How to Write the Best Cold Email Subject Lines (incl. 150+ Templates & Examples)

How to Write the Best Cold Email Subject Lines

As marketing and sales professionals, we all know that the power of email lies in its popularity: there are 3.9 billion active email users around the world, and 86% of business professionals say that email is actually their preferred method of contact. Despite the popularity and potential of cold email, many sales and marketing professionals

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Demand Generation vs Lead Generation

Demand Generation vs. Lead Generation: Explained

Demand generation and lead generation may sound like the same thing, but it’s important to understand their key differences when establishing a marketing or lead generation campaign for your company. Both go hand in hand, but they represent separate actions businesses take to grow their customer base. Let’s look at demand vs. lead generation to

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Best Times for Cold Calling

Best Times for Cold Calling in 2025 (Stats Included)

Cold calling is an age-old sales strategy that helps businesses turn prospects into leads and customers. With the advent of the internet, digital marketing, and social media, there’s been less focus on traditional marketing channels. But even in 2025, cold calling and other tried and true methods bring organizations billions of dollars in revenue each

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