b2b-marketing-trends

Top 12 B2B Marketing Trends for 2025 (Complete Breakdown)

Successful marketers already know it’s crucial to stay on top of emerging trends to communicate effectively with their audience. Yesterday’s cutting-edge tactics might be totally obsolete today.  That’s never been truer than in 2024, with Artificial Intelligence (AI) and other powerful new capabilities transforming the marketing landscape like never before. It can be hugely challenging

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artificial intelligence sales statistics

40+ Unbelievable Artificial Intelligence Statistics (on How B2B Sales Will Change in 2025)

Artificial Intelligence has created quite the buzz in the last few years – and for all the right reasons. You may have only recently started to realize it, but AI has been an integral part of business practices for the past six years and its impact is spreading. Machine learning is rapidly shaping the marketing

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Verify-email-address-without-sending-email

Verify an Email Address Without Sending an Email

Successful marketing campaigns rely on clean data, starting with valid, verified email addresses for all your potential customers through a dedicated email verification service. Collecting accurate information with email validation helps ensure no emails are overlooked or lost in spam folders and can help reduce bounce rates due to invalid addresses. Here’s how to verify

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apollo-vs-zoominfo

Apollo vs ZoomInfo: Comparison Guide for 2025

Finding the right sales intelligence platform that meets your budget, requirements, and objectives can be challenging. This 2024 comparison guide analyzes two leading options — Apollo.io and ZoomInfo — to help you determine which solution may be best aligned with your needs. By outlining the core features, integrations, usability, data quality, pricing models, and pros

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b2b-payment-trends

8 B2B Payment Trends to Be Aware of in 2025

As B2B commerce digitizes, 2024 brings significant shifts in financial transactions, from declining check usage to surging virtual cards and cryptocurrencies. Finance leaders can optimize efficiency by understanding key payment trends like automation and cross-border solutions. 8 B2B Payment Trends to Be Aware of in 2024 From surging virtual card adoption to declining checks, businesses

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How to Build a Sales Team for Success: 10 Actionable Steps

Crafting a high-performing sales team is a transformative process that can elevate a company’s trajectory. Assembling a group requires the right sales productivity tools, strategies, and mindset to foster unparalleled growth. This guide outlines ten fundamental steps, infused with data-driven insights and industry expertise, to build a sales operation destined for success. How to Build

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