Are you investing too much time in creating the perfect follow-up email? You don’t have to reinvent the wheel every time—there are many tried-and-true templates just waiting to be used! This article covers the 21 best follow-up email templates that can be easily adapted to any situation. From reminder messages to thank you notes, these […]
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As competition for high-quality leads intensifies, B2B sales and marketing teams seek every advantage in connecting with accounts ready to engage – starting with intelligence centralized directly in workflows. By embedding ZoomInfo’s 300+ million data points into HubSpot, businesses instantly upgrade CRM capabilities around lead scoring, personalized messaging, and deal insights. This guide details how
ZoomInfo HubSpot Integration: ZoomInfo Inbound Enrich Guide Read More »
Outbound lead generation is still undeniably an effective tool to generate leads and increase your reach. Although inbound marketing may be more popular, outbound marketing can still be a valuable marketing tool. That’s why, in this article, we’ll focus on the best outbound lead generation strategies and best practices to help you take your outbound
Outbound Lead Generation: Best Strategies Read More »
Looking for some tried-and-true sales funnel examples for marketing inspiration? Sales funnels are the foundation of your marketing strategy. For this reason, it is always a good idea to look at other sales funnels and gauge how yours compares. Here, we will walk you through 12 digital marketing sales funnels, how they work, and what
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Does cold calling work? If you’re reading this article, then it’s likely that you’ve had some struggles reaching and engaging decision-makers. Perhaps you might even doubt the effectiveness of cold calling as an outbound prospecting tactic. Cold calling is a challenging yet critically important outbound sales skill for any salesperson. While it can be daunting, especially
8 Cold Call Scripts to Get Appointments + Tips for Using Them Read More »
So, what is a sales strategy really? In the bigger sense, it’s a company’s unique sales strategy for selling its products or services to its target market. But at the practical, granular level, a sales strategy is anything that can get a company more sales. And the reason companies use multiple sales strategies that work
Sales Strategy: How To + 13 Examples Read More »
On February 4, 2019, DiscoverOrg acquired ZoomInfo and merged the two platforms later that year. By combining the two business intelligence apps together, customers of each now get the best of both worlds. More features, higher quality data. In this article, we’ll cover everything you need to know about DiscoverOrg vs.ZoomInfo, including the merger and:
DiscoverOrg vs. ZoomInfo: The Merger Explained Read More »
Even though your marketing priority may be getting as many leads as possible, every lead doesn’t have the same needs. Some leads may barely be starting to look into potential solutions. Other leads may be ready for a sales call. And other leads will never convert. So, how can you find out which leads need
Lead Scoring: The Actionable (No-BS) Guide Read More »
Without a steady stream of new customers and clients, your business simply wouldn’t function. Since sales are so competitive, you need to be able to call on a range of automation tools to get the best results for your team and your business. The best sales automation tools will simplify your sales rep’s jobs. With
17 Sales Automation Tools That’ll Do Your Work for Free Read More »
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