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b2b-marketing-metrics

11 B2B Marketing Metrics to Track Performance (2025)

Running a successful B2B business is a complex undertaking. You work hard to attract and retain customers, ensure quality service, optimize operations, and cultivate relationships with clients — all while trying to increase profits. How can you tell if your efforts are truly paying off? The answer lies in collecting the right data to measure

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How to Build an Effective Sales Tech Stack in 2025

In addition to building a sales team, having an effective tech stack is crucial to fully optimizing your sales process. Without a solid tech stack in place, your team will work much less efficiently, miss certain opportunities, and have poor communication. So, how can you support and optimize your sales team with today’s tech? This

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How to Find Someone's Email_ 10 Proven Ways Explained

Cold Email Software: How To Choose The Right One

If you want to succeed at your cold email marketing campaign, you need good cold email software.  Through cold email, you can access new potential clients and develop connections with your audience. However, many platforms out there will not deliver your emails directly to the recipient. Or they’re hard to use. Here, we list the

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What is Leadiq

What is LeadIQ: Key Information for 2025

According to research from HubSpot, 40% of salespeople say that prospecting is the hardest part of their job. It’s easy to see why, as finding and connecting with potential customers can be incredibly difficult and time-consuming. Thankfully, there are sales intelligence tools that help improve the process by giving you access to customer details, intent

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Cold email follow up

Crafting the Perfect Cold Email Follow-Up + Templates

According to a McKinsey study, email is one of the most effective channels to generate new customers, and is a whopping 40 times more effective than social media. However, not every cold outreach email you send will receive a response. In these situations, it’s crucial to create a high-quality follow-up email to increase your chances

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