In order to survive (and thrive), every business needs a steady stream of new leads, which will keep your sales team busy and help them to push your revenues higher and higher.
Finding new leads isn’t always an easy task, though. To uncover them, businesses must adopt a range of lead generation techniques, and they’ll absolutely have to know when to buy leads, and how. It’s often essential to the very survival of their business.
But fear not! This piece is here to help.
Here, we’re going to go through:
- The times when you should buy leads
- The key types of leads you can buy
- What you need to know before buying leads
- 15+ websites where you can purchase leads
When Should You Buy Leads?
Thinking about buying leads, but you’re not sure if it’s the right time?
Here’s a look at the main situations in which you’ll likely want to consider purchasing leads:
Your pipeline is empty
It’s critical that leads flow steadily through your sales pipeline – and so, you should carefully monitor your pipeline at all of its stages, to make sure that it isn’t empty. Leads are like oil for your sales team: guarantee a consistent flow, and your sales team will be able to get the results that you need.
You need to generate new business quickly
If your revenue levels are starting to wane, then it’s crucial that you intervene and make the necessary adjustments. Depending on your particular circumstances, you might find that it makes sense to quickly purchase new leads and try to secure new business, to resolve your issues.
You are launching a marketing campaign
If you are launching a fresh marketing campaign to reveal a new product, or to target a new audience, you’re going to need to deliver it to the appropriate leads. At the outset of a new campaign, then, it often makes sense to purchase a set of quality leads.
What Types of Leads Can You Buy?
Have you decided that it’s time to buy some leads? Here’s a look at the main types of leads out there that you can purchase.
Businesses will often decide to purchase relevant and high-quality sales leads to sell directly to them. Those leads will be carefully chosen according to diverse, firmographic information.
Multi-level marketers rely upon fresh leads to sell products and services to new groups of people. Those marketers will make use of a host of techniques to acquire leads, and they’ll undoubtedly buy leads on a regular basis.
Real Estate Leads
Real estate is a highly competitive field, which requires realtors to maintain high-quality databases of both buyers and sellers. This is why realtors will purchase leads on a regular basis, in order to get the best results possible.
SEO agencies deliver amazing results for businesses around the world, but a high level of competition serves to make lead generation difficult. This is why many SEO agencies will decide to buy leads to fuel their pipelines.
Web Design Leads
Web design agencies and boutiques have a lot of competition. The nature of their work means that they’ll need to work on a one-off basis with a host of customers, so naturally, they’ll purchase leads to fuel their business with fresh customers.
Business Loan Leads
Business loan lenders have to constantly play the field and monitor a range of industries, if they’re going to finance businesses. Lots of lenders purchase leads to quickly identify potential borrowers.
Franchisors and brokers also need to obtain quality leads, if they’re going to achieve their objectives. The ability to purchase leads is a powerful opportunity for those parties, and they’ll leverage it regularly.
What Do You Need to Know Before Buying Leads?
Now that you know when to buy leads, and which ones to purchase, let’s dive deeper into what you need to know before buying leads:
The quality of lead data can vary between providers
The quality and accuracy of your data is everything. If you purchase from an untrustworthy source, you might find that the integrity of your data is compromised, and that you will have paid for low-quality data, which you now can’t use.
It’s extremely critical that you understand that the quality of lead data can vary greatly from one provider to the next. This is why it’s so important for you to carefully read about the different providers out there, and about whether or not they can meet your needs.
You should be sure to do your research and check out platforms like:
- G2 Crowd
- Google Reviews
- Facebook Reviews
You should invest the time to find competitive pricing
Lead providers also vary greatly in terms of the prices and pricing structures that they offer. Before you make your decision on a provider, you’ll want to carefully assess their offering, and whether or not it truly meets your needs.
Some lead providers will offer credits and tokens, for instance – which is great, if you’re looking for flexibility and control over your purchases. Other providers will offer package deals, though, and this could leave you stuck with useless leads, at the end of the day.
As always, do your research, and be sure to reach out to your providers if you have any questions – if they’re a legitimate provider who cares about your results, you’ll certainly get a fast and accurate response.
It’s crucial that you develop a strong cold outreach strategy
If you make the decision to purchase leads, you’ll also need to have a strong outreach strategy in place. A well-defined outreach strategy is going to help you make the most of your new leads and connect with them successfully.
If you’re looking to get your cold email strategy off the ground, be sure to check out our cold email templates and 56 examples that get responses.
15+ Websites That Allow You to Buy Leads
Now that we’ve covered when it makes sense to buy leads, and what you need to pay attention to, let’s take a closer look at the best lead providers out there.
For your convenience, we’re going to introduce the platform, outline the lead purchasing process, explore the pros and cons, and then examine the pricing.
UpLead is a lead generation platform that makes it simple for businesses to connect with the right contacts. The platform offers a range of plans, which include a set amount of credits that can be traded for data. Additional credits cost $0.50.
- Over 46 million high-quality business contacts
- Build targeted lists using high-quality verified data
- Search through specific contacts and companies
- Enrich and enhance your own data
- A small number of contact details are outdated
- Free trial: $0 with 5 credits
- Basic: $99/month with 200 credits
- Plus: $199/month with 500 credits
- Professional: $399/month with 1,500 credits
Megaleads is a lead purchasing platform that helps businesses of all sizes to purchase quality leads. Users pay in batches for lead lists, which can be downloaded into .CVS files for local use.
- Competitive rates
- Straightforward to use
- Free trial available
- No complementary features or functionality
- Complaints about customer service
- Lead data is often inaccurate
- Silver: $59/month per 1,000 downloads
- Gold: $159/month for 10,000 downloads
- Platinum: $279/month for 50,000 downloads
3. Lead Roster
Lead Roster gives marketers the ability to buy and sell curated email lists in any industry. Marketers can use this platform to purchase specific and targeted mailing lists on a one-off basis.
- Browse lead lists according to industry
- Regularly updated with new lists
- Lack of quality control
- No additional features or functionality
- Some complaints about lead accuracy
- Prices vary from one mailing list to another
Salesfully is a B2B and consumer lead purchasing platform, which focuses primarily on the USA, and offers a versatile platform that can be used to purchase both B2C and B2B sales leads.
- Easy to use
- Download history to find previous purchases
- Unlimited searches
- A lack of search features
- Complaints about lead accuracy
- Pay as you go: $29/month
BuiltWith gives marketers the ability to find out which technologies are used to power certain websites, thus granting companies that offer technical products and services the ability to narrow down their search and to target the right leads.
- A wealth of technical information
- Features such as lead generation and CRM integrations
- A legitimate platform trusted by big businesses
- Somewhat complex to use
- Expensive, and not always the best fit
- Free for individual site lookups
- Basic: $295 per month
- Pro: $495 per month
- Team: $995 per month
Leadrop empowers business owners to collect quality leads to lower marketing costs and grow their businesses. The platform caters for both the purchase and sale of leads through its lead platform.
- Covers a number of industries
- Not forthcoming with pricing
- Some complaints about data accuracy
- Prices vary depending on specific purchases
7. D&B Hoovers
D&B Hoovers is a sales acceleration solution that gives marketing and sales professionals the ability to leverage data and analytics in order to grow their business. The platform offers lead information, alongside a host of additional features, and operates on a subscription basis.
- Records are updated on a regular basis
- The data is renowned for its quality
- Lots of search filters
- The ease of use isn’t the best
- Not all fields are explained properly
- Lack of filters to extract data
- Pricing is available upon request
Easyleadz provides the direct contact numbers of professionals. Marketing and sales professionals can use this extension to automatically find contact information when browsing social media profiles like LinkedIn.
- Offers a single-click install
- Provides accurate contact numbers
- Great for direct contact
- Limited functionality
- Not always accurate
- Free trial: 5 free credits
- Single: $29 for 40 numbers a month
- Studio: $69 for 130 numbers a month
- Business: $139 for 300 numbers a month
Aeroleads is a lead platform that empowers marketers and sales professionals to find the emails and phone numbers of decision-makers. The intuitive extension makes it easy to add prospects directly from their social profiles.
- Offers a simple Chrome extension
- Search using a range of data points
- Generally reliable information
- Might have difficulties finding leads in some industries
- Not always accurate data
- Take Off: $49 for 700 credits
- Climb: $149 for 2,500 credits
- Cruise: $499 for 10,000 credits
- Enterprise: According to requirements
Cloudlead is a lead provider that helps marketers and salespeople unlock prospecting at scale. They offer a cloud-based platform which can be used to create custom list requests and purchase leads.
- Quality leads
- Helpful customer support
- Responsive vendor
- A lack of case studies
- Lead delivery can take time
- The bounce rate is sometimes quite high
- Starter: 500-1000 leads per month
- Growth: 2000-5000 leads per month
- Professional: 5000-10,000 leads per month
Leadiro gives businesses access to a huge number of contacts. You can then use the platform to identify, reach, and engage those prospects very quickly. It’s possible to access leads through the Leadiro platform.
- Efficient and easy to use
- Diverse functionality
- Possible to tweak searches
- UI is somewhat dated
- Lack of communication
- Some complaints about data accuracy
- Free: Database access, but no downloads
- Professional: $99 for 500 contact downloads per month
- Business: $249 for 2,500 contact downloads per month
- Premium: $300 for 5,000 contact downloads per month
- Enterprise: According to your needs
DiscoverOrg is a business contact database that helps businesses to build targeted sales lead lists and connect directly with decision-makers. The platform operates on a subscription model.
- Good for finding high-level information
- Offers a wealth of information
- A diverse range of functionality
- Concerns about pushy sales tactics
- Concerns about data accuracy
- Pricing is only available upon request
LeadMine gives businesses a quick way to find new customers. The lead generation software offers up accurate information and operates on a subscription model, to give users enhanced flexibility.
- A diverse range of features
- Lead scoring and prospecting
- Quality information
- Limited search functionality
- Some Chrome plugin issues
- Free: 10 credits per month
- Basic: $29 for 100 credits per month
- Essential: $49 for 300 credits per month
- Professional: $149 for 1,000 credits per month
- Premium: $299 for 2,500 credits per month
- Enterprise: Starts at $2,000 per month
Lead411 is a sales intelligence platform that gives businesses the ability to access direct dials, verified emails, and other additional data. It also operates on a subscription basis, with a range of plans on offer.
- Specific filters and search features
- Largely accurate data
- A focus on customer satisfaction
- Some bounceback
- Lacks the ability to update contacts
- Problems with Salesforce integration
- Starter: $37.50 for 150 exports per month
- Basic: $75 for 150 exports per month
- Pro: $150 for 450 exports per month
- Enterprise: Open to negotiation
InsideView gives marketers and sales professionals access to the data and intelligence that they need to help drive revenues higher. It also operates on a subscription basis, and offers a range of subscription models.
- Robust search features
- Integration with leading platforms
- A useful watchlist feature, to receive timely updates
- LinkedIn integration is difficult to use
- Some markets are less accurate than others
- No mobile version
- Professional: $99 for 100 company or contact experts per month
- Enterprise: Custom pricing
Lusha offers B2B contact information for marketing and sales professionals. The platform prides itself on offering a range of data points and integration with platforms such as Salesforce.
- Also includes personal emails
- Smooth integration with LinkedIn
- Possible to update existing contact records
- Occasional glitches require a reload
- Data accuracy is sometimes an issue
- Basic: Free with 5 credits each month
- Professional: $39 for 50 credits each month
- Premium: $49 for 80 credits each month
- Enterprise: $69 for 120 credits each month
We hope that this piece helps you to make the most informed, right choices when it comes to purchasing leads. As you can see, there are a vast wealth of options available to you, when it comes to discovering and buying high-quality leads!
For the best experience, we hope you’ll consider learning more about UpLead. We are trusted by some of the world’s biggest businesses, and we get great results – start your free trial today to quickly find, connect, and engage with qualified prospects.