Best 30 Sales Training Courses to Take Your Sales Team to the Next Level

Will Cannon
Last updated on May 14, 2024
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    Salespeople must work hard to stay on top of areas like product knowledge, sales tools, and fundamental sales techniques. This endeavor demands a lot of training. In the U.S. alone, businesses spend a combined $15 billion on sales training each year. Here’s a closer look at the best sales training programs that will help you make sure you get the best ROI possible. 

    What Is Sales Training (and Why Should You Do It)?

    The best sales training courses prepare your salespeople for success by making them more effective professionals. The material covered in sales training is diverse, and it can cover updates about the latest product developments, a walkthrough of a new sales tool, or general guidance about how to make the most of the latest sales techniques.

    By investing in quality training, you can help your team get the best results possible. Investing in the future of your team also breeds loyalty. Statistics show that 7 out of 10 employees believe that training and development opportunities influence their decision about staying with a company. If you supply your team with great training, they’ll supply you with longevity.

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    Sales Training Ideas: How Can You Train Your Sales Staff?

    Salespeople are often enthusiastic and dynamic people who want to give their all to any given task. However, a dull PowerPoint presentation may not hold their attention, and well as the following training ideas.

    Sales Classes

    As the realms of sales and marketing keep evolving, the habits of your prospects do as well. The best salespeople can stay at the forefront of new techniques and trends. So sales classes are great ways to introduce your team to the concepts that will help them close more sales.

    Sales Training Seminars

    A quality seminar could be a great idea if you’re looking for dynamic online sales training to engage your salespeople. There are many exciting seminars, including talks, suggested readings, and real-world exercises. 

    Online Sales Training Programs

    Do you have remote staff members and sales teams who prefer to work at their own pace? Online sales training programs are informative. And best of all, your salespeople can take the course at times that are convenient for them, and learn the right sales skills at their pace.

    Sales Training Videos

    Some of the free best sales training programs come from videos. Coaching professionals are often remarkable speakers who can spin stories and craft inspiring pitches in their sleep. As such, lots of amazing videos online from their sales training programs share the best insights and tips to train other professionals.

    Best 30 Sales Training Programs

    Ready to boost your sales performance and inspire your team? Here’s a closer look at the 30 best sales training programs. They’ll help you find the best option for your team.

    1. Rapid Learning Institute

    Rapid Learning Institute

    Topics: Sales and leadership training

    Length of the sales training program: Flexible

    Price: License and subscription models are available

    Location: Remote

    When it comes to sales and leadership training, the Rapid Learning Institute is aimed at changing the status quo. This science-backed program is centered around quality content that aims to engage, motivate, and stick

    Rather than simply offering a library of training videos, the system employs client success professionals who create specific programs to deliver the highest ROI possible. Pricing models based on licenses and subscriptions also add flexibility, depending on your needs.

    2. John Barrows: Driving to Close

    John Barrows: Driving to Close

    Topics: Improve the quality of prospect interactions

    Length of the sales training program: One day

    Price: Team and individual options available

    Location: Online, Onsite, Remote

    In the sales world, John Barrows is a big name. He’s especially renowned for interactive training that makes a big impact. His Driving to Close program aims at helping sales staff members tackle four of the trickiest areas for salespeople.

    This program looks at sourcing prospects before exploring the perfect meeting. The penultimate section looks deeper at ways to handle objections from prospects; then, the session concludes with an insight into closing a deal.

    3. HubSpot Academy: Inbound Sales

    HubSpot Academy: Inbound Sales

    Topics: Basics of inbound sales

    Length of the sales training program: 2/3 hours

    Price: Free

    Location: Online

    Hubspot is a huge name in the world of inbound marketing and sales. Throughout five lessons, this sales course helps sales professionals from a range of areas in the complex and dynamic world of inbound sales.

    After finishing the course, participants will have fresh insight into identifying quality contacts, cultivating a relationship with leads, and running sales calls and presentations in a way that closes deals and achieves success.

    4. Sales Engine: The Art of Sales

    Sales Engine: The Art of Sales

    Topics: Selling fundamentals

    Length of the sales training program: 5 weeks

    Price: Free (but $95 for a certificate)

    Location: Online

    The Art of Sales: Mastering the Selling Process is a class from Sales Engine. This course aims at helping transform participants into effective, efficient selling machines. The course achieves this goal by exploring and strengthening key skills and disciplines.

    This course is 100% online, and it’s targeted at beginner sales professionals. So it gives them a flexible schedule. The course coordinators estimate that it will take the average person will devote 3 hours per week to this course, so it will take them four months to complete it. 

    5. Engage Selling: Sales Strategy Design and Review

    Engage Selling: Sales Strategy Design and Review

    Topics: Sales strategy

    Length of the sales training program: Flexible

    Price: Varies

    Location: Onsite or online

    This course from Colleen Francis introduces salespeople to the concept of a sales strategy. It begins by exploring why a sales strategy is so important before showing them exactly how to develop a sales strategy.

    By exploring this important area of sales, Colleen aims to help salespeople become more adept in their field. 

    6. Jeff Shore: BE BOLD Live Training

    Jeff Shore: BE BOLD Live Training

    Topics: General skill development

    Length of the sales training program: One day

    Price: Varies

    Location: Onsite 

    Jeff Shore is another big name in sales training. The BE BOLD live training session will see your team engage with Jeff. Then, you can better understand the sales process, the places where they struggle, and the ways to overcome these challenges.

    The one-day session focuses on sales fundamentals, but Jeff also calls on his wealth of experience to field questions and cater the session to the particular needs of the attendees.

    7. SalesDNA: Know Your Lines

    SalesDNA: Know Your Lines

    Topics: Managing objections

    Length of the sales training program: Self-paced course

    Price: $117

    Location: Online

    For salespeople, one of the biggest challenges is diffusing prospect objections. While prospects often have a set of typical objections, they also have difficulty presenting the perfect response in the right way. At this point, Know Your Lines comes into play.

    Josh Braun put together this convenient course, which offers a book, videos, and a “diffusing objections tool.” After the course, salespeople should feel comfortable diffusing a range of common objections.

    8. IMPACT Sales Team Training

    IMPACT Sales Team Training

    Topics: End-to-end sales

    Length of the sales training program: Varies

    Price: Varies

    Location: Onsite and/or online

    The Brooks Group is a corporate sales training and sales management company that was founded back in 1977. Since then, the company developed quality training via its IMPACT Selling system.

    This training is simple and flexible, focusing on your particular needs. Specifically, the IMPACT system takes a deep dive into each stage of the end-to-end sales process.

    9. Winning by Design: Frontline Manager Training

    Winning by Design: Frontline Manager Training

    Topics: Building a sales team

    Length of the sales training program: Varies

    Price: Varies

    Location: Online with virtual coaching sessions

    Frontline Manager Training is a great example of the fact that sales training can be delivered at all levels of a department This training is aimed at SaaS Sales Managers who want to build a successful, performant team that’s backed by a data-driven approach.


    This training is highly specific, and as such, it can be fairly expensive. But if you’re working within a burgeoning SaaS company, this training could unlock success in sales.

    10. The Harris Consulting Group

    The Harris Consulting Group

    Topics: The Buyer’s Journey

    Length of the sales training program: Varies

    Price: Varies

    Location: Blended

    The Harris Consulting Group is a big name within the US. Richard Harris founded the group, and it brings over 20 years of technology and SaaS experience to the table. Specifically, these training sessions are catered to his clients’ needs, ensuring that the information is relevant and based on their specific niches. Common topics include sales onboarding and training.

    11. DoubleDigit Sales

    DoubleDigit Sales

    Topics: General sales

    Length of the sales training program: Varies

    Price: Varies

    Location: According to recommendations

    DoubleDigit Sales understands that one size does not fit all. So, this training firm focuses on getting to know their customers and their specific needs. By performing extensive research, their training is always highly relevant to your business and your specific needs.

    This content is put together in the way that best resonates with your team, whether that means onsite or online. Since engagement creates an impactful learning experience, it’s their biggest priority. 

    12. Sales for Life: Account-Based Selling

    Sales for Life: Account-Based Selling

    Topics: Accelerating results

    Length of the sales training program: 2-day workshop 

    Price: Varies

    Location: Virtual or onsite 

    Sales for Life is a training firm driven by the desire to enable the sales force in the digital age. This company organizes an accounts-based selling course to empower salespeople to slice through the noise and secure high-value accounts.

    This training aims at equipping participants with everything they could need to operate around important accounts. So participants can immediately start driving value and reduce the amount of guesswork in their strategies.

    13. Gary Vaynerchuk: How to Sell

    Gary Vaynerchuk: How to Sell

    Topics: General sales

    Length of the sales training program: According to your needs

    Price: Varies

    Location: Varies

    Gary Vaynerchuk has had a pretty remarkable story, especially his rise to prominence in the world of sales and marketing. After starting out as the producer of a wine-tasting show, Gary has since grown to command a significant level of influence as a key personality in the sales world.

    Lots of salespeople around the world are inspired by Gary’s captivating and unashamed exploration of sales concepts. He can be utilized for a range of training and speaking events, and he produces customized video content. Looking to inspire your sales team with guidance from a big name in sales? Gary could be the solution. 

    14. Art Sobczak: Smart Calling

    Art Sobczak: Smart Calling

    Topics: Phone prospecting

    Length of the sales training program: As long as you like!

    Price: Free

    Location: Online

    When Art Sobczak released his amazing book Smart Calling, he changed the way salespeople look at prospecting. Your team can also explore his interesting insight for free by checking out this YouTube video.

    Along these lines, there are many fantastic free resources online, so you should be sure to make the most of them. If you’re a cash-strapped startup, you could consider building your own curriculum before investing in that all-important training.

    15. Sales Machine: The Sales Training B2B Master Source

    Sales Machine: The Sales Training B2B Master Source

    Topics: Foundational skills

    Length of the sales training program: Varies

    Price: $15

    Location: Online

    Udemy is a very popular learning platform, and Sales Machine is one of the most popular sales courses on this site. Created and delivered by Patrick Dang, the course takes budding salespeople through the entire sales process.

    Many students have praised the high quality of this course. Best of all, it’s very cheap, which means that you can easily empower your sales teams to pursue independent learning to power up their skills.

    16. Sales Hacking: Practical Sales Techniques

    Practical Sales Techniques

    Topics: Sales techniques

    Length of the program: Varies

    Price: $15

    Location: Online

    As another Udemy course, this option from Chris Croft focuses more specifically on the various skills, strategies, and techniques that salespeople need to succeed. Over 17,000 students have enjoyed it, and its high rating is a testament to its quality.

    The course is packed with practical information that your salespeople can use immediately to identify their selling styles and close more deals.

    17. MTD Sales Training: Bespoke Online Courses

    MTD Sales Training: Bespoke Online Courses

    Topics: Bespoke

    Length of the program: Varies

    Price: Varies

    Location: Online

    MTD is a big name in sales training, and it understands that every client is different, in terms of requirements and needs. So the company works hard to craft and design digital training solutions that will fit your needs.

    The bespoke training courses from MTD Sales Training place clarity above all else, ensuring that every team member gets the maximum value possible. To get training that’s perfectly adapted to you, you can discuss your particular needs with a rep from MTD.

    18. Jill Konrath: Accelerate Your Sales

    Jill Konrath: Accelerate Your Sales

    Topics: Creating high-velocity opportunities

    Length of their sales training programs: Up to a full day 

    Price: Varies

    Location: Your choice 

    Jill Konrath is an author, speaker, and thought leader with many years of high-level sales experience. Her work focuses on the ability to keep pace with a sales world that’s constantly changing, which her Accelerate Your Sales training touches on.

    The training can be adjusted to a range of timespans. In one session, your sales team will learn how to secure high-quality meetings with decision-makers while they position themselves as an authoritative, invaluable resource.

    19. Wilson Learning: Coaching for Sales Performance

    Wilson Learning: Coaching for Sales Performance

    Topics: Effective coaching

    Length of their sales training courses: Varies

    Price: Varies

    Location: Varies

    For over 50 years, Wilson Learning has partnered with leading organizations around the world. It helps them assess and reinforce sustainable learning solutions throughout their businesses. The company also has lots of experience delivering sales coaching in various areas.

    Coaching for Sales Performance gives sales managers the coaching skills and techniques they need to create the conditions for a successful sales team that can grow from strength to strength.

    20. Imperta: Modular Sales Training

    Imperta: Modular Sales Training

    Topics: End-to-end sales

    Length of their sales training programs: Varies

    Price: Varies

    Location: Varies

    Imperta has a global scale, and it has a fantastic reputation for offering sales training. This company works with a range of leading companies in different industries, and its modular sales training can give your team the full picture.

    With its modular approach to sales training, the company has a wide focus that helps sales professionals develop foundational, core, extension, management, and leadership skills. Patented systems are used to create solutions catering to each company’s needs.

    21. American Management Association: Fundamental Selling Techniques

    American Management Association: Fundamental Selling Techniques

    Topics: Introduction to selling

    Length of the program: 2 days

    Price: Varies according to membership

    Location: Classroom (various locations) and online

    Fundamental Selling Techniques for the New or Prospective Salesperson is a training course that helps salespeople start their careers the right way. It offers an intensive introduction to selling, which the fundamentals and workflow techniques.

    Participants can travel to a classroom near them, complete the training online, or even train in their own office. The pricing varies according to whether your company is a member of the American Management Association.

    22. Hoffeld Group: Virtual Sales Training

    Hoffeld Group: Virtual Sales Training

    Topics: Comprehensive training

    Length of their sales training programs: Ongoing

    Price: Varies

    Location: Online

    The Hoffeld Group is another big name in sales training. It calls on decades of scientific research to create its training. As such, it’s cemented a strong reputation within the sales training environment.

    Through its virtual training, your salespeople can access ongoing, flexible, and affordable training. This platform includes over 145 fast-moving video modules, as well as quizzes, real-world simulations, and reports.

    23. Jack Daly: Sales Workshops

    Jack Daly: Sales Workshops

    Topics: Sales growth

    Length of the program: 1 day

    Price: $795

    Location: In person

    Jack Daly is a renowned expert in sales and sales management. He has over 30 years of proven experience at all levels of sales, and his workshops will give your salespeople the chance to level-up their abilities.

    Since Daly travels regularly, you’ll will be sure to eventually find a workshop or seminar in your local area. Over the course of the day, your salespeople will get a new perspective on sales, and they can boost their performance.

    24. ValueSelling Associates

    ValueSelling Associates

    Topics: Holistic sales

    Length of their sales training courses: Varies

    Price: Varies

    Location: Varies

    ValueSelling Associates has been offering sales coaching since 1991. Since then, the company has helped thousands of B2B professionals boost their productivity and their sales activities.

    The ValueSelling Framework acts as a support system that helps sales professionalsfrom entry-level sales representatives to trainers and managers. The framework covers the entire world of sales, and equips everybody with the abilities and skills they need.

    25. Sales Performance International: Solution Selling

    Sales Performance International: Solution Selling

    Topics: Benefit-driven sales

    Length of the program: 3 days

    Price: Varies

    Location: Live workshops

    Sales Performance International has over 30 years of experience helping global companies drive revenue and sales growth. The company helps its clients achieve this goal by intensely focusing on achieving behavior changes in sales departments that will last.

    The Solution Selling workshop is aimed at salespeople and their managers. Over the course of three days, participants will be introduced to the sales execution methodology that helps increase win rates and revenue productions.

    26. Dale Carnegie: Sales Training

    Sales Performance International: Solution Selling

    Topics: A wide range

    Length of their sales training courses: Varies

    Price: Varies

    Location: Varies

    When it comes to training, few companies can compete with the pedigree and experience of Dale Carnegie. This company has over 100 years of experience, and it delivers training in a wide range of areas.

    Dale Carnegie hosts a wide range of in-person and online sales seminars and workshops, which gives your salespeople the information and confidence they need to reach the next level. These workshops cover everything from building relationships to engaging an audience.

    27. Richardson: Sales Training Programs

    Richardson: Sales Training Programs

    Topics: Customized

    Length of their sales training courses: Varies

    Price: Varies

    Location: Blend between live and online

    Richardson has over 40 years of experience helping sales leaders exceed their goals and win profitable contracts with clients. This company has helped numerous sales teams and salespeople grow via customized sales programs.

    The Connected Selling Curriculum is deep, broad, and effective. With the Richardson team, you can craft your own partnership program, which will help you directly address the needs of your team, according to your current needs and situation.

    28. Jordan Belfort: Various Programs

    Jordan Belfort: Various Programs

    Topics: Sales techniques

    Length of the program: Varies

    Price: Varies

    Location: Remote

    Despite his controversial past, Jordan Belfort is a leading figure in sales strategy. The former stockbroker was catapulted to even greater heights after Martin Scorsese’s The Wolf of Wall Street.

    Some salespeople admire Belfort for his passionate approach to sales. If you think his ideas could inspire people on your sales team, you’ll find a wide range of sales training material on his website. Courses, books, and other materials await.

    29. Frosch Learning: Exhibition Selling

     Frosch Learning: Exhibition Selling

    Topics: Exhibition sales

    Length of the program: 2 days

    Price: Varies

    Location: Remote

    Event marketing is huge, and salespeople find that these events and exhibitions are great opportunities to meet with prospects and close deals through face-to-face interactions. Through Exhibition Selling, Frosch Learning helps salespeople make the most of these unique opportunities.

    This course lasts for two days, and by the end of it, participants will be able to get the most from exhibitions. It includes traffic-flow management and quickly identifies needs. If exhibitions are critical to your sales strategy, this option is great.

    30. The Entrepreneur’s Godmother: Easy Peasy Sales

    The Entrepreneur’s Godmother: Easy Peasy Sales

    Topics: Startup sales

    Length of their sales training courses: Varies

    Price: $200

    Location: Remote

    Are you a startup founder looking to understand the sales process properly? Exactly how are you going to start winning clients and closing contracts? This course is delivered by the bubbly Alison Edgar, who will focus on four key areas: behaviors, processes, strategies, and confidence.

    This course is a mixture of short videos and practical exercises that help startup founders implement their ideas. A deeper look at the sales process will help you guide your salespeople and understand what’s happening in your sales department.

    31. SalesBuzz.com: B2B Inside Sales Training Program – Online

    salesbuzz

    Topics: B2B Phone Sales Skills & Selling Techniques

    Length of the program: 8-Week Live Online Instructor-Led Program (One-hour a week for eight weeks)

    Price: Team and individual options available here

    Location: Online (Live Online and Multiple Languages On-demand)

    Interactive online sales training by the industry’s best inside sales expert, Michael Pedone. His company, SalesBuzz.com, offers live online instructor-led sales workshops that sharpen sales skills and selling techniques fast.

    They don’t just train sales teams – they make the better! Classes start soon. Register online.

    Conclusion

    We hope that this closer look at the best sales training programs has inspired you to pursue training that will drive value in your department. There are a lot of choices out there, and we’re confident that you’ll find the perfect fit for you and your team!

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