Owler Pricing & Plans: What to Know in 2024

William Cannon
Last updated on January 10, 2024
Table of Contents

Choosing the right platform for company data and insights is crucial for sales teams and marketers. Owler is a platform that offers instant insights into businesses and their direct and indirect competitors. Similar to email finders like UpLead, Owler provides comprehensive private company data for your sales and marketing efforts. Today, we’ll analyze Owler’s pricing plans, integrations, features, and alternatives.

What is Owler?


Owler is a powerful platform offering private company data on over 4.6 million entities from its vast collection of 13.7 million, mapped to over 200 specific countries. As one of the largest crowdsourced company data providers, Owler relies on a community of over 5 million global business professionals for real-time, accurate information.

Owler delivers exclusive company and industry insights, helping users discover competitors, leads, and up-to-date news. The platform is continuously updated through its member community, enhanced with AI and machine learning techniques, and verified by Owler’s data science team.

Owler Key Features

Owler’s key features are essential for staying informed about companies and industries that matter to your business. These features include:

  • Access to data on over 15 million company profiles
  • Ability to follow companies and receive daily news updates on those companies via the Daily Snapshot email
  • Proprietary datasets sourced first-hand from a community of over 5 million global business professionals representing an active business community

Owler Pricing & Plans

Owler offers a range of pricing plans catering to different needs and budgets. Each plan includes features tailored for specific companies and is only available as an annual package. 


The Community plan is free and ideal for teams who want basic access to Owler’s platform. With this plan, you can follow up to 5 companies and their top 3 direct and indirect competitors, offering limited but valuable information on selected organizations.


Designed for executives, marketers, and sales professionals, the Pro plan offers unique insights about companies, such as annual revenue estimates, funding, acquisitions, CEO approval ratings, employee headcounts, and other data points. For $35 per user per month (billed annually), this plan allows users to follow an unlimited number of companies and competitors. 

Additionally, it includes advanced search and filter capabilities. The Pro plan is ideal for those requiring more in-depth data and flexibility than the Community plan. 


The Max plan is the ultimate sales companion, catering to sales teams that need up-to-date data, insights, and business news all in one place. Starting at $50 per user per month, this plan offers seamless integrations with major CRM and collaboration tools such as Salesforce and Slack, streamlining workflows and enhancing team communication. 

Compared to the Pro plan, the Max plan is geared towards sales teams who need a comprehensive and integrated solution for managing leads and staying informed about industry trends.

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Owler Integrations

To enhance its functionality and streamline workflows, Owler integrates with several popular business tools that can be combined with its services to improve user experience and increase efficiency. Integrations include:

  • Hubspot: Enables users to sync Owler’s competitive insights, company data, and news alerts directly with Hubspot CRM, allowing sales teams real-time information on leads and prospects.
  • Salesforce: Seamlessly integrates Owler’s data with Salesforce CRM, providing users with valuable competitive insights and company information to improve lead nurturing and management.
  • Slack: Allows users to receive and share Owler news alerts and insights with team members through Slack channels, facilitating communication and collaboration.
  • Microsoft Teams: Integrates Owler news alerts and insights with Microsoft Teams, enabling users to stay informed about industry trends and share information with colleagues in real time.

UpLead is the Best Owler Alternative

UpLead Homepage

UpLead is an excellent lead provider alternative to Owler, offering extensive features and functionality for sales prospecting. This platform suits sales teams and marketers seeking comprehensive company data and insights. By providing a free trial with relatively affordable pricing tiers, UpLead proves its value for money twice over. 

Key Features

Some of the most prominent features of UpLead include:

  • Access to over 155 million B2B leads and over 16 million company profiles
  • Easy-to-use website 
  • Filter by over 16,000 technologies to ensure the right tech stack
  • Advanced search and filtering options for over 16 million company profiles
  • Integrations with popular CRM and productivity tools like Dropbox and Drive 


UpLead offers three different pricing plans: Basic, Plus, and Professional. The Basic plan starts at $74 per month and includes 200 credits per month, access to over 54 million contacts and companies, and basic lead search and export features. The Plus plan starts at $149 per month and includes 500 credits per month, advanced search and filtering options, and integrations with popular CRM and marketing automation tools. 

The Professional plan starts at $299 per month and includes 1,000 credits per month, priority support, and access to UpLead’s API. UpLead also offers a free trial and a test drive plan with five credits. Additional credits can be purchased for all plans at $0.60 per credit.

Try UpLead for free to start exploring high-quality leads today. 

More Alternatives to Owler

Several other tools on the market can be used as alternatives to Owler, each catering to different needs and preferences.

LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium feature on LinkedIn that helps businesses generate leads by allowing them to find their target audience easily.

Key Features:

  • Extended Network Access: Sales Navigator provides access to LinkedIn’s entire network, allowing users to connect with people outside their immediate network.
  • Advanced Searching Tools: Sales Navigator offers advanced search filters that allow users to search for leads based on specific criteria, such as job title, company size, and location.
  • Prioritize and Qualify Opportunities: Sales Navigator allows users to prioritize and qualify leads based on job changes, company growth, and other triggers.


LinkedIn Sales Navigator has different pricing plans depending on the features and number of users. The pricing details for LinkedIn Sales Navigator start at $64.99 per month and goes up to $134.99 per month. The basic premium plan, Sales Navigator Core, gives access to LinkedIn subscriptions and features such as extended network access, advanced search filters, and lead recommendations.


Datanyze is the cloud-based solution for business intelligence

Datanyze is a cloud-based sales intelligence and lead generation solution that enables organizations to find B2B sales prospects from where they browse the most. 

Key Features:

  • Accurate prospecting: Datanyze provides accurate and up-to-date information on the industry, social activity, employee count, and company annual revenue.
  • Sales intelligence: the platform offers features to enrich your lead generation, such as messaging, segmentation, and list customization.
  • Account-based marketing: Datanyze provides tools for users to target specific accounts and engage with decision-makers.


Datanyze offers a range of pricing plans to suit different needs and budgets. The pricing starts from $29 per month for a flat-rate subscription, and a free plan is also available for 90 days. The Nyze Pro plan costs $55 per month and includes 90 credits per month, all the features of Nyze Lite, and early access to new features. 

FAQs About Owler Pricing

Below are some of the most commonly asked questions about Owler pricing.

Is Owler free?

Owler offers a free plan providing access to basic company data, including revenue estimates, funding, acquisitions, CEO approval ratings, employee count, and other data points. Other Owler pricing plans start at $35 monthly (billed annually).

How credible is Owler?

Owler’s database contains the profiles of over 15 million companies, providing users with daily news, updates, and events in the industry. Owler’s data is crowdsourced from over 5 million global business professionals representing an active business community. Owler’s data is continually updated through its member community, enhanced with AI and machine learning techniques, and human-verified by Owler’s data science team.

How does Owler estimate revenue?

Owler’s revenue estimates are based on various factors, including public financial statements, funding rounds, and other data points.

What You Need to Remember About Owler Pricing

The Owler pricing breakdown caters to different user needs and budgets, from free to premium options. The platform is continually updated and verified, ensuring access to accurate and up-to-date private company data. For those seeking alternatives, platforms like UpLead are viable options for varying requirements and price points.

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