To survive (and thrive), every business needs a steady stream of new leads, which will keep your sales team busy and help them to push your revenues higher and higher. Finding new business leads isn’t always an easy task, though.
To uncover them, businesses must adopt a range of lead generation techniques, and they’ll have to know when to buy leads and how. It’s often essential to the very survival of their business.
But fear not! This piece is here to help you buy a leads list.
Quick tip: In a hurry to build your pipeline? Use UpLead to build prospecting lists (free from dodgy data, bad-fit buyers, and low-qualified leads). 🔥 Grab 5 free leads today.
19 Websites That Allow You to Buy Business Leads
Now, we’ll introduce the best sites to buy business leads, outline the lead purchasing process, explore the pros and cons, and then examine the pricing.
Here’s an overview of all lead providers we’ve tested:
| Name | Total Score | G2 Rating | # of G2 Reviews | Capterra Rating | # of Capterra Reviews |
| UpLead | 4,7 | 4.8/5 ⭐ | 759 | 4.6/5 ⭐ | 76 |
| Apollo | 4,6 | 4.8/5 ⭐ | 6,994 | 4.6/5 ⭐ | 344 |
| Cognism | 4,6 | 4.6/5 ⭐ | 688 | 4.6/5 ⭐ | 125 |
| Lead411 | 4,5 | 4.5/5 ⭐ | 464 | 4.7/5 ⭐ | 61 |
| Rocketreach | 4,5 | 4.5/ 5 ⭐ | 755 | 4.2/5 ⭐ | 131 |
| LeadMine | 4,4 | 4,6/5 ⭐ | 33 | 4,3/5 ⭐ | 45 |
| SalesIntel | 4,3 | 4.3/ 5 ⭐ | 335 | 4.4/5 ⭐ | 33 |
| LeadIQ | 4,2 | 4.2/ 5 ⭐ | 779 | 4.4/5 ⭐ | 24 |
| Aeroleads | 4,2 | 4,5/5 ⭐ | 39 | 4/5 ⭐ | 62 |
| ZoomInfo | 4,1 | 4.4/ 5 ⭐ | 8,439 | 4.1/5 ⭐ | 286 |
| D&B Hoovers | 4,0 | 4.5/5 ⭐ | 46 | 4.0/5 ⭐ | 650 |
| Lusha | 4,0 | 4.3/ 5 ⭐ | 1,464 | 4.0/5 ⭐ | 363 |
| Seamless AI | 3,7 | 4.3/ 5 ⭐ | 2,675 | 3.7/5 ⭐ | 149 |
| EasyLeadz | – | 4.6/ 5 ⭐ | 1,273 | – | – |
| Kaspr | – | 4.4/ 5 ⭐ | 747 | – | – |
| MegaLeads | – | – | – | – | – |
| Salesfully | – | 5/5 ⭐ | 1 | – | – |
| Cloudlead | – | 4,8/5 ⭐ | 39 | – | – |
| DiscoverOrg | – | 4,1/5 ⭐ | 61 | – | – |
We’ve calculated the total score based on this calculation:
Total score = (G2 rating * # of G2 reviews) + (Capterra rating + # of Capterra reviews) / (# of G2 reviews + # of Capterra reviews)
We’ve excluded tools from our rating that haven’t had reviews from both platforms.
Now, let’s check out the best tools and sites to buy B2B leads where you can find contact and company leads for sale that match your requirements.
UpLead
UpLead is a lead generation platform that makes it simple for businesses to find the right contacts and enables you to buy leads for your business. The platform gives you access to 160+ million B2B contacts across a range of industries, including real estate, SEO, web design, software, construction, and more.
Pros
- Over 140 million high-quality business contacts
- Build targeted lists using high-quality verified data
- Search through specific contacts and companies
- Enrich and enhance your own data
- Find market-ready leads via Intent Data
Cons
- A small number of contact details are outdated
Pricing
- Free trial: $0 with 5 credits
- Basic: $99/month with 170 credits
- Plus: $199/month with 400 credits
- Professional: Custom
Reviews
Capterra: 4.6/5 ⭐ (76 reviews)
G2: 4.7/5 ⭐ (759 reviews)
Start Your 7-Day Free UpLead Trial and get leads for business that are verified and actionable.
Apollo
Apollo is a sales automation tool for lead gen and engagement. It’s an AI driven solution and users choose to buy B2B sales leads from Apollo, thanks to access to over 210 million contacts. It finds the right buyers and closes deals with its sales engagement and auto sequences.
Pros
- Simple interface to navigate and use..
- Integrates with LinkedIn and Gmail
- Email sequencing and analytics to optimize outreach.
Cons
- Sometimes data accuracy issues
- UI can be cluttered for some users
- Limited analytics
Pricing
- Free: $0
- Basic: from $49/user/month
- Professional: from $79/user/month
- Organization: from $119/user/month
Reviews
Capterra: 4.6/5 ⭐ (344 reviews)
G2: 4.8/5 ⭐ (6,994 reviews)
Cognism
Cognism provides verified business emails and accurate phone numbers, enabling you to connect with the right people. It works well with big CRM and sales tools like Salesforce and HubSpot. The tool makes it easy to manage and use the data. Cognism also spots accounts ready to buy so you can focus your outreach for better conversion rates.
Pros
- Data enrichment capabilities
- Insights into contact status and DNC compliance.
Cons
- Data accuracy is not always good.
- Integration with CRM’s can cause bugs
- Limited data for smaller companies
Pricing
Custom pricing (find more information about the Cognism pricing)
Reviews
Capterra: 4.6/5 ⭐ (125 reviews)
G2: 4.6/ 5 ⭐ (688 reviews)
Lead411
Lead411 is a sales intelligence platform that allows businesses to access direct dials, verified emails, and other additional data. It also operates on a subscription basis, offering a range of plans.
Pros
- Specific filters and search features
- Largely accurate data
- A focus on customer satisfaction
Cons
- Some bounceback
- Lacks the ability to update contacts
- Problems with Salesforce integration
Pricing
- Free trial: $0 for 50 exports (7 days)
- Basic Plus Unlimited: $99 per user for unlimited exports per month
- Enterprise Limited: custom quote for teams
Reviews
Capterra: 4.7/5 ⭐ (61 reviews)
G2: 4.5/5 ⭐ (464 reviews)
RocketReach
Rocketreach is a lead buying tool. It helps you purchase sales leads by giving you direct contact info for professionals across industries. RocketReach is particularly useful for businesses looking to buy sales leads, providing direct contact info for professionals and potential buyers across industries.
Pros
- Provides a decent database
- Advanced search options
Cons
- Sometimes old contact info
- Limited search customization
Pricing
- Free: $0
- Essentials: from $39 per month
- Pro: from $99 per month
- Ultimate: from $249 per month
Reviews
Capterra: 4.2/5 ⭐ (131 reviews)
G2: 4.5/ 5 ⭐ (755 reviews)
LeadMine
LeadMine is a lead generation tool, gives businesses a quick way to find new customers and allow you to purchase lead lists to explore additional market segments. The lead generation software offers accurate information and operates on a subscription model to give users enhanced flexibility.
Pros
- A diverse range of features
- Lead scoring and prospecting
- Quality information
Cons
- Limited search functionality
- Some Chrome plugin issues
Pricing
- Free: 10 credits per month
- Basic: $29 for 250 credits per month
- Essential: $99 for 1,000 credits per month
- Custom: custom quote for 1,000+ credits per month
Reviews
Capterra: 4.6/5 ⭐ (33 reviews)
G2: 4.3/5 ⭐ (45 reviews)
SalesIntel
SalesIntel lets you connect with prospects with verified data so you can close more deals. This platform not only lets you reach out better but also keeps your database up to date and clean. SalesIntel ensures you connect with relevant leads for sale, enhancing your chances of closing deals.
Pros
- Offers insights into accounts actively seeking products or services.
- Features a research-on-demand service for precise contact information.
- Integrates smoothly with various CRM systems for seamless data management.
Cons
- Sometimes, contact info is not accurate
- Data sometimes not verified
- UI could be more intuitive
Pricing
- Pricing needs to be requested
Reviews
Capterra: 4.4/5 ⭐ (33 reviews)
G2: 4.3/ 5 ⭐ (335 reviews)
LeadIQ
LeadIQ has verified contact info and a one click CRM integration. Also, it provides you with real time data verification and customized outreach tools so you can get leads fast. The tool works with most CRM’s and focuses on data cleanliness so your sales strategy is based on correct and up to date info.
Pros
- Seamless CRM integration
- Real-time job change tracking
- AI-driven email generation
Cons
- Sometimes data quality issues.
- Limited contact importing capabilities.
- UI can be buggy
Pricing
- Freemium: $0/year
- Essential: from $39+´´6/month
- Pro: from $79/month
- Enterprise: Custom pricing
Reviews
Capterra: 4.4/5 ⭐ (24 reviews)
G2: 4.2/ 5 ⭐ (779 reviews)
Aeroleads
Aeroleads is a lead platform that empowers marketers and sales professionals to find the emails and phone numbers of decision-makers. The intuitive extension makes adding prospects directly from their social profiles easy.
Pros
- Offers a simple Chrome browser extension
- Search using a range of data points
- Generally reliable information
Cons
- Might have difficulties finding leads in some industries
- Not always accurate data
Pricing
- Take Off: $39 for 2,000 credits
- Climb: $129 for 8,000 credits
- Cruise: $249 for 20,000 credits
- Enterprise: custom quote
Reviews
Capterra: 4.5/5 ⭐ (39 reviews)
G2: 4.0/5 ⭐ (62 reviews)
ZoomInfo
ZoomInfo is a sales intelligence tool for companies which gives you real-time information on over 321 million contacts and 105 million businesses.
Pros
- Contact database with over 321 million contacts.
- Advanced search features, including intent data.
- Tools for automating sales workflows.
Cons
- Complex pricing
- Long setup process
- High cost
- User experience issues
Pricing
- Professional: from $14,995/year
- Advanced: from $24,995/year
- Elite: from $39,995/year
Reviews
Capterra: 4.1/5 ⭐ (286 reviews)
G2: 4.4/ 5 ⭐ (8,439 reviews)
D&B Hoovers
D&B is a sales acceleration solution that allows marketing and sales professionals to leverage data and analytics to grow their businesses. The platform offers lead information alongside a host of additional features and operates on a subscription basis.
Pros
- Records are updated regularly
- The data is renowned for its quality
- Lots of search filters
Cons
- The ease of use isn’t the best
- Not all fields are explained properly
- Lack of filters to extract data
Pricing
- Pricing is available upon request
Reviews
Capterra: 4.5/5 ⭐ (46 reviews)
G2: 4.0/5 ⭐ (650 reviews)
Note: UpLead is considered one of the best Dun and Bradstreet competitors today.
Lusha
Lusha offers B2B contact information for marketing and sales professionals. The platform prides itself on offering a range of data points and integration with platforms such as Salesforce.
Pros
- It also includes personal emails
- Smooth integration with LinkedIn Sales Navigator
- Possible to update existing contact records
Cons
- Occasional glitches require a reload
- Data accuracy is sometimes an issue
Pricing
- Free: $0
- Pro: from $29.90/user/month
- Premium: from $69.90/user/month
- Scale: Custom pricing
Reviews
Capterra: 4.0/5 ⭐ (363 reviews)
G2: 4.3/ 5 ⭐ (1,460 reviews)
Try UpLead if you’re looking for an awesome Lusha alternative.
Seamless AI
Seamless AI is a real time search engine for B2B companies to find sales prospects. It simplifies lead gen by giving you current contact info through instant web crawling and AI-driven data collection. It works with CRM’s like Salesforce and has a Chrome extension so it’s the easiest for sales pros.
Pros
- User-friendly features
- Real-time data verification
- CRM integration
Cons
- Sometimes old email addresses
- Expensive for smaller businesses
- UI can be too complicated
Pricing
Custom pricing
Reviews
Capterra: 3.7/5 ⭐ (149 reviews)
G2: 4.3/ 5 ⭐ (2,675 reviews)
EasyLeadz
EasyLeadz provides the direct contact numbers of professionals. Marketing and sales professionals can use this extension to automatically find contact information when browsing social media profiles like LinkedIn.
Pros
- Offers a single-click install
- Provides accurate contact numbers
- Great for direct contact
Cons
- Limited functionality
- Not always accurate
Pricing
EasyLeadz offers 7 plans: One time trial, Startup, Scaleup, Growth, Hyper Growth, Super Nova and Custom. Reach out to them for USD prices.
Reviews
Capterra: –
G2: 4.6/ 5 ⭐ (1,273 reviews)
Kaspr
Kaspr is a lead gen platform that lets you buy lead lists with decent B2B contact details. It has a real time verified database with over 500 million phone numbers and email addresses. You also get a Chrome extension for easy access.
Pros
- Quick installation as a Chrome extension.
- Instant access to contact details.
- Compliance with GDPR and CCPA regulations.
Cons
- Limited functionality and few integrations
- Cluttered UI
- Not for bigger companies
Pricing
- Free: $0
- Starter: $49 user/month
- Business: $79 user/month
- Enterprise: Custom pricing
Reviews
Capterra: – (no reviews available)
G2: 4.4/ 5 ⭐ (747 reviews)
Megaleads
Megaleads is a lead purchasing platform that helps businesses of all sizes to purchase quality paid leads. Users pay in batches for lead lists, which can be downloaded into CVS files for local use.
Pros
- Competitive rates
- Straightforward to use
- Free trial available
Cons
- No complementary features or functionality
- Complaints about customer service
- Lead data is often inaccurate
Pricing
Free trial: free (no downloads)
Silver: $59/month per 1,000 downloads
Gold: $169/month for 5,000 downloads
Platinum: $279/month for 10,000 downloads
Reviews
Capterra: – (no reviews available)
G2: – (no reviews available)
Salesfully
Salesfully is a B2B and consumer-lead purchasing platform that focuses primarily on the USA. It offers a versatile platform that can be used to get both B2C and B2B sales leads for sale.
Pros
- Easy to use
- Download history to find previous purchases
- Unlimited searches
Cons
- A lack of search features
- Complaints about lead accuracy
Pricing
- Pay as you go: $29/month
Reviews
Capterra: – (no reviews available)
G2: 5/5 ⭐ (1 review)
Cloudlead
Cloudlead is a lead provider that helps marketers and salespeople unlock prospecting at scale. They offer a cloud-based platform that can be used to create custom list requests and purchase leads.
Pros
- Quality leads
- Helpful customer support
- Responsive vendor
Cons
- A lack of case studies
- Lead delivery can take time
- The bounce rate is sometimes quite high
Pricing
Cloudlead offers a Starter, Growth and Professional plan. You can request a quote from the provider.
Reviews
Capterra: – (no reviews available)
G2: 4.8/5 ⭐ (39 reviews)
DiscoverOrg
DiscoverOrg is a business contact database that helps businesses to build targeted sales lead lists and connect directly with decision-makers. The platform operates on a subscription model.
Pros
- Good for finding high-level information
- Offers a wealth of information
- A diverse range of functionality
Cons
- Concerns about pushy sales tactics
- Concerns about data accuracy
Pricing
Pricing is only available upon request
Reviews
Capterra: 4.1/5 ⭐ (61 reviews)
G2: – (no reviews available)
UpLead is one of the top Discoverorg alternatives in the market today.
When Should You Buy Leads?
Are you thinking about buying leads but unsure if it’s the right time?
Here’s a look at the main situations in which you’ll likely want to consider purchasing leads:
Your pipeline is empty
It’s critical that leads flow steadily through your sales pipeline – so you should carefully monitor your pipeline at all of its stages to make sure that it isn’t empty. Leads are like oil for your sales team: guarantee a consistent flow, and your sales team will be able to get the results that you need.
You need to generate new business quickly
If your revenue levels are starting to wane, you must intervene and make the necessary adjustments. Depending on your particular circumstances, you might find that it makes sense to quickly purchase new leads and try to secure new business to resolve your issues. This is especially true with small businesses, which may instead choose to purchase small business leads to supplement limited marketing resources.
You are launching a marketing campaign
If you are launching a fresh marketing campaign to reveal a new product or target a new audience, you will need to deliver it to the appropriate leads. At the outset of a new campaign, buying the leads you need often makes sense.
Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.
What Types of Leads Can You Buy?
Have you decided that it’s time to buy some leads? Here’s a look at the main types of leads you can purchase. Many businesses choose to buy leads online due to the convenience and advanced search capabilities offered by digital platforms.
Sales Leads
Businesses often purchase relevant and high-quality sales leads lists to sell directly to them. Those leads will be carefully chosen according to diverse, firmographic information.
MLM Leads
Multi-level marketers rely upon fresh leads to sell products and services to new groups of people. Those marketers will use a host of techniques to acquire leads, and they’ll undoubtedly buy qualified leads regularly.
Real Estate Leads
Real estate is a highly competitive field that requires realtors to maintain high-quality databases of both buyers and sellers. This is why realtors regularly purchase real estate leads to get the best results. Here’s how to get realtor email lists using different strategies.
SEO Leads
SEO agencies deliver amazing results for businesses worldwide, but a high level of competition makes lead generation difficult. This is why many SEO agencies will buy SEO leads to fuel their pipelines.
Web Design Leads
Web design agencies and boutiques have a lot of competition. The nature of their work means they’ll need to work on a one-off basis with a host of customers, so naturally, they’ll purchase leads online to fuel their business with fresh customers. Here’s how to acquire web design leads.
Business Loan Leads
Business loan lenders have to constantly play the field and monitor a range of industries if they’re going to finance businesses. Many lenders purchase leads to quickly identify potential borrowers.
Franchise Leads
Franchisors and brokers also need to obtain quality leads if they’re going to achieve their objectives. The ability to purchase a lead list is a powerful opportunity for those parties, and they’ll leverage it regularly.
What Do You Need to Know Before Buying Leads?
Now that you know when to buy leads and which ones to purchase, let’s dive deeper into what you need to know before buying leads:
The quality of lead data can vary between providers
The quality and accuracy of your data are everything. If you purchase from an untrustworthy source, you might find that the integrity of your data is compromised and that you will have paid for low-quality data, which you now can’t use.
You must understand that lead data quality can vary greatly from one provider to the next. This is why it’s so important to read about the different providers out there carefully and to consider whether they can meet your needs.
You should be sure to do your research and check out platforms like:
- G2 Crowd
- Capterra
- Google Reviews
- Social media Reviews
- Real estate groups and blogs
- Sales and marketing blogs and articles
You should invest the time to find competitive pricing
Lead providers also vary greatly in terms of their prices and pricing structures. Before you decide on a provider, you’ll want to assess their offering carefully and determine whether it meets your needs.
Some lead providers will offer credits and tokens, for instance – which is great if you want flexibility and control over your purchases. Other providers will offer package deals, though, which could leave you stuck with useless leads at the end of the day.
As always, do your research, and be sure to reach out to your providers if you have any questions – if they’re a legitimate provider who cares about your results, you’ll certainly get a fast and accurate response.
You must develop a strong cold outreach strategy
If you make the decision to purchase leads, you’ll also need to have a strong outreach strategy in place. A well-defined outreach strategy will help you make the most of your new leads and connect with them successfully.
If you’re looking to get your cold email strategy off the ground, check out our cold email templates and 56 examples that get responses.
How do I choose the right lead provider?
To choose the right lead provider, follow these steps:
- Define your exact needs and goals for leads.
- Research the provider by reading reviews and testimonials.
- Check the data quality and accuracy of the leads.
- Ensure the leads are fresh and updated regularly.
- Compare pricing to your budget, but don’t equate higher cost with better quality.
- Look for a provider that offers a guarantee or refund policy.
- Ensure the provider complies with data privacy laws.
- Check the level of customer support and account management.
What should I consider before purchasing leads?
Before you purchase leads, make sure you consider the following to make your list of leads effective and compliant.
- Check the quality of the lead profiles to make sure they have all the information you need (job title, email, phone number, previous jobs etc.).
- Check the cost to make sure it fits your budget and consider the return on investment. Understand the pricing structure and any extra fees for exclusivity.
- Analyze the data accuracy by verifying the contact information and other details. (This is important because outdated or incorrect leads will waste your time and resources.)
- Check the source reliability by research the provider’s reputation and read reviews and testimonials.
- Check compliance with data protection laws to avoid legal issues. You have to know if the leads were obtained legally and ethically and in accordance with regulations like the general data protection regulation (GDPR) or California Consumer Privacy Act (CCPA).
Are there risks in buying leads?
Yes, there are risks in purchasing leads: purchased leads may sometimes have low-quality or contain outdated information.
Such leads will waste resources and make your marketing ineffective.
Also, buying leads lists without consent will violate data privacy laws and cause legal issues and damage to your business reputation.
This will affect conversion rates and business growth and can result in financial losses and eroding customer trust.
What are the ethical considerations in buying business leads?
The ethical considerations in buying leads are consent, data privacy and transparency. This is critical as buying leads without explicit opt-in will breach privacy and get you unwanted spam complaints. This will impact legal compliance with laws like GDPR and CAN-SPAM and your brand reputation and customer trust.
How does lead purchasing fit into a broader marketing strategy?
Buying leads fits into a bigger marketing strategy by giving you immediate access to a targeted audience, market segmentation, and speeding up the sales process.
It complements inbound marketing, supports multi-channel marketing and allows you to test new markets or products quickly.
By buying leads, you can fill your sales pipeline fast and can do more personalized marketing, it’s a cost effective solution that fits into your overall marketing strategy.
FAQ on Buying Leads
Yes, you can buy leads for any industry. Different providers specialize in different fields so you can get leads that fit your specific needs.
To buy leads in bulk identify good lead generation providers such as UpLead that specialize in your industry and have the data you need. Start by defining your Ideal Customer Profile to match your target market, then compare offers based on data quality, pricing and compliance. Finally, validate the leads you acquire to ensure quality and uniqueness to your business.
Buying leads is legal but requires compliance with specific regulations like CAN-SPAM and GDPR which requires explicit opt-in from the leads. To comply and avoid penalties, you need to buy from reputable vendors and understand the legal framework around lead buying.
Yes, different providers offer different quality of leads. Quality varies based on data accuracy, freshness and the way the leads are gathered and verified.
The cost of buying leads varies based on industry, lead quality and source. Prices can range from a few cents to several hundred dollars per lead. For example in competitive industries like real estate the cost can be up to $500 dollars per lead. B2B companies can spend around $200 per lead. The type of lead also affects the cost, MQLs and SQLs have different prices. To know the exact prices compare top lead providers to get a better idea of their pricing structure.
No, purchasing leads does not guarantee sales. Success depends on lead quality, sales process and follow up to convert leads to sales.
To ensure lead quality when buying lead generation lists you should verify data through tools and processes, segment leads by BANT and ICP, check the source of the leads and do regular audits to maintain list hygiene and effectiveness.
You can buy leads from reputable platforms such as UpLead, Apollo, and others, each providing verified and targeted contact data
To buy leads, compare providers’ pricing and data verification processes, then choose the one that meets your quality and compliance standards.
When buying sales leads, verify the provider’s data accuracy, review feedback from other users, and check that a refund policy is in place if the leads are outdated.
To buy lead list, research trusted vendors who provide complete and accurate contact data along with clear pricing details. Afterwards, choose the service that allows you to buy a list of leads that fit your criteria.
Yes, some providers like UpLead allow you to buy a single lead so you can test the quality of their data for free before investing in larger packages.
To buy marketing leads, seek providers that specialize in industry-specific targeting and offer detailed verified data for effective marketing campaign outreach.
Numerous companies sell leads, including UpLead, Apollo, and ZoomInfo; always review their data verification methods and customer reviews before deciding.
Buying leads online offers rapid access to a large pool of verified contacts, advanced search capabilities, and detailed reporting tools.
You can generate leads organically through content marketing, SEO, networking, and social selling to complement any lead purchase strategy.
Exclusive leads are unique contacts provided only to one buyer, reducing competition and often increasing your conversion rates.
Warm leads have demonstrated prior interest in your product or service, making them more likely to convert compared to cold leads.
You can access b2b leads for sale through specialized platforms that offer detailed firmographic data to target key decision-makers effectively.
Buy high-quality leads without overpaying
We hope this piece helps you make the most informed choices regarding purchasing leads and finding the best place to buy leads. As you can see, a vast wealth of options is available to you when discovering and buying high-quality leads!
To get the most accurate leads, consider UpLead. We are trusted by some of the world’s biggest businesses and get great results.
Start your free trial today to quickly find, connect, and engage with qualified—and even ready-to-buy prospects.
