Verified Leads: Everything You Need to Know

Will Cannon
Last updated on May 14, 2024
Table of Contents

Verified leads are vital for a healthy sales cycle. Genuine verified leads ensure your sales team isn’t wasting time dialing bogus phone numbers or email addresses. Instead, they can spend valuable time with real seller leads who are far more likely to convert.

So, what are verified leads? Where can you find them?

Let’s find out.

What Are Verified Leads?

A verified lead is one whose information has been scored and authenticated. Verified leads usually go through a verification system that weeds out fake leads by automatically testing information to determine whether it’s genuine.

Once the leads have gone through lead verification and are authenticated as genuine, the sales team can focus on contacting them, knowing there will be a real user at the other end of the line.

Lead verification can save you money by ensuring salespeople don’t waste time with invalid leads. You can also save money on hosting your lead lists and making your cold marketing campaigns far more effective since invalid email addresses or phone numbers are not weighing you down.

How Are Leads Verified?

Lead verification filters potential leads through specific criteria to remove temporary addresses, fake phone numbers, spambots, and other invalid leads.

Some large companies have a dedicated team of lead verifiers who personally follow up with each lead to ensure its validity. Other companies have sophisticated algorithms that allow them to perform email and phone verification automatically in real time.

You can also use verification systems on your lead capture form, asking people to click on an email verification message or use their email addresses to activate their accounts.

Finally, you can buy leads that are already verified, so you don’t have to worry about performing the verification yourself.

Types of Verified Leads

Here are some of the most popular types of verified sales leads.

Verified B2B Leads

Verified B2B leads are companies or representatives identified as potential customers who have already passed email verification processes. 

Verified Real Estate Leads

Verified real estate leads refer to people looking to buy a property with the help of real estate professionals. Real estate leads typically have large purchasing power for a one-time purchase and are looking for real estate professionals who can find them the most affordable, best-located property. 

Verified Travel Leads

Verified travel leads (check our travel agency’s email lists) are users seeking transportation and accommodations for an upcoming journey. These leads are fairly common and are less likely to become long-term customers. Instead, they will typically look for the best deal from multiple sources in a short amount of time.

Verified Franchise Leads

Verified franchise leads are genuine users looking to buy a franchise to start a new business. These leads also have greater purchasing power and often spend a long time looking at different franchisors before making a purchase.

Verified Mortgage Leads

Mortgage internet leads (also mortgage emails) are users potentially interested in getting a large loan by using a piece of property as leverage. These leads are among the most expensive and will require a combination of strong lead generation and networking to be found.

Verified Auto Leads

Automotive leads are prospects who are in the market for a new vehicle. These sales leads will often spend some time comparing prices and educating themselves before buying a new vehicle and will often restart the whole search process before every purchase.

Where to Find Verified Leads?

Here are the best places to find verified leads.

List Building Software

UpLead is a B2B lead generation software that provides high quality B2B contact & company data.

One of the easiest and fastest ways to get a list of verified sales leads is by using list-building software like UpLead.

List-building software archives publicly available data, segmenting and curating it so anyone can find the leads they want. However, a list-building service is only as good as its data, so you should always consider how it verifies its leads.

Unlike many list builders, UpLead backs its data with a 95% accuracy guarantee. You can browse through millions of profiles to get verified leads, filtering them to generate leads. UpLead then verifies their emails in real-time right before you download them. 

Only verified leads are charged, and you can still download unverified leads and access the rest of their profile for free.

UpLead also improves your customer relations by showing you the data through vibrant profiles. These profiles flesh out the lead, helping sales and support teams humanize the user behind the line and quickly learn the information they need to know.

Try UpLead today and see if it’s a good fit for you.

Start Your 7-Day Free UpLead Trial

Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.

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Lead Generation Companies

Here are a few online lead generation companies to get verified leads:


izmo employs next-gen audience profiling and web analytics to deliver high-converting franchise leads on the dot

izmoLeads is a lead generation company with a sales focus, allowing users to pay only for verified telephone leads. 

This platform gets its data from targeted engagements and qualifies leads based on the client’s persona. The platform offers highly qualified leads, but the lead generation cost may end up being prohibitive for many users.

Verified Real Estate Leads

Verified Real Estate Leads is a lead generation platform that focuses exclusively on the real estate industry.

Verified Real Estate Leads is a lead generation platform focusing exclusively on the real estate industry.

This platform is made for realtors and offers a pay-per-lead system for users to buy verified leads from their data generation processes. Those leads are validated through their  TRIFECTA verification process, which the platform claims can weed out 80% of the initial leads, keeping only leads who want to be contacted by a real estate agent.

The platform employs a dedicated team that calls to validate each lead and let them know a real estate agent will contact them soon.

Referrals and Network

Referrals and networking are some of the best sources of verified leads. Since these leads come from people who already know the company personally or because someone told them about it, they’re especially effective verified leads.

Companies often encourage these leads through referral reward systems and by attending conventions and other events of interest. 

Frequently Asked Questions and Answers On Verified Leads

Here are the answers to common questions on verified leads:

What is a verified lead?

A verified lead refers to a potential customer who has already been validated and scored. Sales teams know they can contact the lead immediately without worrying about bounced emails or invalid phone numbers.

How do you get verified leads?

To get referrals, you can get verified leads using your network and current customer base. You can also build lead lists that are ready for lead verification or use lead generation companies that only sell verified leads to build a lead list. Some lead generation companies even allow you to generate leads for free to test their platform.


Verified seller leads can streamline and improve your sales efforts. They can give you valuable data you can use for your sales team and, later on, your support team.

If you want to generate lead lists and verify email addresses from existing lists, try UpLead for free today. 

Start Your 7-Day Free UpLead Trial

Lead generation doesn’t have to be all that painful. With UpLead, you can easily connect with high-quality prospects and leads to grow your company.

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