As competition for high-quality leads intensifies, B2B sales and marketing teams seek every advantage in connecting with accounts ready to engage, starting with intelligence centralized directly in workflows. By embedding ZoomInfo’s coverage of 320M+ professional contacts and ~100M company profiles into HubSpot, businesses instantly upgrade CRM capabilities around lead scoring, personalized messaging, and deal insights.
This guide details how and why melding validated company enrichment, real-time intent alerts, and holistic firmographic analytics with existing lead management streamlines adoption while unlocking enhanced sales productivity. Let’s explore critical checkpoints that ensure ZoomInfo elevates HubSpot data integrity to the cutting edge.
As of Sept 4, 2025: ~2,000 installs; average rating 3.4/5 from 10 reviews.
Why Enrich HubSpot With ZoomInfo Data
Integrating validated, real-time business intelligence within your HubSpot CRM unlocks significant productivity and performance gains for B2B teams. Enriching HubSpot contact and company records with over 100 enrichable properties (firmographics, technographics, roles, etc.) powers more precise lead routing protocols, detailed firmographic segmentation for campaigns, and elevated context for account executives to establish rapport with prospects faster.
Teams work in HubSpot and see ZoomInfo data in the same record. With automated syncing that verifies and fills gaps like outdated phone numbers, enriching this system of record sustains targeting alignment as companies evolve. Result? Improved productivity, decisions, and experiences.
Key Features of ZoomInfo Inbound Enrich
ZoomInfo’s embedded HubSpot integration centers around enriching existing CRM contact and company records with an expansive universe of B2B intelligence, over 100 validated data points spanning firmographic details, intent data, organizational hierarchies, and more.
Automated synchronization eliminates manual duplication across platforms, while continuous verification safeguards accuracy as businesses evolve. Let’s explore vital capabilities:
Map ZoomInfo Data in HubSpot CRM
Seamless mappings inject ZoomInfo intelligence directly into relevant HubSpot fields to complete gaps like outdated executive contact information or installed technologies that power prospect websites. Embedding this business context where reps already manage workflows and engagements accelerates adoption and impact.
Contact Enrichment
Individual contact profiles level up with granular personal insights around trigger events, personalized intent alerts, and predictive lead-scoring variables that a HubSpot account alone misses. Segmentation sharpens, outreach resonates at scale, and pipeline conversations progress more predictably with data-driven personalization guided by enriched contacts in a sales acceleration tool.
Company Enrichment
Account context builds through markers like lead investors, fast-growing competitors, HR tech stacks, or recent funding events that shape strategic messaging. Embedded company profiles power 1:1 account-based marketing (ABM) campaigns backed by tech stack insights. At the same time, MQL playbooks benefit from addressing standardizations with confidence in directionality. Unified, ZoomInfo supercharges HubSpot contact data for targeting that moves metrics.
Benefits of ZoomInfo Inbound Enrich Integration With HubSpot
Embedding continuously validated intelligence from ZoomInfo across account records and contact profiles lifts an entire business development stack through:
- B2B Database Hygiene: Standardize incoming data and reduce duplicates through mapped enrichment and property normalization.
- Lead Qualification Precision: Score inquiry potential based on intent triggers to prioritize sales team follow-ups accordingly.
- Workflow Efficiency: Automate previously manual prospect research directly inside daily platforms, not siloed apps.
- Personalization Scale: Architect targeted content journeys that leverage deep firmographic and tech stack insights where generic outreach once existed.
- ABM Orchestration: Supply granular customer database software detailing competitor advisor investments, recent funding events, fast growth signals, and more for hyper-customization.
- Future-Proofing: With scheduled and on-demand enriching, as companies evolve, so does data accuracy, regardless of previous unknowns.
As a result, marketing and sales teams convert higher-value leads faster by engaging contacts with relevant insights at scale without juggling platforms or waiting on support tickets to fill knowledge gaps. Unified, embedded business intelligence keeps the focus where it should be: actions that advance deals, not chasing platform proficiency.
How to Integrate ZoomInfo With HubSpot: Step By Step Guide
Enabling your revenue engine with embedded ZoomInfo intelligence is made turnkey within HubSpot through simple configuration sequences.
- First, make sure you have valid HubSpot account permissions. HubSpot’s super admin status allows you to manage platform connections while editors update workflows. Works with all HubSpot plans. Requires a ZoomInfo Inbound Enrich subscription.
2. Open the HubSpot App Marketplace (store icon). Search ‘ZoomInfo Inbound Enrich’ and click Install app. You can manage it later under Settings → Integrations → Connected Apps.
3. With Read/Write access authorized, specify preferences on mapped field synchronicity cadences to unify platforms:
- Sync Histories: Set field mappings for one-way enrichment from ZoomInfo to HubSpot.
- Schedules: Inbound contacts are enriched instantly on creation; you can also run company append/enrichment in batches.
- Field Mapping: Match data points like company names or contact coordinates across platforms to eliminate blind spots.
- With company data flow foundations set, customize duplicate record handling, lead routing rules, and nurture sequence criteria based on ZoomInfo variables now available to maximize campaign targeting precision.
Through Connected Apps dashboards, synchronization status across devices can be monitored in real-time while also toggling availability to intended end-users.
To streamline adoption, supply team members with documentation detailing accessing populated HubSpot CRM records or triggering automated enrich tasks that do not require manual exporting.
Finally, verify enriched integration efficacy through quality assurance testing. Dummy leads and test contacts best simulate real scenarios. Monitor record handling against expected replications between platforms.
Address tweaks early through ZoomInfo’s support before launching fully. Follow-up post-activation should confirm sustained data flows across devices, fast enrichment speeds, and enhanced workflow rules firmly take hold to elevate global CRM capabilities.
ZoomInfo Inbound Enrich Pricing
Pricing isn’t public; it’s quote-based. Recent buyer reports place Professional at ~$15k–$18k/year, Advanced at ~$22k–$28k/year, and Elite at ~$35k–$45k+/year, depending on seats, credits, and add-ons. Given the range of capabilities added through modules like Enrich, Intent, WebSights, FormComplete, and Engage, contact ZoomInfo directly for a custom quote catered to your stack needs and scale.
UpLead is a Notable ZoomInfo Alternative with HubSpot Integration
UpLead offers a HubSpot integration and positions on verified accuracy and cost, blending affordable pricing and 95% verified information accuracy that SMBs demand with seamless CRM integration.
Mid-market teams stretch lead gen, campaign segmentation, and workflow automation power through precise intelligence that lifts native contact records. Risk-free trials let users validate UpLead’s rich data alignment with stack needs firsthand before buying to cement trust.
For B2B practitioners who seek an easy-to-implement alternative to amplify HubSpot capabilities without straining budgets, UpLead represents a compelling challenger brand. Try UpLead for free today to upgrade your sales workflows.
FAQs About ZoomInfo Inbound Enrich
Below are a few of the most frequently asked questions about ZoomInfo Inbound Enrich.
Yes. ZoomInfo Inbound Enrich is a HubSpot-certified app that enriches contact and company records in HubSpot. A ZoomInfo subscription is required.
No. HubSpot CRM can be free, but ZoomInfo Inbound Enrich requires a paid ZoomInfo subscription; pricing is quote-based.
In ZoomInfo, open Admin Console → Integrations → HubSpot → Mapping. Map fields, then export/sync selected contacts or companies to HubSpot.
What You Need to Remember About ZoomInfo Inbound Enrich
Integrating granular business intelligence across contacts and company profiles lifts legacy HubSpot CRM limitations that split data across tools. With embedded ZoomInfo, visibility unifies into deal acceleration aligned with existing sales and marketing motions instead of disruptive add-ons.
By framing value around fortifying daily stack foundations like workflows and contact routing rather than mere feature scope expansion, unlocking productivity grows intrinsic. Soon, elevated targeting through ZoomInfo feels second nature as enrichment cements across previously fragmented systems. Unified visibility paired with automated enriched data verification settles previous uncertainties and lets talent focus on high-impact actions and advancing the best-positioned deals.
