Lusha is a popular B2B database provider that helps you find high-intent prospects for your marketing and sales campaigns. It can be used to identify the best companies and key decision-makers to target. Lusha has several pricing plans, including a free version and a customizable enterprise plan. But how does it compare to other B2B sales intelligence platforms?
Let’s get started.
What is Lusha?
Lusha is a B2B sales intelligence tool that simplifies lead generation. The cloud-based platform offers its users access to a vast contact database. It includes more than 100+ million business profiles and 15+ million full company profiles. Lusha is similar to email finders like UpLead.
Lusha creates targeted prospect lists for B2B marketing and sales campaigns. It’s an ideal solution for business-to-business brands that want to generate more high-intent leads. The platform is used by businesses of all sizes: sole proprietors, SMBs, and large enterprises.
Lusha’s strengths include its large contact database, comprehensive suite of features, and extensive integrations. It’s a capable solution that compares favorably to other similar tools on the market.
Lusha Database
Sales intelligence platforms are only as good as the leads they provide for their customers. The Lusha database is very large; it includes 100+ million business profiles and 15+ million company profiles. There are also 60+ million decision-makers’ email addresses and 50+ million decision-makers’ direct dials.
Lusha supercharges your marketing and sales efforts by making it easy to build targeted prospect lists. You can use the prospecting features to sift through the database and uncover email addresses, direct dials, and phone numbers.
The Lusha database features several data types, including company and contact attributes. For example, you can find a key decision-makers name, job title, seniority, role, email address, and phone number.
There are also firmographic data points that help you identify companies that are suitable prospects for your products and services. These attributes include company name, industry, number of employees, revenue, and geographic location.
Lusha’s contact database boasts an 81% data accuracy rate—an above-average mark. (Industry standards hover somewhere between 60 to 70%.) However, 81% pales compared to some of the best B2B database providers. For instance, UpLead has a 95% data accuracy guarantee.
It’s also worth mentioning that Lusha’s data is third-party validated. Volunteers manually validate the accuracy of contacts within the B2B database. Lusha meets industry compliance standards, such as GDPR and CCPA.
The Lusha database sources data from several places, including social media feeds, public databases, and government sources. It uses a proprietary algorithm and its network community to bolster its database.
Lusha Key Features
Lusha has a robust suite of features you can use to find and verify the contact information within its extensive database. You can use these tools to accumulate high-quality leads for your sales and marketing campaigns. In total, there are 12 contact attributes, which include the following:
- Full name
- First name
- Last name
- Middle name
- Organization Name
- Job title
- Seniority
- Role
- Email addresses
- Phone numbers
- Country
- State
These attributes can be used to uncover critical demographic information about key decision-makers at your target companies. You can identify and enrich up to 1,000 contacts per database search. You can also find 25 company attributes:
- Company name
- A description of the company
- Website domain
- Homepage URL
- Year the company was founded
- Logo URL
- Facebook link
- Twitter link
- LinkedIn link
- Company location
- Country
- Country code
- State
- State code
- Region
- City
- Street
- Zip code
- Company contact phone number
- Industry tags
- Industry category groups
- Industry primary group
- Number of employees
- Company revenue range
- Company key people list
These firmographic data points make it easy to find the best brands for your company to market and sell to. As with the contact search feature, you can pull up as many as 1,000 results from a single company search.
All of your contact and company search results can be converted and cleaned into accurate prospect lists. These can be exported to your CRM platform or as a CSV document in one click. Lusha integrates with tools like HubSpot, Salesforce, Zoho, SalesLoft, Pipedrive, and more.
Above are just some of Lusha’s capabilities. Here’s a comprehensive list of the web-based tool’s features:
- 100+ million business email addresses
- 60+ million decision-maker contacts
- 15+ million full company profiles
- Contact search
- Company search
- 12 contact attributes
- 25 company attributes
- Technology tracking and technology filter
- Seven-step data verification
- CRM integration
- Dashboard analytics
- Google Chrome extension
- Instant onboarding
- Person API
- Company API
Lusha Pricing & Plans
Lusha has three pricing plans: Pro, Premium, and Scale. There aren’t any free trials, but there’s a free plan available. You can pay on a monthly basis or save money and purchase an annual contract. Lusha uses a credit-based pricing system where revealing a verified email address costs 1 credit and revealing a phone number costs 5 credits.
Here’s what you need to know about the Lusha plans:
Free
The Lusha free plan gives you access to one user and 40 Lusha credits per month. These credits are used to uncover contact information from the database. One credit entitles you to a verified email address, while five credits reveal a phone number.
You’re given access to Lusha’s extensive B2B contact database. You can use it to find direct phone numbers, landline numbers, and email addresses. The free plan also comes with a Lusha Google Chrome extension and CRM integrations.
Lusha’s free plan is very restrictive compared to its three paid packages. Although you get access to the database, you only get 40 credits per month. The amount of data you can reveal depends on what you need—40 email addresses (at 1 credit each) or 8 phone numbers (at 5 credits each), or any combination thereof.
Pro
The Pro plan costs $22.45 per user per month if paid on a yearly basis. You get a total of 3,000 credits per user annually. If you decide to pay month-to-month, the pricing varies based on your selected credit amount. For annual plans, all credits are granted upfront, while monthly plans provide credits that roll over up to twice the plan limit if unused.
The Pro plan is most suitable for new startups, sole proprietors, and small businesses. At only $22.45 per month (billed annually), this plan’s pricing makes it affordable for various small ventures. With 3,000 annual credits, you can strategically allocate resources between email addresses and phone numbers based on your outreach needs. However, if your company is looking to reach more customers, you’ll need a more advanced plan.
Features:
- 3 seats are included
- All credits granted upfront (annual plans)
- Standard search filters
- List management
- List export
- CSV Enrichment (up to 300 rows)
- Bulk show (50 contacts)
- Basic usage analytics
- Technology and Intent alerts
- Extension bulk show (25 contacts)
- Shared credit pool
The Pro plan is the cheapest of the three Lusha packages. It provides more features than the free plan; you get list management, list exporting, and basic team management. It also gives you significantly more credits usage to uncover leads from the database.
However, the Pro plan might not be ideal for larger companies. The Premium and Scale plans offer more credits for those who need them. Advanced features like technographic filters and CRM integration can only be found in the Scale plan.
Premium
The Premium plan costs $52.45 per user per month for an annual contract and comes with 7,200 credits per user annually. Monthly plan pricing varies based on selected credits. All annual plan credits are granted upfront, providing greater flexibility for your prospecting efforts.
The Premium plan is an ideal lead-generation solution for larger small businesses and growing startups. It’s affordable, easy to use, and has all the features you need for effective prospecting. With 7,200 annual credits, you have substantial capacity for both email and phone number prospecting to fuel your outreach campaigns.
Features:
- 5 seats are included
- All credits granted upfront (annual plans)
- Database bulk search (up to 150 contacts at once)
- CSV Enrichment (500 rows)
- Bulk show (150 contacts)
- Advanced usage analytics
- Technology and Intent alerts
The biggest difference between the Premium, Free, and Pro plans is the number of credits you get. The Free plan is limited to 40 credits per month, while the Pro plan gives you 3,000 annually. The Premium plan provides you with 7,200 credits annually.
The Premium plan also has more features compared to Lusha’s Free and Pro versions. You can perform bulk searches in the contact database and with the Google Chrome extension. Usage analytics give you visibility that’s unavailable in Lusha’s more basic plans.
Scale
The Scale plan is a customizable enterprise package for larger companies. Its price varies depending on your specific needs and circumstances. The pricing packages come with custom credit amounts tailored to your business requirements. This plan includes the option to use Lusha’s API; however, it must be purchased as an add-on. Scale plans also offer the ability to limit credit usage per user for better team management.
The Scale plan is an optimal package for larger SMBs and enterprise-level businesses. With custom credit amounts, you can uncover as many high-quality leads as your company requires. However, as this is an enterprise-level package, new startups, small businesses, and sole proprietors may find the Scale plan too expensive.
Features:
- Custom seats
- All credits granted upfront
- Free manager seat
- CSV enrichment (10,000 rows)
- Database bulk search (up to 1,000 contacts at once)
- Bulk show (5,000 contacts)
- Company CSV export
- Intent signals (25 topics)
- Intent filter (Unlimited results)
- Advanced team management
- Team management (Groups & credit limitations)
- CRM integration (HubSpot, Salesforce, Zoho, Pipedrive, etc.)
- SSO
- Custom SAML 2.0
- Customer Success Manager
- Advanced Technical Support
The Scale Plan also has several add-on features that can be purchased. These include the following:
- Job changes
- Technology tracking
- Salesforce data enrichment
- Lusha API
- Purchase intent signals
As the most expensive Lusha pricing package, the Scale plan offers more features, functionality, and credits. While the other three plans have credit limits, this one provides custom credit amounts tailored to your needs. You’re free to source as many leads as your business requires.
Lusha Integrations
A lead generation tool is only as good as its integrations. It must be able to sync with its customers’ existing technology stacks. Strong integrations save time, ensure accurate data, increase productivity, and improve sales performance.
Lusha is a capable web-based software that integrates effortlessly with your company’s technology stack. It works with several technologies, including CRM systems, email marketing platforms, and sales engagement platforms.
CRM platforms are used by businesses to increase revenue by optimizing the sales process and improving customer satisfaction. Lusha easily integrates with popular CRM systems like HubSpot, Salesforce, and Pipedrive. Leads from the Lusha database are imported into your company CRM and tracked through the sales cycle.
Email marketing is a big part of modern marketing and sales strategies. Lusha integrates with email marketing platforms like Gmail, Outlook, Aweber, and Mailchimp. Leads from the Lusha contact database can be sent directly to these platforms to maximize efficiency.
These are just some of the types of technologies that Lusha integrates with. Below is a more comprehensive list of the most notable Lusha integrations:
- Salesforce
- HubSpot
- Outreach
- Salesloft
- Pipedrive
- Bullhorn
- Gmail
- Zoho
- Microsoft Dynamics
- Outlook
- Zapier
- Aweber
- Mailchimp
UpLead is the Best Lusha Alternative
Lusha is a strong B2B database provider, but it’s not perfect. There are some concerns regarding data accuracy. Fortunately, there are several other high-quality sales intelligence tools on the market. If you’re looking for an accurate B2B database provider, look no further than UpLead.
UpLead is a web-based B2B lead generation platform that empowers your marketing and sales teams. The cloud-based solution simplifies prospecting, making finding high-intent leads to fuel your campaigns easy. With UpLead, you can construct targeted prospect lists for your sales pipeline.
With over 148 million B2B email addresses, 14+ million company profiles, and 16,000+ technologies tracked, UpLead’s contact database is unmatched. It also has a 95% data accuracy guarantee—one of the best marks in the industry.
UpLead is the number one Lusha alternative because of its superior data accuracy. A lot of sales intelligence databases are riddled with incorrect or outdated information. UpLead offers email addresses, direct dials, and mobile numbers that are 95% accurate.
UpLead is suitable for companies of all types and sizes. It’s just as capable for sole proprietors and new startups as it is for SMBs and enterprise-level businesses. UpLead’s competitive pricing makes it a scalable sales intelligence solution.
Key Features
UpLead has many valuable features that can be used to find the best leads for your business. There are more than 50 search filters to choose from, including demographic, firmographic, and technographic data points.
Firmographic filters help you identify target companies that align with your ideal customer profiles. These categories include industry, number of employees, annual revenue, and geographic location.
Technographic filters are used to search the database and determine which technology stacks companies use. Demographic filters provide information on the key decision-makers within your target companies. These search filters are just a glimpse into UpLead’s functionality.
Here’s a comprehensive list of UpLead’s features:
- 160+ million B2B contacts with email addresses
- 16+ million company profiles
- 16,000+ technologies tracked
- 95% data accuracy guarantee
- 50+ search filters
- Real-time email verification
- Purchase intent data
- Organizational charts
- Data Enrichment
- Google Chrome extension
- Competitor intelligence
- CRM integration
Pricing
There are three UpLead pricing plans: Essentials, Plus, and Professional. You can pay monthly or save money and purchase an annual contract. A free trial is available as well. Here’s a quick summary of each plan:
- Essentials Plan: Costs $74 per month for an annual contract or $99 per month when you pay monthly. You get access to one user and several useful features, such as competitor intelligence and data enrichment.
- Plus Plan: Costs $149 per month for an annual contract or $199 per month when you pay monthly. You get access to one user, all Essentials plan features, advanced search filters, technographics, and more.
- Professional Plan: Costs $299 per month for an annual contract or $399 per month when you pay monthly. You get access to a team account, which includes up to five users. All Plus plan features come with this package, as well as full API access and all search filters.
Interested in testing out UpLead? Sign up for UpLead’s free trial today to get five free leads.
Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.
Explore More Alternatives to Lusha
UpLead isn’t the only Lusha alternative. We’ve listed two more options on the market below.
ZoomInfo
ZoomInfo is a cloud-based sales intelligence platform that makes lead generation easy. It has a large B2B contact database that customers can use to identify high-quality leads. These can be used to fuel your marketing and sales campaigns.
The ZoomInfo contact database includes 129+ million business email addresses and 50+ million direct dials from the United States. You can create targeted prospect lists by using the lead builder feature. Search filters ensure your searches are granular and specific. Purchase intent data helps you identify high-intent prospects in real time as they interact with your brand.
With a minimum cost of $15,000, ZoomInfo is one of the most expensive sales intelligence platforms around. This makes it more suitable for larger companies and enterprise-level organizations. It makes sense for small businesses, new startups, and sole proprietors to look elsewhere for more affordable Lusha alternatives. Here’s our Lusha vs. Zoominfo comparison.
Key Features:
- Lead builder
- Organizational charts
- Purchase intent data
- Google Chrome extension
- Phone dialer
- Email automation
- Tailored prospect lists
- Real-time alerts and notifications
- Lead enrichment
- Deep integrations
- Website chatbot
Pricing:
ZoomInfo has three pricing plans: Professional+, Advanced+, and Elite+. The Professional+ plan is the least expensive and starts at $15,000 per year. It has a 14-day free trial available.
Hunter.io
Hunter.io is an email prospecting tool that identifies business email addresses for your marketing and sales campaigns. It searches publicly available data from several online sources, such as social media, company websites, job boards, and more.
The web-based tool has a host of useful features that simplify and streamline email marketing. You can use the Domain Search functionality to uncover email addresses associated with a specific company website. The TechLookup feature identifies websites by what technologies they use. These are just a few of Hunter.io’s capabilities.
Due to its lightweight design and affordable cost, Hunter.io is ideal for businesses of all types and sizes. Its free plan is decent but lacks advanced features; it’s limited to email addresses and has a questionable database.
Key Features:
- Email finder
- Domain Search
- Technographic search
- Email verification
- Bulk email finder
- Email outreach
- Email templates
- CRM integration
- APIs
Pricing:
Hunter.io has five pricing plans: Free, Starter, Growth, Pro, and Business. The cost ranges from as low as $49 per month to as much as $399 per month.
FAQs About Lusha Cost and Pricing
Yes, Lusha’s Google Chrome extension is free. All you have to do is create an account on the main website to access the Free plan, which provides 40 credits per month. You can use these credits to uncover contact information including email addresses (1 credit each) and phone numbers (5 credits each).
Lusha is more reliable than most competitors on the market. It has an 81% data accuracy rate, which is above average but still below that of some providers. For example, UpLead sports a 95% data accuracy guarantee.
Lusha and Apollo both have inherent strengths and weaknesses. Apollo has a more robust suite of features, but Lusha is more affordable. The databases are comparable in size and accuracy. The integrations are similar as well.
No, Lusha isn’t only for LinkedIn; you can use it to find high-quality leads from several other sources. Lusha’s database indexes publically available data from other websites and social media platforms, such as Twitter, Instagram, and Facebook.
In Lusha, “bulk show” refers to the feature that allows users to view multiple contacts simultaneously during a search. This streamlines the process of identifying potential leads by displaying several contacts at once, enhancing efficiency in lead generation.
Lusha does not offer a traditional free trial. However, it provides a Free plan that includes 40 credits per month for one user. This plan allows access to Lusha’s database, enabling users to test the platform before considering a paid subscription.
Lusha offers a Free plan with 40 credits per month for one user. While this plan provides basic access to Lusha’s features including the browser extension and CRM integrations, accessing the full range of functionalities requires a paid subscription.
Lusha’s pricing varies based on the selected plan. The Pro plan starts at $22.45 per user per month (billed annually), offering 3,000 credits per user annually. The Premium plan is priced at $52.45 per user per month (billed annually), providing 7,200 credits per user annually. Lusha also offers a Free plan with 40 credits per month. Credits are used to reveal contact data: 1 credit for an email address and 5 credits for a phone number.
As of 2025, Lusha offers the following pricing plans:
Free Plan: $0 per user per month, includes 40 credits per month for one user.
Pro Plan: $22.45 per user per month (billed annually), includes 3,000 credits per user annually.
Premium Plan: $52.45 per user per month (billed annually), includes 7,200 credits per user annually.
These plans use a credit-based system where revealing an email costs 1 credit and revealing a phone number costs 5 credits, providing flexibility in accessing the data you need.
Lusha’s API access is available as an add-on to the Scale plan, which offers customized pricing based on specific business requirements. To obtain detailed information about Lusha’s API pricing and features, it’s recommended to contact their sales team directly for a tailored quote.
Yes, Lusha provides monthly billing options for its plans. Monthly plans offer credits that roll over up to twice the plan limit if unused (as long as you remain subscribed). Annual plans provide all credits upfront at the beginning of the billing cycle. For specific monthly pricing based on your credit needs, it’s recommended to contact Lusha’s sales team.
What You Need to Remember About Lusha Pricing
Lusha is one of the best lead generation tools available. It can be used to find highly relevant leads for your marketing and sales efforts. This article covered everything you need about the web-based platform, including its database, key features, integrations, and pricing plans.
Although Lusha is a great B2B database provider, it’s not perfect. We presented three possible alternatives to consider. UpLead is an affordable option with lots of features and an unrivaled database. ZoomInfo is a higher-priced enterprise-level solution, and Hunter.io is a lightweight, email-only tool.
