What is Leadiq

What is LeadIQ: Key Information for 2025

According to research from HubSpot, 40% of salespeople say that prospecting is the hardest part of their job. It’s easy to see why, as finding and connecting with potential customers can be incredibly difficult and time-consuming. Thankfully, there are sales intelligence tools that help improve the process by giving you access to customer details, intent

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Cold email follow up

Crafting the Perfect Cold Email Follow-Up + Templates

According to a McKinsey study, email is one of the most effective channels to generate new customers, and is a whopping 40 times more effective than social media. However, not every cold outreach email you send will receive a response. In these situations, it’s crucial to create a high-quality follow-up email to increase your chances

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demand-generation

The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become so popular with B2B and B2C brands.  Demand generation isn’t about manipulation or trickery. It’s about helping your target audience with a specific problem. It encompasses marketing strategies demonstrating value

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Lead Generation for Technology Companies

Lead Generation for Technology Companies: Guide

No matter what industry you’re in, lead generation is an extremely important growth factor. Without solid foundational lead generation strategies, your business will struggle to increase revenue and generate profits.  So much of what we do is centered around technology, which means competition is high. Tech companies need to focus on highly effective lead generation

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