Are you ready to turn every click on your website into a potential customer?
That’s where Leadfeeder by Dealfront (part of Dealfront) comes in. Leadfeeder is a Dealfront product that specializes in web-visitor identification. By tracking visitors and turning raw data into actionable insights, Leadfeeder helps you make informed decisions to identify companies visiting your website via first-party tracking (IP-to-company) and push qualified accounts to your CRM via connectors/integrations.
But what about the Leadfeeder ROI? Let’s take a deep dive into Leadfeeder’s pricing and plan options for 2025.
What is Leadfeeder?
Leadfeeder by Dealfront is one of the many lead generation tools that not only identify who is visiting your website but also identifies companies and provides firmographic details and contacts by integrating with the CRM and marketing automation tools you already use. Leadfeeder integrates with several popular tools like Slack, Salesforce, HubSpot, Pipedrive, Mailchimp and Microsoft Dynamics. That way, your once anonymous web traffic is turned into real names and companies so that you can contact them immediately before your competitors.
The software used by Leadfeeder enables users to filter quality leads through lead scoring and remove unwanted companies to prioritize sales efforts, build better sales pitches, implement lead scoring and develop automated lead nurturing sales campaigns. All of this is available on a user-friendly platform for both technical and non-technical users.
Leadfeeder Pricing: Overview of Plans
Unlike other lead generation platforms that only offer a free trial for a limited amount of time, Leadfeeder has a free version that is free forever. However, this free forever plan is limited, which is why the company also gives users a 14-day free trial for its paid version.
Leadfeeder offers a free plan ($0) and a paid plan that starts at $99/month billed annually; final price scales with the number of companies identified each month.
Free
$0 with up to 100 identified companies/month and 7-day data retention. Unlimited users (both Free and Paid).
Paid
The paid option also allows for unlimited users, but with this plan you get all identified companies and unlimited data storage. Other benefits of the paid plan include:
- Verified company details
- Reveal contact details
- Visitor behavior and activity
- Two-way CRM integrations
- Custom feeds and filters
- Automatic notifications
- Monitoring of target accounts
- Website form tracking
- Video and download tracking
- User management
- Unlimited visit data storage
Price: Starts at $99/month (price scales by number of companies identified), includes unlimited data storage and unlimited users.
Pricing starts at $99/month billed annually; scales with identified companies; unlimited storage & users. 14-day free trial; no credit card.
NOTE: Your price tier is based on how many companies they identify each month. If the same company visits your website multiple times, they are only counted as one and Leadfeeder filters out ISPs and low-quality traffic.
Does Leadfeeder Have a Free Trial?
Leadfeeder offers a 14-day free trial of the paid plan. After 14 days, accounts auto-downgrade to Free; no charges. No credit card required.
If you decide to purchase the paid version while using the free trial, you will automatically continue to use the paid version once the 14-day free trial ends. That way, there are no surprise charges if you forget about the free trial or have not yet decided whether you want to use the paid plan option.
You will only be charged if you decide actually to sign up for the paid version offered by Leadfeeder.
Leadfeeder Pricing Compared to Competitors
Let’s compare Leadfeeder pricing to top competitors in the marketplace today.
| Alternative | Pricing | Billing | Model | Key Features | Link to Pricing |
| UpLead | $74 to $199+ per month | Monthly/Annual | Credits | • 95%+ accuracy• Real-time email verification• CRM integrations | UpLead Pricing |
| ZoomInfo | Professional starts at $14,995/year | Annual only | Seat & credit-based | • Business accounts only• No monthly plans• Add-ons priced separately• Extensive database• Intent data• Advanced search | ZoomInfo Pricing |
| Cognism | Custom pricing | Annual | Per seat | • Compliant data• Sales Intelligence• Chrome extension | Cognism Pricing |
| Lusha | Pro: $29.90/mo (monthly) or $22.45/mo billed annually (3 seats, 250–3,000 credits); Premium: from $69.90/mo (monthly) or $52.45/mo billed annually (5 seats; slider scales credits); Scale: Custom | Monthly/Annual | Credits | • Free plan available• Chrome extension• CRM integrations | Lusha Pricing |
| Apollo | Basic: $49/user/mo (annual $49 vs monthly $59); Professional: $79/user/mo (annual) vs $99 (monthly); Organization: $119/user/mo (annual) vs $149 (monthly), min. 3 seats | Monthly/Annual | Per user | • Free plan available• 20% annual discount• Min. 3 seats for Organization• Credits included• Engagement analytics• Sequencing tools | Apollo Pricing |
| Hunter | $49 to $499 per month | Monthly/Annual | Credits | • ~30% annual discount• Auto-localizes currency• Unified credits• Unlimited users• Bulk searches• Cold campaigns• Chrome extension | Hunter Pricing |
| Datanyze | Nyze Pro 1: $29/user/mo (or $21/user/mo billed annually). Nyze Pro 2: $55/user/mo (or $39/user/mo billed annually) | Monthly/Annual | Per seat | • Extensive search features• Organizational charts• Demographic filters | Datanyze Pricing |
| Snovio | $39 to $738/month (monthly); annual discounts available | Monthly/Annual | Credits | • Email drip campaigns• Bulk searches• CRM integrations | Snovio Pricing |
| Seamless AI | Basic: $147/month (billed annually); higher tiers are custom | Annual | Credits | • Free plan available• Data Enrichment• CRM integrations | Seamless.AI Pricing |
| Lead411 | Spark: $49/month (monthly) or $490/year; higher tiers (Ignite/Blaze) custom | Monthly/Annual | Credits | • Free trial available• Triple-verified database• CRM integrations | Lead411 Pricing |
| Owler Pricing | Pro: $39/user/month (billed annually); Enterprise custom | Monthly/Annual | Per seat | • Free plan available• Daily news updates• Proprietary datasets | Owler Pricing |
| ListKit Pricing | Starts at $97/month (credits; 7-day trial available) | Monthly | Credits | • 7-day free trial with 50 leads• Triple-verified email credits• Database updated daily• More than 21 billion buying intent signals• CRM integrations | ListKit Pricing |
All prices shown are in USD; where vendors publish local currency, we used their official USD display or converted to their stated USD where available.
Leadfeeder Reviews: Is Leadfeeder Worth It?
Leadfeeder’s reviews on G2 are good for small and mid-sized companies that are on a budget or want transparent pricing options for their lead generation tools. Other reviewers found the ease of use to be very intuitive.
The positive reviews for Leadfeeder focused on the site’s ease of setup and use, CRM integration capabilities, transparent pricing and lead insights. Customers highlight ease of setup and CRM integrations. See customer stories.
Although Leadfeeder’s ease of use and CRM integration are overwhelming positives, some reviewers complained about the accuracy of the information, particularly with the anonymous visitors. Users found instances where the information was not as accurate and precise as expected, which could impact lead generation and follow-up approaches.
How to Choose the Best Leadfeeder Plan for Your Business
One of Leadfeeder’s main benefits is that it offers a free plan that never expires. However, you do get what you pay for and in this case the free plan is very limited. With the free version you only get up to 100 identified companies per month and stores the last 7 days of data.
Since Leadfeeder offers a 14-day free trial of its paid version, this is a solid option for those who want to try out everything Leadfeeder has to offer since it is risk-free. You will not get charged once the 14 days are over. Instead, you will simply be downgraded to the free version.
During the 14-day free trial, you should use everything the paid version has to offer: two-way CRM integrations, unlimited visitor data storage, custom feeds and filters and automatic activity alerts via email or Slack. Other benefits that can be used during this free trial period are website form tracking, video and download tracking for comprehensive engagement metrics and the monitoring of target accounts by tracking activity per target account list.
If you take advantage of the 14-day free trial to its fullest, you can decide if the paid version is right for you. If it is, paying annually saves versus the monthly plan. These savings really add up depending on how many companies are identified each month.
UpLead is the Best Alternative to Leadfeeder
Many reviewers complained about Leadfeeder’s data accuracy, which makes UpLead a solid alternative. UpLead is well known for its 95% accuracy rate for emails and achieves this near-perfect rate through a combination of human and machine-learning email verification processes. These results ensure your outreach efforts are more effective.
UpLead offers a 7-day free trial. After that, plans start at $99/month (Essentials) and $199/month (Plus).
UpLead also has a user-friendly platform, real-time email verification for higher-quality leads and access to over 160 million contacts worldwide. Experience the power of high-quality leads and an easy-to-use platform by giving UpLead a try today for free.
FAQs About Leadfeeder Pricing
Here are some top FAQs about Leadfeeder pricing.
Free plan: $0 with 100 companies/mo and 7-day data retention. Paid plan: starts at $99/month (billed annually); price scales with the number of companies identified.
Leadfeeder does offer a free version that is free forever; unlimited users; 7-day data retention; 100 companies/mo.
Leadfeeder has been praised for its impressive list of CRM integrations, easy-to-use interface and tracker-based identification. See customer stories for more details. However, some have complained about the accuracy of its data.
Leadfeeder identifies website visitors for companies via first-party tracking using the Leadfeeder Tracker and IP-to-company matching and then uses lead scoring to help these companies prioritize leads based on visitor behavior and engagement (pages viewed, time spent on the site, engagement, etc.). This information helps sales and marketing teams focus on high-potential leads.
What You Need to Remember About Leadfeeder Pricing
Leadfeeder is transparent with its tiered pricing structure and how it charges each month based on how many companies it identifies. Annual billing starts at $99/month and saves versus monthly; price scales with companies identified. If you find that Leadfeeder is identifying more companies each month, you may want to compare this monthly fee with other lead generation options.
