In today’s competitive business environment, sales and marketing teams must prepare to do whatever it takes to stand out from the crowd. Doing basic research on B2B marketing strategies can increase visibility, engage business customers, and drive more sales. With that said, you don’t need to scour the web for hours looking for tips and

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become so popular with B2B and B2C brands.  Demand generation isn’t about manipulation or trickery. It’s about helping your target audience with a specific problem. It encompasses marketing strategies demonstrating value

If you’re searching for the best B2B data providers to get validated contact lists, two names that’ll frequently pop up during your research are Lusha and UpLead.  While they have some similar functionality, several key differences set them apart. Let’s take a closer look at these tools and compare them so you can choose the

Not getting what you need from Leadfeeder? While it’s excellent for tracking website visitors, it might not have the data depth, filters, or pricing flexibility your team needs.  If you’re looking for a tool that fits your exact prospecting goals, here are 12 Leadfeeder alternatives, each with its strengths and limitations. Top Leadfeeder Alternatives to

If you’re searching for an account-based marketing (ABM) tool to help gather insights, build lists, access data, and run targeted ads, you’ve likely read about 6sense. Of course, it’s far from the only option that offers useful features for B2B marketing, and there are numerous competing tools worth checking out.  However, not all platforms are

Companies today live or die by their data. It’s that simple. But having mountains of information doesn’t help if you can’t trust it—or don’t know how to use it effectively. Customer data reveals crucial insights throughout your business, showing you where sales opportunities exist, which marketing campaigns actually work, how to position your offerings, and

You know how crucial high-quality leads are for your business, yet you might find yourself wasting precious hours manually searching for qualified prospects, only to deal with bounced emails and no responses. This not only prolongs your sales cycle but also utilizes your valuable resources. That’s where lead scrapers come in. With these tools, you