DiscoverOrg vs. ZoomInfo: The Merger Explained

William Cannon
Last updated on March 26, 2024
Table of Contents

On February 4, 2019, DiscoverOrg acquired ZoomInfo and merged the two platforms later that year. By combining the two business intelligence apps together, customers of each now get the best of both worlds. More features, higher quality data. In this article, we’ll cover everything you need to know about DiscoverOrg vs.ZoomInfo, including the merger and:

  • What the ZoomInfo and DiscoverOrg merger means for customers
  • The key features of each platform
  • The pricing of both products 
  • Frequently asked questions

Let’s get started.

ZoomInfo and DiscoverOrg Merge Brands

On February 4th, 2019, DiscoverOrg decided to acquire its competitor ZoomInfo. Later in September of that year, it merged the two existing brands to create one platform: ZoomInfo Powered by DiscoverOrg.

DiscoverOrg and ZoomInfo have been in the business intelligence marketplace for several years. ZoomInfo was founded in 2000, and DiscoverOrg in 2007. ZoomInfo CEO Henry Schuck believes the merger will empower companies to drive efficiency, productivity, and growth.

The unified organization will continue to offer its services to clients of both solutions. Support will be offered for existing clients, and an ‘upgrade path’ will be provided, which includes three different subscription packages. 

This upgrade path will allow ZoomInfo and DiscoverOrg customers to access the combined offering. On the other hand, new customers will be onboarded directly to ZoomInfo Powered by DiscoverOrg.

The combination of both business intelligence applications allows ZoomInfo Powered by DiscoverOrg to provide the highest quality data to clients. The new solidified product offers exceptional firmographic, technographic, contact, and intent data.

ZoomInfo, Powered by DiscoverOrg, smoothly and effortlessly integrates into digital workflows and large technology stacks. It works with all of the most popular CRM, marketing, and sales apps, such as Salesforce, HubSpot, and Pipedrive.

More advanced features ZoomInfo Powered by DiscoverOrg includes real-time human data verification from 300 researchers. There’s also proprietary artificial intelligence, machine learning functionality, an extensive contributory network, and real-time email validation. 

By merging, ZoomInfo, Powered by DiscoverOrg, now serves 13,500+ clients in several industries. The unified company now generates upwards of $350 million in annual recurring revenue.

The DiscoverOrg-ZoomInfo merger provides several benefits to customers of both platforms as well as new customers. The unified platform promises the best data quantity, quality, and depth. The global database includes 113 million business emails and 59 million direct dials.

There don’t appear to be any drawbacks to the merger. The biggest winners are the customers of DiscoverOrg and ZoomInfo, as well as new clients. 

DiscoverOrg vs. ZoomInfo: Comparison Guide

The merger of DiscoverOrg and ZoomInfo brought together two of the premier B2B intelligence apps. Each tool brings high-quality data, as well as a host of valuable features and useful functionality. The combined ZoomInfo Powered by DiscoverOrg platform takes advantage of both.

Below, we’ve put together a comparison guide. It covers the key features, databases, usability, plans, and pricing of both DiscoverOrg and ZoomInfo. This will help you to understand what both software bring to the unified platform: ZoomInfo Powered by DiscoverOrg. 

Key Features

DiscoverOrg has a strong suite of features that help organizations streamline digital workflows and business processes. Some of these include:

  • 95% accurate data: Every 90 days, the DiscoverOrg research and data team updates and verifies the data. 
  • Organizational charts: A roadmap that outlines the role/obligations of each employee, providing a blueprint for organizational structure.
  • Continuous data refresh: Constantly updated data, ensuring the highest quality available.
  • Verified direct dials: Accurate B2B phone number contacts.
  • Buying insights and scoops: Predictive intent data allows you to analyze prospect behavior.
  • Granular segmentation: Specific targeting to narrow down the ideal audience. 

ZoomInfo has several fantastic features and functionality, making it a robust, powerful business intelligence software. There are three basic platforms: SalesOS, MarketingOS, and TalentOS. Each has different features and functionality, serving a different business need. 

For example, SalesOS gives your sales team B2B intelligence and prospecting tools. MarketingOS empowers your marketing team with ABM—account-based marketing—and a host of conversion solutions. TalentOS helps with talent recruitment and acquisition.

Each platform has three pricing plans: Professional+, Advanced+, and Elite+. These pricing plans affect what features and functionality you get. Some of the features that come with the SalesOS platform include:

  • Automation: Phone dialer and email automation ensure consistent contact with your prospects.
  • Department organizational charts: An organizational blueprint that details 
  • Tailored prospect lists and alerts: Get customized lead lists and real-time notifications.
  • Real-time intent signals: Know when potential buyers are searching for solutions you can provide.
  • Lead enrichment: Update your database with accurate, high-quality data.
  • Website chatbot: Automate parts of your sales process.
  • Deep integrations: ZoomInfo SalesOS integrates with top CRM, sales, and marketing platforms.


The DiscoverOrg database is reviewed, verified, and enhanced thanks to 300 human data researchers. This in-house team ensures the platform’s data is of the highest quality so that customers get the best leads.  

ZoomInfo’s B2B database includes more than 100 million verified business professionals from 15 million different organizations. Artificial intelligence and machine learning are used to track public business information from various online sources.


DiscoverOrg is highly user-friendly; its interface is easy to use, making it a straightforward platform to master. ZoomInfo is also similar when it comes to its user interface. The app’s functionality makes workflows and tasks simple, like set-up and customization. 

Plans & Pricing

DiscoverOrg offers several plans, each with a unique pricing point. There are no available numbers online; you must provide business information to get a specific quote. Each plan comes with 95% accurate data updated and verified every 90 days.

ZoomInfo has flexible pricing plans, which are based on three things: features and functionality, number of licenses, and credit usage. The cost will depend on the needs of your organization and its size. This makes ZoomInfo affordable for businesses of various sizes and industries. 

ZoomInfo also offers a free trial. All you have to do is sign up on the main website. 

FAQs About DiscoverOrg vs. ZoomInfo

Need some clarification? Continue reading below for some answers to frequently asked questions.

Is DiscoverOrg and ZoomInfo the same?

DiscoverOrg and ZoomInfo are now the same product. DiscoverOrg acquired ZoomInfo on February 4th, 2019, and then merged the two platforms together in September 2019. It was then referred to as ZoomInfo, powered by DiscoverOrg. Here’s a list of the best Discoverorg competitors.

What is ZoomInfo powered by DiscoverOrg?

ZoomInfo, powered by DiscoverOrg, is the official name of the merged platform. DiscoverOrg acquired ZoomInfo and then merged the two business intelligence brands together. The software now offers clients the best of both applications.

What is the best ZoomInfo alternative?

The best ZoomInfo alternative is UpLead. It’s an affordable option that offers many of the same functionality you’d expect. Although its B2B database isn’t quite as large, it’s of higher quality thanks to features like real-time email verification.

What You Need to Remember About DiscoverOrg vs. ZoomInfo

The DiscoverOrg-ZoomInfo merger has combined two lead generation tools that complement one another. Customers of both brands stand to benefit from the creation of the unified platform: ZoomInfo Powered by DiscoverOrg.

Both DiscoverOrg and ZoomInfo have their strengths. For instance, DiscoverOrg has an in-house team of 300 human data researchers who review, verify and enhance the platform’s data. The merger creates a more capable B2B lead generation product for all.  

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