ZoomInfo vs. LeadIQ: What’s Better for You?

Choosing a sales intelligence tool tailored to your budget, sales teams, and objectives proves crucial yet challenging. This guide contrasts leading sales intelligence platforms ZoomInfo vs LeadIQ across key factors to determine the ideal platform for your needs. Let’s dive in.

ZoomInfo vs LeadIQ: Quick Comparison Summary

Factor	ZoomInfo	LeadIQ
Best For	Enterprise sales and marketing teams	Growing sales teams, individual sales reps
Database Scope	Comprehensive market insights with intent data	LinkedIn-focused contact data and job changes
Standout Features	Intent signals, WebSights visitor tracking, AI powered predictive analytics	One-click LinkedIn capture, AI email composer, job-change alerts
Integration Focus	Extensive database with deep CRM/MA/SE connections	Streamlined CRM sync and sales engagement tools
Pricing Model	Custom pricing with annual contracts	Transparent tiered plans with free option
Target Users	Large enterprises with complex sales processes	Smaller sales teams focused on outbound prospecting

What Do Real Users Say? A G2 Scorecard Comparison

While key features and pricing models matter, the real-world experience of daily users provides critical insight into platform performance. G2, the leading B2B software marketplace that helps 60 million people annually make software decisions, publishes quarterly market reports covering over 26,270 products across more than 1,300 categories.

On G2’s live comparison, ZoomInfo tends to lead in data breadth, data quality and admin features while LeadIQ often edges ease-of-use for sales reps workflows. Both sales intelligence platforms tie for ease of setup, indicating neither requires extensive technical configuration. ZoomInfo leads in contact data accuracy and lead quality, reflecting its extensive database and verification processes, while LeadIQ edges ahead slightly in user friendly interface design, confirming its reputation as a streamlined prospecting tool.

Note: G2 scores change frequently – check the current breakdown here.

What is ZoomInfo?

ZoomInfo is an enterprise-grade revenue intelligence platform with prospect data on over 100 million companies. It provides access to detailed company and contact data that can be used for sales strategies, lead generation, and talent acquisition. ZoomInfo positions itself as a go-to-market platform with a 420M+ profile and 110M+ company database, consolidates prospect data from public records, business websites and other sources into a single platform. It offers key features like lead generation, sales prospecting, marketing outreach and more. ZoomInfo also utilizes real time data updates and AI powered predictive analytics to ensure data accuracy and enable trend analysis. A key benefit involves integrating ZoomInfo with tech stack systems like Salesforce for seamless data syncing. ZoomInfo was founded as DiscoverOrg in 2007 before rebranding to ZoomInfo in 2019 after acquiring competitor Zoom Information, Inc.

Note: ZoomInfo changed its Nasdaq ticker symbol from ‘ZI’ to ‘GTM’ in May 2025 to reflect its focus as a go-to-market platform.

ZoomInfo Pros & Cons

Using ZoomInfo comes with several advantages and disadvantages for sales and marketing teams:

Pros:

• Extensive database with up-to-date contact data and buyer intent signals
• Real time data updates ensure accurate data for sales efforts
• Advanced analytics for predictive insights and lead scoring
• Comprehensive features for sales teams, marketing teams, and HR
• Seamless integration capabilities with existing tech stack

Cons:

• High cost that may not suit smaller businesses budgets
• Data privacy concerns due to extensive collection methods
• Potential data quality issues despite regular updates
• Steep learning curve may require training for effective use
• Alternative sales tools may offer similar features at lower cost

What is LeadIQ?

LeadIQ is a streamlined prospecting platform built around a one-click, LinkedIn-first capture workflow that helps sales teams sync contact data to CRM systems with minimal clicks. Teams use it to grab verified work emails and phone numbers from LinkedIn Sales Navigator, personalize outreach efforts with AI, and push records to Salesforce, HubSpot, or sales engagement platforms like Outreach and Salesloft. The platform also provides job-change alerts so sales reps can re-engage former and prospective champions at new accounts. LeadIQ focuses on converting LinkedIn prospects into measurable pipeline opportunities through accurate lead data and automated workflows. The easy-to-use Chrome extension allows for capturing contact tracking information instantly during prospect research. LeadIQ aims to provide actionable data that enables swift outbound prospecting to qualified leads.

LeadIQ Pros & Cons

Below is a breakdown of LeadIQ’s platform advantages and disadvantages for growing sales teams.

Pros:

• Real time data verification for LinkedIn-focused lead generation
• Verified contact data for qualified prospects and high intent leads
• Job-change alerts to build targeted lists and track lead behavior
• Native integrations with CRM and outreach tools
• Intuitive Chrome extension for easy use by individual sales reps
• Automates manual lead research and sales processes

Cons:

• Limited capabilities beyond lead generation compared to comprehensive platforms
• Learning curve for advanced features and data enrichment
• Lacks comprehensive market insights of some ZoomInfo competitors
• Potential data accuracy issues with contact data verification
• More limited data coverage compared to enterprise sales intelligence platforms

How Do the Core Features and Prospecting Workflows Compare?

The core features comparison reveals a fundamental difference in philosophy: ZoomInfo positions itself as a comprehensive revenue operating system for businesses aiming at in depth market research, while LeadIQ focuses on streamlining individual sales rep prospecting workflows with valuable insights.

ZoomInfo

ZoomInfo is an active, publicly traded company that changed its Nasdaq ticker symbol from ‘ZI’ to ‘GTM’ in May 2025 to reflect its focus on being a comprehensive go-to-market platform. The ecosystem includes acquisitions of Chorus.ai (conversation intelligence) and RingLead (data orchestration), now integrated as ZoomInfo OperationsOS.

ZoomInfo’s key features break down as follows for sales and marketing teams:

• Contact database with extensive coverage of professional profiles and detailed company records (as listed on ZoomInfo’s Salesforce AppExchange profile)
• Firmographic data like revenue, headcount, and locations for lead management
• Lead prospecting with advanced filters for job title, industry, and purchasing behavior
• Technographic insights on IT infrastructure and sales tools
• Intent data that identifies companies actively researching specific topics using natural language processing across publisher domains
• Email verification and list cleaning for legitimate list building
• Robust CRM and sales engagement tools integrations
• Advanced analytics and recommendations powered by AI

LeadIQ

LeadIQ is a privately held company founded in 2015 that raised $42M in funding, with its latest Series B round of $30M in October 2021. The platform’s entire feature set is built around a one-click capture-to-sequence workflow for sales teams focused on outbound prospecting.

Similarly, LeadIQ focuses on these core capabilities:

• One-click contact data capture from LinkedIn Sales Navigator and company websites
• Lead management with tagging and pipeline workflow integration
• Job-change alerts when target contacts move to new companies
• Automated workflows for tracking former and prospective champions
• Contact tracking with email, phone, and LinkedIn profile enrichment
• LeadIQ Scribe: AI-powered email assistant that generates personalized messages using prospect data
• CRM integration and lead list export functionality
• Chrome extension for easy contact capture during sales processes

ZoomInfo provides unmatched breadth of prospect data and predictive analytics to fuel targeting and personalization for complex sales processes. LeadIQ focuses on connecting LinkedIn prospects to sales engagement platforms to move qualified contacts into the pipeline swiftly.

Which Database is Bigger and More Accurate?

Database depth and contact reliability represent major points of differentiation between these sales intelligence platforms, with each taking distinctly different approaches to data quality and verification for their target users.

ZoomInfo

ZoomInfo’s database spans comprehensive data coverage with:

• Extensive database of professional profiles and company records across industries
• Sources accurate data from websites, surveys, public records, and SEC filings
• Multi-layered verification combining AI, machine learning, web crawlers, and human researchers
• Contributory network where users share business contacts in exchange for access
• Business email accuracy rates exceeding industry standards
• Phone number verification processes for sales teams conducting outreach efforts
• Strategic partnerships to enhance identity graph capabilities

LeadIQ

LeadIQ offers targeted data coverage focusing on quality over quantity:

• Database focused on quality contact data for outbound prospecting
• Data sources include LinkedIn profile scraping, user contributions, and partnerships with data providers
• Real time data verification upon search resulting in high accuracy for verified emails
• Community-sourced user feedback loop through the ‘LeadIQ Data Community’
• Proprietary algorithm for deliverability scoring and lead scoring
• Native integrations with LinkedIn Sales Navigator and enrichment platforms
• Strong focus on tech, software, IT, manufacturing, and healthcare verticals
• International reach with contacts across multiple countries for growing sales teams

ZoomInfo offers unparalleled breadth of data coverage across global professional profiles for businesses aiming at comprehensive market insights. LeadIQ concentrates specifically on delivering targeted, high-quality contact data for sales intelligence, particularly in tech verticals where smaller sales teams focus their outreach efforts.

Which is Better for Mobile Numbers and Direct Dials?

Every wrong number a sales rep dials wastes valuable time and impacts early revenue growth. The quantity-vs-accuracy debate between ZoomInfo and LeadIQ proves critical for sales development representatives focused on phone prospecting and outbound efforts.

ZoomInfo’s Mobile Number Strategy

ZoomInfo positions itself as a comprehensive data powerhouse, focusing on providing the most extensive data coverage possible for sales and marketing teams. This makes it a strong choice for large enterprises that need broad market intelligence and comprehensive prospect data. However, user feedback frequently cites data accuracy issues with complaints mentioning outdated information, incorrect numbers, or personal mobile numbers that lead to intrusive calls. Sales reps report varying accuracy rates for mobile numbers depending on industry and geographic location.

LeadIQ’s Quality-First Approach

LeadIQ prioritizes data quality and workflow efficiency over database size for smaller sales teams. LeadIQ’s core philosophy centers on providing contact data that gets verified in real time at the point of capture, often through its Chrome extension integrated with LinkedIn Sales Navigator. This approach aims to protect domain reputation by being conservative about what it labels as verified contact information for outreach tools.

User complaints about LeadIQ tend to focus on limited data coverage and availability of mobile numbers, especially for contacts outside tech sectors or in lesser-known locations. Sales reps face a clear choice: opt for ZoomInfo’s vast ocean of prospect data and accept the risk of data quality issues and need for manual verification, or choose LeadIQ for a more streamlined, in-workflow experience with higher accuracy but more limited data coverage.

How Do ZoomInfo and LeadIQ Handle Data Enrichment?

Data enrichment capabilities reveal how each sales intelligence platform approaches the challenge of keeping your CRM current and complete. ZoomInfo and LeadIQ take fundamentally different strategies, reflecting their core product philosophies for different target users.

ZoomInfo’s System-Wide Enrichment

ZoomInfo focuses on serving as a central data foundation for an organization’s entire go-to-market operation and complex sales processes. It offers several methods for large-scale enrichment:

• Enrich API allows programmatic enrichment of existing contact and company records with documented rate limits (subject to change based on plan tier)
• List Uploads (Enhance) feature lets users upload CSV files of contacts or companies, with ZoomInfo matching these records against its extensive database and appending missing information
• Enriches records with hundreds of company attributes, including firmographics, technographics, department-level employee counts, intent signals, and corporate hierarchy
• Credits are only consumed for successfully enriched records with actionable data

LeadIQ’s In-Workflow Enrichment

LeadIQ’s approach gets designed for individual sales rep workflows and smaller businesses. Its enrichment happens primarily at the point of capture as prospects get identified:

• Real time verification and enrichment process using its Chrome extension, typically on LinkedIn profiles
• Enriched contact data can sync to CRM and sales engagement platforms in a single click
• Salesforce app called ‘Data Hub’ provides automated and on-demand enrichment for records already in the CRM
• Maps firmographic, technographic, and contact data points for lead management

The strategic purpose differs: ZoomInfo aims to be the foundational data layer for entire companies with comprehensive market insights, while LeadIQ aims to optimize data quality and efficiency of individual sales rep live prospecting activities and automated workflows.

Integrations & API

The ability to connect sales intelligence platforms to your existing CRM, marketing, and sales tech stack proves imperative for leveraging actionable data seamlessly. Comparing ZoomInfo’s ecosystem integrations and API capabilities versus LeadIQ highlights key differences in integration breadth and flexibility for sales teams. While both offer core sales tool connectivity, ZoomInfo’s enterprise API provides unmatched customization potential. Let’s examine how each platform enables critical system interoperability.

ZoomInfo

ZoomInfo’s integration capabilities comprise the following categories:

CRM integrations:

• Salesforce – Bi-directional sync for data enrichment and lead scoring
• HubSpot – Automated data enrichment and intent signal tracking
• Microsoft Dynamics – Real time data updates and lead routing

Marketing automation:

• Marketo – Personalized campaigns based on buyer intent signals
• Pardot – Enhanced lead scoring and segmentation for marketing teams

Sales engagement:

• Outreach – Automated sequence enrollment based on intent signals
• SalesLoft – Personalized cadences with enriched prospect data

Enterprise API:

• Customizable data integration into any system or workflow
• Scalable search and enrich capabilities
• Real time data updates across the entire tech stack

LeadIQ

LeadIQ offers a focused suite of integrations for growing sales teams:

CRM integrations:

• Salesforce – Lead capture, contact appending, bi-directional sync
• HubSpot – Automated contact creation and lead management
• Pipedrive – Real time lead activity tracking and sync

Sales engagement tools:

• Outreach – One-click transfers and appending of prospect data
• SalesLoft – Automated syncing of prospects into sequences

Chrome extension:

• LinkedIn integration for easy contact capture and appending

API access:

• Enrich contacts with LeadIQ contact data
• Build custom integrations with other software in your tech stack

Ease of Use

Ease of adoption and daily usage dramatically impacts sales team productivity and revenue growth. Complex platforms with steep learning curves present friction for sales reps. Evaluating ZoomInfo vs LeadIQ on dimensions like user interface design, configuration needs, and ramp-up time provides perspective on user experience. While both aim for intuitive workflows, important tradeoffs emerge for different target users.

ZoomInfo

In terms of ease of use, ZoomInfo users have highlighted these aspects:

• Comprehensive platform with steep learning curve for advanced analytics
• Dashboard provides valuable insights for data visualization
• Requires extensive setup and user training for sales and marketing teams
• Detailed help resources and tiered support plans for onboarding
• Integration complexity due to breadth of key features

LeadIQ

LeadIQ also fares well with ease of use for individual sales reps:

• Simple, streamlined user interface focused on lead conversion
• Easy LinkedIn prospecting with Chrome extension integration
• Minimal setup for faster implementation by smaller sales teams
• User-friendly credit system to unlock contact data
• Quick adoption for sales teams due to focused design

While ZoomInfo offers robust capabilities for complex sales processes, LeadIQ’s straightforward sales intelligence tool prioritizes usability and swift implementation for growing sales teams. ZoomInfo requires more training but provides extensive resources to support onboarding and advanced analytics growth.

Chrome Extension

Your sales team’s prospecting efficiency often comes down to streamlined access to accurate data as you browse target accounts online. Comparing the proprietary Chrome extensions from ZoomInfo and LeadIQ highlights how each sales intelligence platform aims to arm sales reps with lead data seamlessly during daily research and outreach efforts.

ZoomInfo

Similar to platforms like RocketReach, ZoomInfo’s Chrome extension lets you:

• Access full ZoomInfo database from any website for comprehensive prospect data
• Uncover contacts, firmographics, and intent signals for lead management
• Export contacts directly into CRMs and outreach tools
• Available only to ZoomInfo Sales subscribers with paid plans

LeadIQ

LeadIQ’s extension comprises these focused features for sales reps:

• Focuses specifically on capturing contacts from LinkedIn and company websites
• Swiftly adds prospects into sales processes with one click
• Provides alerts for timely outreach on job changes and lead behavior
• Accessible to all LeadIQ users regardless of plan tier

ZoomInfo’s robust extension taps the full database across sites for comprehensive data coverage, while LeadIQ concentrates solely on streamlining LinkedIn Sales Navigator prospecting for individual sales reps and smaller businesses.

What is the Pricing and True Cost of Value?

LeadIQ offers transparent pricing models with affordable per-user monthly options ideal for smaller businesses, whereas ZoomInfo requires significant annual contracts with custom pricing, targeting large enterprises. A substantial platform investment represents a rounding error for Fortune 500 companies but proves a make-or-break decision for growing sales teams at 20-person startups.

ZoomInfo Pricing

ZoomInfo does not disclose pricing publicly, requiring potential customers to contact sales for custom pricing quotes. All plans require annual contracts with no monthly options available. Based on available information and user feedback:

• Professional Plan: Entry-level enterprise option with basic contact and company data, CRM integrations, and bulk data export credits annually
• Advanced Plan: Mid-tier option for businesses aiming at comprehensive market insights. Includes everything in Professional plus buyer intent signals, organizational charts, technographics, and automated workflows
• Critical features like intent data, mobile numbers, and data enrichment APIs are frequently sold as expensive add-ons that can significantly increase total contract value

No free trial gets advertised for ZoomInfo sales intelligence.

LeadIQ Pricing

LeadIQ publishes transparent pricing with multiple tier options for different target users:

• Free: Available for 1 user with monthly credits for basic contact data
• Pro: Affordable per user monthly rate with API access and exporting capabilities
• Essential: Mid-tier option billed annually with standard and premium credits per user per year
• Enterprise: Custom pricing with AI Account Prospecting and governance controls for larger sales teams

The Essential plan provides monthly allocations of standard credits for work emails and premium credits for mobile numbers, making it suitable for smaller sales teams conducting regular outbound prospecting.

ZoomInfo’s enterprise-focused custom pricing starts higher, likely reflecting its extensive database and comprehensive features for complex sales processes. LeadIQ offers transparent pricing models on a user-friendly basis, providing more flexibility for growing sales teams. However, ZoomInfo provides greater depth for larger enterprises requiring comprehensive market insights.

What Are Their Enterprise Security and Compliance Credentials?

Enterprise security and compliance credentials prove critical decision factors for larger, risk-averse companies where vendor compliance requirements are strictest for sales intelligence platforms.

ZoomInfo’s Enterprise-Grade Security

For enterprises with strict vendor reviews, ZoomInfo publicly references ISO 27001/27701 and SOC 2 attestations, demonstrating a strong enterprise focus. ZoomInfo maintains multiple high-level security and privacy certifications that get managed and made available to customers through its Trust Center, covering security, availability, and confidentiality controls.

LeadIQ’s Security Approach

LeadIQ communicates SOC 2 Type II and GDPR alignment on its website and security documentation. The platform emphasizes security by promoting its SOC 2 Type II certification and mentions annual penetration testing. While LeadIQ is clearly security-conscious and holds key certification (SOC 2), it does not publicly list ISO certifications like ZoomInfo does.

This directly addresses key concerns for larger companies where ZoomInfo’s additional ISO certifications may appeal more to enterprises with the strictest vendor compliance requirements for sales tools.

ZoomInfo vs LeadIQ vs The Competition: A Brief Look at Key Alternatives

Understanding the broader competitive landscape helps ensure you’re making the right choice among sales intelligence platforms. Here’s how other leading sales tools compare:

Cognism

Cognism positions itself as a premium sales intelligence platform with a primary value proposition centered on high-quality, accurate contact data, especially within the EMEA region. Its key differentiator involves ‘Diamond Data®’, which consists of phone-verified mobile numbers manually validated by a research team, helping sales teams achieve high connect rates. As an official ‘Bombora-Powered partner’, Cognism directly embeds intent data into its platform.

Apollo.io

Apollo.io is a venture-backed company that raised a $100M Series D round in August 2023, reaching a $1.6B valuation. Its core value proposition centers on its all-in-one platform that combines a massive contact database with sales engagement and intelligence tools. A core feature involves ‘Sequences,’ which allows users to create automated, multi-step, multi-channel outreach campaigns. Apollo.io gets known for its competitive and flexible pricing, including a free tier.

Lusha

Lusha focuses on providing accurate contact information through a simple user friendly interface. Its key feature involves its browser extension, which allows users to quickly find contact details while on LinkedIn or company websites, streamlining the prospecting workflow. Lusha gets known for its simple UI and provides a free starter plan that includes monthly credits.

This demonstrates comprehensive market knowledge and serves users who are early in their research journey, helping them make final, informed decisions.

ZoomInfo vs LeadIQ Comparison

Now that we’ve covered the basics of both sales intelligence platforms let’s take a detailed look at how ZoomInfo and LeadIQ compare across key factors like features, data reliability, integration capabilities, and more for different target users.

ZoomInfo vs LeadIQ Comparison Table

Below a concise comparison table highlighting the platforms’ main features and differences for sales and marketing teams:

	ZoomInfo	LeadIQ
Database Size	Extensive database with professional profiles and detailed company records	Quality-focused contact data coverage
Data Types	Comprehensive (contacts, companies, intent data)	Focused on contact information and job changes
Unique Features	Intent data, WebSights, automated workflows	AI email writer (Scribe), LinkedIn prospecting
Free Trial	No free trial, demos available	Free tier with monthly credits
Pricing Model	Custom pricing with annual contracts	Transparent pricing from affordable monthly rates
Chrome Extension	Comprehensive, works across multiple sites	LinkedIn-focused, quick lead capture
Integration Capabilities	Extensive, including Enterprise API	Key sales and CRM integrations
Compliance	SOC 2, ISO 27001, ISO 27701 certifications	SOC 2 Type II, GDPR compliance
Target Users	Large enterprises, complex sales processes	Smaller businesses, individual sales reps, growing sales teams
Best For	Comprehensive market intelligence, enterprises	Efficient prospecting, outbound sales teams

ZoomInfo or LeadIQ: Which Tool Is Better?

Selecting between ZoomInfo and LeadIQ requires aligning their complementary strengths to your objectives. This summary contrasts when each sales intelligence platform prevails based on intelligence depth, prospecting focus, and budget fit for different sales strategies.

Choose ZoomInfo For Large Enterprises Requiring Robust Intelligence

ZoomInfo proves the preferable platform for large enterprises and sales and marketing teams that need to:

• Leverage its extensive database of professional profiles and detailed company records
• Conduct in depth market research and build highly targeted lists with comprehensive market insights
• Implement advanced lead management workflows and predictive analytics
• Integrate and customize systems extensively through ZoomInfo’s robust API
• Adhere to mature security protocols and compliance standards
• Access tiered support plans and on-demand training

In short, ZoomInfo provides unmatched intelligence, breadth and depth for complex organizations that manage multifaceted sales processes, marketing campaigns and recruiting efforts across industry sectors.

Choose LeadIQ For Startups Focused on Efficient Prospecting

For high-growth startups and smaller sales teams that require:

• Streamlined prospecting and list building from LinkedIn and web pages
• Easy workflow integration to capture and route high intent leads quickly
• Affordable plans with free trials for early testing and revenue growth
• Personalized support tailored for lean organizations
• Simple interfaces that enable quick adoption and time to value

LeadIQ proves the ideal fit. It delivers targeted, accurate contact data and seamless CRM connectivity to fuel early revenue growth and outbound prospecting productivity. LeadIQ simplifies and speeds quality lead capture so sales reps can spend more time selling and less time on manual sales processes.

When selecting the right sales intelligence tool, the choice depends on your business size, budget, use cases, and existing tech stack. Assess your needs to determine if ZoomInfo’s robust capabilities or LeadIQ’s lightweight prospecting focus better aligns with your sales strategies.

UpLead as an Alternative to ZoomInfo and LeadIQ

UpLead emerges as the leading alternative, combining ZoomInfo’s data depth and LeadIQ’s affordability and ease of use. Sign up for a free 7-day trial to experience UpLead’s 95% accurate data, real time email verification, and user friendly interface optimized for growing sales teams seeking valuable insights without the high cost of enterprise platforms.

FAQs About ZoomInfo vs LeadIQ

Still deciding between ZoomInfo and LeadIQ? These frequently asked questions provide additional context to guide your selection between these sales intelligence platforms.

Summary: ZoomInfo vs LeadIQ

ZoomInfo and LeadIQ both deliver sales engagement value through accurate data and automated workflows. ZoomInfo prevails for large enterprises requiring robust intelligence and comprehensive market insights, while LeadIQ suits early-stage teams prioritizing efficient prospecting and revenue growth.

Consider UpLead’s balanced blend of data depth, user friendly interface, transparent pricing, and seamless integration capabilities for the most flexible option. Its risk-free trial simplifies scoping fit for growing sales teams.

The right sales intelligence platform aligns with your budget, use case complexity, and growth phase. This guide provided dimensions for comparison – now focus on choosing what best empowers your sales team as pivotal advisors driving revenue growth and refining sales strategies.