Crafting an accurate and reliable B2B customer journey is key to developing engaging and effective marketing campaigns. With a good customer journey, it’s easy to create highly-personalized experiences that can cater to your customer’s needs while keeping your budget in check. Here’s everything you need to know about customer journeys, what they are, and how […]
B2B Customer Journey Basics: A Revenue-Driven Guide Read More »
Crafting a high-performing sales team is a transformative process that can elevate a company’s trajectory. Assembling a group requires the right sales productivity tools, strategies, and mindset to foster unparalleled growth. This guide outlines ten fundamental steps, infused with data-driven insights and industry expertise, to build a B2B sales team destined for success. How to
How to Build a B2B Sales Team for Success: Actionable Steps Read More »
Sales objections can be frustrating and intimidating, but they don’t have to be. Understanding the roots of sales objections can help your team develop the right responses and close more deals. This article outlines 27 of the most common sales objections. It provides strategies and pro tips on overcoming them and saving time and energy.
Common Sales Objections and How to Overcome Them Read More »
Developing and implementing an effective go-to-market (GTM) strategy is critical to your company’s success. Creating a well-thought-out plan helps you determine your customer base, the proper channels, and messaging to ensure a powerful launch of your product or service. A good go-to-market strategy can offer insights into multiple marketing branches, such as branding or pricing.
How to Develop a Successful Go-to-Market Strategy Read More »
As a growing company, you likely must make hundreds – sometimes even thousands – of cold emails to find the perfect candidate for an open position. However, sending generic email templates won’t help land any candidates, let alone the best ones. This guide provides top recruiting email templates designed to get potential candidates’ answers. These
13 Cold Recruiting Email Templates That Get Answers Read More »
In a nutshell, Account Based Marketing (ABM) is a marketing tactic that flips the traditional sales funnel on its head. With ABM, B2B marketers don’t reach out to a wide audience, convert a small audience segment as leads, and then move these leads down a funnel. Instead, they start by identifying key accounts they want
What Is Account Based Marketing? Full Guide Read More »
Every B2B sales team deserves top-quality tools to help generate strong, quality leads for their business. From contact databases to account-based marketing services and more, here are the top 10 B2B Lead generation services to improve your lead generation strategies. Quick Links: What Are B2B Lead Generation Services? The 10 Best B2B Lead Generation Services
B2B Lead Generation Services: Top 10 Read More »
If you’re looking for an updated strategy to generate high-quality leads and convert high-value accounts, it may be time to consider account-based marketing. Account-based marketing tactics involve targeting specific accounts at the onset of your marketing campaign, rather than focusing on the ‘traditional’ broad-to-narrow approach of a sales funnel. To help you get started, here
The 12 Best Account-Based Marketing (ABM) Tactics for B2B Marketers Read More »
In this article, we’ll show you how to write perfect LinkedIn Connect messages to make connections and receive responses. By the end of the article, you’ll not only know exactly how to craft the perfect LinkedIn Connection Request message, but you’ll also know what not to do when connecting with somebody. Let’s get started. Quick
How to Craft the Perfect LinkedIn Connect Message Read More »
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