RocketReach Pricing & Plans: Essential Information

William Cannon
Last updated on January 10, 2024
Table of Contents

Many businesses use contact databases to generate leads and fuel their sales pipelines. RocketReach is one of the most popular B2B database providers today. It pulls in data from over 700 million professionals and 35+ million companies, and today, we will analyze its pricing.

Like most lead generation tools, RocketReach has its strengths and weaknesses. This article will cover everything you need about the cloud-based platform. Let’s get started.

What is RocketReach

RocketReach is a B2B sales intelligence tool that makes lead generation easy. Its contact database features over 700 million professionals and 35+ million companies and has a data accuracy rate of 85%. RocketReach is similar to email finders like UpLead.

Users can comb through the database to find high-quality prospects. There are over 100 search filters, ensuring the most granular results. For instance, firmographic filters include annual revenue, number of employees, and geographic location.

With RocketReach, you can find the best companies to target for your marketing and sales campaigns. You can also use organizational charts and demographic filters to uncover key decision-makers and their contact information.

RocketReach Key Features

RocketReach has a capable set of features that simplify the prospecting process. More than 100 search filters and essential data points exist on companies and key decision-makers. For example, you can find businesses based on industry, number of employees, funding, and annual revenue. You can use this data to identify competitors as well.

A RocketReach advanced search can uncover work and personal email addresses and phone numbers. The RocketReach browser extension lets you find leads from company websites, LinkedIn, Google, Crunchbase, and AngelList.

You can use the bulk lookup feature to enrich your prospect list if key data points are missing. Upload your incomplete leads to RocketReach. The platform will search its large contact database and fill in the missing details.

The RocketReach REST API allows you to integrate the platform’s functionality into your company application. You can automate lead generation, profile enrichment, contact discovery, company search, and more in real time.

RocketReach also has some outreach engagement features. The Compose functionality tracks and measures the performance of your emails. RocketReach integrates with CRMs like HubSpot and Salesforce, applicant tracking systems, and more. 

Here’s a list of RocketReach’s features: 

  • 100+ search filters
  • Firmographic data points (annual revenue, number of employees, etc.)
  • List generation tool
  • Data Enrichment
  • Bulk lookup
  • Google Chrome extension
  • API
  • CRM integration  

RocketReach Pricing & Plans

RocketReach has three pricing plans: Essentials, Pro, and Ultimate. The base plans only provide access to email addresses. You need to purchase an add-on to get phone numbers for contacts. A free plan gives you five monthly lookups, and a custom Enterprise plan for larger businesses.

Details of the three pricing plans are covered below.


The email-only Essentials plan costs $36 per month if billed annually. If you pay monthly, it’s $53 per month. However, if you want to include phone numbers, it’s $63 per month if billed annually or $89 per month if billed monthly.

The email-only Essentials plan gives you 1,500 annual lookups per user. The email and phone Essentials plan gives you 1,920 annual lookups per user. A “lookup” is when RocketReach finds and verifies an email address or phone number.

The Essentials plan is best for small businesses that can afford the annual cost. It might be too expensive for new startups and sole proprietors. This plan is ideal if you use sales prospecting to generate leads.


  • Advanced search
  • Personal and professional email lookups
  • Create and manage multiple lists
  • Google Chrome plugin
  • Microsoft Edge plugin
  • API access (limited)
  • Export contact lists (CSV)

The Essentials plan is the least expensive of the three pricing plans. It has the fewest features and lookups. The Essentials plan’s integrations are severely limited compared to the Pro and Ultimate plans.


The email-only Pro plan costs $72 per month if billed annually. If paid monthly, it’s $107 per month. With phone numbers included, the Pro plan costs $126 per month if billed annually or $179 per month if you want to pay monthly.

The email-only Pro plan gives you 3,600 annual lookups per user. The email and phone Pro plan gives you 4,500 annual lookups per user.

The Pro plan is best for larger small businesses and medium-sized enterprises. The company search feature helps you uncover the best brands for your marketing and sales campaigns. It also integrates with HubSpot, a commonly used CRM platform.

The Pro plan comes with all of the Essentials plan features and includes the following:

  • Company searches
  • Mobile and direct dial phone lookup
  • Bulk lookups (CSV file)
  • HubSpot integration
  • Outreach integration
  • Zapier integration

The Pro plan has more than double the number of annual lookups per year compared to the Essentials plan. It also has more integrations and features.


The email-only Ultimate plan costs $180 per month if billed annually. If you decide to pay monthly, it’s $269 per month. With phone numbers added, the Ultimate plan costs $252 per month if billed annually or $359 for a monthly plan.

The email-only Ultimate plan gives you 10,000 annual lookups per user. The amount of lookups stays the same with the email and phone Ultimate plan.

The Ultimate plan is best for larger companies that use Salesforce and require complete API access. Organizational charts, company trends, and job change events help you identify and engage with key decision-makers.

The Ultimate plan includes all of the Pro plan features but adds the following:

  • API access (full)
  • Salesforce integration
  • Organizational charts
  • Company trends
  • Job change events

The Ultimate plan is the most expensive of the three RocketReach pricing plans. It provides users with the complete suite of features the platform offers. It gives you more than double the lookups compared to the Pro plan.

RocketReach Integrations

RocketReach integrates with a variety of different technologies. Are you using an instant messaging program like Slack for your internal communications? RocketReach syncs with Slack, so your team can receive real-time notifications.

There’s a direct Salesforce integration if your company uses the CRM platform. It merges RocketReach’s prospecting with the functionality of Salesforce. All of your prospect data is sent straight to your Salesforce database.

RocketReach also offers direct integration with the popular CRM platform HubSpot. You can easily connect the sales intelligence tool with the HubSpot environment. Verified contact information is sent in real-time to your CRM database. There are also direct integrations for SalesLoft and Outreach.

Gmail and Outlook are two commonly used email messaging platforms. Both can be integrated with RocketReach for fast outreach campaigns.  

Here’s a list of tools that RocketReach integrates with:

  • HubSpot
  • Salesforce
  • Pipedrive
  • Gmail
  • Outreach
  • Outlook
  • SalesLoft
  • Slack

UpLead is the Top RocketReach Alternative

RocketReach is a fantastic prospecting solution for businesses of varying industries and sizes. However, it’s not without its faults. There are several alternatives available on the market. One of the best options to consider is UpLead

Uplead B2B Prospecting

UpLead is a web-based B2B intelligence platform that simplifies lead generation and sales prospecting. The cloud-based tool has an extensive B2B contact database that you can use to find high-quality prospects.

UpLead’s database has over 155 million B2B email addresses and 16+ million company profiles. It also tracks 16,000+ technologies. You can uncover the best brands and critical decision-makers for your marketing and sales teams to target. There’s also a 95% data accuracy guarantee.

If you’re looking for a RocketReach alternative, UpLead is your best bet. It has more features, a more accurate contact database, and a simpler pricing model. It can supercharge your marketing and sales efforts, regardless of your company’s size or industry.

Key Features

Searching through UpLead’s vast B2B contact database is easy, thanks to its capable suite of features. There are over 50 search filters, including demographic, firmographic, and technographic data points.

For instance, you can look for brands based on how much revenue they generate annually. You can also search based on number of employees, industry, funding, and geographic location. The demographic data points help you to uncover critical decision-makers.

The technographic filter allows you to discover companies based on their technology stacks. UpLead tracks over 16,000 technologies; if your ideal customers use a specific tool, you can find them. There are also organizational charts, purchase intent data, and a real-time email verifier.

Here’s a summary of UpLead’s features:

  • 155+ million B2B contacts with email addresses
  • 16+ million company profiles
  • 16,000+ technologies tracked
  • 95% data accuracy guarantee
  • 50+ search filters
  • Real-time email verification
  • Purchase intent data
  • Organizational charts
  • Data Enrichment
  • Google Chrome extension
  • Competitor intelligence
  • CRM integration


There are three UpLead pricing plans: Essentials, Plus, and Professional. The platform offers two payment options: annual or monthly. Here’s what each plan costs and what you get:

  • Essentials Plan: Costs $74 per month for an annual contract. If you pay monthly, it’s $99 per month. You’re given one user, verified phone numbers, verified email addresses, data enrichment, competitor intelligence, and more. 
  • Plus Plan: Costs $149 per month for an annual contract. For a monthly contract, it’s $199 per month. You’re given one user, all Essentials plan features, advanced search filters, technographics, and more.
  • Professional Plan: Costs $299 per month for an annual contract. If you pay monthly, it’s $399 per month. You’re given all Plus plan features, full API access, competitor intelligence, and all search filters.

There’s also a free trial available. It gives you five free leads from the UpLead database to download. Sign up for UpLead’s free trial today. 

More Alternatives to RocketReach Pricing

UpLead isn’t the only RocketReach alternative. We’ve listed two more below.

Apollo is a B2B lead generation tool that makes finding high-quality prospects for your company easy. Its database features more than 220 million global contacts and 30+ million companies. is a scalable solution that’s ideal for businesses of all sizes. It has plans for sole proprietors, new startups, and larger SMBs and enterprise-level organizations. If you’re looking for a good RocketReach alternative, is a worthy choice.

Key Features:

  • 200+ search attribute filters
  • Technology tracking
  • Demographic data points
  • Firmographic data points
  • LeadSift intent data
  • Automated sequences
  • A/B testing
  • Google Chrome extension
  • LinkedIn extension
  • Gmail extension
  • CRM integration


The least expensive plan for an annual contract starts at $36 per month. If you decide to pay by the month, it’s $53 per month. There’s a 14-day free trial and a free plan available. We’ve analyzed the best Apollo competitors before.


Lead411 lets you buy leads and find out their emails and other contact information.

Lead411 is a web-based sales intelligence tool that accesses an extensive B2B contact database. It has more than 450 million contacts and features over 20 million companies. It also tracks 30,000+ technologies; you can easily find prospects based on their technology stack.

This RocketReach alternative is ideal for small and medium-sized businesses and large enterprises. However, its lowest pricing plan is more expensive than competitors like UpLead. This makes it less than ideal for sole proprietors and new startups.

Key Features:

  • Search Filters
  • Lead scoring
  • Technology tracking
  • Bombora buying intent data
  • Real-time email validation
  • Google Chrome extension
  • Data Enrichment
  • API
  • CRM integration


Lead411 has three pricing plans; the cheapest costs $900 per user per year or $99 per user per month. There’s also a free seven-day trial.

FAQs About RocketReach Pricing

Is there a free version of RocketReach?

Yes, there’s a free version of RocketReach. It limits you to five lookups per month. A lookup is when RocketReach finds and verifies an email address or phone number. You don’t need a credit card to create a free RocketReach account.

Where does RocketReach get its data from?

RocketReach gets its data from sources like webpages, APIs, online profiles, and social media. The RocketReach database includes over 450 million professionals and 15+ million companies.

How reliable is RocketReach?

RocketReach’s database has a data accuracy rate of 85%. This is higher than most competition; however, some providers have more accurate data. For example, UpLead’s database has a data accuracy rate of 95%.

Which is better, Lusha or RocketReach?

Lusha and RocketReach are great sales intelligence tools with inherent strengths and weaknesses. Lusha is slightly less expensive, so it’s more affordable if you’re a new startup or sole proprietor. On the other hand, RocketReach has lots of great features. 

What You Need to Remember About RocketReach Pricing

Your marketing and sales campaigns’ strength heavily depends on the quality of your leads. RocketReach is a B2B database provider with intel from over 700 million professionals and 35+ million companies.

This article covered everything you need to know about RocketReach. We also compared it to popular alternatives, including UpLead,, and Lead411.

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