Customer Database Software: The Ultimate Guide (2024)

William Cannon
Last updated on January 10, 2024
Table of Contents

Customer database software is a crucial part of a sales team’s toolkit. If you don’t have a dedicated customer database platform, now is the time. In this guide, we’ll walk you through the ins and outs of customer database software, why it’s such an important tool for your business, and 13 of the best platforms available today.

What is Customer Database Software?

Simply put, customer database software is a platform that allows you to search, save, and organize customer data. The database enables users to search for contacts easily, save contact information, and build a list of prospects, all within an (ideally) easy-to-use platform.

Whether you’re a small sales team with relatively low outreach volumes or a massive enterprise with tens of thousands of outbound contacts yearly, a customer database is essential for your business growth. Without one, you’ll have to not only manually search for contact information (much of which may be outdated or inaccurate), but also manually maintain a database in another program, which can quickly become too much to manage.

Here are some of the top benefits of using customer database software.

Benefits of Using Customer Database Software

Customer database software can be a game-changer for any sales team. Platforms like UpLead make it simple to search for high-value contacts, organize your database, and manage entire lead generation campaigns—all in one central system.

Managing a customer database in software that isn’t designed for that purpose (such as a spreadsheet program) is like using a free trial with limited features knowing that it isn’t meeting your needs. Sure, it’s available to you and has some features that can help, but it may end up creating even more work in the long run.

Here are some fantastic benefits of using customer database software:

  • Capture your entire sales funnel in one platform
  • Integrate across multiple platforms to allow for real-time customer data updates
  • Leverage in-platform reporting
  • Automate routine tasks
  • Ability to add team members to the platform

How to Choose the Best Customer Database Software

There are many things to consider when choosing the best program for you. While price is undoubtedly an important factor, it isn’t the only thing you should be thinking about. Here’s what you should consider when choosing your customer database software.

Ease of Use

Is the platform easy to use? Can users with no customer database software experience understand the platform? Software is only as good as its usability, so it’s important to test drive it before you purchase. 

Platforms should be intuitive and easy to navigate. If you have to review user guides and how-to articles when simply trying to explore the platform, it may not be the right software for you.

User Interface Design

How does the software display data? Separate from ease-of-use, user interface design is another element you should consider when choosing your software. Cleanly displayed and well-organized data is a must-have for any customer database software.

Seamless Integration

Does your sales team use multiple platforms to move prospects through a sales funnel? Do you have embedded programs that you want to maximize? Make sure you choose a program that allows for seamless integration into other platforms. This will maximize your new software purchase and your existing programs.

Update Frequency

How often does the database update? Some platforms provide real-time data, while others only update at certain intervals. It’s crucial to understand how often the data updates and how your team can leverage that new information.

13 Best Customer Database Software to Elevate Your Business

Let’s take a look at 13 of the best customer database software to elevate your business.

1. Uplead

Uplead B2B Prospecting

UpLead’s customer database software is today’s pinnacle of customer database programs. The streamlined search engine and database tools can take your sales team to the next level. UpLead guarantees 95% data accuracy, so you don’t have to worry about faulty data when searching for contacts.

Here are some top features of UpLead’s customer database:

  • Over 155 million contacts are available
  • 50+ filters
  • Create contact lists in just a few clicks
  • Prices range from $74 to $299 per month, and you can even try the full UpLead platform for free
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Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.

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2. Zendesk


Focusing on sales pipeline tools, Zendesk is best for sales teams with ambitious sales and outreach strategies. Not only does Zendesk offer a customer database platform, but you’ll also get access to a host of tools and features—from list building and campaign management to cross-collaboration with your teammates—all in one platform.

Here’s what else you should know about Zendesk:

  • Two separate solutions, one for sales and one for service
  • Reasonable pricing ranges from $19 per user per month to $99 per user per month
  • Limited to either sales or service or pay more for access to all Zendesk tools

3. Monday


Monday is a service that seemingly offers it all, which is quite impressive. However, it can be overwhelming, and it’s easy to get lost searching through the platform’s products and services, especially if you’re unsure what you need. Monday’s customer database and CRM platform focus on automation and centralization, making it a good choice regardless of your sales team’s size.

Let’s take a look at some of Monday’s highlights:

  • Straightforward pricing, ranging from free (for a limited version of the product) to $24 per user per month
  • Email campaign tools such as email tracking, templates, and analytics
  • Embedded reporting for outbound campaigns
  • Easily export your contact lists

4. Freshsales


Freshsales is a solid customer database tool that’s great for marketing campaigns. With two separate CRM plans to choose from (one for sales and another for sales and marketing), the customer database allows you to search for contacts, validate contact information, and create contact lists. 

Here are some things you should know about Freshsales:

  • Features powerful account management tools, including contact lifecycle stage tools
  • Great for moving prospects through your sales funnel
  • Integrated contact options, including chat, phone, and email
  • Various price points, ranging from a free monthly plan to $69 per user per month (Pricing is billed per user, not per plan, which may not be clear when looking at the pricing page)

5. Hubspot

Hubspot CRM

Hubspot is a major name in the customer database software industry, and for a good reason. The platform is designed for large enterprises and is priced accordingly. That being said, Hubspot is packed with features, including a robust customer database. 

Here’s what to know about Hubspot’s customer database platform:

  • Various price points depending on your needs—the most expensive plan is $3,200 per month
  • Integration into all other Hubspot tools, as well as countless external platforms
  • Automation, A/B marketing testing, and seamless list-building features

6. Airtable


Airtable is a customer database software that focuses on a simple user experience. You’ll notice that the platform is similar to an Excel spreadsheet, which can be both a good and bad thing. While many of us are familiar with Excel, paying for a tool that mimics an Excel sheet may not be worth it. However, there are some additional Airtable features that you should consider.

Here’s what you should know about Airtable when choosing a customer database software:

  • Straightforward pricing, ranging from free to $20 per user per month
  • Grid/spreadsheet-style platform makes it easy to organize but potentially too similar to an Excel database
  • Simple to automate and integrate with other platforms

7. Salesforce

Hubspot Smartrent

One of the most well-known names in the CRM industry, Salesforce is a very popular tool for businesses of all sizes. The platform has a host of products and services available—so many that it can be overwhelming to navigate. 

However, their sales tools are straightforward and robust. There are some key points you should know about Salesforce: 

  • Contact management tools make it easy to build lists, validate contact information, and manage outbound campaigns
  • Integrate with countless programs
  • Intelligent sales forecasting
  • Prices are on the higher end, starting at $25 per user per month, and up to $300 per user per month

8. Keap CRM


Keap CRM is a tool that focuses on automation and high-quality customer support. Keap has streamlined lead capture tools and a reliable customer database platform. The tool makes it easy to stay organized, and you can access all of your Keap tools and features on one dashboard.

Here’s what else you should know about Keap CRM:

  • Contact-based pricing makes costs far more customizable but not as straightforward
  • Automated lead capture using streamlined, modern forms
  • Centralized database your entire team can access

9. Zoho

Zoho CRM

Zoho is a lesser-known customer database platform, but it offers a decent lineup of CRM tools and features. Zoho is far more than just customer database software, so it may be worth exploring if you’re looking for an all-inclusive program for your business.

  • No pricing listed on the website—you have to speak to a sales team to get more information
  • The website doesn’t appear as modern or up-to-date as the competition
  • Strong lineup of CRM tools and other sales features

10. Streak CRM


A unique approach to a customer database platform, Streak CRM was designed for direct Gmail integration, allowing you to manage leads and projects right from the Gmail platform. If you’re looking for something simple and streamlined and prefer Gmail as your primary work platform, this may be a good choice for your team.

  • Pricing ranges from free (for a limited version of the tool) to $129 per user per month, which is on the higher end compared to other tools
  • Leverage a CRM platform, mail merge, and email tracking features
  • Simple, streamlined integration is easy to set up and start using

11. Pipedrive

Pipedrive essentially is a customer relationship management tool

Claiming to be the first CRM designed for salespeople by salespeople, Pipedrive is a good option for businesses looking for an all-in-one CRM platform. The tool offers streamlined integration, full customization, automation, and more. Here’s what else you should know about Pipedrive:

  • No free plan
  • Prices range from $14 per user per month to $99 per user per month
  • All-in-one CRM tool
  • The platform focuses on measurable results with built-in, high-quality reporting

12. Bitrix24


Bitrix24 is a relatively inexpensive platform that offers many sales and marketing tools. If your company doesn’t need full-business solutions, Bitrix24 may not be right for you. The platform is ideal for small to mid-sized businesses focused on rapid growth.

  • Good pricing options, ranging from a free version to $159 per month for unlimited users (which breaks from the per-user pricing common among the competition)
  • Full-business solutions, including CRM, website builder tools, collaboration options, and more

FAQs About Customer Database Software

Here are some top questions and answers about customer database software.

How do you create a customer database?

The first step in creating a customer database is choosing a dedicated database software. There are tons of fantastic options out there that can help you quickly build a robust contact list for your next lead generation campaign.

UpLead offers an industry-leading prospecting tool to help take your sales results to the next level.

How do you use a customer database?

Using a customer database is extremely easy. While some platforms only offer a search function, others allow list building and campaign management in one centralized tool. A customer database allows you to search for contact information, whether individually or in bulk, to use as part of your next marketing campaign. You can search by name, company, title, and so much more.

Why is a customer database important?

A customer database is important for many reasons. Without a customer database platform, your sales team will have to search and compile information about prospects manually. This is an extremely time-consuming task, and the results may not be accurate. Save time, money, and effort with a customer database platform.

Is CRM a customer database?

You may see the term CRM (Customer Relationship Management) and customer database used interchangeably, but this comparison isn’t entirely accurate. While some CRMs can be databases, that isn’t always the case. A CRM platform allows you to track and manage interactions with contacts. A database, which can also include these features, allows you to search for contact information which can then be added to your CRM.

Can Excel be used as a database?

While Excel can be used as a database, it’s highly recommended to use a dedicated customer database software instead. Manually building lists of contacts and searching for contact information can be a massive waste of time. Your sales team could spend countless hours building and managing an Excel database instead of reaching out to prospects, resulting in missed sales opportunities.

What You Need to Remember About Customer Database Software

Remember, customer databases are powerful platforms that you can use to boost sales production significantly. If you haven’t invested in a platform, now is the time. Take your business to the next level; get rid of your manual Excel database and upgrade to UpLead. 

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