11 ZoomInfo Competitors & Alternatives to Consider

William Cannon
Last updated on December 2, 2022
Zoominfo competitors
Table of Contents

This article covers the 11 best ZoomInfo competitors for you to consider using. These business intelligence tools will help you to build high-quality email and phone contact lists. Like ZoomInfo, they have B2B databases and a host of useful features to find your ideal prospects. 

We’ll also cover how to choose the best ZoomInfo alternatives for your business. We’ll look at plans and pricing, tool features, functionality, and ease of use. 

Let’s get started.

Quick Links:

  1. 11 ZoomInfo Competitors to Use for Your Business
  2. How to Choose the Best ZoomInfo Competitor for Your Business
  3. FAQs About ZoomInfo Competitors
  4. What You Need to Remember About ZoomInfo Competitors

11 ZoomInfo Competitors to Use for Your Business

Below are 11 ZoomInfo competitors:

1. Uplead

UpLead is a B2B lead intelligence software with a contact database that has a 95% accuracy guarantee. This application supercharges sales teams, boosting lead generation and sales. With UpLead, your business can fuel consistent revenue growth from targeted campaigns.

Uplead B2B Prospecting

Key Features:

UpLead has a host of valuable features that help you generate high-quality leads. It has an 85+ million B2B email address database featuring contacts from over 200+ countries. With a 95% data accuracy guarantee, it’s one of the best databases around.

You can use over 50+ search criteria filters to build targeted prospect lists. Each email is validated thanks to real-time email verification. Other features include data enrichment, technology tracking, organizational charts, real-time intent data, and competitor intelligence.

Database Details:

The UpLead database has over 85+ million B2B contact email addresses, covering 200+ countries. It also features 14+ million global company profiles and tracks 16,000+ technologies. With a data accuracy guarantee of 95%, it’s one of the best B2B databases on the market.

Integrations:

UpLead integrates with top CRM platforms like Salesforce, HubSpot, Zoho, Insightly, Pipedrive, and Outreach. Using Zapier, UpLead can integrate with over 1,500+ other apps

Intent Data:

Purchase intent data allows you to track website activity in real-time for granular targeting of leads. All intent data comes from Bombora: the most accurate source on the market

Technographics:

You can search UpLead’s database using technologies (technographics) and build targeted prospect lists in real-time. UpLead tracks over 16,000+ technologies, including mobile and web technologies.

Email Verification:

Business contact email addresses are verified thanks to real-time email validation. 

Chrome Extension:

The UpLead Google Chrome extension scrapes contact data from LinkedIn and websites.

API:

UpLead’s robust API can uncover person and company data, finding up to 40 attributes at once. The Prospector API finds leads based on company, location, job title, and function, among other things.  

Pricing:

There are three basic pricing plans: Essentials, Plus, and Professional. The Essentials plan costs $99 per month or $74 per month if billed annually. The Plus plan costs $199 per month or $149 per month if billed annually.

The Professional plan costs $399 per month or $299 per month if billed annually. There’s also an Enterprise plan for large organizations that need a customized solution to fit the scaled demands.

A one-week free trial offering five leads is available.

Pros:

  • The database is very accurate compared to competitors
  • More affordable than most business intelligence tools
  • Real-time email verification
  • Bombora intent data

Cons:

  • No mobile app
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2. Lead411

Lead411 is a B2B marketing and sales intelligence platform that offers its customers high-quality, accurate contact information. Its extensive database can be combed through with search criteria filters to create extremely targeted prospect lists.

Lead411 lets you buy leads and find out their emails and other contact information.

Key Features:

Lead411 has a suite of features that allow you to take advantage of its B2B database. The Sales Trigger feature tracks the activity of your target prospects. Data enrichment and lead scoring features verify, validate, and prioritize your contacts.

The database can be sifted through with search filters like job title, technologies used, location, revenue, and more. 

Database Details:

Lead411 features over 450+ million contacts in its database. This includes 20+ million companies worldwide and 30,000+ searchable technologies. 

Integrations:

The cloud-based lead generation tool integrates with the major CRM platforms. This includes Salesforce, HubSpot, Zoho, and Pipedrive.

Intent Data:

Lead411 utilizes Bombora buyer intent data to uncover companies that are looking for a solution you offer.

Technographics:

An advanced technology search gives you the power to search through 30,000+ technologies. You can use this to find companies using similar technologies to what your business offers. 

You’re also able to search based on tech stack activity. This helps you uncover which apps they’ve recently added and removed.

Email Verification:

Real-time verification ensures that customers get the most accurate contact email addresses. Lead411 boasts a 96% deliverability rate on its website.

Chrome Extension:

Lead411’s Google Chrome Extension can be used to scrape company websites and LinkedIn to discover contact information.

API:

There is an API that you can use to integrate Lead411’s functionality into your product.

Pricing:

Lead411 has three pricing plans: Basic, Pro, and Enterprise. Basic costs $99 per user per month and Pro costs $199 per user per month. Enterprise is a custom plan for larger organizations. You’ll need to contact the sales team and get a quote.

There’s also a free seven-day trial.

Pros:

  • High deliverability rate

Cons:

  • North American focus

3. Seamless.ai

Seamless.ai is an AI-powered real-time search engine that finds cell phone numbers, direct dials, and emails. This innovative tool can build targeted prospect lists for sales and marketing campaigns. Autopilot features allow you to automate your list-building process.

Seamless Ai

Key Features: 

Seamless AI gives you the ability to uncover email addresses and phone numbers. It uses a real-time, AI-powered search engine to find the best quality leads for your business. Date enrichment functionality ensures all contact information is updated.

Database Details:

Seamless AI doesn’t have a database.

Integrations:

Seamless AI integrates with a host of popular applications. It works with Salesforce, HubSpot, Microsoft Dynamics, Outreach, Salesloft, Zoho, Keap, Cloze, and Insightly.

Intent Data:

Seamless AI doesn’t use any intent data.

Technographics:

You can use the “Technologies” search filter to find out what technology your targets use.

Email Verification:

Seamless AI verifies all email addresses, giving you a validation report for each one.  

Chrome Extension:

The Seamless AI Google Chrome extension builds lists as you use the internet. It syncs with your browser and uncovers email addresses, mobile numbers, and direct dials from company websites. It also works on LinkedIn and with LinkedIn Sales Navigator.

API:

Seamless AI doesn’t provide an API.

Pricing:

Seamless AI has four pricing plans: Free, Basic, Pro, and Enterprise. Basic is $147 per month, while Pro and Enterprise are priced based on your needs. You’ll need to contact a sales representative to get an accurate quote.

Pros:

  • Has a free trial
  • Innovative lead generation solution

Cons:

  • The cheapest plan is more expensive than its competitors
  • Annual contracts
  • No API
  • Data accuracy is lacking

UpLead is a solid Seamless AI alternative.

4. Apollo

Apollo is a sales intelligence and engagement platform that gives customers access to a 250+ million contact database. This alternative tool can use granular targeting search filters to create the best-quality contact lists. 

Apollo

Key Features: 

Apollo has over 200+ data attribute search filters to give you the most accurate, targeted prospect lists possible. Some of these include title, location, VC funding, revenue, number of employees, technologies used, and engagement activity.

Database Details:

The Apollo database has over 250+ million contacts, 60+ million companies, and 120+ million mobile numbers. 150+ million of those emails and mobiles are verified.  

Integrations:

Apollo integrates with CRM software such as HubSpot and Salesforce. It also integrates with Gmail and Outlook.

Intent Data:

Apollo is partnered with leading intent data provider LeadSift. Real-time intent signals are sent to you when specific actions are taken by prospects who are ready to buy. This activity is tracked on the web, social networks, events, and more.

Technographics:

Apollo has a filter that allows you to search by what technologies companies use. It’s not stated how many technologies Apollo tracks.

Email Verification:

When data is requested, Apollo verifies emails in real-time. If it cannot accurately verify an address, it’ll have a “Guessed Email” tag attached to it.

Chrome Extension:

The Apollo Google Chrome extension finds email addresses and phone numbers online. You can uncover valuable contact data when you visit LinkedIn and company websites.

API:

Apollo’s robust API allows you to leverage the functionality of the sale intelligence tool. You can add data enrichment, custom outreach, workflow management, and more to your product.

Pricing:

Apollo has four pricing plans: Free, Basic, Professional, and Custom. Basic costs $49 per month, and Professional costs $99 per month. The Custom plan is priced depending on your needs. You’ll need to get in contact with a sales representative and get a quote.

Pros:

  • Intent data comes from multiple sources

Cons:

  • Data accuracy is suspect

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator is an automated sales intelligence tool that helps sales professionals tap into LinkedIn’s vast network more effectively. It helps you target, understand, and engage your ideal leads on the platform.

LinkedIn Sales Navigator

Key Features: 

LinkedIn Sales Navigator has several key features that streamline and optimize lead generation. It gives you extended network access and unlimited searches. Advanced searching filters help to find you the best-quality prospects for your business.  

Database Details:

The Sales Navigator software taps into the entire LinkedIn social media network. There are 850+ million members from more than 200+ countries and 58+ million companies on LinkedIn.

Integrations:

LinkedIn Sales Navigator integrates with CRMs like Salesforce, HubSpot, Agile CRM, Pipedrive, and Insightly.

Intent Data:

LinkedIn Sales Navigator uses real-time buyer intent signals. It sends alerts when an employee or someone at the leadership level engages with your LinkedIn company page or website. 

Technographics:

There is a “Technologies used” search filter on LinkedIn Sales Navigator. However, there’s no mention of how many technologies are tracked.

Email Verification:

LinkedIn Sales Navigator doesn’t have a real-time email verification feature.

Chrome Extension:

There’s no LinkedIn Sales Navigator Google Chrome extension. 

API:

LinkedIn Sales Navigator has an API that you can use to integrate with your software application.

Pricing:

There are three basic LinkedIn Sales Navigator pricing plans: Core, Advanced, and Advanced Plus. Core costs $79.99 per user per month, and Advanced costs $125 per user per month. Advanced Plus is a custom plan, so you’ll need to get a quote. 

Pros:

  • Unrivaled database

Cons:

  • Expensive

6. Lusha

Lusha is a B2B intelligence software with an impressive 60+ million contact database. Its sales prospecting tool allows customers to build accurate prospect lists. These email lists and direct dials can fuel targeted sales campaigns that generate leads, sales, and revenue.

Lusha is a good list broker to help businesses create a mailing list for direct mail and other marketing strategies.

Key Features: 

Lusha provides a large database that you can use to create targeted prospect leads. The platform has 12 different contact attributes, including name, organization name, job title, role, and more. There are also 25 company attributes, including business name, industry, and revenue. 

Database Details:

The Lusha database has over 100+ million business profiles and 60+ million decision-maker email addresses. There are also 50+ million decision-maker direct dials and 15+ million full company profiles. Data accuracy is over 81%.

Integrations:

Lusha integrates seamlessly with your technology stack. The tool works with CRM platforms like Salesforce, HubSpot, Pipedrive, and Zoho. Zapier can be used to streamline and optimize workflows too.

Intent Data:

Lusha doesn’t appear to have any sort of intent data feature.

Technographics:

There is no technology tracking feature.

Email Verification:

Lusha doesn’t have real-time email verification.

Chrome Extension:

The Lusha Google Chrome extension can be used to uncover prospect contact data from company websites and LinkedIn.

API:

The Lusha API makes it easy to enrich any platform or system. There are two main APIs: the Person API, and the Company API. With these, you can uncover business email addresses, direct dials, and basic demographic information.

Pricing:

Lusha has three pricing plans: Pro, Premium, and Scale. Pro costs $29 per user per month, and Premium costs $51 per user per month. Scale is a customizable plan for larger companies.

Pros:

  • Has a large contact database.

Cons:

  • Doesn’t have as many features as other ZoomInfo competitors.
  • Data accuracy is lower than alternative solutions.

UpLead is a great Lusha alternative if you’re looking for an affordable and accurate solution.

7. Clearbit

Clearbit is a B2B data activation platform that helps businesses find the best leads possible. Its go-to-market platform has all the features organizations need to generate, qualify, and close leads. If you’re looking for an alternative solution to ZoomInfo, Clearbit is a good selection.

Clearbit

Key Features:

The enrichment platform allows you to access the Clearbit database. Your team can use over 100+ B2B attributes for granular targeting and high-quality prospect lists. Records are automatically refreshed as soon as changes are detected.   

Database Details:

Clearbit’s database has over 350+ million contacts that cover 40+ million companies. 

Integrations:

Clearbit integrates with several CRM software solutions, including HubSpot, Salesforce, Marketo, Pardot, and Segment.

Intent Data:

Buying intent data is used to identify companies visiting your website and what actions they’re taking. You can identify what products and services they’re interested in. 

Technographics:

Clearbit has over 100+ firmographic, technographic, and demographic attributes. These can be used to find businesses with the right technology stacks for your sales campaigns.

Email Verification:

The email validation feature ensures high deliverability and that B2B contact email addresses are accurate.

Chrome Extension:

Clearbit Connect is a Google Chrome extension for Gmail. It integrates into your Gmail and allows you to search for business contacts.

API:

An open API gives Clearbit the ability to integrate with any product. You can build your solution with 9 unique business APIs.

Pricing:

Clearbit’s pricing plans are tailored to the individual needs of each customer. More specifically, the cost is based on database size, monthly website traffic, and monthly contact creation. The Enrichment API is priced at $99 for 275 API requests and $199 for 550 API requests.

Pros:

  • Has over 100+ B2B attributes
  • The database is very large

Cons:

  • Pricing is vague.

8. D&B Hoovers

D&B Hoovers is a sales acceleration solution that streamlines the sales cycle. It has access to millions of contacts in a huge database. Users of the tool can create targeted contact lists using high-quality search filters. D&B Hoovers is a viable alternative to ZoomInfo. 

D&B Hoovers

Key Features:

D&B Hoovers offers a host of valuable features to its customers. It has over 175 search filters that help to build high-quality, targeted prospect lists. The smartLists feature creates an opportunity feed that dynamically updates with new opportunities.   

Database Details:

The D&B Hoovers database has over 420+ million company profiles and 37+ million corporate linkages. There are 220+ million verified contacts, including an email address, title, and location.

Integrations:

The platform seamlessly integrates CRM and MAP software. It works with Microsoft Dynamics 365, Salesforce, Marketo, and Oracle Eloqua.

Intent Data:

D&B Hoovers is powered by Bombora, which is one of the top intent data specialists. 

Technographics:

Technologies can be tracked by using the search filter available. This gives your sales team the ability to target organizations based on the tech stack used.

Email Verification:

It isn’t clear whether or not D&B Hoovers uses real-time email verification. 

Chrome Extension:

There is currently no D&B Hoovers Chrome extension as of right now.

API:

Customers have access to D&B direct APIs. You can use these to harness the data for your product.

Pricing:

There are no transparent pricing details on the D&B website. You’ll need to get in contact with a sales representative for a custom quote.

Pros:

  • Massive database
  • Bombora intent data

Cons:

  • No transparent pricing
  • No Chrome extension

Bonus: Here are some of the best Dun&Bradstreet competitors.

9. Hunter.io

Hunter.io is an email prospecting tool that helps you find professional emails for your business. It works by crawling the internet and uncovering publicly available email addresses from companies and websites. Hunter.io is an affordable, lightweight alternative to ZoomInfo. 

Hunter is a lead generation tool

Key Features:

The Hunter.io platform has several features that take advantage of its large database. The Domain Search feature uncovers the email addresses of company websites. The Email Finder feature finds the email of a professional. This is just some of the functionality of Hunter.io. 

Database Details:

The Hunter.io database includes over 200+ million email addresses. The accuracy of the database is determined by crawling public email addresses on the internet. Hunter.io uses a verified icon to distinguish accurate results from inaccurate ones.

Integrations:

Hunter.io integrates with all your favorite software, such as Salesforce, Zoho, HubSpot, and Pipedrive. It also works with Gmail and Outlook.

Intent Data:

Hunter.io does not use or offer any intent data on the platform.

Technographics:

Hunter.io has a feature called TechLookup. It allows you to find websites that are using specific software. You can add these websites to a list and then download them.

Email Verification:

The Email Verifier tool scans email addresses and validates them. It’s a multiple-level process, involving the format, the domain information, and the response time of the mail servers.

Chrome Extension:

The Hunter.io Chrome extension crawls websites and finds email addresses. It’s free to use, but it limits you to 25 searches per month.

API:

Hunter.io offers four APIs: Domain Search, Email Finder, Author Finder, and Email Verifier. These can be added to your product so that your business can take advantage of Hunter.io functionality.

Pricing:

There are five Hunter.io pricing plans: Free, Starter, Growth, Pro, and Business. Starter costs $49 per month, Growth costs $99 per month, Pro costs $199 per month, and Business costs $399 per month.

Pros:

  • Fantastic Chrome extension
  • Free plan

Cons:

  • No intent data
  • Database lacks accuracy

UpLead is one of the top Hunter alternatives out there.

10. LeadFuze

LeadFuze is an automated lead generation software that builds prospect lists and transfers them to your CRM and outreach software. The tool aggregates, matches, and verifies contact data in real-time to find you the best leads. 

Leadfuze

Key Features: 

LeadFuze uses artificial intelligence and automation to find new leads for you. These leads can be dripped into your CRM platform. 

Database Details:

The LeadFuze database has contact data for 500+ million people and over 10+ million companies. All data is matched and verified to ensure the best possible accuracy.

Integrations:

LeadFuze works with CRM platforms like HubSpot and Salesforce. When used with Zapier, it integrates with over 1,000+ applications.

Intent Data:

LeadFuze doesn’t appear to have any intent data.

Technographics:

You can use LeadFuze to find out what technologies companies use. This is valuable if you sell a SaaS application.

Email Verification:

A proprietary validation system ensures that contact email addresses are “double verified” in real-time.

Chrome Extension:

There used to be a LeadFuze Sales Prospecting Chrome extension, but it’s gone now.

API:

LeadFuze currently doesn’t offer API access, but it will be coming soon.

Pricing:

LeadFuze has three pricing plans: Starter, Scaling, and Custom. Starter costs $132.30 per month and Scaling costs $447.30 per month. Custom is a customized plan for larger organizations.

Pros:

  • Uses artificial intelligence and automation
  • Double email verification

Cons:

  • Expensive 

11. LeadFeeder

LeadFeeder is a B2B lead generation software that helps sales teams generate more revenue. It uses intent data to identify companies and track their activity on your website. Then, these leads are qualified through segmentation, and real decision-makers are uncovered.

Leedfeeder

Key Features: 

Website tracking helps to identify companies visiting your website. Demographic and behavioral filters are used to create a targeted prospect list. Lead scoring is used based on website activity. Decision-makers identified from a global database, uncovering email addresses and direct dials.

Database Details:

The LeadFeeder B2B database is described as being robust. No number is given for its size or its accuracy.

Integrations:

This software integrates with common platforms, such as Pipedrive, Salesforce, HubSpot, Zoho, Mailchimp, and others. 

Intent Data:

LeadFeeder has GDPR-compliant buyer intent data. It combines artificial intelligence and machine learning for the highest quality B2B data.

Technographics:

There appears to be no LeadFeeder technology tracking functionality. 

Email Verification:

There’s no mention of an email verification or validation feature.

Chrome Extension:

There is no LeadFeeder Chrome extension.

API:

The LeadFeeder API can integrate itself with your platform. It gives you the lead generation functionality that’s present in the web-based application.

Pricing:

LeadFeeder has two basic pricing plans: Lite and Premium. Lite is free and Premium is $79 per month.

Pros:

  • Has a free plan

Cons:

  • No Chrome extension

How to Choose the Best ZoomInfo Competitor for Your Business

You should consider several aspects of an application when choosing the right ZoomInfo competitor for your business. We’ve listed four key criteria below.

Plans and Pricing

The first factor you need to consider is price. If one of the applications listed in this article is out of your budget, you can disqualify it from consideration. Some ZoomInfo competitors offer affordable entry plans, while others don’t.

Features and Functionality

Always consider what features and functionality a tool offers. When it comes to ZoomInfo alternatives, focus on the quality of the database and also the prospecting and enrichment features. Some features you should look for include:

  • Search criteria filters
  • Technology tracking
  • Email verification
  • Intent data
  • Integrations
  • API

Ease of Use

The user interface should be easy to use and navigate. A tool can fail due to poor usability even with all the right features and functionality. You should always try out an application before you commit to a contract. Most reputable ZoomInfo competitors offer a free trial.

Integrations

It needs to integrate with the rest of your stack to get the most out of a tool. Most of the eleven listed solutions in this article integrate with HubSpot, Salesforce, Zoho, and other major CRMs. Always look for information about integrations before purchasing software.

FAQs About ZoomInfo Competitors

Why do companies use ZoomInfo?

Companies use ZoomInfo because it’s an effective B2B lead generation tool. It has a large database and several useful features to comb through it to find prospects. Sales teams can stand to benefit from using this software.

Is ZoomInfo expensive?

ZoomInfo is very expensive. It has three pricing plans for its SalesOS tool: Professional+, Advanced+, and Elite+. Professional+ is the cheapest plan, with a minimum cost of $15,000 per year. With add-ons, the price can get dramatically high.

Is UpLead better than ZoomInfo?

UpLead is better than ZoomInfo. It’s far more affordable, with its lowest-priced plan coming in at $99 per month or $74 per month if billed annually. ZoomInfo’s cheapest plan is a minimum of $15,000 per year. Check out our full UpLead vs. ZoomInfo comparison.

UpLead also has a significantly more accurate database, boasting a 95% data accuracy guarantee. ZoomInfo’s database is larger, but it cannot compare when it comes to accuracy. UpLead is the best ZoomInfo alternative on the market today.

Is ZoomInfo a CRM?

ZoomInfo is not a CRM. It’s a sales intelligence tool with a large B2B contact database and a host of prospecting and enrichment features. It does integrate with CRM platforms like Salesforce, HubSpot, and Zoho.

What You Need to Remember About ZoomInfo Competitors

This article covered the 11 best ZoomInfo competitors you should consider using. These lead-generation tools will help you create highly-targeted prospect lists for your sales teams. With it, they can generate sales and revenue growth.

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