Snov.io vs. Hunter.io: Which Tool is Best For Your Business?

William Cannon
Last updated on September 11, 2024
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    Finding the right sales and marketing platform to meet your business needs is crucial but challenging. Snov.io and Hunter.io are two popular tools, each with its own strengths and weaknesses. This guide compares the two solutions’ core features, use cases, integrations, and more to determine the better choice for your business goals and budget.

    What is Snov.io?

    Snov.io is an all-in-one sales automation platform designed to help businesses generate, qualify, and convert more leads. At its core, Snov.io combines lead generation, bulk email verification, personalized outreach tools, and CRM capabilities into one intuitive interface.

    With features like bulk email searching, drip campaigns, email deliverability tools, and more, Snov.io aims to streamline sales workflows and maximize revenue potential. Users can quickly build and buy email lists, ensure email accuracy, send customized follow-up sequences, and manage the entire pipeline within a unified platform.

    Snov.io is especially useful for B2B companies that want to automate lead engagement across every touchpoint. It also suits service-based businesses that need to nurture relationships actively at scale. With over 175,000 users worldwide, Snov.io helps organizations, both big and small, find leads and convert them into robust prospect lists. 

    Snov.io Pros & Cons

    Snov.io offers several benefits, like LinkedIn integration and email deliverability tools, but it also has some downsides to consider, including a steep learning curve.

    Pros

    Cons

    • Less suitable for consumer lead generation
    • Bulk cold email features more limited
    • It can have a steep learning curve initially

    What is Hunter.io?

    Hunter.io is an email lookup tool designed to help sales and marketing teams discover and connect with relevant prospects. Its core function is to provide accurate, real-time contact data, such as professional email addresses, direct dials, and more, to power outreach.

    With an extensive business database of over 300 million contacts, Hunter.io lets users search for emails via domain, name, company websites, and other filters. Key features include email verification to confirm deliverability, cold email campaigns to simplify outreach, and seamless integrations with popular tools.

    Overall, Hunter.io aims to save a sales team hours typically wasted guessing email addresses or dealing with bounces. Instead, it serves as an all-in-one solution so professionals across verticals can focus on personalized, compliant outreach to drive more conversations and revenue.

    Hunter.io Pros & Cons

    Key upsides of Hunter.io include an extensive email database and campaign features, while downsides include limits for free users and a lack of complete CRM functionality.

    Pros

    • Accurate and regularly updated database
    • Email verification and deliverability features
    • Cold email campaigns and templates
    • Easy to integrate with other software
    • Free 25 monthly searches

    Cons

    • Limited number of email search engine queries for free
    • No standalone CRM capabilities
    • Can get expensive with bigger email volumes
    • Mostly tailored to B2B use cases

    Snov.io vs. Hunter.io Comparison Guide

    When deciding between sales automation platforms like Snov.io and Hunter.io, it’s essential to compare their features and capabilities directly to determine the better fit. This guide contrasts the core functions of both tools across areas like features, use cases, integrations, ease of use, and more. By evaluating Snov.io and Hunter.io side-by-side, you can better understand their strengths and limitations for your unique needs.

    Key Features

    Snov.io and Hunter.io provide robust tools to find and verify professional email addresses for sales and marketing outreach. However, they have some differences in their core features and use cases.

    Snov.io

    • Email finding tool with filters like company, name, domain
    • Drip campaigns for automated email sequences
    • Lead management and native CRM
    • Email deliverability features to improve inbox placement
    • 5,000+ app integrations, including email providers

    Hunter.io

    • Email finder tailored to B2B contacts
    • Email verification to guarantee accuracy
    • Cold email campaigns to simplify sending personalized outreach
    • Chrome extension for easy web searches
    • Integrates with popular sales tools like Gmail and HubSpot

    While Snov.io offers more standalone CRM and email marketing capabilities, Hunter.io focuses more on finding and verifying professional email addresses through integrations. Snov.io has a broader range of search bar filters, while Hunter.io targets B2B contacts in its email finder solution. 

    When it comes to use cases, Snov.io suits users wanting an end-to-end platform for execution. In contrast, Hunter.io is better suited for enriching existing customer data. Both aim to maximize outreach effectiveness, just through different approaches.

    A few noteworthy features set some of the best lead providers apart, including: 

    • Snov.io provides lead gen and built-in CRM lacking in Hunter
    • Hunter.io offers compliance assurance for data practices
    • Snov.io has email deliverability tools to improve open/reply rates
    • Hunter.io includes cold email campaign creation and tracking

    Database & Contact Quality

    Snov.io provides broad consumer and business data reach, while Hunter.io boasts a targeted, high-quality database of over 100 million B2B contacts.

    Snov.io has an extensive database of an estimated 200+ million contacts, but the exact number is not disclosed publicly. Hunter.io captures over 100 million business email addresses.

    Snov.io aggregates data from various public sources and enriches it further with proprietary information. Hunter.io builds its contact repository using web scraping, public sources, contributory databases, and AI.

    Snov.io verifies emails through a stringent 7-tier validation process for high deliverability. Meanwhile, Hunter.io checks email validity in real time to provide users with high accuracy and actionable data.

    Snov.io offers a breadth of consumer and business contacts across most industries. Hunter.io specifically focuses its database on B2B contacts for targeted outreach by sales teams.

    Both platforms provide extensive databases of quality contacts but differ in their specialized coverage areas. Snov.io has a broader industry reach, while Hunter.io goes deeper into targeted B2B verticals.

    Integrations & API

    To expand functionality, Snov.io and Hunter.io offer app integrations and developer APIs to connect with other software in your stack. Their capabilities diverge when it comes to the types of tools integrated.

    Snov.io

    • 5,000+ native app integrations via Zapier
    • CRM platforms like HubSpot, Pipedrive, Salesforce
    • Email clients such as Gmail and Outlook
    • Lead ingestion/export with Google Sheets
    • API for building custom workflows

    Hunter.io

    • Native integration with email platforms like Gmail and Outlook
    • Productivity tools like Google Sheets and Slack
    • CRMs like Salesforce, HubSpot, Pipedrive
    • Zapier connects 300+ applications
    • API powers custom development & contact enrichment

    Snov.io excels at its breadth of CRM and marketing app integrations, while Hunter.io focuses more on email and sales-based platform connectivity. Both provide developer APIs for advanced customization.

    Ultimately, Snov.io suits users needing end-to-end sales & marketing workflows. Hunter.io fits when email outreach is the primary focus and CRM enrichment is secondary.

    Ease of Use

    Snov.io prioritizes usability and intuitiveness in its interface design, while Hunter.io packs advanced functionality that adds complexity.

    Snov.io

    • Intuitive interface and navigation
    • Simple workflows for key features like email Search
    • Implementation guides and award-winning support
    • Visually appealing and engaging platform

    Hunter.io

    • Slightly more complex interface with a steeper learning curve
    • Requires some technical aptitude for setup and configuration
    • Detailed help documentation is available
    • Modern and aesthetically pleasing design

    Snov.io prioritizes simplicity in its UX to appeal to a broader range of users. Hunter.io packs in more advanced functionality, which brings additional complexity. Both platforms offer modern designs for user engagement.

    Chrome Extension

    When it comes to browser extensions, Snov.io and Hunter.io offer the following:

    Snov.io

    • Email Finder Extension extracts emails from web pages
    • Email Verifier Chrome Extension checks email validity
    • Useful for grabbing emails while browsing to enrich contact data

    Hunter.io

    • Email Finder Chrome Extension extracts emails from web pages with one click
    • Domain Search finds all emails associated with a site’s domain
    • Valuable for capturing email data on the go-to power outreach

    Snov.io specializes in finding emails and verification specifically, while Hunter.io also includes a domain search capability to uncover additional contacts. Both provide quick email capture to enhance productivity. 

    The Snov.io and Hunter.io extensions have overlapping email finder functionality, but Hunter.io’s domain search option provides more contact discovery options.

    Plans & Pricing

    Snov.io and Hunter.io provide flexible pricing plans to suit different needs, from small business to enterprise:

    Snov.io

    • Free trial with 50 credits
    • Starter: $39/month (or $30/month billed annually) with 1,000 credits
    • Pro: Starts at $75/month (billed annually), scaled by email/search credits
    • Managed Service: Tailored paid plan pricing for enterprise needs starting at $3,999/month with custom lead gen campaigns

    Hunter.io

    • Free: 25 monthly searches
    • Starter: $49/month for 1,000 searches (or $34/month billed annually)
    • Growth: $99+/month for 5,000 searches & 10,000 verifications (or $104/month billed annually)
    • Business: $499/month including 20 accounts & support (or $349/month billed annually)

    Key differences between the platform’s pricing models include: 

    • Snov.io pricing plans are based on email/search credits used per month
    • Hunter.io tiers by user accounts, searches, email verifications
    • Snov.io offers more email marketing tools like email drip campaigns
    • Hunter.io provides more personalized support at higher tiers with a priority account manager

    Hunter and Snov.io feature free email lists and paid plans for small to large teams. Snov.io is better suited for bigger email volumes, while Hunter.io offers more account-specific support.

    Main Differences Between Snov.io vs Hunter.io

    Snov.io and Hunter.io take different approaches when it comes to key features and functionality:

    Data Reliability

    Snov.io verifies imported email lists through a rigorous 7-tier validation process, checking aspects like domain validity, mailbox confirmation, and more. This ensures high deliverability rates to inboxes. Hunter.io also checks the accuracy of email addresses in real time using proprietary technology. Unlike Hunter, Snov.io offers more layers of verification upfront for guaranteed quality.

    User Experience

    Snov.io focuses heavily on usability and intuitiveness by structuring workflows around what’s simplest for the user. Implementation guides and award-winning support help smooth onboarding. Hunter.io packs more functionality into its interface, which can slow initial learning. However, its help documentation is extensive to aid self-serving users.

    Social Media Prospecting

    Snov.io allows users to uncover professional email addresses from LinkedIn profiles, integrating social media outreach into the platform experience. Hunter.io currently does not offer social media integration or social URL search capabilities to find prospect contact details.

    CRM Compatibility

    One of Snov.io’s significant strengths is its native CRM, which features pipelines, deal stages, and activity tracking to manage the sales process end-to-end. Hunter.io is more narrowly focused on email finding and outreach functions rather than CRM. It requires connecting a separate CRM solution instead.

    Compliance & Security

    As a firm handling extensive user data, Snov.io undergoes regular independent audits to comply with regulations like GDPR and ensure ethical practices. While Hunter.io states compliance is a priority, it provides fewer specifics on its formal certification processes than Snov.io.

    Overall Value

    Hunter.io leads in brand recognition and adoption. However, its pricing can be more expensive at scale than other alternatives. Snov.io offers a full-featured platform at a below-average cost, especially for small to midsize teams, making it a budget-friendly option.

    Snov.io outperforms those wanting end-to-end sales workflows encompassing CRM and execution tools. Hunter.io is ideal if an email finder and outreach are the primary focus.

    Snov.io vs. Hunter.io Comparison Table

    See the summary table below to visualize how Snov.io and Hunter.io stack up across key criteria like features, pricing, and more. The side-by-side format allows for easy comparison of database size and contact quality, unique capabilities, free trials, CRM integrations, ideal users, and overall best use cases. Refer to this Snov.io vs. Hunter.io comparison chart for a condensed snapshot view when evaluating the platforms.

    Feature Snov.io Hunter.io
    Database SizeEstimated at over 200 million global B2B and consumer contacts100+ million verified B2B email addresses
    Data Types$34 -$499/month, depending on needs and volumesEmail addresses with workplace and organizational details
    Unique FeaturesEmail marketing tools, drip campaigns, email deliverability optimizationFast and accurate batch email finding, verification, outreach
    Free Trial50 credits to sample core platform functionality25 free monthly searches
    PricingFrom $30/month to customized enterprise contracts$34 -$499/month depending on needs and volumes
    Chrome ExtensionYesYes
    IntegrationsThousands of apps via Zapier, major email and sales toolsG Suite, HubSpot, Salesforce
    ComplianceLegal and ethical standards for data practicesLegal and ethical standards for data practices
    Ideal UsersSales teams, marketers, recruiters, similar rolesSales teams, marketers, recruiters, similar roles
    Best Use CaseExpanded email marketing and workflowsSpecialized email finding and outreach

    Which is Better, Snov.io or Hunter.io? 

    Choosing between Snov.io and Hunter.io comes down to your specific needs and priorities.

    Choose Snov.io For Expanded Email Marketing and Sales Workflows

    Snov.io stands out if you want an integrated platform covering email extraction to CRM versus just email finding. Its strengths include:

    • Built-in CRM with pipelines to manage deals from start to close
    • Email deliverability tools improving open/response rates
    • Email drip campaign creation for automated nurturing
    • 5,000+ app integrations suiting expanded workflows

    With more all-in-one functionality, Snov.io best suits those needing end-to-end sales intelligence tools

    Choose Hunter.io For Specialized Email Finding and Outreach

    Alternatively, Hunter.io is the choice if fast, accurate sales prospecting and outreach are your main focus:

    • Precise B2B contact data for personalized outreach
    • High deliverability via customized email routing
    • Cold email templates and email tracker built-in
    • Deeper native integrations with Gmail, Outlook, HubSpot

    Given its specialized capabilities around email finding and campaigns, Hunter.io fits best when hyper-targeted prospect outreach is the priority.

    In summary – those needing an integrated sales and marketing platform should choose Snov.io, while Hunter.io appeals if email prospecting is the primary focus. Assess your workflows and needs closely.

    UpLead is the Best Alternative to Both Snov.io and Hunter

    For those wanting a comprehensive sales acceleration platform beyond just email finding, UpLead stands out as the superior choice versus Snov.io and Hunter.io. 

    Key advantages include:

    • UpLead offers flexible credit-based plans to suit any budget. No annual contracts and credits roll month-to-month. Plus, new users get a free 7-day trial.
    • UpLead combines AI and manual verification to guarantee 95% contact data accuracy – crucial for maximizing campaign ROI. From lead gen to email verification and campaign creation, UpLead brings an all-in-one toolkit with 35+ features to streamline outreach.
    • UpLead prioritizes simplicity in its intuitive UI design and implementation process aided by award-winning support. In addition, UpLead offers seamless connections with all major CRM, MAP, and sales platforms via native bi-directional integration.

    For the most well-rounded yet affordable sales acceleration platform, sign up for a free UpLead trial today.

    FAQs About Snov.io vs Hunter.io

    Below are some of the most frequently asked questions about Snov.io vs. Hunter.io.

    Is Hunter.io safe to use?

    Yes, Hunter.io follows ethical data collection practices and undergoes security audits to protect user information through compliance with regulations like GDPR and CCPA.

    What does Snov.io’s free plan include?

    Snov.io’s free plan includes 50 credits to sample core features like email finding and verification to determine if the tool meets your needs before upgrading.

    What is Snov.io’s main purpose?

    Snov.io combines email finding, verification, lead enrichment and native sales CRM in one platform designed to optimize outbound sales and marketing processes through automation.

    What are the main uses of Hunter.io?

    The Hunter.io platform specializes in finding and verifying professional email addresses. Key uses include cold email outreach, targeted lead generation, and analytics to enhance sales workflows.

    Why choose UpLead over Snov.io or Hunter?

    UpLead beats Snov.io and Hunter on price, accuracy, and support. Key advantages are 95% email deliverability via dual validation, flexible pay-as-you-go pricing, and award-winning onboarding.

    What You Need to Remember About Snov.io vs Hunter.io

    Snov.io and Hunter.io both provide value, but in different ways. Snov.io shines as an integrated suite covering execution like email campaigns as well as CRM. In contrast, Hunter.io’s specialty lies in hyper-targeted email outreach and deliverability. Evaluate your specific workflows, priorities, and budget to decide if an all-in-one automation platform or a specialized email solution better fits your business. And don’t forget to consider other Hunter and Snov.io alternatives on the market too that may outperform both tools.

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