Crafting an accurate and reliable B2B customer journey is key to developing engaging and effective marketing campaigns. With a good customer journey, it’s easy to create highly-personalized experiences that can cater to your customer’s needs while keeping your budget in check. Here’s everything you need to know about customer journeys, what they are, and how

Sales objections can be frustrating and intimidating, but they don’t have to be. Understanding the roots of sales objections can help your team develop the right responses and close more deals. This article outlines 27 of the most common sales objections. It provides strategies and pro tips on overcoming them and saving time and energy.

As a growing company, you likely must make hundreds – sometimes even thousands – of cold emails to find the perfect candidate for an open position. However, sending generic email templates won’t help land any candidates, let alone the best ones. This guide provides top recruiting email templates designed to get potential candidates’ answers. These

Every B2B sales team deserves top-quality tools to help generate strong, quality leads for their business. From contact databases to account-based marketing services and more, here are the top 10 B2B Lead generation services to improve your lead generation strategies. Quick Links: What Are B2B Lead Generation Services? The 10 Best B2B Lead Generation Services

If you’re looking for an updated strategy to generate high-quality leads and convert high-value accounts, it may be time to consider account-based marketing. Account-based marketing tactics involve targeting specific accounts at the onset of your marketing campaign, rather than focusing on the ‘traditional’ broad-to-narrow approach of a sales funnel. To help you get started, here