needed to make every touchpoint count.
4. ZoomInfo
Teams running account-based marketing campaigns rely on ZoomInfo for targeting accuracy at scale. It integrates with CRMs and MAPs, making it suitable for organizations running multi-touch ABM programs.
What Customer Reviews Say
As per G2, customers label ZoomInfo as a foundational ABM and demand generation toolbox. They find it useful for everyday deal closures and upselling in B2B environments.
Pricing
Here are the pricing plans offered by ZoomInfo:
- Lite – Free (up to 10 contacts/month)
- Professional – Starts at $14,995/year (5,000 annual bulk credits)
- Advanced – $24,995/year (10,000 annual bulk credits + 1,000 monthly credits/user)
- Elite – $39,995/year (10,000 annual bulk credits + 1,000 monthly credits/user)
5. Owler
Owler provides competitive intelligence that supports account-based targeting through real-time insights. It’s useful for competitive analysis and can be used with UpLead for targeted ABM campaigns.
What Customer Reviews Say
Users describe Owler as a reliable tool for tracking market activity and identifying opportunities for ABM campaigns. However, some reviewers suggest the trial period could be longer.
Pricing
Here are the pricing plans by Owler:
- Community – Free, follow up to 5 companies, with real‑time news alerts and basic company profiles.
- Pro – $39/month, billed annually, unlimited follows, 20+ alerts, advanced filters, custom lists, and daily snapshots.
- Enterprise – Contact sales; all Pro features + API access, CRM/Marketo integrations, AI assistant, Chrome extension, and premium support.
6. Datanyze
Datanyze helps ABM teams discover and validate contacts through technographic insights. It offers a browser extension, making it easy to capture contact details and identify potential buyers.
What Customer Reviews Say
According to G2, Datanyze stands out for its data accuracy and simple user interface. Users also highlight the Chrome extension as a reliable tool for on-the-go prospecting and accessing verified contact details.
Pricing
Here are the pricing plans offered by Datanyze:
- Nyze Lite – 90-day free trial for 10 credits/month
- Nyze Pro 1 – $29/month for 80 credits, $0.363 per credit
- Nyze Pro 2 – $55/month for 160 credits, $0.344 per credit
7. Clearbit
Clearbit is an account-based marketing platform that provides real-time intelligence and data enrichment. It offers data control and prospecting tools to plan personalization campaigns accordingly.
What Customer Reviews Say
One user emphasized that Clearbit delivers timely and accurate contacts at their target companies. It’s consistently praised as a great tool for outbound ABM workflows.
Pricing
Here are the pricing plans by Clearbit:
- Enrichment (Archived Data) – $99/month or $199/year
- Prospector (Archived Data) – Starts at $999/month or $12,000/year
- Company Headcount Tier – $17,100 for ~200 employees, up to $80,700 for 1,000+ employees
8. LinkedIn
LinkedIn is an effective platform for ABM strategies. It provides teams with advanced filters for account discovery and personalized outreach via InMail or connection requests.
What Customer Reviews Say
By connecting LinkedIn’s sales navigator with an ABM campaign, teams can ensure that their message reaches the right audience instantly.
Pricing
Here are the pricing plans for LinkedIn:
- Core – $89.84/month (save 25% when billed annually), best for sales professionals.
- Advanced – $151.10/month/license (save 21% when billed annually), best for sales teams.
- Advanced Plus – Request a demo for pricing, best for sales teams with CRMs.
ABM Tools for Contact Enrichment
Data enrichment can make or break your account-based marketing strategy.
Your company is at risk without accurate contact information and enriched company profiles. That is why ABM teams use contact enrichment tools.
These tools help fill data gaps, clean outdated records, and personalize outreach at scale. Whether you’re starting with a basic list or using enrichment data in your CRM or B2B marketing funnel, these platforms offer structure and precision to your ABM campaigns.
9. Demandbase
Demandbase is best for teams running large-scale ABM campaigns across sales and marketing. Through firmographic data, website analytics, and intent signals, Demandbase targets and converts high-value accounts instantly.
What Customer Reviews Say
A mid-market user said that the platform’s AI-based insights and targeting capabilities helped them connect with high-value prospects. They also stated that more sales outreach features can be added.
Pricing
Demandbase offers flexible pricing based on user needs.
10. Lusha
Lusha is for B2B sales teams that want instant access to verified, accurate contact data for outbound prospecting and ABM campaigns. It works smoothly as a Chrome extension, making it easier to find potential leads’ details.
What Customer Reviews Say
Most customers highlight that Lusha is well-suited for sales teams targeting specific companies, especially when integrated with platforms like LinkedIn.
Pricing
Here are the pricing plans for Lusha:
- Free Plan – 70 credits monthly
- Pro – $19.90/month for 200 credits, $39.80/month for 400 credits, and $59.70/month for 600 credits
- Premium – $69.90/month for 800 credits
- Scale – Contact the team for a custom quote
11. Adapt.io
Adapt.io is an account-based marketing platform that helps companies connect with potential customers using a database of 250 M+ verified B2B contacts. It’s especially useful for sales teams focused on list volume, real-time enrichment, and fast prospecting.
What Customer Reviews Say
Users state that Adapt.io is effective for sourcing up-to-date contact data and lead generation, which supports ABM campaigns.
Pricing
Adapt.io offers the following pricing plans:
- Free plan – 25 emails, enrichment credits, and 25 contacts per day.
- Starter – $49/month
- Basic – $99/month
- Custom – Contact sales for a quote
12. LeadGenius
LeadGenius is ideal for organizations that deal with highly segmented, multi-language, or global campaigns. With human research and machine learning combined, you can find high-intent and precise information.
What Customer Reviews Say
A representative from Snowflake shared that LeadGenius helped them reach conversion rates of 35–40%, significantly improving ABM efficiency and lead quality.
Pricing
LeadGenius does not explicitly state its pricing on the website.
ABM Platforms for Intent Data
Intent data enables ABM teams to focus their time and resources on accounts that are actively demonstrating interest in their relevant product category.
This is different from cold outreach. You are targeting companies that are already researching solutions, increasing your conversion potential. Intent platforms track online behaviors, such as keyword searches, content consumption, and engagement signals, to surface high-priority accounts and buying groups.
If you want to personalize outreach, prioritize ad spend, or trigger sales follow-ups, these tools help drive data-driven, timing-sensitive account-based marketing campaigns.
13. Bombora
Bombora is an intent data provider that helps ABM teams prioritize high-interest accounts and time their outreach effectively. It integrates with platforms like UpLead to pair real-time intent signals with verified contact data.
What Customer Reviews Say
Customers prefer Bombora for its different intent categories, which makes it easier to define the target marketing for ABM.
Pricing
Bombora does not disclose its pricing publicly.
14. Aptivio
Aptivio is a newer platform that offers predictive intent modeling and risk scoring. It tracks digital footprints across multiple channels, using AI to flag accounts that match your ideal buyer profile.
What Customer Reviews Say
Customers like Aptivio for its user intent and other useful features that make ABM campaigns a success. However, there are also complaints regarding the complex interface for beginners.
Pricing
Aptivio offers its basic features for free. It also has an AI Core Package, which is $2,500/month, excluding add-ons.
15. Intentsify
Intentsify combines data from multiple third-party sources to deliver multi-layered intent signals and help ABM teams identify high-fit accounts faster. Its platform also includes other campaign activation features, making it a reliable tool for full-funnel account-based marketing.
What Customer Reviews Say
A GTM advisor on G2 praised Intentsify for its content syndication features and also pointed out the lack of deeper integration with their ABM platform.
Pricing
Intentsify operates on a cost-per-lead (CPL) model, meaning pricing will vary per customer.
16. Leadfeeder
Leadfeeder identifies anonymous website visitors by linking IP addresses to companies. It does not provide third-party intent but offers behavioural tracking, helping ABM teams target warm inbound accounts who have already interacted with their site.
What Customer Reviews Say
Customers highlight Leadfeeder’s capability to provide insights into the effectiveness of ABM campaigns. However, they said the amount of emails sent can be overwhelming.
Pricing
Leadfeeder has a no-limit free plan and a paid plan starting at €99 per month, paid annually.
ABM Software to Execute Strategy
While data, segmentation, and targeting are important, executing your ABM strategy using proven account-based marketing tactics is what drives results.
You need a tool that connects all the parts, including content delivery, personalization, sales alignment, and performance tracking. It is also important that the tool aligns with your tech stack and the type of leads you are targeting.
These platforms help bring your campaigns to life by managing account journeys across email, ads, landing pages, and CRM systems, while offering visibility into key B2B marketing metrics that measure success across the market.
As B2B marketing trends continue to shift toward hyper-personalized, account-first strategies, these tools are crucial for achieving meaningful results.
17. HubSpot
HubSpot is a popular account-based marketing platform that offers contact segmentation, workflow automation, and content personalization. It helps you attract and engage potential clients through their buyer journey.
What Customer Reviews Say
According to SoftwareReviews, customers are most interested in HubSpot because of its pre-designed ABM workflows and templates that make initial ABM planning quick and efficient.
Pricing
Here are the pricing plans for HubSpot:
- Marketing Hub Professional – $800/month
- Marketing Hub Enterprise – $3,600/month
18. Terminus
Terminus is another ABM platform focused on multi-channel campaign execution, display advertising, and web personalization. It allows users to engage accounts, backed by intent data and firmographics. It also features deep analytics for account engagement and pipeline impact.
What Customer Reviews Say
Profisee, a data management platform, noticed better engagement across the customer journey after using the Terminus ABM platform.
Pricing
- Starter – Free
- Pro – $10/month
- Team – $20/month
- Business – $30/month
19. Karrot
Karrot, launched by Singlegrain, is built to increase engagement and customer loyalty by nurturing key accounts for ABM strategies. It helps drive follow-ups and referrals with customized offers for different stages of the buyer journey.
What Customer Reviews Say
A global enterprise software company was able to achieve increased target account engagement by using Karrot to enhance its LinkedIn ABM campaigns.
Pricing
Karrot offers customized pricing.
20. Uberflip
Uberflip focuses on content personalization and journey acceleration. It helps ABM teams create content hubs tailored to specific accounts, streamlining engagement and guiding decision-makers through the marketing funnel.
What Customer Reviews Say
A senior manager at a software company liked Uberflip for its ability to nurture programs and cater to the audience at the right stage of their cycle in their account-based marketing campaigns.
Pricing
Uberflip does not disclose its pricing publicly. Contact sales for custom pricing.
21. Marketo
Marketo is an Adobe product that works as a marketing automation platform for enterprise ABM programs. It offers lead scoring, nurturing workflows, and campaign performance tracking, with strong CRM and ad network integrations.
What Customer Reviews Say
While the onboarding process is lengthy, Jay, a small business CEO, appreciated Marketo for its workspace features, which enabled the creation of strong ABM campaigns. He also called Marketo agency-friendly.
Pricing
Marketo does not disclose its pricing publicly. Users may contact the sales team for a custom quote.
Key Considerations for Account-Based Marketing Software
When selecting the right account-based marketing software, it is important to consider factors beyond brand recognition and feature count. The best ABM tools align with your campaign goals, sales workflows, and data requirements. They can empower your team to identify, engage, and convert high-value accounts efficiently.
Here is what to consider when evaluating ABM platforms:
1. Data Accuracy & Coverage
Strong data is what makes your ABM strategy stand out.
Look for platforms that offer verified emails, direct dials, and intent signals. Clean data ensures you are reaching the right people within the right companies, without wasting budget on unqualified leads.
2. Segmentation Capabilities
ABM requires precise audience segmentation.
Choose tools that allow for advanced filtering by job title, industry, tech stack, buying stage, revenue, or custom criteria. This helps you target high-profile accounts and tailor your messaging.
3. CRM & Marketing Tool Integration
A good ABM platform should integrate easily with your existing CRM, marketing automation tools, and ad platforms. This ensures seamless campaign execution across channels and provides a unified view of account engagement. Keep this in mind when comparing ABM and demand generation strategies, which may rely on different applications for capturing and nurturing leads.
4. Scalability & Ease of Use
Whether you’re just starting with ABM or managing hundreds of target accounts, the tool should grow with your needs. Prioritize platforms like UpLead, which are intuitive to use, quick to onboard, and flexible in terms of pricing and features.
5. Real-Time Intent & Engagement Insights
The best ABM tools offer real-time insights into which accounts are actively researching your solution, and help you act quickly on that behavior. Intent data, combined with engagement tracking, allows for smarter timing and more personalized outreach.
Choosing the right ABM software means striking a balance between implementation and practicality, while ensuring it supports your team’s entire funnel, from targeting to close.
Level Up Your Marketing & Sales Teams With UpLead
UpLead is built for B2B teams running account-based marketing campaigns that rely on clean, actionable data. From real-time email verification to demand generation and B2B list building, UpLead helps you enhance your B2B marketing engagement with high-value accounts and leads. It offers multi-touch tracking and dynamic segmentation features that allow both sales and marketing teams to coordinate personalized outreach at every stage.
Unlike bulky enterprise platforms, UpLead is easy to use, affordable, and built for fast execution. This makes it an ideal choice for ABM teams in 2025.
Start your free trial today and see how UpLead transforms your ABM strategies!
FAQs About ABM Software
Yes, ABM is highly relevant in 2025 as more B2B companies are shifting their focus from general leads to concentrated outreach. It guarantees ROI by focusing resources on high-value accounts.
The three types of account-based marketing are one-to-one, one-to-few, and one-to-many. All three differ in terms of scaling, focusing either on personalized campaigns for individual accounts or broader efforts for segmented account groups.
Examples of account-based marketing software include UpLead, Demandbase, 6sense and Clearbit. Among these top tools, UpLead stands out for its advanced filtering capabilities and real-time verified contact data to support ABM strategies.
CRM stores and manages customer interactions, whereas ABM targets and converts specific high-value accounts through personalized marketing.
ABM is a strategy that helps attract targeted, key accounts. Sales focuses on closing deals and managing relationships after engagement. ABM supports sales by warming up ideal prospects.
What You Need to Remember About Account-Based Marketing Software
The tools mentioned above offer different strengths, from lead generation to intent data and personalization.
Before picking one, map your marketing funnel and define your target accounts. This ensures you are not just using the “best” software, but one that aligns best with your goals, team workflow, and growth strategy.
