The Best Lead Providers 2022 to Find High-Potential Leads

Will Cannon
Last updated on December 26, 2021
Table of Contents

You can’t make sales if you can’t find leads. It’s as simple as that.

So top lead generation is an integral part of your sales pipeline. If you’re unsure of what the sales pipeline contains, check out this post.

How do you get leads through the door? Manually digging through the internet certainly isn’t efficient. So choosing one of the best lead providers is frequently advised, especially if you want to get a higher number of leads more quickly.

So What’s a Lead Provider?

It’s in the name, really. B2B lead providers provide leads. Lead generation companies help other companies with their B2B lead generation. The best lead generation is done when B2B lead generation companies let you buy qualified leads for your sales and marketing campaign. This helps the sales team, since it can focus on selling, instead of looking for someone to sell to.

There are different types of lead providers, as you’ll discover in the list below. In some way or another, they all use databases to grab leads for you. The main difference is the origins of these databases.

Some have internal databases (which is what we use). Others use ready-made databases such as LinkedIn.

Top 13 Lead Providers of 2022

Below, you’ll find a list of the 13 best lead providers to integrate into your sales pipeline.

best lead providers



UpLead is one of the best lead generation services on the market. The B2B lead generation process places a huge emphasis on getting you top lead generation services.

It has a huge database of leads with rich profiles, which gives you more than just a name and contact details. Aided with details like their social media and LinkedIn profile, these profiles help anyone in a call center or sales and marketing team to contextualize the lead, even without any market research.

With UpLead, you’ll be able to learn just a little bit about your lead before you make contact. And with data enrichment, you get the opportunity to learn even more before that first message. As we all know, getting to know your lead is a crucial step in the marketing process. UpLead is an excellent B2B lead generation platform, and one of the few ones that guarantees top lead generation by giving you a 95% guarantee.

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Here’s a recent review on G2Crowd:

“They are the best out there, by a mile!”

What do you like best?

“With UpLead the interface is easy to use. I loved that fact that I can upload a list of URLs and it spits out contacts from those companies with verified emails.

Other services want you to bring the first and last name of your target and sometimes the company name as well.

With UpLead, they do all the hard work for you. It is the easiest lead tool to use and by far the most accurate. And for the price, you can’t beat it.“

– Beverly A.

You can view the UpLead Pricing or to grab a free trial now, head over here.



DiscoverOrg places their B2B lead generation on information-rich profiles that help you learn more about your prospects before making initial contact.

They have a big database filled with rich information, and they can help you get leads for a wider variety of applications—from sales and marketing to recruitment.

Here’s an extract from one of their reviews on G2Crowd:

“Great program with up to date info”

What do you like best?

“I love the option to see valuable insights on the company to include the technologies their leveraging. It’s important for our selling organization to have an idea what their utilizing to date and where- network, applications, CRM etc.. Also the org chart information is very extensive- not only does it show me the executives and their ranking but also routes me to their LinkedIn. Similar companies tab can also help when it comes to identifying competitors.”

– Francesca B.

Hunter lets you start your B2B lead generation process by find email addresses for key contacts at the companies you want to target.

They offer lead generation services for both email finding and email verification. You can find your first email addresses on their website right now, but you’ll need to create a free account.

They have a free plan and other options, depending on how much lead gen you want to do.

“Email Hunter is great when you are trying to bypass phone calls to get a key person’s info.”

What do you like best?

“I like that I can plug in a domain, and it will find the emails for folks attached to that company. It also lets me know the structure of emails (ex [email protected], [email protected] etc). Even if the system cannot pick out the individual I want… as long as I have the person’s name and company email format it’s pretty easy to figure out :)”

Brittany M.

Voila Norbert

Voila Norbert

Voila Norbert is another B2B lead generation tool that allows you to generate qualified leads. Like most lead generation companies, Voila Norbert helps you get the most out of that initial contact by finding out a little about your lead.

They also have an API and various integrations available, so they can fit into your marketing stack.

Here’s a recent review about them on G2Crowd:

“Norbert does exactly what you need it to do.”

What do you like best?

“I love how it displays scores of accuracy for emails it has found. It’s either 60, 80 or 100. The system is quite strict with itself too: I’ve had quite some good results even when using email address Norbert marked with 80% confidence. In fact, accuracy may be this software’s strong point. You get quality.”

– Matthew C.



While Aeroleads is a very decent lead B2B lead generation tool, there are some complaints. For instance, some of the numbers and email addresses don’t seem to be current.

Nevertheless, it’s a great platform. With email verification and data enrichment, they could become one of the best lead providers.

“A good tool to generate prospects”

What do you like best?

“Aeroleads is a good CRM tool for generating leads or prospects. It is a multipurpose tool, unlike other tools which can only find emails or just can add leads to the CRM databases Aeroleads has a floating button whenever you open a LinkedIn profile you can just click the Aeroleads icon and add the leads to your Aeroleads dashboard. Now when you Aeroleads dashboard you can find the added prospect with name title and employer in addition to it you can find email and phone number of the prospect and an option to add that lead to your CRM tools such as salesforce etc.”

Aravind N.

LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn’s Sales Navigator allows you to rove the site for the right leads for your business. It has several great advantages, including finding the like-minded people to join your circle.

But it also has its drawbacks. For example, they don’t know whether the lead you’re targeting is active on LinkedIn.

Responses on LinkedIn can also be slow. Nonetheless, it’s a great tool for finding leads, and it shouldn’t be overlooked, as it can stay within any budget.

“LinkedIn Sales Navigator is great for finding potential customers.”

What do you like best?

“I love how LinkedIn and Sales Navigator complement each other perfectly, they have facilitated the search for interested clients and interested people, my account and an automatic storage system. It also offers very useful analysis, thanks to its excellent storage. It is much better than normal LinkedIn and I can keep track of what my prospects say in the news, roles they have changed, promotions, anniversaries, birthdays, etc.”

Yelitza B.



RightHello’s website has a more professional feel that some of its competitors. But with a score of only 3.6 on G2Crowd, it’s not a good fit for everyone.

While they have a huge database with plenty of qualified leads to sift through, there have been complaints about the speed of the software and quality of data.

However, they do offer a free trial. As shown below, some users have found immense value in RightHello.

“Lead generation experts”

What do you like best?

“RightHello is a unique combination of actual data, the best email content writers, and lead generation experts to boost your email campaigns. I appreciate the opportunities I have had to work with our Account Manager and Content Writer Team. They’ve created very personalized emails which we use even today. They are truly lead generation experts.”

Patryk M



Zoominfo is another lead provider that places an emphasis on the quality of information. They help you build out segmented, highly targeted lists that are based on a number of filters.

They’re another great lead provider that features a very healthy 4.3 out of 5 stars on G2 Crowd.

“Great data mining for prospecting potential clients”

What do you like best?

“Accurate data and easy to sort specific, targeted lists on companies in every industry but category. Improves ability to prospect effectively. Best tool for garnering information on companies in the industry. Great training and easy to use the system.”

– Jeffrey G.



Salesgenie bills itself as a turnkey marketing solution. The staff offers lead provider packages for individuals and teams, and they even offer solutions at the enterprise level. They also offer a free trial.

“Salesgenie is great for small to medium businesses looking for a sales lead / prospecting tool.”

What do you like best?

“We use Salesgenie almost every day. Our reps have access to every business in the US with contact details. We also use it to qualify prospects and to send out direct mail. We can build a list and send really high quality postcards to prospects. We’ve had great response with the direct mail. Postcards are extremely high quality. Heavy, quality card-stock with a smooth coating.”

Tom B.



Leadmine offers highly targeted B2B leads with filters, an email finder, and email verification. They also have a Chrome extension, so you can use some of their features right in your browser.

“A great tool to increase Sales Pipeline”

What do you like best?

“We can find highly targeted B2B leads with their email address in no time, we can save and export the data easily. We can run our search using their easy dashboards, which has an advance functionality to filter the exact data.”



FindThatLead has your standard lead search and email verification tools, but it also has a social search option. However, it seems to be lacking a data enrichment service, which is fine because FindThatLead focuses on speed of delivery. Daily leads delivered in seconds. What more could you ask for?

They do have a free plan available, but it prevents a lot of functionality. But at least you can get a feel for the software to decide if it’s for you.

“One of the best Platform to find emails. Period !! “

What do you like best?

“I really like the getting email data from visiting the potential LinkedIn profile of a prospect and finding emails of a certain niche. I really like both the platform and the founder who loves FindThatEmail.”

Iniyavan T.



In addition to a host of filters and search options, LeadFuze offers an AI assistant, which we liked. It isn’t super advanced, but it does give the option of automating your B2B lead generation a bit. We haven’t tried this option ourselves, but I’d imagine there would be some sorting afterward.

Nevertheless, people seem to love LeadFuze on G2Crowd. Why not let us know about your experiences with LeadFuze in the comments below?

“Solid tool to navigate acquiring those tricky Linkedin leads”

What do you like best?

“It’s a one stop shop. That it connects to Zapier really gives a huge amount of freedom in process and how to automate your outreach. I personally link up to Mailshake which is fantastic. So rather than Dux + Sales Navigator, exporting and importing… this will save you time. Personal support also deserves a mention.”

– Gareth E.

Anymail Finder

Anymail Finder

If you’ve been an email marketer for a while, you’ll know that bounce rates affect the health of your email server. So Anymail Finder puts a premium on finding thoroughly verified emails. With this method, you don’t just find emails, but concrete emails that won’t bounce.

Most other providers on this list do more or less the same, but Anymail is your go-to if your bounce rates are significantly climbing.

They haven’t gotten much love on G2Crowd though (2 stars), but they have a full 5 stars on Product Hunt.

Here’s a review from G2Crowd:

“Anymail Finder for Marketing”

What do you like best?

“The ability to find emails of lists we already have in a fast way.”

What do you dislike?

The conversion rate is not great. Anymail finder will not find emails for all contacts but possibly 70%. Would be great if it were 100%.

– Anonymous

FAQ: Everything About Best Lead Providers

Here are the most commonly asked questions about lead providers:

What industries pay the most for leads?

Usually, the industries that pay the most per lead are the healthcare and the insurance industries. Both are also the most expensive industries to advertise in.

This is typical because of the value of the leads for both industries since leads can become life-long customers, and generate a lot of revenue throughout the years. That’s why both industries have companies that compete to get the customer’s attention, sometimes paying above $100 per lead to lead generation companies.

Which tool creates the best quality leads?

UpLead is one of the best B2B lead generation tools to create and generate quality leads because of its capabilities and quality of data.

With UpLead, you can simply input your ideal customer’s information, and instantly generate high-quality leads. And, unlike other tools, UpLead’s information is so trustworthy, that it offers a 95% accuracy guarantee on its leads.

How do I find the best leads?

To find the best leads, you need to optimize your brand image to attract the right customers and use the right tools to generate the right leads.

Start by defining who your ideal lead is. Then, you can start optimizing your brand’s image to appeal to them.

You can also generate leads through networking and business events, and find relevant prospects on platforms like LinkedIn.

Finally, if you want to generate leads quickly and effectively, use a tool like UpLead to generate leads based on your customer profile.

Are B2B lead generation companies worth it?

Yes, as long as you know how to use them. To make the most out of B2B lead generation companies, you need to optimize your customer persona, since the leads you generate with them will be based on it.

You also need to make sure the information you’re generating through B2B lead generation companies is trustworthy and up to date. That’s why, with UpLead, you get a 95% accuracy guarantee, as well as email validation right before you download your information, so you make sure you’re only paying for information you can actually use.

How do you get 100 leads in a day?

There are multiple ways to generate 100 leads per day, including:

  • By using lead generation platforms such as UpLead
  • Through a strong inbound marketing strategy
  • Buying ads in social media and search engines
  • With great SEO landing pages

How can I get free leads?

You can get free, high-quality leads through referrals. These leads are not just free, but easier to convert. You can also get free leads through SEO efforts, making it easy for your ideal customer persona to find and engage with your website.

Lastly, multiple B2B lead generation platforms have free options to generate the first few leads.

Lead Generation Is the Future of Your Business

Selecting a B2B lead generation tool should never be taken lightly, as it could impact your business for years to come.

If it’s in your budget, it may be wise to select a few tools to use. But that may spread your B2B lead generation expert a bit thin. To ensure you make the right choice for your business, there are a lot of factors to consider.

As a final thought… We don’t like to boast. But out of all the tools listed above, UpLead has the highest user rating on G2Crowd: a near-perfect 4.7 out of 5 stars. And we’re proud of that fact and thankful for these reviews.

We hope you’ll find the tools you need above to experience faster growth. We want you to reach all your targets for 2021!

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