One of the best ways to create some fun and boost morale with your sales team, is to use creative position titles.
While we all know Sales Manager and Sales Associate work well enough, have you considered getting creative to enhance your sales team’s sense of team pride and individuality?
An added benefit is that in 2020, companies that use creative sales titles are often going to be perceived to be more progressive and forward thinking than their more traditional peers. It can be a low-cost way to both showcase your business values and your unique workplace culture.
Just remember, you don’t want to appear unprofessional, especially depending on your particular vertical. Ultimately these titles matter more to your audience than anyone else.
To help you get your creative juices flowing, here are 10 creative options you might want to use, or simply check out for inspiration!
I’ll include a description and more traditional alternative for each, to make browsing quick and painless.
Sales Associate – Sales Rockstar
A Sales Associate’s job is pretty simple: selling products and services!
Locating products, running inventory, and operating cash registers are some responsibilities a Sales Associate upholds. Because they provide menial assistance to customers, they make the lives of those they help easier.
What’s a typical day look like? The standard to-do list for a sales associate looks like something like the following:
- Appeal to customers – Interpersonal skills are key. A salesperson should try to see eye-to-eye with prospects and potential customers.
- Persuade customers to buy – Their focus should be on convincing people to buy their company’s products and services. Therefore, they should point out benefits and avoid arguments. All the while, they’ll focus on not coming on too strong. Sales is a balancing act.
- Show confidence – Confidence is vital. They should be prepared to skillfully answer a wide variety of related questions.
- Welcome customers – Greet customers upon arrival and make them feel at ease at a company’s ground.
- Help with returns and refunds – If a customer feels unsatisfied with a product, the Sales Superhero will come to the rescue. They will point the customer to the concerned department and ultimately, extradite the process.
- Resolve common problems – The availability of an item, for example, is a common problem that a Sales Rockstar can help with.
Warren Buffett, now one of the top 10 richest people in the world, started out as a Sales Rockstar.
The chairman and CEO of Berkshire Hathaway, a multinational conglomerate company, gained experience and wisdom in sales when he started out as a salesperson. Apart from his job as a paperboy, he used to sell securities at Buffett-Falk & Company. Remember, everyone starts somewhere.
Sales Consultant – Sales Guru
A Sales Consultant meets with a Sales Associate. Their aim is to condition a Sales Rockstar in selling more effectively.
Sales Representative – Deputy of Sales
Sales Representatives provide solutions by offering products and services. If a customer approaches them, they’ll come to this customer’s rescue by explaining their offer.
How they promote products and services is their prerogative. In-house Sales representatives might be referred to as the Internal Deputy of Sales, and outside of headquarters can be referred to as External Deputy of Sales.
Sales Manager – Warden of Sales
A Sales Manager’s duty is to make sure everything is going seamlessly in the sales department. To rock at their job, they’re laser-focused on their mission.
Look at Matthew Petri, the Warden of Sales at Tesla. As a leader, he’s mission-focused.
This is Tesla’s mission:
Accelerate the world’s transition to sustainable energy.
Together with the other great minds at Tesla, he helps the company stay true to this mission. And he also holds the same position at another company that promotes the use of sustainable energy: SolarCity.
As a result of his intense pursuit, the employees at Tesla are on top of their game. They’re definitely engaged and invested in their jobs.
Chief Revenue Officer – Money Master
The Chief Revenue Officer is usually on top of the sales titles pyramid. As the Chief Revenue Officer, they oversee revenue generation from sales, marketing, and other departments.
Take it from Ben Sardella, the Money Master at Datanyze, a technographic provider. His best sales advice: address the core reason why a person buys a product.
According to Ben Sardella, people have different reasons for showing interest in your offer. So, don’t treat all customers the same.
Instead, understand that each customer is unique — and make it part of your job to listen to their stories.
Account Executive – Account Catalyst
As the main handler of accounts, an Account Executive works closely with account owners. They coordinate with the owners to provide effective advice for any account-related activity.
Account Representative – Account Evangelist
An Account Representative collaborates with account executives to provide information to the higher-ups. As representatives for customer accounts, they need strong communication skills.
Business Development Manager – Wizard of Possibility
Business Development Managers are visionaries who play for the long haul. They decide what’s best for a company.
Their goal? Do whatever is necessary to help a company grow! As their job title suggests, they make things possible.
Peloton’s Wizard of Possibility, Darren Dallas, knows this. And it’s why with him making important decisions, the virtual fitness startup pivoted beyond its initial market.
Originally, Peloton’s target customers were wealthy buyers who could shell out $2,000 for exercise bikes.
Source: Wikimedia Commons
However, the company realized its products were useful and interesting to everyone — regardless of their costs. So, Peloton shifted its course and began introducing cheaper exercise equipment.
Director of Business Development – Commander in Chief of Growth
The authority who provides strategic direction to assist in a company’s growth is a Director of Business Development. Their endgame is to help a company expand and operate more effectively.
The Commander-in-Chief’s job is about creating and nurturing relationships. As a result, this professional needs to have superb interpersonal skills.
Remember, creative sales titles are more than just unique titles or fancy names. It’s a key way of pointing out your business values, and qualities that you value in an employee.
And If you’re an employee who’s using a creative title to describe your job, you’re somehow suggesting that you don’t want to settle for the ordinary.
If that’s exactly what you’re about, then try out creative sales titles. And think of it as a way of adding fun to the equation.