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8 Most Popular Sales Titles You Should Know

Will Cannon
June 24, 2020
sales titles
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One of the best ways to create some fun and boost morale with your sales team, is to use creative position titles.

While we all know Sales Manager and Sales Associate work well enough, have you considered getting creative to enhance your sales team’s sense of team pride and individuality?

An added benefit is that in 2020, companies that use creative sales titles are often going to be perceived to be more progressive and forward thinking than their more traditional peers. It can be a low-cost way to both showcase your business values and your unique workplace culture.

Just remember, you don’t want to appear unprofessional, especially depending on your particular vertical. Ultimately these titles matter more to your audience than anyone else.

To help you get your creative juices flowing, here are 10 creative options you might want to use, or simply check out for inspiration!

I’ll include a description and more traditional alternative for each, to make browsing quick and painless.

Sales Associate – Sales Rockstar

A Sales Associate’s job is pretty simple: selling products and services!

Locating products, running inventory, and operating cash registers are some responsibilities a Sales Associate upholds. Because they provide menial assistance to customers, they make the lives of those they help easier.

What’s a typical day look like? The standard to-do list for a sales associate looks like something like the following:

  • Appeal to customers –  Interpersonal skills are key. A salesperson should try to see eye-to-eye with prospects and potential customers.
  • Persuade customers to buy – Their focus should be on convincing people to buy their company’s products and services. Therefore, they should point out benefits and avoid arguments. All the while, they’ll focus on not coming on too strong. Sales is a balancing act.
  • Show confidence – Confidence is vital. They should be prepared to skillfully answer a wide variety of related questions.
  • Welcome customers – Greet customers upon arrival and make them feel at ease at a company’s ground.
  • Help with returns and refunds – If a customer feels unsatisfied with a product, the Sales Superhero will come to the rescue. They will point the customer to the concerned department and ultimately, extradite the process.
  • Resolve common problems – The availability of an item, for example, is a common problem that a Sales Rockstar can help with.

Warren Buffett, now one of the top 10 richest people in the world, started out as a Sales Rockstar.

Sales Associate

Source: Pixabay

The chairman and CEO of Berkshire Hathaway, a multinational conglomerate company, gained experience and wisdom in sales when he started out as a salesperson. Apart from his job as a paperboy, he used to sell securities at Buffett-Falk & Company. Remember, everyone starts somewhere.

Sales Consultant – Sales Guru

A Sales Consultant meets with a Sales Associate. Their aim is to condition a Sales Rockstar in selling more effectively.

What’s included in their to-do list:
  • Drive sales – Sales consultants should encourage potential customers to check out their offers. Among their techniques is demonstrating advanced knowledge about products.
  • Assemble product displays – They showcase products and services in a way that would entice potential customers.
  • Follows up with customers – After a customer buys a product, a sales consultant makes sure that a person is 100% satisfied with the investment.Box
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Sales Representative – Deputy of Sales

Sales Representatives provide solutions by offering products and services. If a customer approaches them, they’ll come to this customer’s rescue by explaining their offer.

How they promote products and services is their prerogative. In-house Sales representatives might be referred to as the Internal Deputy of Sales, and outside of headquarters can be referred to as External Deputy of Sales

Here’s what else a Deputy of Sales does:
  • Find leads – They usually do it through customer referrals and business directories.
  • Approach new customers – They will upsell or cross-sell products and services to a new market.
  • Retain existing customers – They maintain their existing customer base by nurturing relationships. This includes setting up regular meetings, visits, e-mails, and calls.

Sales Manager – Warden of Sales

A Sales Manager’s duty is to make sure everything is going seamlessly in the sales department. To rock at their job, they’re laser-focused on their mission.

The standard to-do list for a warden of sales looks like something like the following:
  • Analyze sales data – Just like in SEO management, they gauge reports regularly to spot discrepancies and design improved sales plans.
  • Provide mentorship – They serve as performance coaches and help team members sell products more effectively. This includes providing guidance and training.
  • Set quotas and goals – Based on their sales team’s competency, they create a target and make sure to hit it.

Look at Matthew Petri, the Warden of Sales at Tesla. As a leader, he’s mission-focused. 

This is Tesla’s mission:

Accelerate the world’s transition to sustainable energy.

Sales Manager

Source: Pixabay

Together with the other great minds at Tesla, he helps the company stay true to this mission. And he also holds the same position at another company that promotes the use of sustainable energy: SolarCity.

As a result of his intense pursuit, the employees at Tesla are on top of their game. They’re definitely engaged and invested in their jobs.

Chief Revenue Officer – Money Master

The Chief Revenue Officer is usually on top of the sales titles pyramid. As the Chief Revenue Officer, they oversee revenue generation from sales, marketing, and other departments.

The standard to-do list for a warden of sWhat’s included in their to-do list:
  • Align revenue-related departments – They drive better integration for revenue-related functions. Beyond sales and marketing, they cooperate with pricing and customer support
  • Execute smart pricing strategies – They make sure that the product prices correlate to each other
  • Identify channels for profitable revenue generation – They evaluate every money-making channel

Take it from Ben Sardella, the Money Master at Datanyze, a technographic provider. His best sales advice: address the core reason why a person buys a product.

According to Ben Sardella, people have different reasons for showing interest in your offer. So, don’t treat all customers the same. 

Instead, understand that each customer is unique — and make it part of your job to listen to their stories.

Account Executive – Account Catalyst

As the main handler of accounts, an Account Executive works closely with account owners. They coordinate with the owners to provide effective advice for any account-related activity.

Day to day duties include the following:
  • Evaluate the financial side of business development – They make sure a company can generate revenue as it aims toward growth
  • Propose appropriate solutions – First, they identify any problem in a customer’s account. Then, they will suggest possible solutions
  • Develop a company’s account strategies – They brainstorm different ideas and settle on which ones can help further a company’s account

Account Representative – Account Evangelist

An Account Representative collaborates with account executives to provide information to the higher-ups. As representatives for customer accounts, they need strong communication skills.

What’s included in their daily to-do list:
  • Respond to account-related concerns – They address queries, complaints, and other issues. They figure out how to get back to these concerns in a positive light
  • Relay feedback to sales and marketing teams – They discuss information on how to streamline an account’s operations 
  • Negotiate contracts – They handle the paperwork. This includes orders, invoices, official documents, and more

Business Development Manager – Wizard of Possibility

Business Development Managers are visionaries who play for the long haul. They decide what’s best for a company.

What’s included in their to-do list:
  • Increase the value of existing customers – They can reward and recognize existing customers for ongoing business
  • Planning new marketing initiatives – They welcome promising possibilities. Then, they determine how to incorporate these new plans to a company’s current operations
  • Establish rapport with leads – They form relationships with potential customers 

Their goal? Do whatever is necessary to help a company grow! As their job title suggests, they make things possible.

Peloton’s Wizard of Possibility, Darren Dallas, knows this. And it’s why with him making important decisions, the virtual fitness startup pivoted beyond its initial market.

Originally, Peloton’s target customers were wealthy buyers who could shell out $2,000 for exercise bikes. 

Business Development Manager

Source: Wikimedia Commons

However, the company realized its products were useful and interesting to everyone — regardless of their costs. So, Peloton shifted its course and began introducing cheaper exercise equipment.

Director of Business Development – Commander in Chief of Growth

The authority who provides strategic direction to assist in a company’s growth is a Director of Business Development. Their endgame is to help a company expand and operate more effectively.

The Commander-in-Chief’s job is about creating and nurturing relationships. As a result, this professional needs to have superb interpersonal skills.

Duties include:
  • Guide everyone involved in a sales process – This includes providing guidance to internal and external sales teams. Add to that the distributors and customers
  • Enhance sales operationsIt’s up to them to build effective cross-functional departments
  • Create presentations – They approach company executives. To these executives, they highlight opportunities and propose more effective strategies

Final Thoughts

Remember, creative sales titles are more than just unique titles or fancy names. It’s a key way of pointing out your business values, and qualities that you value in an employee.

And If you’re an employee who’s using a creative title to describe your job, you’re somehow suggesting that you don’t want to settle for the ordinary.

If that’s exactly what you’re about, then try out creative sales titles. And think of it as a way of adding fun to the equation.

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