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10+ Best Email List Providers Compared [2021]

Will Cannon
Last updated on July 13, 2021
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A business’s marketing and sales strategy is only as good as the leads it has. That’s why ensuring you have a high-quality email list is so important.

Struggling to put together a solid contact database? An email list provider can help you with that.  

In this article, we’ll cover everything you need to know, including:

  1. Our review criteria, including comparison factors and scale
  2. 10+ of the best email list providers compared
  3. Frequently asked questions (FAQ) about email list providers

After reading this guide, you should be able to find the email list provider that best fits your needs.

Ready to get into this? Let’s go.

Comparing Email List Providers: Our Review Criteria

Before we discuss the 10+ best email list providers, it’s important that we outline our review criteria. This will help you better understand how we’ve come to our conclusions.

The reviews of each email list provider will include 4 key comparison factors:

  • Features
  • Ease of use
  • Pricing
  • User reviews

Each of these will follow a scoring scale, ensuring there’s consistency in all the reviews.    

Comparison Factors

Features

The features comparison factor relates to the specific “bells and whistles” the email list provider offers. This can range from data availability and data accuracy aspects as well as lead intelligence and lead management.  

Ease of Use

How easy is the email list provider to use? An email list provider that has a shallower learning curve to be able to master the platform will attain higher marks.

Pricing

The pricing comparison factor is based on how affordable an email list provider is. This isn’t simply based on which is the cheapest, as the value is equally important. 

A cheap but limited option might rate poorly, while an expensive but feature-rich option rates higher. It’s all about what you’re getting for your money. An email list provider that gets top marks here will provide you with exceptional value.

Reviews

Online reputation is important, which is why one of the comparison factors is centered around reviews. An email list provider that has favorable reviews across the internet, on platforms like G2, will earn top marks.

Comparison Scale

Features

The scale used to grade the features comparison factor will include five ratings:

  • Very limited features (1/5)
  • Below average features (2/5)
  • Average features (3/5)
  • Above-average features (4/5)
  • Very feature rich (5/5)

Ease of Use

The scale used to grade the ease of use comparison factor will include five ratings:

  • Difficult to use (1/5)
  • Below average ease of use (2/5)
  • Average ease of use (3/5)
  • Above-average ease of use (4/5)
  • Exceptionally easy to use (5/5)

Pricing

The scale used to grade the pricing comparison factor will include five ratings:

  • Very poor value for money (1/5)
  • Poor value for money (2/5)
  • Average value for money (3/5)
  • Good value for money (4/5)
  • Very good value for money (5/5)

Reviews

The scale used to grade the reviews comparison factor will include five ratings:

  • Bad review scores (1/5)
  • Poor review scores (2/5)
  • Average review scores (3/5)
  • Good review scores (4/5)
  • Excellent review scores (5/5)

10+ Best Email List Providers Compared

Below, you’ll find the 10+ best email list providers ranked based on our review criteria outlined above.

1. Uplead

UpLead is a B2B lead generation software that provides high quality B2B contact & company

UpLead is a B2B lead generation prospecting platform that offers a first-rate, 95% accurate, 54 million B2B contact database. Customers can use the tool to create a rock-solid prospecting list — one that aligns with your buyer personas and target market.

UpLead works by searching and analyzing millions of online documents, uncovering relevant data. This information is then licensed by third parties, ensuring it’s of the highest, most comprehensive quality.

After this is done, machine learning is used to analyze, categorize, and label the data. Once this is completed, extensive testing is conducted to weed out unverifiable, incorrect information. What’s left is only the highest quality contact data. This is then added to the B2B database.

Customers can then access over 54 million contacts in the B2B sphere. When information is downloaded, UpLead runs a real-time email verification as a last-second test to ensure quality and accuracy.    

Some of the features of UpLead include:

  • Real-time email verification
  • Email pattern intelligence
  • Account-based marketing
  • Competitor intelligence
  • Technology stack tracking
  • Robust API
  • Lead builder
  • Contacts from over 200+ countries from around the world
  • Over 1,500+ potential integrations (Salesforce, Zapier, Pipedrive, etc.)

If you’re looking for a great email list provider that’ll supercharge your marketing and sales effort, UpLead is for you.

Ratings

  • Features: Very feature rich (5/5)
  • Ease of Use: Exceptionally easy to use (5/5)
  • Pricing: Very good value for money (5/5)
  • Reviews: Excellent review scores (5/5)
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2. CloudLead

Cloudlead is designed to help you find and nurture leads and turn them into fruitful partnerships.

CloudLead helps B2B organizations scale up their marketing and sales efforts with machine learning. By using the tool, you can identify fresh leads, uncovering email addresses and other valuable pieces of contact information.

Leads are customized, ensuring that they’re tailored to your business. CloudLead is all about personalizing your lead generation and outreach strategy. All data is 100% verified human leads, so you avoid invalid email addresses and contact details.

CloudLead also offers lead enrichment features as well as lead cleansing features. This helps ensure that your contact list stays accurate and strong, as they tend to weaken over time.

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Exceptionally easy to use (5/5)
  • Pricing: Good value for money (4/5)
  • Reviews: Good review scores (4/5)

3. Cognism

Cognism is a B2B sales and marketing lead generation platform

Cognism is a B2B sales intelligence platform that helps businesses all around the world build strong contact lists. The tool has access to a database of over 400 million compliant B2B contacts. Marketing and sales teams use this to generate high-quality leads.

The Cognism Prospector tool not only uncovers names and email addresses, but also a host of other valuable pieces of information. Some of these include job titles, company size, location, industry, and technology stack.

A powerful analytics suite will also give you valuable insights, ensuring that your lead generation processes and efforts are efficient. There are also lots of integrations, with apps like Zapier, HubSpot, Salesforce, Pipedrive, and Google Chrome.

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Above-average ease of use (4/5)
  • Pricing: Very good value for money (5/5)
  • Reviews: Good review scores (4/5)

4. Adapt.io

Adapt.io, a sales acceleration software platform that provides B2B contact database for Sales and Marketing teams

Adapt.io is a B2B contact database provider that provides its services to businesses looking to grow. With over 100+ million contacts in its database, it has just about every industry covered. 

The lead builder feature allows you to put together high-quality contact lists in seconds. It has a 99% accuracy rate for business contacts from the database. Twice a month, they’re validated, to ensure they’re accurate. Up to 20 filters can also be used to create specialized lists.

The prospector feature can uncover contact details like email addresses from platforms like LinkedIn and its Sales Navigator. Searches can be done in bulk, so you can get a lot done, scraping as much data as possible.  

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Above-average ease of use (4/5)
  • Pricing: Very good value for money (5/5)
  • Reviews: Good review scores (4/5)

5. Snovio

Snov.io is an outreach automation platform for marketers

Snovio is a sales automation and acceleration tool that helps B2B businesses generate more leads. The all-in-one platform has an email finder feature that finds prospective email addresses.

The email finder uncovers data and builds contact lists by scraping data from various sources on the internet. Snovio’s fast database lets you find email addresses by company, domain, and name.

Another crucial feature of Snovio is the email verifier, which ensures all B2B contacts are valid. Email addresses can be checked individually or in bulk. The verification program is an extensive 7-step process that can guarantee a high level of accuracy.   

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Above-average ease of use (4/5)
  • Pricing: Very good value for money (5/5)
  • Reviews: Good review scores (4/5)

6. EasyLeadz

Easyleadz builds Sales intelligence for your business by tracking sales signals.

EasyLeadz is a B2B contact finder tool that helps businesses connect with ideal prospects. Its database shoots out, in real time, a specifically tailored contact list, based on your needs. This ensures the leads are of the highest quality and are relatively fresh.

The tool has a high accuracy rate, so nearly all contacts are valid. Contact lists can also be created based on various factors, like job role, industry, location, and technology stack. EasyLeadz can also be used to find email addresses via LinkedIn.

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Above-average ease of use (4/5)
  • Pricing: Very good value for money (5/5)
  • Reviews: Good review scores (4/5)

7. Lead411

Lead411 believes in helping companies start the sales process with a targeted conversation.

Lead411 is a B2B sales platform that provides accurate and comprehensive contact information. Its extensive database lets you use filters to create contact lists that are specialized for your business. Sales intelligence data points help you keep an eye on contact data profiles.

The lead builder feature is great for putting together targeted contact lists. There are also data cleaning and enrichment features, which ensure that the database is highly accurate. Lead411 also integrates easily with a host of other software, like CRMs such as HubSpot and Salesforce. 

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Above-average ease of use (4/5)
  • Pricing: Good value for money (4/5)
  • Reviews: Good review scores (4/5)

8. PureB2B

PureB2B is a data-driven lead generation partner

PureB2B is a B2B lead generation company that offers businesses access to a 125 million database. With this resource, customized contact lists can be put together, ensuring leads are qualified and able to be converted. With PureB2B, marketing and sales teams can reach goals.

Leads can also be developed, thanks to enrichment, nurturing, and conversion features. Account-based marketing campaigns can also be run, tailored to your business’s specific needs. 

Filters can be used to create customized contact lists based on data, like job titles and technology stack.    

Ratings

  • Features: Average features (3/5)
  • Ease of Use: Exceptionally easy to use (5/5)
  • Pricing: Good value for money (4/5)
  • Reviews: Good review scores (4/5)

9. ZoomInfo

ZoomInfo is a business-to-business database software

ZoomInfo is a B2B database that helps businesses scale their marketing and sales efforts. With over 100 million emails and 4.3 million C-level contacts, it’s one of the most extensive databases around.

The data is hyper-focused, and contact lists are customized and tailored to the needs of your business. Extensive technographic information allows you to hone in on prospective targets, based on their technology stack.

ZoomInfo also allows you to track your website visitors. You can uncover who they are, adding to your lead database. The tool also integrates seamlessly with CRM platforms, like HubSpot, Salesforce, and Pipedrive. 

Ratings

  • Features: Above-average features (4/5)
  • Ease of Use: Above-average ease of use (4/5)
  • Pricing: Good value for money (4/5)
  • Reviews: Good review scores (4/5)

10. Visitor Queue

Visitor Queue is a platform for identifying companies through site traffic

Visitor Queue is a B2B lead generation platform that uncovers contact details of businesses that look at your website. This includes their email addresses, names, and user data, based on their activity on your domain.

Hot leads — individuals who’ve shown a marked interest in products/services you sell — are fed to your sales team. It’s as simple as setting up an account and adding a special tracking script given to you. Like cookies on a website, they’ll keep an eye on visitors to your website.

The tracked leads will then be visible to you on an interactive dashboard. You’ll be able to see contact details, like email addresses, phone numbers, and social media profiles.

Ratings

  • Features: Average features (3/5)
  • Ease of Use: Exceptionally easy to use (5/5)
  • Pricing: Average value for money (3/5)
  • Reviews: Good review scores (4/5)

11. Lusha

Lusha helps business professionals establish a fast and true connection with their leads

Lusha is a B2B sales prospecting tool that provides businesses access to a 60+ million contact database. Accurate email lists can be built, helping turn more prospects into leads and, ultimately, customers.

With the tool, you can slice and dice all the data you get, categorizing it to build very specific lists. Up to 150 prospects can be searched for and revealed, thanks to the bulk enrich feature. You can choose to save any search, and all recent searches are automatically saved.

Lusha also effortlessly integrates with your customer relationship management (CRM) software. This includes platforms like HubSpot, ZOHO, Pipedrive, and Salesforce.

Ratings

  • Features: Average features (3/5)
  • Ease of Use: Exceptionally easy to use (5/5)
  • Pricing: Average value for money (3/5)
  • Reviews: Good review scores (4/5)

FAQ on Email List Providers

What is an email list provider?

An email list provider offers businesses a list of email addresses to help them reach their intended target market. They provide access to an extensive database of contact details, consisting mainly of email addresses, but they may also include the following:

  • Name
  • Phone number
  • Job title
  • Industry
  • Age
  • Gender
  • Income
  • Physical address 

Businesses purchase access to email list databases because they help with the marketing and sales of products or services. More specifically, an email list provider expands your customer reach and customer base, saving you valuable time.

How do email list providers work?

Email list providers have extensive databases, complete with contact information — email addresses and more — for businesses and consumers. This information is data scraped from a variety of online sources.

Access to these extensive databases is then sold to businesses. These businesses then use the contact information to market and sell.

Do email providers require a phone number?

It depends on the email provider. Some do, while others don’t. If you don’t wish to share your phone number, there are options available for you.

How do email list providers charge?

Email list providers usually charge around $100 to $400 for every 1000 emails — for user-focused lists, that is. Business emails, on the other hand, will range from $500 to $1000+ for every 1000 emails.

The email lists they provide are priced based on the quality they offer to the businesses that buy them. This will come down to how specifically targeted leads are. The more specific, the more expensive the list per 1000 emails will be.

Are free email providers good?

No, because they tend to be out-of-date, featuring invalid addresses. There’s a reason people pay for email lists — they need to be continually updated and maintained. Using a free database is simply a waste of time.

Conclusion

In this article, we covered the 10+ best email list providers, comparing them, and ranking them. We outlined our review criteria, which included:

  • Features
  • Ease of use
  • Pricing
  • Reviews

We also provided a basic FAQ section, answering your questions about email list providers.

After reading this article, you should now have a good idea of what email list provider is ideal for your needs.

Got any questions? Leave a comment below. 

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