The 12 Best Data Enrichment Tools for B2B (+ Buying Guide)

Most B2B teams spend hours chasing leads only to hit a snag with outdated or missing details.

This is exactly what data enrichment tools solve by providing verified, real-time data and insights, allowing teams to focus on closing sales instead of cleaning data.

If you’re ready to improve the quality and accuracy of your leads’ data, here are the 12 best data enrichment tools for B2B on the market right now.

What are Data Enrichment Tools?

Data enrichment tools are platforms that add or update information to existing contacts and company records. They make sure that you don’t miss out on important details like job titles, firmographic data, email addresses, phone numbers, and technographic insights. 

Data enrichment enables B2B companies to create more accurate customer profiles, personalize outreach, and minimize wasted effort on incomplete or outdated records. The result is an overall improvement in the quantity and quality of your business databases, leading to better decision-making throughout sales cycles and customer interactions. 

These platforms also provide data cleansing—refining inaccuracies and inconsistencies in data—to standardize existing information and enhance data visualization and reporting. 

12 B2B Data Enrichment Tools to Consider This Year

1. UpLead

UpLead is a B2B data enrichment tool that provides verified emails, mobile numbers, and company data for sales professionals. With a focus on quality, simplicity, and value, UpLead allows teams to launch faster outreach campaigns without outdated databases.

Every email is verified before download, and the UI is streamlined—with no feature bloat—to maximize efficiency. Uplead offers affordable data enrichment and verified contacts all in a single, easy-to-use platform.

Key Features

• Prospector Tool – Get 95% data accuracy and search up to 160 million contacts with real-time prospecting.

• Data Enrichment – Fix outdated, missing, or incorrect information with an accurate B2B data enrichment platform.
• Enrichment API – Automate enrichment workflows by connecting with your internal systems.

• Intent Data –  Identify B2B companies actively searching for solutions like yours, so you can reach out at the right time.

• Email Finder – Research and discover verified B2B email addresses using a variety of filters.

• Email Verifier – Check email addresses in real-time before downloading them, reducing bounce rates and improving email deliverability.

Plans & Pricing

Here are the pricing plans, each personalized for different prospecting needs:

• Test Drive (Free Trial) – $0 for 7 days (5 credits)
• Essentials – $99/month (170 credits)
• Plus – $199/month (400 credits)
• Professional (Annual) – Custom annual pricing; contact sales for a quote

2. ZoomInfo

ZoomInfo gives sales and marketing teams a leg up by filling customer records with verified technographic data, job titles, direct dials, and more. It integrates directly with major CRM and marketing platforms, allowing teams to update customer data profiles instantly. 

Key Features

• Data Management – Ingest high-quality, enriched customer data directly into your internal systems.
• Advanced Segmentation – Filter B2B emails by job function, industry, company size, and more.
• Data Enrichment – Fill gaps in CRM by updating customer records with accurate, real-time contact data.
• Website Visitor Tracking – Identify individual visitors on your website at the right time to improve outreach efforts.

Plans & Pricing

Here are the pricing plans offered by ZoomInfo:

• Lite – Free (up to 10 contacts/month)
• Professional – Starts at $14,995/year (5,000 annual bulk credits)
• Advanced – $24,995/year (10,000 annual bulk credits + 1,000 monthly credits/user)
• Elite – $39,995/year (10,000 annual bulk credits + 1,000 monthly credits/user)

3. Apollo.io

Apollo.io offers data enrichment, prospecting, and sales engagement in one place. It helps teams find potential leads with key firmographic details, then helps them reach out through automated email sequences.

Apollo.io offers verified B2B emails and direct dials to connect with the right decision-makers.

Key Features

• Prospect & Outreach – Search through multiple B2B contacts, then reach out directly from Apollo.
• Data Enrichment – Auto-fill missing fields in your CRM with accurate and up-to-date data.
• Email Tracking – Track opens, clicks, and replies in real time to optimize follow-ups.
• API – Enrich contacts and sync data through Apollo’s API, which integrates with any system.

Plans & Pricing

Here are the pricing plans for Apollo.io:

• Free – $0/month
• Basic – $39/user/month (annually) | $49/user/month (monthly)
• Professional – $79/user/month (annually) | $99/user/month (monthly)
• Custom – Starts at $5,000/year

4. Cognism

Cognism is a sales intelligence and data enrichment platform that helps sales teams find reliable B2B contacts. It offers data hygiene and enrichment tools to support better workflow and lead management.

Cognism provides actionable insights for your CRM, enabling effective prospecting and outreach campaigns.

Key Features

• Enrichment API – Automate your enrichment process across CRMs and sales platforms.
• Signal Data – Identify accounts that signal a high interest in products like yours for better outreach timing.
• Customer Profiling – Create accurate customer profiles using high-quality data and sales intelligence.
• Email Tracking & Outreach – Engage ideal prospects with personalized email campaigns.

Plans & Pricing

Cognism does not disclose specific pricing on its website, but here are its tiers:

• Free Trial – 25 targeted B2B leads (requires consultation with a data expert)
• Platinum Plan – Contact data, company insights, hiring/funding tracking, CRM integrations
• Diamond Plan – Everything in Platinum, plus phone-verified numbers, intent data, and data enrichment

5. Lead411

Lead411 is known for highly accurate contact data, regularly re-verified every 90 days. It combines real-time buyer intent signals, reliable email verification, and sales engagement features—perfect for B2B growth teams needing trustworthy, timely insights to drive outreach campaigns.

Key Features

• Lead Prospecting – Get targeted prospect lists using a comprehensive B2B contact database.
• Data Verification – Get reliable email and phone information, as all contact data is re-verified.
• Lead Scoring – Rank prospects based on intent signals and engagement data to prioritize high-converting leads.
• AI-Powered Data Enrichment – Auto-fill your CRM records with firmographic and technographic data.

Plans & Pricing

Only Lead411’s basic plan has a flat price, but other tiers are available for custom quotes:

• Free 7-day trial 
• Basic Plus Unlimited – $99/month/user, $75/month/user, billed annually
• Enterprise Limited – Contact Lead411 for a custom quote
• Pro with Bombora Intent – Custom annual plan
• Unlimited – Custom annual plan

6. Snov.io

Snov.io is a sales automation platform that combines lead generation, email outreach, and basic data enrichment features. It’s best suited for small B2B teams looking to run cold email campaigns with verified emails and simple CRM integrations.

However, it lacks strong data enrichment capabilities for large-scale companies.

Key Features

• Email Verifier – Get reliable email addresses with high deliverability.
• Multichannel Outreach –  Create automated, multi-step email sequences to engage potential leads.
• Lead Scoring – Identify promising leads based on behavior and engagement.
• Lead Prospecting – Search and filter a large B2B contact database to build targeted lists.

Plans & Pricing

Here are the pricing options for Snov.io:

• Free Trial – Comes with 50 credits
• Starter – $39/month for 1000 credits, 25% off on annual subscription
• Pro – $99/month for 5K credits, $189/month for 20K credits, $369/month for 50K credits, $738/month for 100K credits. (25% off on annual subscription)
• Managed Service – Email & LinkedIn outreach, starting at $3999/month

7. Clearbit

Clearbit enriches your customer records with firmographic details, company revenue, and more to generate leads.  Whether it’s a form submission or a website visit, Clearbit fills in missing information automatically using its enrichment API.

Clearbit is helpful for marketers running personalized email marketing and looking to create ideal customer profiles with verified, up-to-date data to focus on high-potential leads.

Key Features

• Visitor Dashboard – Identify companies that match your ideal customer profile for focused outbound efforts.
• Form Shortening – Capture a wider breadth of users from shorter, more accessible form submissions.
• Enrichment API – Connect enrichment workflows directly to your CRM or customer data platform.
• Clearbit Capture – Get relevant buyer info and intent signals from website metrics, LinkedIn impressions, and more.

Plans & Pricing

Here are the pricing plans by Clearbit:

• Enrichment (Archived Data): $99/month or $199/year
• Prospector (Archived Data): Starts at $999/month or $12,000/year
• Company Headcount Tier: $17,100 for ~200 employees, up to $80,700 for 1,000+ employees

8. Clay

Clay is built for B2B sales reps who want to automate lead workflows and combine data from multiple sources. It supports lead scoring and CRM updates. While Clay is a valuable tool, it requires some technical expertise to set up for full utilization.

Key Features

• Lead Scoring –  Rank promising leads using custom rules to prioritize high-fit accounts.
• TAM Sourcing – Define and build your total addressable market using filters.
• Waterfall Enrichment – Get data from multiple sources in a sequence for accurate customer profile records.
• Data Integrations – Pull quality-enriched data from LinkedIn, Apollo, and more in real time.

Plans & Pricing

Here are the pricing plans for Clay:

• Free Plan – 100 credits/month and 1.2K credits/year
• Starter – $149/month for 2K credits, $229/month for 3K credits
• Explorer – $349/month for 10K credits, $499/month for 14K credits, $699/month for 20K credits
• Pro – $800/month for 50K credits, $1000/month for 70K credits, $1500/month for 100K credits, $2000/month for 150K credits
• Enterprise – Contact sales for a quote 

9. Lusha

Lusha is a sales intelligence platform and company research tool that helps outbound teams find reliable B2B emails, phone numbers, and company details. Lusha is available on the web and as a Chrome extension, allowing users to enrich contacts directly from LinkedIn, company websites, or CRMs. 

Key Features

• Prospecting Tool – Create targeted lead lists using a range of filters for fast outreach.
• Lusha API – Enrich CRM records and automate data workflows with B2B emails and direct dials.
• Lead Scoring & Filtering – Rank and filter leads to see only those that match your ideal customer profile.
• CRM Integration – Sync enriched data with tools like Salesforce and HubSpot.

Plans & Pricing

Here are the pricing plans for Lusha:

• Free Plan – 70 credits monthly
• Pro – $19.90/month for 200 credits, $39.80/month for 400 credits, and $59.70/month for 600 credits
• Premium – $69.90/month for 800 credits
• Scale – Contact the team for a custom quote

10. Datanyze

Datanyze is a B2B data enrichment tool that provides quick, actionable insights on company tech stacks and contact details. It provides teams with instant access to verified contact and technographic data, facilitating smooth sales cycles. 

Datanyze is helpful for manual prospecting and analyzing key information like B2B emails.

Key Features

• Technographic Data – Identify the tools and technologies a company uses to refine its sales pitch.
• Instant Contact Info – Get verified B2B emails and phone numbers directly from company websites.
• Icebreakers – Access recent news, company updates, and social insights to personalize outreach.
• Export to CSV – Save enriched contact data and upload it into your CRM or outreach platform.

Plans & Pricing

Here are the pricing plans offered by Datanyze:

• Nyze Lite – 90-day free trial for 10 credits/month
• Nyze Pro 1 – $29/month for 80 credits, $0.363 per credit
• Nyze Pro 2 – $55/month for 160 credits, $0.344 per credit

For Pro plans, annual billing comes with a 30% discount.

11. 6sense

6sense is a B2B marketing intelligence platform that prioritizes and scores accounts to provide detailed insights into buying behavior. This tool utilizes AI and behavioral data to identify potential leads even before they contact your business.

However, the pricing and features of 6sense may not suit smaller teams with limited budgets. 

Key Features

• Predictive Lead Scoring – Use AI to rank accounts based on sales potential and buying stage.
• Buyer Intent Data – See which accounts are actively researching solutions like yours.
• Smart Form Fill – Enrich partial form submissions with firmographic and contact data.
• Audience Builder – Create targeted prospect lists using filters and technographic data.

Plans & Pricing

6sense does not offer transparent pricing details on its website; users must contact sales for customized quotes. Here’s how their plans are described:

• Free – 50 credits/month, buyer discovery, contact & company data, alerts, list management, Chrome extension
• Team – Adds technographics, psychographics, web/CRM/SEP apps, CRM/SEP integration, and dashboards
• Growth – Includes 6sense Intent (keywords), 3rd party intent, corporate hierarchy, prioritization dashboards
• Enterprise – Adds predictive AI model, AI-recommended actions, CRM & MAP activity

12. Seamless.AI

Seamless.AI offers real-time data discovery and enrichment. It helps teams build targeted prospect lists, find accurate emails, and boost their email marketing efforts.

Seamless.AI is best for outbound campaigns and reps who need up-to-date, high-quality data.

Key Features

• AI-Based Enrichment – Automatically enrich leads with firmographic and contact data.
• Autopilot – Automate lead generation by finding and enriching new contacts.
• Buyer Intent Data – Identify potential leads who are actively searching for your solutions.
• Integrations – Integrate with CRM and sales platforms to sync enriched data with your existing workflows.

Plans & Pricing

Here are the pricing plans that Seamless AI offers. The platform does not disclose exact pricing, so you’ll need to contact sales for details:

• Free – 1 user, 50 credits
• Pro – Pay per user, daily credit refresh
• Enterprise – Custom pricing, unlimited users

Why Data Enrichment Is Essential for B2B

Incomplete or outdated contact data can slow down your outreach, waste your time, and bring down your conversion rates. Data enrichment tools update and expand your customer records with real-time information from trusted B2B data providers so you can focus on the right leads and communicate your needs more effectively. Data enrichment has become a key component for B2B industries of all sizes, to the point where it is now essential for any company looking to leverage its B2B outreach campaigns truly.

Here is why data enrichment is essential for any B2B strategy:

• High Quality & Up-to-date Data – Get regularly updated contact and company details so that your sales and marketing teams can secure reliable outreach with fewer bounced emails.
• Improved Customer Targeting – Add missing firmographic and technographic data like industry, revenue, and tech stack to identify ideal customers and segment lists more precisely.
• Better Lead Qualification – Enriched data identifies relevant job titles, decision-maker status, and company size, helping you qualify leads based on fit and buying potential.
• Stronger Personalization – With accurate details in place, marketing teams can tailor email campaigns and outreach efforts to each contact’s role, industry, or pain points.
• Informed Decision Making – Enriched data gives your team relevant information to spot trends and identify the right prospects, helping you make smarter decisions.
• Cleaner CRM Records – Data cleansing removes duplicates, fixes inaccurate records, and fills in key fields.
• Better Alignment Across Teams – Shared access to enriched, high-quality data keeps the entire sales team and marketing team aligned on who to target and how to engage them.

How to Choose the Best B2B Data Enrichment Tool

Choosing the right data enrichment tool can significantly impact your sales and marketing efforts. However, with so many tools available, it can be a challenge to find and settle on one that best suits your business needs.  

Here are the key factors to consider when choosing the right data enrichment tool for your teams:

1. Data Accuracy & Coverage

Look for a tool that provides high-quality, verified data across the database of multiple industries and company types. If your B2B sells internationally, then it’s important to have a tool that provides global coverage.

2. Multiple Data Fields

Your tool should support multiple types of data, including firmographic details, technographic data, buyer intent, direct dials, and other relevant information.

3. Ease of Use & Simple Setup

Data enrichment tools should be easy to use and not require technical expertise to implement. Save time and effort for your sales reps and marketing teams: always look for clean dashboards and simple filters that support your current sales process.

4. Integrations & API Access

Ensure the platform integrates seamlessly with your CRM, customer data platform, or other sales tools. Having an enrichment API can automate updates and reduce manual tasks for your teams, freeing them up to spend more time on high-value work.

5. Pricing & Scalability

It’s good to have a tool that supports your current needs, but it should also have the capability to grow with your team. Compare pricing models, including credit-based, tiered, or custom quotes, to ensure that potential features can scale with your team’s needs

6. Customer Support & Reliability

Select a tool that provides responsive customer support and regularly updates its data. 

Leveraging Enriched Data in Your Strategy

Once businesses have enriched their customer records with accurate, relevant data, the real value comes from how they leverage it. 

Strategizing with enriched data means integrating comprehensive and refined data in a way that improves your B2B sales and marketing efforts. From identifying the right prospects to personalizing campaigns, enriched data helps teams work faster, target better, and close more deals.

Here are some key examples of how you can use enriched data in your strategy:

1. Create Targeted Prospect Lists

Enriched data enables you to filter leads based on company size, industry, tech stack, or revenue, creating targeted lists for outbound campaigns.

2. Improve Lead Scoring

You can use firmographic and behavioral data to prioritize leads that match your ideal customer profile and are more likely to convert.

3. Personalize Outreach Campaigns

With enriched job titles, company details, and intent data, B2B teams can tailor their email outreach, LinkedIn messages, or sales calls to each contact’s specific relevance and pain points.

4. Optimize Ad Campaigns

Make use of enriched customer data in ad platforms to create custom audiences and improve your ROI by retargeting or through ABM (account-based marketing) campaigns.

5. Shorten the Sales Cycle

Enriched data provides sales reps with complete profiles that include verified contact details and buyer intent signals. This avoids the hassle of manual research and focuses on meaningful conversations, saving time and budgets.

6. Clean and Segmented CRM Records

Data enrichment helps fix gaps, duplicates, and outdated fields in your CRM. This improves segmentation and supports your sales productivity tools and campaigns.

7. Enhance Reporting and Forecasting

With reliable data on hand, your marketing and sales managers can track performance more accurately and plan strategies based on real insights and information.

Enriched data is crucial for focused, efficient, and effective B2B strategies.

Take Your Data Enrichment Further With UpLead

UpLead is one of the best data enrichment tools that helps B2B teams enhance contact and company records with streamlined workflows. It provides real-time, verified data, including firmographics, technographics, direct dials, and more.

Unlike platforms that give you outdated lists, UpLead verifies every email before download and supports enrichment via API, Chrome extension, and CRM integrations. 

UpLead is 1/3 the cost of other leading sales platforms and offers 24/7 support from real humans. The platform has zero feature fluff, so you can get started easily and immediately, and focus on prospecting without distractions.

Start your data enrichment journey with UpLead for more effective and targeted campaigns. Get started for free!

Frequently Asked Questions

What You Need to Remember About Data Enrichment Tools 

Data enrichment tools help B2B teams enhance lead quality, personalize outreach, and streamline CRM records. With the right tool, you get real-time, verified data that supports better targeting, faster sales cycles, and improved marketing efforts. Never waste time and effort on incomplete or outdated information with data enrichment.