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Here’s How to Introduce Yourself In an Email (the Right Way)

Will Cannon
August 26, 2020
Here's how to introduce yourself in an email the right way
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Nowadays, you’re more likely to meet new people online than in person. That’s why you need to know how to introduce yourself in an email.

Every email introduction will play a key role into how you interact with the other person. You have to make it count.

In this article we’ll show you the best practices when introducing yourself, offer a few examples, and provide a few templates to get you started.

Quick Links

  1. How to Introduce Yourself in an Email: 5 Best Practices You Should Follow
  2. How to Introduce Yourself in an Email: 7+ Great Examples
  3. 5 Introduction Email Templates You Can Use for Free

How to Introduce Yourself in an Email: 5 Best Practices You Should Follow

Here are the most important best practices you should follow when writing an email introduction:

1. Connect through people

You may not be able to use your connections all the time. Sometimes you’ll have to introduce yourself without any referrals. But, if you have connections, make sure you use them.

When mentioning you know people in common, you’ll be introducing yourself with a deeper level of connection. After all, if they know someone, and that someone knows you, you can’t be that much of a stranger.

Before writing the email, find out if you know someone in common on LinkedIn or if you happen to know someone in their company, even if that person isn’t introducing you.

2. Write an irresistible subject line

Subject lines are very important. According to some statistics, up to 69% of people will report an email as spam based on the subject line alone. 

To avoid this from happening, your subject line must be written to perfection. You should pique their curiosity to get them to open the email. Make the subject line personal and approachable, without sounding like a salesman.

Instead of writing “email introduction” or “nice to meet you”, let your creativity inspire you to create a compelling subject line. Use lines like “Lunch on me?”, “How’s life at [their company]” and “Hi from [your company]”.

You can also use the connections you may have on the subject line, or add something personal, such as how you found them or what you can do for them.

3. Nail the opener

If you already succeeded at getting your email opened, you need to get them to engage with you. If you want them to read the whole email, your first line is crucial.

Avoid openers like “Hello” or “Greetings”. After all, why would they read an email if the sender couldn’t bother to use an interesting opener?

Instead, tailor the opening line to the reader. If you’re emailing someone in a formal industry, address them by name in the first line, such as “Dear Mr. [their name]”. In a less formal setting you can get away with replacing “Dear” with “Hello” or “Hi” and then use their first name only.

Personalize the opener so the receiver understands that you know who they are and that you want them to read the email.

The opener is equally important. If you use something like “I’m X, and I’m writing this email because…” or “I know you don’t know me but…” they may not even continue reading.

Instead, continue with who they are. Tell them something like, “I noticed you [perform this specific task at your company] or “Have you ever thought about [solving the problem your product solves]?”

Personalize everything and make it about them. These strategies will ensure they keep reading.

4. Explain why you are reaching out

As soon as introductions are out of the way, get to the reason why you’re writing the email. Let them know how you got their contact information and why you’re reaching out. You should explain these issues using as few words as possible.

Make your explanation as relevant to the reader as possible. You want your reader to feel like you’re reaching out to them and to them alone, not like they’re part of this massive effort, even if they are.

5. Include a CTA

Finally, end with a call to action for the reader. Make it as brief and specific as possible. It can be a request for a time to give them a call or the best time to get together for a meeting.

Cold emailing tip: Try to make your CTA about two lines long, and use the old sales tactic of making them choose between two options (instead of coming up with one) to get a reply.

How to Introduce Yourself in an Email: 7+ Great Examples

Here are some examples of amazing email introductions and what you can learn from them:

1. How to introduce yourself to clients you don’t know

Here's how to introduce yourself to a new person.

This is a perfect example of how to introduce yourself in an email to a client you don’t know. Notice how the writer introduces himself in two lines. He makes the reader feel special in the third line and dedicates the second paragraph to the CTA, which asks to meet in person.

Learn from it:

This email is simple and gets to the point. There’s no fluff or long introductions. Instead, it dedicates half of the content to the most important thing: the call to action.

Make sure you’re using your words carefully and that each section is as long as it is important.

Don’t waste time talking about you. There’ll be enough time to do so once you get a reply. Instead, spend that time personalizing the letter and getting the reader to follow through.

2. How to introduce yourself to new clients

Here's how to introduce a new teammate

This example by Terminus is perfect at introducing a new client to the person who will be in charge of them. 

Notice the casual and warm tone that makes the introduction more personal and friendly. The writer is addressing the client by name and treating her like she’s part of “our family”.

This is a great way to start a relationship with a client.

Learn from it:

Once the client has made their purchase, the first email they receive will set the tone for all future interactions. The first email needs to let the client know who their point of contact is and how they’ll be treated. It needs to  reaffirm their purchase.

When writing this email, set the right expectations. Make sure it reflects your company’s values. Add some personality to it. This is the start of your relationship with your new client. So make it count.

3. How to introduce yourself to solve an issue 

How to introduce a salesperson to solve a client's pain point.

This email by Mailgen is a great example on how you should introduce yourself when you need to resolve an issue. As you can see, this example is quite longer than the previous one. The bulk of the content is needed to establish a friendly tone and give more information about how to fix an issue.

To ensure the  email is easy to read, the writer broke the text up into very small paragraphs of one or two sentences.

Learn from it:

If a client already has an issue and is already looking for a way to solve it, you can get away with writing more information. However, keep in mind that the extra text should be as valuable to the reader as possible. Keep it brief and focused on solving their problem.Be sure to identify yourself as the right person to solve it.

4. How to write a new sales rep introduction email

Here's an example on how to introduce a new sales rep.

This Business in a Box template is a great example at introducing a new sales rep to an existing customer. In one email, the new sales rep frames the takeover as a positive thing (representatives like myself are continuously updated and trained), plugs a few new products and sets up a meeting.

Learn from it:

When you’re introducing a new sales rep, you’re changing the dynamic that your client expects. 

People don’t usually like change, so you’ll need to make the change as smoothly as possible. Let them know why they’ll be dealing with a new sales rep and focus on the benefits that this will provide.

5. How to introduce yourself to a new team

Example of how to introduce yourself to a new team.

This introductory email to a new team by The Muse shows you a perfect example of how to introduce yourself to the team you’ll be working with. It’s short and friendly, and it sets up a CTA to get to know each other. 

Learn from it:

Chances are you’ll be spending most of your day with the people you work with, so you need to start on the right foot. Send them an email introducing yourself (even if you’ve already been briefly introduced), and show them you want to get to know them. 

If you want to meet them, they’ll be excited to meet you too.

6. How to introduce a team to a new employee

Example of how to introduce a new team member through email.

Introducing a team to a new employee is equally important, especially when you’re the one in charge of that team. This email by The Balance Careers is a great example of what you should keep in mind.

The email spends most of the text letting people know who Shania is. The email uses the company to frame the introduction, starting with reminding employees of how successful the company is, and finishing with the company’s open house.

This is a great example of how to introduce a new member to the team, even in a busy and professional environment. 

Learn from it:

Unlike most other examples, the amount of text and even the tone isn’t nearly as important. You don’t need to convince the readers to click and read the whole email. It’s part of their day to day routine.

Use this to your advantage by packing as much information about the new member as they need. Focus on the positives and use the chance to remind them of other daily activities.

7. How to sell yourself in an email

Cover letter submitted to HubSpot that sells the sender to the recipient.

This cover letter is so good, Hubspot not only hired the author, but they use it as an example of what an amazing cover letter should look like.

The email grabs the reader’s attention by implying it has information that can’t be found anywhere else. It quickly establishes a connection by highlighting all the facts that make the sender and the company a perfect match.

Lastly, it shows off all the relevant data without coming off as pretentious. The author achieves this by stating the facts and letting them speak for themselves. There is no, “I’m the BEST at X” or “This is why you NEED me”. It simply states facts and charmingly ends with affirming the aim of helping the company achieve its goals.

Learn from it:

In the digital age, learning how to sell yourself in an email is even more important than selling yourself in person. 

Grab the reader’s attention with a charming tone, and let them know that what they’re about to read can’t be found anywhere else. This can add considerable interest.

Avoid sounding braggish and pretentious by stating facts, like what you’ve done and the success rate of your work. Instead, focus on how you can help the person you’re writing to.

8. Cold email introduction

This is a great cold email that gets responses

This content-rich cold email featured in Proposify succeeds at introducing a solution the client didn’t even know they needed. 

As you can see, the email shows a new look for Proposify that’s simply better. It doesn’t say what the writer can do for the reader. Instead, it shows him.

The email doesn’t propose vague, “good” results or simply “more” revenue. Rather, it focuses on very tangible improvements. 

By showcasing a completely new design made exclusively for the potential client, the writer shows that they care about the company enough to make a demo. It showcases potential benefits. 

All without a word.

Learn from it:

When it comes to sales, like in showbusiness, you should “show, not tell”. Invest time in finding out how to solve your lead’s problems, and then show them that solution.

If you lead with the benefits, your leads will want to know how to get them.

Writing personalized cold emails can take time, so make sure you’re verifying the emails before you start to write them. Lastly, send your cold emails at the right moment to improve your chances of a reply.

Here are some great cold email templates that’ll get a response from your recipient.

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5 Introduction Email Templates You Can Use for Free

Here are five free email introduction templates to get you started:

1. Basic introduction template

Here's a basic introduction template that makes the introduction relevant to the person you're writing to.

This template by Right Inbox achieves a very simple goal: introducing you to someone who knows nothing about you. 

It’s great for when you want to get straight to the point, and it focuses on solving a client’s problem to get them to reply to it. 

And, whether or not they reply, don’t forget to nail the follow up email too.

Follow Up the Right Way!
Learn why reaching out once is not enough and how to master the art of following up.
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2. Introducing two people

By introducing two people and getting out of the way, you allow themselves to get to know each other.

Introducing two people can be tricky. 

You need to give two people enough information about the other, in as little time as possible. When you’re introducing someone, you’re talking about something you’re not as knowledgeable  to talk about as is the person you’re introducing. 

This template by The Muse does a great job at getting a conversation started, so both parties can get to know each other.

3. Introducing someone to a new point of contact

This template shows your customer who they'll be dealing with in the future.

This introduction email template from an existing point of contact by Fit Small Business is a great way to let a client know who they’ll be dealing with in the future.

As we’ve mentioned before, clients don’t like change. Using this template will help them get up to speed about why the change is happening, and who will be taking care of them from that point on.

4. Company Introduction Email Template

Here's how to introduce your company to a potential lead.

If you’re looking for a cold email introduction, this template by Fast Capital has everything you need. 

With it, you can focus on the pain points you can solve for a customer. It even ends up with a limited offer to get the lead to reply. 

Remember to use the right cold email tools and make sure to add as much visual content as needed. 

If you want to avoid wasting your time writing cold emails, focus on finding the right leads from the start.

Conclusion

The right introduction can make the difference between a great relationship and an non-existent one.

Use these email introductions to present yourself online. Don’t forget to make your introductions more about them than about you. Include a CTA as a next step, and write an irresistible subject line.

If you follow these guidelines, your email introductions will be as effective as they can be.

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