SalesIntel vs. ZoomInfo: Which Is Better for Business?

William Cannon
Last updated on March 1, 2024
Table of Contents

Lead generation is difficult without the proper tools. If you want to grow your business, consider using a B2B contact database. In this article, we’ll cover everything you need to know about two of the most popular solutions on the market: SalesIntel vs. ZoomInfo.

SalesIntel vs. ZoomInfo: Everything You Need to Know

A quality sales intelligence platform makes getting the data you need and closing more deals easy. In our SalesIntel vs. ZoomInfo comparison, we’ll consider several important factors: database size, data quality, ease of use, plans, and pricing. Let’s start with the features they offer. 

1. Key Features

Both SalesIntel and ZoomInfo can be used to source your prospective clients’ contact information. While there are similarities between the software’s key features, they’re far from identical.     


With SalesIntel, you can use enrichment to fill in the gaps in your existing data. The program offers an advanced search that helps you create an ideal customer profile, which increases the likelihood that the lead will be interested in your product or service. You can also use their Chrome extension to do real-time prospecting while browsing or searching for contacts on LinkedIn.   


ZoomInfo also offers data enrichment and data segmentation features to organize your leads into groups. Their program includes website visitor tracking that helps you collect visitors’ data so you can reach out to them directly. 

If you want to do lead sourcing like a pro, this solution offers predictive scoring based on your prospect’s behavior and engagement levels.

Final Verdict?

While both tools save time, ZoomInfo has a wider range of valuable features. It takes advantage of your existing assets and makes gauging the most valuable leads easier. In this category, ZoomInfo is a clear winner.

2. Database Size

Now that we’ve covered some of the basic features of each tool, let’s take a look at another important factor: database size. 


The SalesIntel platform contains over 60 million contacts, including email addresses and over 48 million direct phone numbers. There don’t seem to be any redundancies within their system, and no matter which plan you choose, you’ll get access to the entire database. 


ZoomInfo has a massive database with over 80 million contacts and 46 million direct phone numbers. However, there are some redundancies, likely because the platform sources contacts from third-party data providers. 

ZoomInfo offers data segmentation by plan. For example, you can buy a license for direct telephone numbers without access to email databases. 

Final Verdict?

While ZoomInfo has a larger contact database, we believe SalesIntel deserves to win this particular category. It provides unlimited access to more unique business contacts.

3. Quality of the Data

We’ve covered the number of contacts you can access with both Zoominfo and SalesIntel. But what about data quality? When it comes to quality, no two list-building services are alike. Here’s our analysis when it comes to these tools:


As mentioned above, SalesIntel has a good reputation regarding data. Humans verify their contacts, and the platform guarantees 95 percent data accuracy. SalesIntel also reverifies its data every 90 days, ensuring that updates to contact information are accounted for. 


ZoomInfo’s data quality is slightly lower compared to SalesIntel. Their database contains some redundancies, so not all the contacts you access will be unique. And while humans verify their data, they don’t seem to offer any kind of re-verification service, which means bad data doesn’t get filtered out regularly.

Final Verdict?

Both platforms offer verified contact information. However, if you’re prioritizing data quality, SalesIntel is a better choice. Their database is free of redundancies, and they keep their data fresh with regular updates. 

4. Ease of Use

When searching for the right business tool, features make up just part of the equation; usability also plays a major role.


According to client reviews, using the SalesIntel platform is easy. Their search function is quick and straightforward and includes numerous options for filtering results and setting up predetermined parameters. Moreover, SalesIntel is simple to set up and manage. 


The ZoomInfo platform was also developed with ease of use in mind. While the program offers many features, searches and other basics are easy to master. That being said, creating an account takes a bit more time and effort.

Final Verdict?

While both ZoomInfo and SalesIntel are equally simple to use, the latter is easier to set up and manage.

5. Plans and Pricing

Last but not least, let’s discuss pricing.


You must contact SalesIntel directly to get an exact quote. They don’t provide any general information on plans or pricing. Their pricing is based on which apps and modules you use, the licenses you need, and the credits you’d like to buy. You can choose to pay monthly or annually. While SalesIntel doesn’t offer a free trial, they offer free contacts.


ZoomInfo offers three different plans; Professional, Advanced, and Elite. Pricing depends on the features you’d like to use, the number of licenses you’d like to buy, and the number of credits you need. The company offers a free trial of its program. 

To get an exact quote, contact ZoomInfo directly. You can also learn more about their pricing here.

Final Verdict?

There are no disclosed fixed prices for SalesIntel or ZoomInfo’s plans. Reviews indicate that there aren’t any major price differences. However, since ZoomInfo offers a free trial, it wins this category.

SalesIntel vs. ZoomInfo: More Alternatives

If these two platforms aren’t what you’re looking for, there are many more lead generation and marketing tools to choose from. For the best SalesIntel or ZoomInfo alternatives, consider one of the following programs:


UpLead’s database contains over 155+ million contacts and guarantees 95 percent data accuracy. Our Chrome extension allows for advanced searches and real-time prospecting. 

The platform’s Intent Data feature helps you get in touch with prospects who are already looking for a solution. UpLead also offers three different plans and transparent pricing.

LinkedIn Sales Navigator

LinkedIn Sales Navigator helps you search for potential prospects based on a number of parameters, including industry, location, and title. You can export the data for outreach and marketing. However, this tool isn’t suited for complex strategies and large businesses.


Like SalesIntel and ZoomInfo, Lusha is a B2B database. It offers data enrichment, a prospecting platform, and discount plans. However, it doesn’t have a lot of other features, so if you’re not a startup looking to save money, it’s probably not the best option out there.

If you want a tool to help you find the right prospect, it’s important to research your options first. We have an article about Lusha competitors here.

FAQs About SalesIntel vs. ZoomInfo

What is SalesIntel?

SalesIntel is a business intelligence platform that provides its clients with contact information for their sales and marketing teams. It has three solutions, each for different aspects of doing business: Sales, Marketing, and Recruiting.

What does ZoomInfo do?

ZoomInfo is a program used to find contact information for your lead generation efforts. It also offers four different platforms, depending on your focus: Sales, Marketing, Talent, and Operations.  

The Last Word on SalesIntel vs. ZoomInfo

While both SalesIntel and ZoomInfo have advantages, there’s a clear winner. Despite a more extensive database and a wider range of features, ZoomInfo can’t compete with SalesIntel’s high data quality standards. Data accuracy and relevancy are vital for lead generation tools, making SalesIntel a better choice overall.

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