Making a great first impression is critical when it comes to sales. Your sales email subject lines are an opportunity to hook your reader and convince them to open your email. To help you get started, we’ve gathered some of the best email subject line examples that will positively impact your sales process. These examples […]

The most important aspect of cold email marketing is opening that initial email. However, don’t underestimate the importance of the follow-up email. Like the initial email, your follow-up email needs a subject line that grabs the reader’s attention and sparks them into action. This article will cover everything you need to know about follow-up email

One of the biggest challenges that B2B marketers face is generating quality leads, while B2B salespeople face longer buying cyсles and undefined sales processes. Yet, one of the trends is proclaiming inbound to be the new black. It may seem like these trends are not connected, but they are. The problems that current B2B professionals

The insurance industry is in a state of flux, and to remain competitive, insurance companies must embrace digital technologies and modern marketing techniques. Insurance lead generation has become essential for businesses that want to stay ahead of their competition and make the most of their potential customer base. This article explores some proven tactics, tools,

An email marketing campaign can be 40 times more effective than a social media campaign. To successfully run an email marketing campaign, you need a targeted email list that helps in usable lead generation and increases sales. This comprehensive guide will tell you how to build and buy a targeted email list for new customer

Do you have an effective cold email strategy for your marketing team? Cold emails can be a potent tool for reaching potential new clients. What should your expectations be? What kind of response rate can you expect from the average cold email campaign? After all, you’ll want to maximize the ROI of your marketing initiatives.

Keeping a clean email list is vital for the success of your email marketing efforts. Scrubbing your email list periodically and removing email addresses you don’t need can help you improve your deliverability and facilitate proper segmentation. Here are five tips to get a clean email list and the best services for email list scrubbing.