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Best Place to Buy Email Lists: 10 Services Compared

Will Cannon
Last updated on July 21, 2021
Table of Contents

Finding potential buyers is hard, especially when you need a lot of them. And, when you’re buying email lists, purchasing a faulty one can deeply impact your results.

That’s why in this article we’ll discuss the best places to buy email lists. These will give you reliable data, custom-built email lists, and access to millions of potential users.

By the end of the article, you’ll know how to find the best place to buy leads.

Let’s get started.

Quick Links:

  1. Where to Buy Email Lists: Our Review Criteria
  2. UpLead
  3. Lusha
  4. Lead411
  5. Hunter
  6. Skrapp
  7. SimilarWeb
  8. Cognism
  9. D7 Lead Finder
  10. Apollo.io
  11. Lead Forensics
  12. FAQ about Email List Providers 

Where to Buy Email Lists: Our Review Criteria

This is the criteria we used when reviewing potential sources for email lists. This criteria ensures fairness when reviewing each tool. 

That way, you know you’re getting the best tools, and you’ll understand what makes them the best.

Comparison Factors

Here are the comparison factors we used to review the tools:

Features & Capabilities

The features and capabilities must directly help you generate better email lists. Simply counting features would never give us an idea of how good or bad a tool is. Instead of focusing on the number, we focused on how useful they are. 

Rating Scale

Based on that description, we developed the following rating scale:

  1. very limited features
  2. below-average features
  3. average features
  4. above-average features
  5. very feature-rich

Usability

The most capable tool in the world is useless if users can’t figure how it works. And the longer it takes users to figure out a new tool, the longer your training has to be. That’s why we looked at how user-friendly each tool is, confirming its ease of use right away.

Rating Scale

Here’s our usability rating scale:

  1. very hard to use
  2. below-average ease of use
  3. average ease of use
  4. above-average ease of use
  5. very easy to use

Pricing

The best tool is one you can afford. Some tools are very expensive without necessarily providing better tools than their competitors. You may be surprised by the affordable plans and better features of less-expensive tools.

That’s why, instead of focusing purely on the price factor of each solution, we focused on how their cost reflects their value.

Rating Scale

Here’s how our pricing scale works:

  1. very poor value for money
  2. poor value for money
  3. average value for money
  4. good value for money
  5. very good value for money

Let’s get to it.

1. UpLead

UpLead gives you access to a large database of over 54 million professional profiles.

The best email lists are the ones you can generate and customize through tools like UpLead.

UpLead gives you access to a large database of over 54 million professional profiles. Browsing is very easy. You can simply filter with your target audience’s characteristics, find the leads that you need for each email campaign, and download the data.

Your emails get verified in real time by UpLead, which verifies them right before you download them to ensure that each email is valid.

But data is only as good as its accuracy.

That’s why UpLead’s data comes with a 95% accuracy rate. That way you know you’re getting email lists you can trust.

Start with UpLead today.

Start Your 7-Day Free UpLead Trial
Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.
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Features & Capabilities

Rating: 5

You can use UpLead to enrich your data to freshen up your lists and create email lists from scratch. Its Chrome extension allows you to generate leads for your email lists as you browse sites like LinkedIn, so the information you need is always at your fingertips.

Usability

Rating: 5

UpLead’s UI is so intuitive that anyone can start using it in a few minutes. This minimizes training sessions and allows your salespeople to start selling as soon as possible.

Pricing

Rating: 5

UpLead offers you a free trial with 5 credits. Paid plans begin at $99/month, and you’re not locked in for a year. When you consider how much is included, such as the number of contacts, the data accuracy guarantee, and more, you will see that no one gives you this much for this little.

Get started with UpLead today.

Start Your 7-Day Free UpLead Trial
Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.
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2. Lusha

Lusha is a good list broker to help businesses create a mailing list for direct mail and other marketing strategies.

Lusha is a business database made to generate email lists users can then purchase.

The data generated with Lusha may even include personal profiles and phone numbers.

The simple UI has an API to integrate it with the tools you’re already using. You can also search the database for personal email addresses along with professional ones.

Features & Capabilities

Rating: 4

Lusha has good integrations with tools like Salesforce, LinkedIn, and Twitter, as well as an API to integrate it with other tools. Plus, it allows users to buy some personal email lists. However, its data isn’t guaranteed, and only emails are validated.

Usability

Rating: 5

Lusha has a very simple and colorful UI, and it’s easy to use with minimal training.

Pricing

Rating: 4

Lusha offers users a free account with up to five searches per month, and its professional pricing starts at $99. However, the best features are locked behind the most expensive plans, not offering bulk data enrichment unless you pay for custom pricing.

3. Lead411

Lead411 is another lead generation platform that lets users buy custom email lists

Lead411 is another lead generation platform that lets users buy custom email lists and generate lead information to go with them.

The data the tool can generate may help users score leads, allowing them to find leads in bulk and funnel them into the right marketing campaigns.

Features & Capabilities

Rating: 4

Like other lead generation platforms, Lead411 allows users to search for leads and filter them through the right criteria. However, the Chrome extension only works for LinkedIn, and the platform seems to be lacking common features found in other tools.

Usability

Rating: 5

Lead411 has a simple interface that’s easy to use.

Pricing

Rating: 4

Although their pricing is within the industry’s average, the platform doesn’t seem to guarantee its data.

4. Hunter

Hunter is another platform that allows users to buy generated email lists based on specific data points.

Hunter is another platform that allows users to buy generated email lists based on specific data points.

The platform also offers bulk data enrichment and provides email verification to give users a better deliverability rate.

Features & Capabilities

Rating: 4

Hunter doesn’t seem to offer any surprising features, giving its users only the common features they may expect. That’s why this simple tool is better when used along with other lead generation tools.

Usability

Rating: 5

Hinter.io has a simple UI. The lack of advanced features makes it a very straightforward tool.

Pricing

Rating: 4

Hunter’s pricing starts at $49 per month for 500 monthly searches and 1,000 verifications. However, the lack of advanced features, a data guarantee, or even advanced validation tools means users will likely need to pay for other tools to use it with.

5. Skrapp

Skrapp is a business database that can be used to extract emails and buy email lists.

Skrapp is a business database that can be used to extract emails and buy email lists.

The tool also features a Chrome extension that can help users generate emails from LinkedIn and add them to the email addresses they receive.

Features & Capabilities

Rating: 4

The tool has the features users may expect, like a LinkedIn extension, bulk searches, and data enrichment, but it lacks more advanced features.

Usability

Rating: 5

The platform is easy to use and become familiar with.

Pricing

Rating: 4

The most affordable plans lock you in a one-year contract.

6. SimilarWeb

SimilarWeb’s MarketingSpace allows users to study competitors’ strategies to make better data-driven decisions.

SimilarWeb’s MarketingSpace allows users to study competitors’ strategies to make better data-driven decisions. The data can be gathered to create better SEO-friendly content written to outrank competitors. 

The platform also offers sales intelligence tools to generate email lists, although details on the data or its reliability are hard to find.

Features & Capabilities

Rating: 5

The platform is a full suite of tools that seamlessly integrate with each other, so it’s better for users in need of more than just email lists.

Usability

Rating: 5

SimilarWeb features a very intuitive platform, and it’s available for mobile and desktop apps.

Pricing

Rating: 3

Its pricing is only available by contacting the billing department, and it reflects how lead generation is merely an add-on for a much larger suite.

7. Cognism

Cognism allows users to buy email lists by finding email addresses in its 400 million profile database.

Cognism allows users to buy email lists by finding email addresses in its 400 million profile database. 

The platform also features a Chrome extension to generate emails as users browse the web, and it verifies all the emails it sells. The platform itself, however, seems to lack a proper quality guarantee.

Features & Capabilities

Rating: 4

The platform has multiple prospecting and sales tools, allowing its clients to buy email lists and use them too.

Usability

Rating: 4

Since it’s a large platform, learning how to use it at its fullest may take longer than with more straightforward tools.

Pricing

Rating: 4

Although Cognism doesn’t feature its pricing online, users report that the tool starts at $750 per month, which is somewhat high — especially if users are only looking to generate email lists.

8. D7 Lead Finder

D7 Lead Finder is a lead generation tool that allows users to find and buy emails.

D7 Lead Finder is a lead generation tool that allows users to find and buy emails. The tool claims to have over 65 million profiles and offers five free searches per day.

However, it’s odd that the platform includes some grammar mistakes, so it may not be great for users looking for English-speaking leads.

Features & Capabilities

Rating: 3

Even at its lowest tier, this platform lacks email verification and has very limited features and no tool integrations or other essential features.

Usability

Rating: 4

D7 Lead Finder has a fairly odd UI that’s not hard to use but not as intuitive or streamlined as other platforms.

Pricing

Rating: 4

Although the pricing seems affordable, it’s only good for very casual users or users looking for data to search through, process, and validate with separate tools.

9. Apollo.io

Apollo.io is another database-focused tool that allows users to search through over 200 data points to generate email lists.

Apollo.io is another database-focused tool that allows users to search through over 200 data points to generate email lists. 

The platform is also equipped with an AI that scans the database for users and finds potential leads proactively.

Features & Capabilities

Rating: 5

The platform offers a LinkedIn lead generation tool in the form of a Chrome extension, and it proactively offers users potential leads.

Usability

Rating: 5

Apollo.io’s UI is easy to use.

Pricing

Rating: 4

The platform has a somewhat inconvenient pricing system that forces users to get more seats in an account to be able to buy more leads. There are also reports of some bad email addresses filtering through to customers every now and then.

10. Lead Forensics

Lead Forensics allows users to turn website visitors into leads one step at a time.

Lead Forensics allows users to turn website visitors into leads one step at a time.

The platform identifies new leads as users browse the website and leverage that data to generate emails and other key information based on it.

Features & Capabilities

Rating: 5

The innovative platform has multiple features to generate leads based on traffic alone, gaining visitor insight and the data to use it properly.

Usability

Rating: 4

The platform has a learning curve, and it takes a bit more effort to fully set up and learn how to use it.

Pricing

Rating: 3

Reports claim its pricing starts at $69 per month, which seems a bit excessive unless the website already has a lot of traffic to begin with.

FAQ about Email List Providers 

Here are the answers to common questions about email list providers:

What are email lists?

Email lists are the product of lead generation techniques. They typically have email addresses and include info such as the owner’s name and other data relevant to email marketing.

How are email lists generated?

Email lists are usually generated through lead generation tools. These tools generate email addresses based on the user’s target audience. It then shows the users potential leads and allows them to download up-to-date data for their email marketing efforts.

Where can I buy targeted email lists?

Email lists are best when bought from lead generation tools. Good lead generation tools give users email addresses and relevant, up-to-date data they can use to send the right marketing messages.

Is it legal to buy an email list?

It is not illegal to buy an email list. Legality has more to do with how the email addresses are used. For example, emails should always offer ways to opt out of the email database.

Is it expensive to buy an email list?

Buying the right email list will pay for itself when used properly, and it will be generated far faster than an opt-in email database. The right tools allow you to buy email lists that are reliable and profitable.

Can I buy an email list by industry and/or by zip code?

Yes, multiple lead generation tools have location criteria like city and postal address that allow you to gain access to leads based on their zip code.

Is buying email lists worth it?

Yes, when using a reputable data provider that offers reliable mailing addresses, buying mailing lists can definitely be worth it.

Conclusion

As we’ve seen, not every lead provider will allow you to buy the right addresses for your email campaigns.

UpLead offers you a 95% accuracy guarantee and all the features you need to buy the best email lists for your marketing campaigns.

Get started with UpLead today.

Start Your 7-Day Free UpLead Trial
Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.
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