zoominfo-api

ZoomInfo API: A Guide to How It Works (2025)

ZoomInfo’s API enables seamless integration of unrivaled business intelligence into your tech stack. This guide details everything from core capabilities, usage guidance, access instructions, and more so your company can unlock greater productivity and decision-making. ZoomInfo API Overview Zoominfo’s API is a cloud-based interface that allows customers to seamlessly integrate the robust ZoomInfo database of […]

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Buyer-Intent-Data

What is Buyer Intent Data (and How to Leverage It in 2025)

Are your sales reps wasting time on prospects who aren’t ready to buy? Buyer intent data might be the answer. This data eliminates the guesswork of empty prospects by tracking specific digital behaviors that signal purchase readiness—like when a company visits your pricing page three times in a week, downloads competitor comparison guides, or spends

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Clay-vs-Apollo

Clay vs. Apollo.io: A Comparison of Sales Intelligence Tools

Knowledge is power, and that is doubly true in the world of sales intelligence. The more information you have about your prospective clients, the better equipped you are to craft targeted, meaningful outreach and grow your business. Two popular sales intelligence platforms in the industry are, of course, Clay and Apollo.io. Each offers their own

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cold-calling-list

How to Build a Cold Calling List: 2 Methods + Tips

As marketers, staying informed of the latest industry trends is essential to building an enhanced understanding of your target market. Cold calling is no exception. The sales process continues to play an important role in modern-day marketing tactics and shows no signs of slowing down anytime soon. Understanding how to build and maintain a good

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33 Best Sales Funnel Software Tools To Close More Deals

In this article, we’ll go through all the best sales funnel software tools you need in your repertoire.  We’ll talk about tools for: By the end of the article, you’ll know exactly what you’re missing to close more deals and improve your sales funnels. Let’s get started. Quick Links: What Is Sales Funnel Software? Sales

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