How to Build Targeted Email Lists With Lightning Speed

Will Cannon
Last updated on May 31, 2024
Table of Contents

An email marketing campaign can be 40 times more effective than a social media campaign. To successfully run an email marketing campaign, you need a targeted email list that helps in usable lead generation and increases sales.

This comprehensive guide will tell you how to build and buy a targeted email list for new customer acquisition. 

What Is a Targeted Email List? 

Email marketing is a great way to send important information about your business to new customers, upcoming sales and launches, etc. 

A targeted email list is an email database that includes the personal information of your target audience. This could include potential customers who are interested in what you offer or returning customers. It is like getting the business cards of new customers who are guaranteed to buy from your business.

But in a hyper-competitive world, building or buying email lists is no longer enough. You can shoot off emails to random email addresses to increase sales, but they will not be very effective. 

You need a targeted email list that helps you reach your exact audience. That way, you can get targeted sales and not end up in the spam folder of potential customers.

Where to Buy (and Build) Targeted Email Lists  

The rising need to quickly reach your targeted audience has led to many email list providers who promise to give you targeted email marketing lists that will help you reach new clients.

Here we give you a selection of reliable email list providers to build and buy targeted email lists that you can use to improve your conversion rate and reach new audiences.


UpLead is a powerful email list provider

UpLead is a powerful email list provider that gives you access to high-quality, accurate, personalized, and up-to-date data at affordable prices. You can get over 155 million B2B qualified contacts and their verified email addresses (including, for example, those of realtors) and more than 14 million company profiles to whom you can send targeted emails. 

Here’s how to build a B2B list with UpLead:

UpLead is a lead generation platform with powerful features that allow you to generate all the leads you need.
Log in to Uplead
  • Enter your search terms using the left-hand panel.
Enter your search terms
  • Filter the list of leads using other criteria relevant to your targeted audience.
Filter the list of leads
  • Organize the list using the “Edit Columns” and “Display” drop-down menus.
Individual Leads Details
  • Click on individual leads to contact them via phone or email. To email them, you’ll need to click on “Unlock.” 
  • You can also click on the download icon next to the “Unlock” button and export the lead’s contact details to your CRM system or get CRM-ready files to download as an Excel file.



  • Does not have a mobile app version
Start Your 7-Day Free UpLead Trial

Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.

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DataCaptive provides a customizable business email database that helps you find customers geographically

DataCaptive provides a customizable business email database that helps you find customers geographically. You can filter potential customers from over 170 countries and 50 industries. You also get access to over 12 million company profiles. 

You can choose from various data fields, such as names, company names, websites, and social media handles. You can also get your contacts’ postal addresses, fax numbers, etc.

To create targeted email marketing lists using DataCaptive, follow the steps below:

  • Contact DataCaptive’s sales representative for a targeted email database.
  • Once you provide the representative with your customer profile and other requirements, you will receive the list of qualified contacts within 3 to 5 business days.
  • Select leads from the business email database and contact them to execute your marketing campaigns.


  • Provides a relevant email database
  • Tailored approach
  • CRM-ready files


  • It can be quite expensive lets you buy pre-checked email lists lets you buy pre-checked email lists. You can use these lists to launch and execute cold email campaigns. You can select from’s ready-made email lists or use its list-builder tool to create a customized mailing list.

Here are the steps to build a targeted mailing list with this tool:

  • Sign up to create an account with
  • Choose your search filters from the left menu.
  • Check your filtered search results.
  • Click on the contacts to access their information.
  • Buy and download the mailing list.


  • Verified contacts
  • CRM-ready data


  • Not cost-effective for small businesses


InfoClutch offers custom marketing data solutions across the globe including Technology users, industry-wise and country-wise marketing data

Infoclutch provides up-to-date and optimized contact lists from various sources for increased accuracy and reliability. It has a decent number of contacts you can choose from to launch your direct mail marketing campaigns. 

To start building your email list with Infoclutch, follow the steps below:

  • Enter your search filters based on region, industry sector, job title, and function.
  • Check your search results. 
  • Buy and download the mailing list.


  • Validated and verified contacts
  • Segmented mailing lists


  • Contact database less than other top lead generation tools 
  • Limited search filters


LISTGIANT provides clean email marketing lists that are designed to reach customers and get them to click your ad

LISTGIANT is an email list provider that boasts a database of over 280 million consumers in the U.S. and 28 million businesses. It provides targeted email lists that can be appended based on industry, employee size, a company’s legal status, social media profiles, and other factors.

To build your personalized email list, here’s what you need to do:

  • Click on the “Build My List” button on the top right of the homepage.
  • Once the chat box opens, submit your requirements to the data expert. You can also submit your details and message using the free quote form here.
  • Next, you will receive your free quote.
  • Once you pay for your customized email list and get it, contact the sales leads on the email list and run your email marketing campaigns.


  • 95% accuracy guarantee
  • Extensive email database
  • Easy to use


  • Expensive for small businesses 

3 Ways to Get Free Targeted Email Lists 

If you’re not yet ready to pay for email lists for your email marketing campaigns, you can always try the free options out there.

UpLead’s Free Trial

Integrate Uplead's technographic data with your CRM system.

UpLead offers a 7-day trial offer you can use to capture email addresses for your business’ online marketing campaign. All you have to do is submit your email address. You’ll get five free credits that you can use to buy five sales leads for free. 

You can also integrate the technographic data with your CRM system.

Start Your 7-Day Free UpLead Trial

Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.

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Use Officially Available Data 

If you already have a customer base, chances are you also have a contact database you didn’t know existed. You may already have a list of your customers’ email accounts, residential addresses, contact numbers, and other personal details. Most submit it on your website as delivery information while checking out. 

Your website visitors, social media followers, store customers, and event attendees are great sources of contact details. You can use it to build your email lists for free. Most email marketers use this technique to build mailing lists without buying from an email list provider, so you can’t go wrong with this tip.

You can also consider sourcing your email list from free-to-use customer data platforms. 

Leverage LinkedIn with Chrome Extensions

Leverage LinkedIn with Chrome Extensions

Just as you can use UpLead’s Chrome Extension to generate email leads on websites, you can also use LinkedIn’s Email Finder tool as a Chrome Extension. It helps you find verified B2B emails on any page on LinkedIn, making it a handy tool for building email lists.

Here’s What You Need to Know Before Purchasing a Targeted Email List 

Before buying a targeted email list, you must understand certain technical specifications. It’ll help you arrive at the right decision when choosing an email list provider. Here they are:


To ensure that you comply with the rules and regulations of the General Data Protection Regulation (GDPR), which is the new European data privacy act, you must ensure that your email lists are made of customers who have opted in for email marketing. You cannot randomly collect contact lists. 

But, there’s the ePrivacy Directive, which allows countries to choose whether they want their customers to opt in or opt out. Before selecting a targeted email list provider, check out your region’s rules and regulations.

List Size

While buying an email list, you need to ensure that you get a large, exhaustive list size from the provider. You need to get value for your money. 

UpLead offers affordable pricing, so you get an extensive list size at a lower rate than you would with other providers.


Your email list provider should offer segmented lists. Segmentation helps you filter your audience based on several factors. The better you know your audience, the more relevant your emails will be. Needless to say, it improves your chances of conversion. 

Data Uniqueness

The email lists you buy or build must be clean. They must not have duplicate, fake, or spammy email addresses. Otherwise, you will not derive the full benefits from your investment. Your precious emails will end up in your potential customers’ spam folders. 

Contact Information Data Points

Contact information includes data points such as names, email addresses, residential or office addresses, contact numbers, and any other contact details you can use to connect with your email clients.

This information is crucial to choosing a service provider and selecting a logistics partner to deliver your products and services. 

Data Accuracy

The data you collect through email lists must be reliable, accurate, and updated regularly by the provider. This ensures you don’t send emails to incorrect or outdated addresses.

UpLead guarantees 95% data accuracy. So, if more than 5% of your emails bounce back, you can get your used credits back.

Here’s Everything Else You Need to Know About Targeted Email Lists 

Whether building a targeted email list from scratch or buying one, check out these commonly asked questions to ensure you’re on the right track.

What Is a Targeted Email List?

Targeted email lists are databases that can help you get targeted sales leads, run effective campaigns, reach new customers, and build customer loyalty. Mailing your potential customers regularly using these lists is a great way to channel them into your sales and marketing funnels. Branded emails also help improve brand awareness and customer retention. 

How Do I Get My Targeted Email List?

To get a targeted email database, check out the list of providers or email your business’s existing customers. You can also get Chrome extensions, such as those from LinkedIn or UpLead, to find email addresses online.

What Do You Need to Consider Before Buying a Targeted Email List?

You must ensure that you comply with the rules of the GDPR and allow all your email subscribers to opt-in and opt-out of email lists. You also need to ensure that you craft email content that entices your customers and fits in with their interests, or your emails will end up in spam folders, and your investment in the email database will be for naught. 


Email marketing has become a key enabler for a company’s marketability and success. You need to have the right email list to reach the right email clients. Such a mailing list will ensure that you rise above the competition, deliver content that boosts customer loyalty, and improve sales sustainably.

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