b2b-telemarketing

B2B Telemarketing Basics: How to Be Effective in 2025

The internet, smartphones, and social media have radically changed how businesses market their products and services. The result has been a shift from traditional channels, such as print, TV, radio, and direct mail, and a move toward digital marketing. Companies now have numerous ways to reach their target audience. They can use social media marketing

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account based marketing software

Account-Based Marketing Software: 21 Top Tools, Compared

Companies that use account-based marketing (ABM) see a 48% increase in their revenue per account. This makes it one of the best strategies for any growth-minded B2B company  in 2025. However, this is not possible without the right account-based marketing software.  Below, we compare 21 top ABM platforms to help you choose the right one

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What is RocketReach

What is RocketReach? A Complete Breakdown of the Tool (2025)

RocketReach provides instant access to a comprehensive contact database of accurate, verified contact information for over 700 million professionals across 35+ million companies, powering sales, marketing, and recruiting. This comprehensive platform aggregates data from multiple sources to build the world’s largest B2B database of all industries with decision-maker emails and direct dials. What is RocketReach?

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Verify-email-address-without-sending-email

Verify an Email Address Without Sending an Email

Successful marketing campaigns rely on clean data, starting with valid, verified email addresses for all your potential customers through a dedicated email verification service. Collecting accurate information with email validation helps ensure no emails are overlooked or lost in spam folders and can help reduce bounce rates due to invalid addresses. Here’s how to verify

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apollo-vs-zoominfo

Apollo vs ZoomInfo: Comparison Guide for 2025

Finding the right sales intelligence platform that meets your budget, requirements, and objectives can be challenging. This 2024 comparison guide analyzes two leading options — Apollo.io and ZoomInfo — to help you determine which solution may be best aligned with your needs. By outlining the core features, integrations, usability, data quality, pricing models, and pros

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