13 B2B Data Providers to Skyrocket Your Outreach

William Cannon
Last updated on August 18, 2023
Table of Contents

This article covers 13 B2B data providers to skyrocket your outreach. These lead generation tools will allow you to put together targeted prospect lists. They offer large contact databases and several features to find the best quality leads.

We’ll also cover choosing your team’s best B2B data provider. We’ll look at the following criteria: database size and quality, usability, and budget.

Let’s get started.

Quick Links:

  1. What is a B2B Data Provider?
  2. 13 Best B2B Data Providers in 2022
  3. How to Choose the Best B2B Data Provider For Your Team
  4. FAQs About B2B Data Providers
  5. What You Need to Remember About B2B Data Providers

What is a B2B Data Provider?

A B2B data provider is a company that offers customers access to a business information database. This includes data about employees, decision-makers, and about companies. Examples of data found in a B2B database include:

  • Business email addresses
  • Mobile phone numbers
  • Direct dials
  • Employee/decision-maker demographics
  • Firmographics
  • Technographics 

Businesses use a B2B data provider for sales and marketing purposes. It provides business intelligence that informs sales and marketing teams on who they should target in their campaigns. It also informs you about how to target these prospects best.

For example, a B2B data provider can help your sales team uncover businesses that use one of your competitor’s software. It can also tell you the organizational structure and who the key decision-makers are. It’ll give you their business email address, phone number, and direct dial.

Your sales team can perform outreach with this information, potentially adding a new customer and generating more revenue. 

13 Best B2B Data Providers in 2022

Below are 13 B2B data providers:


Uplead B2B Prospecting

UpLead is a B2B lead generation tool that gives you access to one of the most accurate contact databases around. Your sales and marketing teams can sift through the database, using 50+ search criteria filters to build targeted prospect lists.

Because UpLead is affordable and has a high-quality database, it’s ideal for businesses of all sizes and industries. The database has 135+ million B2B email addresses from 200+ countries. It also features 14+ million global company profiles and guarantees 95% data accuracy.  

UpLead’s major selling points are its affordable pricing plans, robust features, and high-quality database. The one drawback is that there’s no mobile app.

Key Features:

  • 108+ million B2B email addresses from 200+ countries
  • 95% data accuracy guarantee
  • 14+ million global company profiles
  • 16,000+ technologies tracked
  • Targeted prospect lists
  • 50+ search criteria filters
  • Real-time email verification
  • Data Enrichment
  • CRM integration
  • Google Chrome extension for LinkedIn and website data scraping
  • Technology tracking
  • Organizational charts
  • Competitor intelligence
  • Real-time intent data


  • Very high database accuracy
  • Extremely affordable compared to alternative tools
  • Real-time email verification
  • Purchase intent data from Bombora


  • Lacks a mobile app 
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Lead411 lets you buy leads and find out their emails and other contact information.

Lead411 is a B2B data provider that gives you access to an extensive database. You can filter through it with firmographic, demographic, and demographic search filters to find high-quality, targeted prospect lists.

Because of its North American focus, Lead411 is ideal for companies in the US. Its database features 450+ million contacts, covering 20+ million companies and 30K+ searchable technologies.

Lead411’s technology tracking, real-time email verification, and Bombora intent data are major selling points. However, Lead411 is largely targeted at North America, so it’s not ideal for companies outside the US and Canada.

Key Features:

  • Lead scoring
  • 30,000+ searchable technologies
  • Bombora purchase intent data
  • Real-time email verification
  • Data Enrichment
  • CRM integration
  • Google Chrome extension
  • API


  • Great deliverability rate
  • Fantastic technology tracking 


  • Has a North American focus 



ZoomInfo is a robust B2B intelligence tool that gives you a host of valuable features that help with lead generation. You can sift through the ZoomInfo database and use search filters to uncover quality leads and build targeted prospect lists.

Because ZoomInfo is expensive, it’s a solution for larger, enterprise-level businesses. If your company cannot afford it, look for a suitable ZoomInfo competitor. The database has over 129+ million business email addresses and 50+ million direct dials in the U.S. alone.

The database is the biggest selling point of ZoomInfo. Its biggest drawback is definitely the price. The cheapest plan costs $15,000 per year

Key Features:

  • Lead builder
  • Organizational charts
  • Purchase intent data
  • Google Chrome extension


  • Big database


  • Expensive



Lusha is a B2B sales and marketing tool that gives you access to its large database. The tool gives you granular targeting filters to uncover the best leads out of the 60+ million contacts. Your sales and marketing teams will benefit from the lead generation.

Lusha is best for small and medium-sized enterprises with the budget to afford the application. The Lusha database has 100+ million business email addresses and 60+ million decision-maker contacts. There are also 15+ million full company profiles, and the data accuracy is 81%.

One of Lusha’s selling points is its competitive pricing. It’s cheaper than most competitors, coming in at a minimum price of $29 per user per month. However, its lack of features and data accuracy is a drawback.

Key Features:

  • 12+ contact attributes
  • 25+ company attributes
  • CRM integration


  • Big database
  • Affordable 


  • Lacks features
  • No intent data
  • No email verification feature
  • Data accuracy is lacking



Clearbit is a B2B data provider that gives you access to its extensive database. You can use over 100+ B2B attributes for prospecting for high-quality leads and building targeted contact lists. Your sales and marketing teams can target the right people at the right time and in the right way.

Clearbit is a great all-around lead-generation solution for businesses of all industries, types, and sizes. Its large database features over 350+ million contacts from over 40+ million companies. The email validation feature is a strong feature, but pricing lacks transparency.  

Key Features:

  • 100+ B2B attributes
  • 100+ firmographic, technographic, and demographic attributes
  • Email validation
  • API
  • CRM integration
  • Purchase intent data


  • Lots of B2B attributes
  • Large database


  • Vague pricing 

UpLead is a great alternative to Clearbit if you need clear pricing structures.


Seamless Ai

Seamless.ai is an artificial intelligence-powered search engine that finds target data in real time. With this innovative solution, you can uncover email addresses, direct dials, and cell phones for your prospects.

Seamless.ai is ideal for larger-sized enterprises that can afford the software. It doesn’t have a database or conventional features. Small and medium-sized businesses would be better off with a more standard B2B data provider.  

Key Features:

  • Data enrichment
  • Email verification
  • Technologies search attribute filter
  • Google Chrome extension
  • CRM integration


  • Innovative sales and marketing intelligence tool 


  • Expensive compared to competitors
  • Questionable data accuracy
  • No API


DiscoverOrg is a global marketing and sales intelligence tool

DiscoverOrg is a cloud-based B2B lead generation software that gives customers the power to build targeted contact lists. With DiscoverOrg, you can use search attribute filters and predictive intent data to find the best leads for your company.

DiscoverOrg is best for medium and large-sized B2B businesses with a need for a lead generation solution. The DiscoverOrg database includes 300 human data researchers. These people manually review, verify, and enhance the data to meet the 95% data accuracy mark.

Although DiscoverOrg uses special features like organizational charts, it lacks pricing and database transparency. 

Key Features:

  • Organizational charts
  • Verified direct dials
  • Predictive intent data
  • Granular segmentation
  • 95% data accuracy


  • Data is very accurate
  • Great intent data


  •  Lack of pricing and database transparency

Many people analyze Discover org vs. ZoomInfo, but the companies are merged now.



Apollo is a web-based lead generation software offering customers a large database. You can use over 200+ search attribute filters to find the best leads and create targeted prospect lists.

Apollo is ideal for SaaS platforms that want an optimal sales and marketing intelligence platform. With over 250+ million contracts from 60+ million companies and 120+ million mobile numbers, Apollo’s database is capable.

The technology tracking and firmographic attributes are two standout features. A drawback of Apollo is its suspect data accuracy.

Key Features:

  • 200+ search attribute filters
  • Technographic filters
  • Firmographic filters
  • LeadSift intent data
  • Google Chrome extension
  • CRM integration


  • Lots of search filters


  • Questionable data accuracy

If you’re looking for Apollo alternatives, look no more!

LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator is an automated lead generation solution that allows you to take advantage of the LinkedIn network. With the tool, you can target, understand, and engage prospects.

LinkedIn Sales Navigator uses the LinkedIn platform as its database. This includes 850+ million members, spanning 200+ countries and 58+ million companies.

Because LinkedIn Sales Navigator taps into LinkedIn, its data quality is really high. However, the software lacks real-time email verification and is limited to LinkedIn. There’s no Google Chrome extension. 

Key Features:

  • Extended network access
  • Unlimited searches
  • Advanced searching filters
  • Firmographic search filters
  • Technographic search filters
  • Intent data
  • CRM integration
  • API


  • Taps into the LinkedIn database
  • Fantastic intent data  


  • Expensive
  • Limited to the LinkedIn platform

Voila Norbert


Voila Norbert is an email finder, verifier, and enrichment tool that finds email addresses. By typing in a first and last name and a company website, Voila Norbert will uncover a valid email address. An 8-step email verification ensures accuracy.

Voila Norbert is a capable email prospecting tool ideal for companies of all types. Its database is accurate and up to date. It’s arguably the best email-finding tool on the market but it has drawbacks. You need to purchase the finder, verifier, and enrichment separately.

Key Features:

  • Email finder
  • Real-time email verification
  • 98% email accuracy
  • Lead enrichment
  • Bulk actions
  • Google Chrome extension
  • API
  • CRM and email integrations


  • Very high email accuracy
  • Easy to use


  • Finder, verifier, and enrichment features come separately
  • Expensive compared to competitors
  • Lack of database transparency



Adapt is a sales acceleration platform offering marketing and sales teams accurate buyer intelligence. You can unearth ideal prospects by using demographic and firmographic search filters.

Adapt is suitable for companies in the following industries:

  • Business services
  • Education
  • Financial services
  • Government
  • Healthcare, pharmaceutical, and biotech
  • Manufacturing
  • Real estate and construction
  • Retail
  • Software and internet
  • Telecommunications

The platform is easy to use, but its email data tend to have higher bounce rates. The Adapt database includes over 61+ million contacts from a total of 25+ million companies. The database updates one million times weekly to ensure accuracy.

Key Features:

  • 25+ search filters
  • Firmographics attributes
  • Real-time enrichment
  • CRM integration
  • APIs
  • Google Chrome extension


  • Real-time enrichment
  • Great firmographic search filters


  • Smaller database
  • High email bounce rate


With RocketReach, you'll find the right customers while gaining key insights into current company data

RocketReach is a sales intelligence tool that gives you access to a large contact database. Its prospecting features allow you to use search filters like demographics and firmographics to create targeted prospect lists. RocketReach is best for organizations of all uses and industries.

The RocketReach database includes 700+ million professionals from 35+ million companies across the globe. RocketReach has a data accuracy of 85% but doesn’t guarantee it. There’s also no intent data or real-time email validation.    

Key Features:

  • Advanced search
  • Search filters
  • Firmographic filters
  • Contact list builder
  • Chrome extension
  • Bulk lookups
  • List generation tool
  • API
  • CRM Integration


  • Has a Google Chrome extension
  • Lots of search filters


  • No data accuracy guarantee
  • Data accuracy is lower than competitors

Lead Genius

Lead Genius

LeadGenius is a B2B lead generation tool that helps businesses grow with data-driven marketing and sales strategies. It combines B2B data, data outsourcing, and robotic process automation to create the ultimate growth automation solution.

LeadGenius is ideal for mid-sized and large businesses that want to outsource lead generation. Brands like Rakuten, Amazon, Intercom, Square, PFL, and Indeed use it.

LeadGenius taps into global contact and account datasets from several sources. It covers Latin America, Asia and the Pacific, Europe, The Middle East, Africa, America, Australia, and New Zealand.

Key Features:

  • Vertical datasets
  • Account and contact intelligence
  • Hyper-specific personas
  • Global data coverage
  • Buying intent signals
  • Custom Data API
  • Custom Signals API


Here are some of the pros of LeadGenius:

  • Has a large database
  • Innovative tool 


Here are some of the cons of LeadGenius:

  • Not as many conventional features
  • Higher price than the industry standard

How to Choose the Best B2B Data Provider For Your Team

Most B2B data providers build their databases with technology that crawls the internet and social media. Contact data is acquired from multiple sources, such as LinkedIn profiles, company websites, press releases, and public social media feeds.

You’ll find that most of them use the same methods and technologies to accomplish this. 

However, the quality of B2B data providers varies for several reasons. Some have better data and verification processes, while others have more useful prospecting and enrichment features. You need to know what to look for and what red flags to avoid.

You should consider several B2B data provider elements to find the best fit for your company. We’ve listed three of the most important ones below.  

Database Size & Quality

A B2B data provider is only as good as its database. When considering the best B2B data provider, make sure to research each candidate’s database. You should find out the following:

  • The amount of data in the database
  • The quality of the data in the database
  • The type of data in the database

The size of a database is important: a larger pool of data means more potential leads. No, size isn’t everything, but having more contact and company information is a plus. Make sure to find out what exactly the size of the database is made up of. There can be deceptive numbers here.

The quality of a database must also be observed. A smaller, more accurate database is better than a larger, inaccurate one. B2B data that isn’t accurate is worthless and has no potential value to you as a lead. Some providers might still charge you for accessing inaccurate data. 

Your B2B data provider should have a strong data accuracy figure. For example, UpLead guarantees 95% data accuracy. Many B2B data providers lack transparency in this department, which is a major red flag.

Lastly, you must consider the type of data in the database. There are five types of B2B data:

This is information about employees, companies, technologies used by companies, the historical activity of companies, and real-time activity. All of these attributes are important and will provide value to your sales and marketing teams.

Not every B2B data provider will offer all five of these data types. When looking for the ideal provider, consider what data they have and don’t have.  


B2B data providers use web-based software to allow you access to their databases. These programs can often be tricky to navigate and learn. Even the best app can fail if it’s hard to use. 

You should be able to use one of these tools with ease. Look for providers with an intuitive user interface that doesn’t require much onboarding or training. 


The first factor you need to consider is price. If one of the applications listed in this article is out of your budget, you can disqualify it from consideration. Some ZoomInfo competitors offer affordable entry plans, while others don’t.

One of the most important elements you must consider is price. If a B2B data provider is too expensive for your budget, then you can remove it from consideration. Price varies a lot: ZoomInfo starts at $15,000 per year, while UpLead costs as little as $99 per month.

FAQs About B2B Data Providers

What is a B2B data provider?

A B2B data provider is a company that sells access to its database of business information. This data includes vital information about companies, employees, and key organization decision-makers.

What is a B2B database platform?

A B2B database platform is a software application that hosts a provider’s digital contact database and program. These platforms are cloud-based, running on a web application that operates over the internet.

What is B2B Data?

B2B data (business-to-business data) is information about B2B companies. It’s information about businesses that sell to other businesses, like industrial suppliers. B2B data helps marketing and sales teams target the right prospects at the right time and in the right way. It ensures that their strategies and campaigns are data-driven without wasting time and resources.

Where does B2B data come from?

B2B data comes from public and private sources largely found on the internet and social media. For example, LinkedIn pages, company websites, press releases, articles, and social media feeds.

What You Need to Remember About B2B Data Providers

This article covered 13 B2B data providers that can skyrocket your outreach efforts. These lead prospecting tools give you access to large contact databases. You can create targeted prospect lists that your sales and marketing teams can use to grow.

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