cognism-vs-zoominfo

Cognism vs ZoomInfo: Which is Right for Your Business?

Deciding between Cognism and ZoomInfo, two robust sales intelligence platforms promising qualified leads and improved outreach, requires understanding key distinctions. While both integrate contact data into existing CRMs and support targeted B2B prospecting, each takes a different approach regarding priorities and capabilities.  This article compares offerings across critical categories – data accuracy, key features, integrations,

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B2B Lead Generation Companies

Top 15 B2B Lead Generation Companies & Services

Lead generation companies are designed to help boost your business and find your desired leads. The right B2B lead generation companies can streamline your marketing strategies by generating leads and helping your sales team focus on making sales instead of finding prospects. Let’s take a closer look at B2B lead generation companies and find out

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Cold Email Outreach Guide (incl. Tools & Templates)

When done right, having a good cold email outreach strategy is a great way to generate new leads. This way, you can reach many potential customers and generate tons of qualified leads at a very low cost. However, most people avoid it thinking it’ll be spam. Other people do it and end up with terrible

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How to Write a Follow-up Email (That People Actually Respond To)

We’ve got news for you. Emails aren’t going anywhere. At least not anytime soon. In fact, 86% of office workers agree that email is their favorite mode of communication. However, cutting through the noise can be a challenge, especially considering that the typical office worker receives a whopping 121 emails daily. Today we’re going to

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63 Follow Up Email Subject Line Examples to Use in Real Life

63 Follow Up Email Subject Line Examples (High CTRs)

The most important aspect of cold email marketing is opening that initial email. However, don’t underestimate the importance of the follow-up email. Like the initial email, your follow-up email needs a subject line that grabs the reader’s attention and sparks them into action. This article will cover everything you need to know about follow-up email

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Outbound Marketing Guide

The Outbound Marketing Guide You Were Looking For

One of the biggest challenges that B2B marketers face is generating quality leads, while B2B salespeople face longer buying cyсles and undefined sales processes. Yet, one of the trends is proclaiming inbound to be the new black. It may seem like these trends are not connected, but they are. The problems that current B2B professionals

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