I Tried These 15 ZoomInfo Competitors & Alternatives [2025]

ZoomInfo has a big B2B database and some nice features for building high quality email and phone lists, but it has flaws and more ZoomInfo competitors challenge the provider.

Common complaints about ZoomInfo include high price, outdated or inaccurate data, and limited support. Users have also reported issues with incorrect revenue and employee numbers, GDPR compliance, outdated contact information, and more. Plus, the contracts are restrictive and don’t offer enough value for the money.

Need alternatives? This article examines the top 15 competitors to ZoomInfo and focuses on those with rich contact data, easy-to-use interfaces, and more competitive prices. These tools can help you build and manage prospect lists for all your business intelligence needs by providing quality data.

We’ll help you choose the best ZoomInfo alternative for you by comparing plans, prices, features, functions, and ease of use.

Let’s go.

What Are the Best ZoomInfo Competitors?

The best ZoomInfo competitors are UpLead, Apollo, Cognism, Lead411, and Hunter. These platforms offer comparable or superior features for B2B prospecting, with advantages in data accuracy, pricing transparency, and specialized capabilities that address common ZoomInfo pain points.

Here’s a detailed comparison of how the top ZoomInfo alternatives stack up:

15 ZoomInfo Competitors to Use for Your Business

We have compared 15 companies like ZoomInfo by analyzing key features, pros, cons and prices. We’ve derived pros and cons from popular SaaS review sites such as G2 or Capterra, and they don’t reflect our opinion.

UpLead is a B2B data provider with a contact database with a 95% accuracy guarantee and quite similar to ZoomInfo. This application supercharges sales teams by providing high-quality data and boosts their lead generation capabilities and sales processes. With UpLead, your business can fuel consistent revenue growth from targeted sales and marketing campaigns.

Key Features:

UpLead has a host of valuable features that help you generate high-quality leads. It has a 155+ million B2B email address database with contacts from over 200+ countries. With a 95% data accuracy guarantee, it’s one of the best databases around.

You can use over 50+ search criteria filters to build targeted prospect lists. Each email is validated thanks to real-time email verification. Other features include data enrichment, technology tracking, organizational charts, real-time intent data, and competitor intelligence.

According to G2, users find UpLead superior to ZoomInfo in several key areas, including ease of use, ease of setup, ease of admin, quality support, being a business partner, and product direction.

Database Details:

The UpLead database has over 160+ million B2B contact email addresses and covers 200+ countries and global data coverage. It also features 16+ million global company profiles and tracks 16,000+ technologies. With a data accuracy guarantee of 95%, it’s one of the best B2B databases on the market.

Integrations:

UpLead integrates with top CRM platforms like Salesforce, HubSpot, Zoho, Insightly, Pipedrive, and Outreach which guarantees seamless synchronization of CRM data. UpLead can integrate with over 1,500+ other apps through Zapier.

Intent Data:

Purchase intent data allows you to track website activity in real time for granular targeting of leads. UpLead’s intent data has been tested and is the most accurate intent on the market.

Technographics:

You can search UpLead’s extensive database with technologies (technographics) and build targeted prospect lists in real time. UpLead tracks over 16,000+ technologies, including mobile and web technologies.

Email Verification:

Business contact email addresses are verified thanks to real-time email validation. 

Chrome Extension:

The UpLead Google Chrome extension scrapes contact data from LinkedIn and company websites.

API:

UpLead’s robust API can uncover person and company data and find up to 40 attributes at once. The Prospector API finds leads based on company, location, job title, and function, among other things.

Key Features:

• Verified Contact Info: 100% verified emails and phone numbers.
• Data Enrichment: Enrich your existing customer data.
• Competitor Intelligence: See what your competitors are up to.
• Tech Tracking: See the tech stack of target companies.
• CRM Integration: Integrates with Salesforce and HubSpot.
• Chrome Extension: Get data right in your browser.
• Advanced Search Filters: 50+ filters to find specific prospects.
• Company News Alerts: Get notified on news about target companies.
• API Access: Full API access for custom integrations and data use.

Pricing:

• Free Trial: 7 days free trial with 5 leads
• Essentials: $99/month or $74/month (billed annually).
• Plus: $199/month or $149/month (billed annually).
• Professional: Custom pricing.

Pros:

• 95% accuracy with credit refunds reduces wasted spend on bad records.
• Intuitive UI and filters speed list building and onboarding.
• Strong value perception versus higher-priced suites.
• CRM integrations keep data handoffs clean.
• Reviewers note reliable contact quality.

Cons:

• Lower plans feel tight on credits for heavy outbound.
• Data-first scope (no native sequencer/dialer).
• A few reports of renewal/cancellation friction.

Who is it for?

B2B sales teams, marketing teams, lead researchers, business development professionals, recruiters, SMBs and enterprise companies who need accurate contact data.

Apollo is an all-in-one sales intelligence platform that integrates with CRM and has a database of over 210M contacts and advanced filters.

Key Features:

• B2B Database: 210M+ contacts and 35M+ company profiles with accurate data.
• Prospecting Tools: Find and connect with in-market customers.
• Engagement Suite: Scale outbound activities and sequences.
• Buying Intent Data: See buying intent of potential buyers.
• CRM and Sales Tool Integration: Integrates with Salesforce, HubSpot, Outreach, Salesloft and more.
• Sequence Automation: Automate email sequences with advanced filters and tracking.
• Data Enrichment: Enrich existing customer and prospect data for deeper insights.
• Analytics and Reporting: Pre-built reports and dashboards for performance tracking.

Pricing:

• Free: $0
• Basic: from $49/user/month
• Professional: from $79/user/month
• Organization: from $119/user/month

Pros:

• All-in-one stack (data + sequencer + dialer) reduces tool switching.
• Useful free tier lowers barrier to piloting outbound.
• Broad adoption and frequent G2 wins indicate strong momentum.

Cons:

• Mixed data accuracy; users report bounce issues on some lists.
• Glitches/heavy UI slow new reps and teams at scale.
• Feature gates on lower tiers push earlier upgrades.
• Pricing/credit changes frustrate some buyers.

Who is it for?

B2B sales and marketing teams who need sales intelligence, prospecting tools and engagement automation.

Cognism is a GDPR compliant B2B data provider with a database of over 400 million profiles.

Key Features:

• Prospecting: Robust platform to find and engage with potential leads.
• Global: Database covers multiple regions and industries.
• Contact Data: Verified contact information to ensure data accuracy and reliability.
• Real-time Enrichment: Enriches lead data in real-time to keep information up-to-date.
• Integrations: Integrates with popular CRM systems and sales tools.
• Filtering: Filter and segment leads by various criteria.
• Regulatory Compliance: Data privacy and GDPR compliance.

Pricing:

• Custom pricing

Pros:

• Human-verified numbers and EMEA strength lift connect rates.
• GDPR/DNC posture reduces compliance risk for enterprise outreach.
• Users rate overall quality/support well.

Cons:

• Higher, annual-first pricing limits SMB flexibility.
• Quality can dip outside core EMEA regions.
• Slight learning curve during rollout.
• Some reviews still flag outdated emails if not “green-tick” verified.

Who is it for?

Sales development reps, marketing teams and business development professionals who need accurate, compliant contact data and sales intelligence.

Lead411 is a sales intelligence platform that offers verified sales leads and business contacts with 90% email accuracy.

Key Features:

• Verified Contact Data: Verified emails and mobile direct dials.
• Sales Growth Intent Triggers: Custom and standard triggers to find sales opportunities.
• Unlimited Exports: Unlimited data exports with no limits.
• CRM/SaaS Integrations: Works with over 25 CRM and SaaS platforms.
• Chrome Extension: Get contact data from a Chrome extension.
• List Building: Tools to build and manage custom lead lists.
• Technology Search: Find leads by the technology they use.
• Data Append: Add extra information to your existing customer data.
• Custom News Alerts: Daily news about your prospects and leads.
• Dedicated Success Manager: Personalized onboarding and support.

Pricing:

• Free trial: $0 for 7 days (limited free exports)
• Spark: from $49/month or $490/year (annual billing)
• Ignite & Blaze: custom pricing based on seats and export volumes

Pros:

• Intent triggers + verified contacts help timing and hit rates.
• Praised as good value vs. larger suites.
• Support and usability get strong marks.

Cons:

• Stale titles/records still surface and need checks.
• Export/credit limits on entry plans constrain scaling.
• Occasional slow response during urgent fixes.

Who is it for?

Sales teams, marketers and recruiters who need verified contact data and sales triggers.

Hunter is an email address search and verification tool that specializes in finding email addresses with over 100M+ email addresses in the database.

Key Features:

• Email Search: Find email addresses for any domain or company.
• Email Verification: Verify email deliverability.
• Bulk Operations: Search and verify domains and emails in bulk.
• Chrome Extension: Access features via a Chrome extension.
• Campaign Management: Set up and manage email campaigns.
• Integration: Integrate with various CRM and marketing tools.
• Custom Tracking Domain: Track email campaigns with custom domains.

Pricing:

• Free: Limited searches
• Starter: $49/month (or $34/month billed annually)
• Growth: $149/month (or $104/month billed annually)
• Scale: $299/month (or $209/month billed annually)

Pros:

• Fast email finding + verification protects deliverability with a simple workflow.
• Chrome/bulk tools make small campaigns quick to launch.
• Good value for lean, email-only motions (generous free plan for light use).

Cons:

• Email-only focus blocks phone-led or multichannel sequences.
• Coverage thins for niche domains/roles.
• Account setup/verification frictions appear in reviews.
• Free-plan caps force upgrades as volume grows.
• Some users want deeper discovery and richer filters.

Who is it for?

Sales people, marketers and recruiters that need to find and verify professional email addresses for outreach campaigns.

UpLead is one of the top Hunter alternatives out there.

Dealfront is a European B2B lead generation platform that offers dynamic databases and AI enhancements for prospecting.

Key Features:

• Total Addressable Market (TAM) Discovery: Find your entire market.
• Prospect Qualification: Qualify prospects with deep data.
• Buying Intent Identification: Identify companies showing buying intent.
• Decision-Maker Data: Contact data for key decision-makers.
• Lookalike Pipeline Growth: Find prospects similar to your best customers.
• CRM Integration: Integrate with CRM systems.
• Data Optimization: Check, cleanse, enrich and optimize company data.
• Web Visitor Identification: Convert website visitors into leads.

Pricing:

• Leadfeeder Free: €0/month
• Leadfeeder Paid (billed annually): from €199/month (price scales with identified companies)
• Sales Intelligence: Custom pricing

Pros:

• Visitor identification turns anonymous traffic into account lists for sales.
• Reviewers like the UI/integrations for daily GTM ops.

Cons:

• Reports of IP-match inconsistencies/duplicates.
• Mixed support and cancellation experiences.

Who is it for?

Sales and marketing teams, especially those focused on the European market, who need an all-in-one solution for market discovery, prospect qualification and engagement tracking.

LinkedIn Sales Navigator is a sales prospecting tool that has advanced search within LinkedIn’s network of 800M+ professionals.

Key Features:

• Lead & Company Search: Use advanced filters to find the right leads and companies.
• Lead and Account Alerts: Get updates and alerts on saved leads and accounts.
• Custom Lists: Create and manage custom lists of leads and accounts.
• Engagement Tracking: Track content sharing and engagement.
• Warm Introductions: Get introduced to prospects through connections and teammates.
• CRM Integration: Sync with CRM systems for data management.
• Data Validation: Validate data with CRM updates.

Pricing:

• Core: $119.99/user/month (or $89.99/user/month billed annually – $1,079.88/year)
• Advanced: $159.99/user/month (or $149.99/user/month billed annually – $1,799.88/year)
• Advanced Plus: Custom pricing

Pros:

• Native LinkedIn context + filters help tailor outreach that converts.
• Saved lists/alerts save hours in prospecting cycles.

Cons:

• Still bound by LinkedIn messaging/connection limits.
• Value-for-money ratings trail category averages for some users.

Who is it for?

Sales professionals and business developers who use LinkedIn’s network to find, connect and engage with leads and decision makers.

UpLead is a great LinkedIn Sales Navigator alternative if you’re not a fan.

SalesIntel is a B2B data provider that offers human-verified data with 95% accuracy and a database of 12 million verified decision-makers.

Key Features:

• Contact Data: Unlimited access to emails, mobile numbers and account firmographics.
• Intent Data: Bombora and SalesIntel’s PredictiveIntent.
• Integrations: Integrates with CRM systems like Salesforce, HubSpot and MS Dynamics. Additionally, it integrates with various marketing automation platforms.
• Research-on-Demand: Request specific data points.
• RevDriver Chrome Extension: Access contact information while browsing.
• Personalized Onboarding: Customized onboarding and dedicated customer success manager for higher plans.

Pricing:

• All tiers: Request pricing
• Positioning: Unlimited data and enrichment with unlimited users, plus 10 Research-on-Demand credits per user/month on standard packaging.

Pros:

• Human-verified contacts + Research-on-Demand build targeting confidence.
• Reviewers note responsive support and straightforward UI.

Cons:

• Users still encounter inaccurate/outdated records in segments.
• Quote-only pricing slows evaluation/budgeting.
• Spreadsheet enrichment feels clunky at volume.
• Contact depth can vary by industry.

Who is it for?

B2B sales and marketing teams that need high quality contact data, intent data and real-time insights to target and engage with potential customers.

LeadIQ is a sales enablement tool to simplify lead capture and enrichment, import leads into CRM and organize contacts for prospecting.

• Sales Prospecting Automation: Captures leads and finds contact info.
• Real-time Enrichment: Enriches leads in seconds.
• Email and Mobile Data: Verified work emails and mobile numbers.
• Integrations: Integrates with sales tools like HubSpot, Salesforce, Outreach and SalesLoft.
• Job Change Tracking: Tracks accounts for job changes to keep contacts up-to-date.
• Priority Support: Dedicated customer success manager for enterprise.

Pricing:

• Free: $0
• Essential: from $20/user/month (or from $15/user/month billed annually)
• Pro: from $79/user/month
• Enterprise: Custom pricing

Pros:

• One-click capture from LinkedIn/Sales Nav speeds CRM handoff.
• Workflow simplicity saves rep time; enrichment reduces manual entry.

Cons:

• Extension reliability issues appear in sprints.
• Direct dials and niche coverage can be thin.

Who is it for?

Sales development reps and account execs who need automated lead capture, enrichment and integration.

D&B Hoovers™ is a B2B data solution platform that has 120M+ business records for B2B data solutions.

Key Features:

• Comprehensive Business Data: Access to large database of company information anchored by D-U-N-S® Numbering System.
• Advanced Analytics: Sophisticated analytics for sales insights.
• Company Profiles: Detailed company profiles including financials, industry data and executive information.
• Lead Lists: Create and manage lead lists based on various criteria.
• CRM Integration: Integrates with popular CRM systems.
• Sales Triggers: Real-time alerts on business events and changes.
• Market Segmentation: Tools to segment and analyze market opportunities.
• Custom Reports: Generate custom reports for deeper business data.

Pricing:

• Essentials: $49/month with 150 monthly credits
• Higher tiers / enterprise: Custom pricing
• Higher tiers / add-ons: Custom pricing

Pros:

• Deep firmographics + decision-maker discovery support structured account research.
• Helpful filters and list building for targeted territories.

Cons:

• Pricing feels steep for smaller teams.
• Stale/incomplete fields require manual verification.
• UX/speed feel dated vs. newer tools.
• Contact-level accuracy can be hit-or-miss and prompts cleanup.
• Learning curve slows first-time complex list builders.

Who is it for?

Sales and marketing teams, business analysts and researchers that need business data, company profiles and advanced analytics.

Bonus: Here are some of the best Dun&Bradstreet competitors.

Lusha is a lead enrichment tool that gives you instant access to over 100 million business contacts and integrates with LinkedIn and CRMs.

Key Features:

• Fast Connect: Connects you with leads, contacts and candidates fast.
• Real-time Enrichment: Enriches lead data in real-time.
• Prospecting Platform: Prospecting platform with a Chrome extension.
• Contact Data: Verified emails, direct phone numbers and landline numbers.
• Integrations: Integrates with CRM and sales tools.
• Email Automation: Automates email sequences and job change alerts.
• Team Management: Advanced team management for larger teams.

Pricing:

• Free: $0/month (includes up to 70 credits/month for one user)
• Pro: from $29.90/user/month (or ~$22.45/user/month when billed annually) for ~250-300 credits/month.
• Premium: from $69.90/user/month (or ~$52.45/user/month when billed annually) for ~600 credits/month.
• Scale (Enterprise): Custom pricing.

(Learn more: Lusha Pricing)

Pros:

• Quick capture via extension; easy setup for basic prospecting.
• Users highlight fast access to core contact info and ease of use.

Cons:

• Accuracy varies by region/industry; many teams double-verify.
• Pricing/credits feel costly as needs grow.

Who is it for?

Sales reps, recruiters and marketers who need verified contact details and direct dials.

UpLead is a great Lusha alternative if you need an affordable and accurate solution.

Seamless AI is a sales intelligence software platform that leverages artificial intelligence to help businesses find and connect with potential customers by providing real-time access to verified contact and company data. 

Key Features:

• Verified Contact Data: Verified emails, cell phone numbers and direct dials.
• Real-Time Data: Real-time search to ensure data is always up to date.
• Sales Insights and Pitch Intelligence: Insights and intelligence to improve sales pitches.
• Buyer Intent Data: Finds prospects showing buying intent.
• Job Changes: Alerts for job changes to keep your prospect lists up to date.
• Data Enrichment: Enrich contact and lead data for better targeting.
• Integrations: Integrates with popular sales tools like Salesforce, HubSpot, Salesloft and Outreach.
• Chrome Extension: Get features from a Chrome extension.

Pricing:

• Free: $0
• Basic: $147/user/month (billed annually)
• Pro: Custom pricing
• Enterprise: Custom pricing

Pros:

• Fast list building; easy to start pulling contacts without heavy setup.
• Many users praise intuitive search and pipeline speed.

Cons:

• Accuracy/bounce complaints show up across reviews.
• Cancellation/sales motions draw criticism.

Who is it for?

Sales reps, marketing teams and business development professionals who need real-time, verified contact data and sales insights.

UpLead is a solid Seamless AI alternative.

Kaspr is a lead generation tool that helps you find and verify contact details fast so you can prospect and outreach well.

Key Features:

• LinkedIn Chrome Extension: Get contact details automatically.
• Email & Dial from Kaspr: Outreach and call features.
• Task Management: Organize and manage prospect data.
• Integrations: Works with Salesforce, HubSpot, Pipedrive and more.
• Unlimited B2B Emails: Free or paid plans offer lots of data.
• Custom Workflows: Create and manage multiple workflows for lead enrichment.
• Full API Access: Integrate with third-party apps.

Pricing:

• Free: €0/month
• Starter: €59/user/month (or €45/user/month billed annually)
• Business: €99/user/month (or €79/user/month billed annually)
• Enterprise/Organization: Custom pricing (Org available annually; monthly not offered)

Pros:

• Lightweight LinkedIn extension fits SDR workflows with quick setup.
• Users rate lead enrichment well versus some peers.

Cons:

• Credit limits and “earn to unlock” mechanics restrict volume.
• Bulk prospecting from Sales Nav URLs can error out.

Who is it for?

SMBs, sales teams and marketers who need accurate B2B contact data for lead gen and outreach.

Book Your Data is one of the competitors of ZoomInfo and a data provider of targeted email lists and contact details to help businesses reach their target market and boost marketing and sales efforts.

Key Features:

• Global Coverage: Database of over 200 countries.
• Flexible Payment: Pay-as-you-go, no subscription required.
• Instant Verification: Real-time verification for fresh and accurate data.
• Multiple Pricing: Tiered pricing and volume discounts.
• Fast Support: Quick and helpful support team.

Pricing:

• Free Pack: $0 (10 free credits)
• Pay-As-You-Go: from $99 (250 credits)

Pros:

• Quick, clean list downloads lift campaign quality and speed.
• Users highlight ease of use and strong deliverability.

Cons:

• UI/filtering can feel clumsy for niche targeting.
• Pay-per-contact adds up fast for high-volume needs.
• Occasional need to reapply filters/refresh to refine small-company results.
• Some buyers want richer firmographics for deeper segmentation.

Who is it for?

Small to medium-sized businesses, sales teams, and marketers who need accurate and cost-effective B2B contact lists for lead generation and outreach campaigns.

Why Should You Look For a ZoomInfo Alternative?

According to customer reviews and feedback, you should consider a ZoomInfo alternative for the following reasons

Data accuracy

Many users have complained about outdated or incorrect contact information. For example, job titles and employment status are incorrect and make outreach efforts ineffective. This lack of data accuracy can disrupt marketing campaigns and sales pipelines for teams that rely on accurate contact information to drive their strategy.

Company Information

ZoomInfo’s company profiles contain inaccurate data such as revenue and number of employees. This can lead to incorrect business decisions, especially when targeting accounts based on company size or financial health. Accurate company data is key to account-based marketing and sales strategies, and inaccuracies can undermine these efforts.

Cost and Value

One of the biggest pain points is ZoomInfo’s pricing. Many users find the ZoomInfo cost excessive and not worth it, particularly considering the data accuracy issues. For startups or smaller companies with limited budgets, the pricing is too high and difficult to justify the investment without seeing a significant return.

Support

Limited and slow support is a common problem among ZoomInfo users. When users run into problems or need help, the delay in response time can be critical, especially in high-pressure sales environments where timely support is critical. Good support is crucial for maximizing the benefits of tools like ZoomInfo.

Contract Terms

ZoomInfo’s contract terms have been an issue for some users. The contracts are restrictive and users can’t opt out or change their plans if the service doesn’t meet their expectations. For businesses that need flexibility as they scale or pivot, these rigid terms can be a major drawback and financial risk and a reason to look for an alternative to ZoomInfo.

How to Choose the Best Zoom Info Competitor for Your Business

You should consider several aspects of an application when choosing the right ZoomInfo competitor for your business. We’ve listed four key criteria below.

Plans and Pricing

When checking the ZoomInfo competition, the first factor you need to consider is price. If one of the applications listed in this article is out of your budget, you can disqualify it from consideration. Some ZoomInfo competitors offer affordable entry plans, while others don’t.

Features and Functionality

Always consider what features and functions a tool offers. For websites like ZoomInfo, focus on the database’s quality and prospecting and enrichment features. Some features you should look for include:

• Search criteria filters
• Technology tracking
• Email verification
• Intent data
• Integrations
• API

Sales intelligence tools should offer valuable insights and automate sales processes and enhance the effectiveness of sales and marketing strategies for businesses of all sizes.

Ease of Use

The user interface should be easy to use and navigate. A tool can fail due to poor usability even with all the right features and functions. You should always try out an application before you commit to a contract. Most reputable ZoomInfo competitors offer a free trial.

Integrations

It must integrate with the rest of your stack to get the most out of a tool. Most of the eleven listed solutions in this article integrate with HubSpot, Salesforce, Zoho, and other major CRMs. Always look for information about integrations before purchasing software.

FAQs About ZoomInfo Alternatives and Competitors

What You Need to Remember: Sites like ZoomInfo

Now that you’ve taken a closer look at the 11 best ZoomInfo competitors, it’s time to make a pick.

All these lead-generation tools will help you create targeted prospect lists for your sales teams, but you’ll need to find one that fits your needs.

If you need the most accurate data without slowing down your sales team’s efficiency, go with UpLead. We’re the #1 sales intelligence platform, and users appreciate our customer support’s prompt response apart from the ease of use.

🔥 Try UpLead and see it for yourself.