b2b-marketing-trends

Top 12 B2B Marketing Trends for 2025 (Complete Breakdown)

Successful marketers already know it’s crucial to stay on top of emerging trends to communicate effectively with their audience. Yesterday’s cutting-edge tactics might be totally obsolete today.  That’s never been truer than in 2024, with Artificial Intelligence (AI) and other powerful new capabilities transforming the marketing landscape like never before. It can be hugely challenging

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b2b-telemarketing

B2B Telemarketing Basics: How to Be Effective in 2025

The internet, smartphones, and social media have radically changed how businesses market their products and services. The result has been a shift from traditional channels, such as print, TV, radio, and direct mail, and a move toward digital marketing. Companies now have numerous ways to reach their target audience. They can use social media marketing

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What is RocketReach

What is RocketReach? A Complete Breakdown of the Tool (2025)

RocketReach provides instant access to verified contact information for over 700 million professionals across 35+ million companies, powering sales, marketing, and recruiting strategies. This comprehensive platform aggregates data from multiple sources to build the world’s largest B2B database of all industries with decision-maker emails and direct dials. What is RocketReach? RocketReach is a contact discovery

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Best Times for Cold Calling

Best Times for Cold Calling in 2025 (Stats Included)

Cold calling is an age-old sales strategy that helps businesses turn prospects into leads and customers. With the advent of the internet, digital marketing, and social media, there’s been less focus on traditional marketing channels. But even in 2023, cold calling and other tried and true methods bring organizations billions of dollars in revenue each

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Lusha

What is Lusha? A Comprehensive Beginner’s Guide (2025)

Lusha is emerging as a formidable player in sales intelligence tools and engagement. This guide comprehensively overviews Lusha’s capabilities to empower marketing, sales, and recruiting professionals. It also explores Lusha’s database breadth, accuracy guarantees, ease of use, regulatory compliance, and more to assess fit. For growth-focused teams, Lusha warrants strong consideration. What is Lusha? Lusha

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How to Address a CEO: Get Noticed With These Tips

How to Address a CEO: Get Noticed With These Tips

Whether you’re emailing, calling, or meeting in person, it’s important to address a CEO correctly to make a great first impression. Once you locate the CEO’s (email) contact information, it’s time to reach out. First impressions are everything; addressing a CEO requires a different approach than meeting lower-ranking employees. No matter the intent of the

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