Outreach marketing, when done right, can drastically improve your lead generation strategies. With outreach marketing, you can proactively look for leads while preventing your messages from being marked as spam. This strategy tends to be more personal, which translates into better engagement and better results. We’ll tell you everything you need to know about outreach […]
Everything You Need to Know About Outreach Marketing Read More »
For many B2B sales-led organizations, the technology a prospect uses can be a strong qualifying factor. The question is, how do you uncover such data? This is where technographics comes in. Technographics is the profiling of target accounts based on their technology stack. Much like demographics and psychographics, technographic profiling is a criteria built upon
What Are Technographics? How to Target Accounts Using Technology Tracking Read More »
No matter what your role is — sales or customer success alike — it’s likely your practice has become incredibly data-driven. And sales prospecting is no different. Which is why data enrichment is so important in today’s landscape. Image source Data enrichment brings publicly available data together to build a richer profile of your customers.
What is Data Enrichment? Personalize your sales message to sell more of your products Read More »
When it comes to email marketing, plenty of marketers and business owners obsess over A/B testing and optimizing their emails. This is important, but before you even get to testing and optimizing your emails, the first step is to make sure you’re sending these emails out to a verified email database. If you’re not using
Verified Email Database: Use Email Verification to Improve your Campaigns Read More »
Demand generation and lead generation may sound like the same thing, but it’s important to understand their key differences when establishing a marketing or lead generation campaign for your company. Both go hand in hand with one another, but they are separate actions businesses take to grow their customer base. Let’s look at demand vs.
Demand Generation vs. Lead Generation: Explained Read More »
Businesses need leads to sell to, but leads aren’t always easy to find. And lead data can be scarce even when a sales team is capable of finding it. UpLead is a lead generation platform aimed at helping businesses in their lead generation efforts. Unlike other lead generation tools, UpLead gives you access to over
Uplead Competitors and Alternatives You Should Use Read More »
Over the past 2 years, I’ve shifted from generating leads primarily through outbound to getting the majority of my quality leads via inbound – with the largest percentage coming from LinkedIn lead generation. And I’ve spent zero dollars on ads, tech, automation, or any other hack or tool to do it. How, do you ask?
LinkedIn Lead Generation: Quality Leads For Free Read More »
If you’ve ever built a landing page, chances are, you’ll have used or at least heard of Instapage. The landing page software counts reputable firms such as eBay and Verizon among its clients, and it’s one of the biggest players in its industry. That said, CEO Tyson Quick doesn’t want consumers to think of Instapage
Back in 2015, Ry Walker founded Astronomer, a data workflow platform that helps organizations automate data pipelines and get more value out of their data. Prior to launching Astronomer, Ry led teams at a number of different companies, including a HR software provider, a job platform for veterans, and a high-growth startup studio. In this
Ry Walker is 3x-ing Astronomer.io’s revenue year over year. Here’s his secret sauce. Read More »
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